The PowerPoint explains the concepts of servitization, a new business model. You will know about risk & opportunities that servitization offers and some case studies of organization that have adopted servitization.

1. SERVITIZATION
OPPORTUNITIES & CHALLENGES
CASE STUDIES – ROLLS ROYCE / NETFLIX
New Business Model
BASE SERVICES
INTERMEDIATE
SERVICES
ADVANCED
SERVICES

2. SERVITIZATION ???
Servitization means adding services to the product-focused
business to generate new revenue streams and achieve
desired customer satisfactions.
In simple words, Servitization means selling entire business solutions instead of just products.

3. TYPES OF SERVICES
Basic Services
Intermediate Services
Advanced Services
 Goods & Spare Parts
 Product repairs, maintenance,
trainings etc.
 Customer support agreement
 product as a service model

4. CASE STUDIES - SERVITIZATION
 Pay by the hour service – Advance Business Model
 Sell product & charge for repairs – Conventional Business Model
 Services way beyond production
 Digitalization & Monitoring
 Provide media as a service
 Cinema halls, Buy DVDs – Conventional Model

5. BENEFITS OF SERVITIZATION
Growth in revenue
Financial stability
Increased customer satisfaction
Reduced equipment complexity
Competitive edge over others

6. CHALLENGES TO SERVITIZATION
Mindset change
Change in Business Model
Fluctuating Incomes
Proactive vs Reactive approach
Price setting of Services

7. https://youtu.be/AaIHA3-9X8U
THANKS
Watch complete video tutorial based upon this
presentation explaining all concepts, click below links
English Language
Hindi Language https://youtu.be/10_X1xo1GFE