1. Leadership Skills
for a Digital Age
February 17th, 2012

2. Agenda
 1:30-1:40 Welcome/Overview of the Afternoon
 1:40-2:15 Context for the case study and introduction of case
study team
 2:15-3:00 Case Study
 3 3 5
3:00-3:15 Break
 3:15-3:45 Participants work in small groups (or independently if
on webcast)
 3:45 4:15
3:45-4:15 Report back from groups and webcast participants
 4:15-4:45 The Reveal
 4:45-5:00 Wrap
 5:00 on Networking continues at l
N t ki ti t local establishment!
l t bli h t!

3. Leadership Skills for a Digital Age:
Overview/Context
Arts Consultants Canada/
Consultants canadienne en arts (ACCA)
February 17, 2012
Presented by:
Diane Davy
Di D
President
Castledale Inc.

4. What do we mean by leadership?

5. Leaders?

6. Leaders?

7. What are good leadership skills?

8. Ten Basic Skills of Outstanding
Leadership
L d hi
 Integrity
 Vision/strategy
 Communication
 Relationships
 Persuasion
 Adaptability
p y
 Teamwork
 Coaching & Development
 Decision-making
 Planning

9. The impact of digital technology on the
arts & culture sector
t lt t
Some recent research:
Cultural HR Study 2010: HR Trends and Issues (CHRC)
Culture 3.0: Impact of Emerging Digital Technologies on Human Resources in the Cultural Sector
(CHRC)
http://www.culturalhrc.ca/index-e.asp
h // l lh / d
Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)
WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital
Theory for the Ontario Ministry of Tourism and Culture.
http://www.workinculture.ca/information/research.cfm
The Stratford Report
http://www.canada30.com/TheStratfordReport.pdf

10. The most significant common issue is
the tsunami-like force of digital
technologies.
g

11. What leadership skills to we need to
successfully adapt to and take
advantage of digital opportunities?
g g pp

12. Where do we get the leadership skills
we need?
d?

13. Thank you. Questions?
you
Diane Davy
President
Castledale Inc.
diane.davy@castledale.ca
www.castledale.ca
www castledale ca
www.workinculture.ca

14. ACCA C f
Conference,
Leadership Skills for a Digital
Age
A TWO
Louise Poulin,
GENERATION ArtExpert in collaboration
ArtExpert in collaboration
CASE STUDY
with Sandy Boutin
Februrary 17, 2012
17, 2012

15. Présentation
 ArtExpert
Y
Young leaders
l d
 Cultural Habits of Audiences
 The case
 the work we did together
 finding solutions
 What we actually did and answer
questions
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

16. ARTEXPERT
In the field for more than a
decade
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

17. Consultant A
C lt t Areas
Ratio per consulting area
40
Strategic Planning
35 and Business
development
30 Environmental scan
25
Cultural policies
20
15 Feasibility and impact
studies
10
Coaching
5
0
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

18. Type of clients
T f li t
Ratio per type of client
50
45 Cultural
40 organization
35
30 Federal and
i i l
provincial
25
Governmental
20 institutions
15 Local government
10
5
0
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

19. Arts Organisation Leaders
120%
100%
80% Establish
Organisations
60%
Emerging
40% Organisations &
Young Leaders
Y L d
20%
0%
2006 2007 2008 2009 2010 2011 2012
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

20. YOUNG LEADERS
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

21. What is influencing the
Next Generation of Artistic
Leaders and Arts
Audiences?
Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

22. The
Th most ft frequently di
tl discussed iinfluence
d fl
on the lives of those aged 18 to 30
 Information and communication technology
 Connecting with others
g
(seeking deeper connections and relationships)
 Small business expertise and entrepreneurship
training
 Helping artists disseminate their work
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

23. Production
Music ‐ performance
Visual Arts
Inter‐art
Dance Dance Theatre
Music ‐ Litterature Inter‐art
Inter art
Inter‐art Dance
Recording
Visual Arts Media- Litterature
arts
Litterature Visual Arts
Music ‐
Music
Recording
Music ‐
Theatre Music ‐ performance
Recording
Creation Reaching
Theatre
Music ‐ performance the public
CPAF,
CPAF Digital Transitions and
the Impact of New
Technology on the Arts, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

24. CULTURAL HABITS
OF AUDIENCES
Re: digital technologie
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

25. 25
High users of technology are
high cultural consumers

26. Field of interest?
26
Genreration C, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

27. Mobile phone per age
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

28. 28
Purpose for using our
telephones
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

29. 29
Marketing using Social
g g
Networks
 65% artists
ti t
 83% arts organizations
Source : Étude du CALQ – stratégie numérique 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

30. THE CASE
Environmental Scan of
Emerging artist venues
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

31. How Sandy expressed the
y p
challenge
Younger Younger audience
audience not attracted to
attracted to alternative venues
traditional
venues
Inadequate
venue
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

32. Objective of the Study -
Sandy
1. Document the inadequacy of alternative
venue (low technical feature)
2. Evaluate the cost to upgrade technical
features
3. Recommand a grant support program
dedicated to upgrade venues for
emerging artists
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

33. What Sandy was looking for
 What would the A persuasive case
government need for investing in the
to better venue to present
understand our to the Cultural
situation Minister
Mi i t
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

34. Objective of the Study -
Louise
1. Knowing the market:
artists, clientele, venues
2. Document the need for alternative venues
3. Evaluate the
3 E l t th need t enhance t h i l
d to h technical
features
4. Recommend what needs to be recommend
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

35. 35
How Louise perceived the
problem
Younger
audience not Unefficiency
attracted/att in marketing
ending tools
traditional
venues
Wrong venue O
W Or
wrong clientele

36. WORKING
TOGETHER
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

37. Planning the course
STEP 1 STEP 2 STEP 3
Knowing all
Knowing all answers Validate
answers
Exchanges on arguments
methodology
Collecting
answers from
practitionners
From users
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

38. Organic E i
O i Environment
t
Strong Leadership;
Strong unformal
network
Limited ressources
& Precarious
Faithful audience
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

39. How will you
do it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

40. Finding Solutions
o A persuasive case for investing in the
venue to present to the Cultural Minister
o Process
o Findings
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

41. How we did it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

42. Thank You
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012