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Website Health Check

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Website Health Check

  1. 1. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Event Host Arrow Internet Marketing
  2. 2. Jasmine Batra This document is Commercial and in Confidence Website Health Check Presented by
  3. 3. 1300 766 665 www.ArrowInternet.com.auAugust 2014 How to Assess your Website Performance? 7
  4. 4. 1300 766 665 www.ArrowInternet.com.auAugust 2014 A bit of background 8
  5. 5. 9 Some of Our Clients 9
  6. 6. 1300 766 665 www.ArrowInternet.com.auAugust 2014 What we will cover • Three Factors that Influence Performance • Free Tools • Live website Audits • Action Items • Checklist 10
  7. 7. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Factors that influence performance
  8. 8. Findability = Traffic 12
  9. 9. 13
  10. 10. 14 What do these machines do?
  11. 11. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Life of a search 15
  12. 12. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Findability • Relevance • Keyword Use & Location • Popularity • Copy
  13. 13. 1300 766 665 www.ArrowInternet.com.auAugust 2014 17
  14. 14. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Website Popularity
  15. 15. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Words tell a story
  16. 16. Credibility=Inspires Action 20
  17. 17. 1300 766 665 www.ArrowInternet.com.auAugust 2014 First Impressions
  18. 18. 1300 766 665 www.ArrowInternet.com.auAugust 2014 I have 500+ visitors on my site and one enquiry!! 22
  19. 19. I am in the market for ....
  20. 20. Value Proposition Define Value Proposition • Implement value proposition across website and ads. • Build consistency across the platforms. • Website • Social media channels • Banner Display Ads and Google Search Ads
  21. 21. Engage with your visitors! Write a Compelling Headline Tell what happens next
  22. 22. Think of your website as a Journey 26
  23. 23. The Close! • Use Action Words • Call • Buy • Register • Subscribe
  24. 24. Connection=$$ 28
  25. 25. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Build Connections
  26. 26. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Ready to Buy 30
  27. 27. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Need Nurturing 31
  28. 28. Q & A 32
  29. 29. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Live Clinics 33
  30. 30. 1300 766 665 www.ArrowInternet.com.auAugust 2014 9 Point Checklist 35
  31. 31. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Tips to Improve your website’s Health 36  Reduce the size of the above-the-fold content  Verify your website with Google  Know what you would like to be found for  Build content around synonyms  Broaden your target keyword list  Adapt your content for Conversational queries  Make it easy to like / +1 and share  Keep an eye on metrics like time on site, bounce rate
  32. 32. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Need a Deep Dive 37 Request a detailed Audit
  33. 33. 1300 766 665 www.ArrowInternet.com.auAugust 2014 Need a Deep Dive 38
  34. 34. 1300 766 665 www.ArrowInternet.com.auPrepared by Arrow Internet Marketing 1300 766 665 Connect with us www.ArrowInternet.com.au Level 1, 412 Collins Street, Melbourne 3000 Contact us 39 Stay in Touch

Editor's Notes

  • Drop in Authorship Mark ups — December 19, 2013
    Authorship mark-up disappeared from roughly 15% of queries over a period of about a month. The numbers remain volatile and have not recovered to earlier highs.
    Panda Dance — June 11, 2013
    While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.
    Exact-Match Domain (EMD) Update — September 27, 2012
    Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume
  • Drop in Authorship Mark ups — December 19, 2013
    Authorship mark-up disappeared from roughly 15% of queries over a period of about a month. The numbers remain volatile and have not recovered to earlier highs.
    Panda Dance — June 11, 2013
    While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.
    Exact-Match Domain (EMD) Update — September 27, 2012
    Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume
  • Decline in organic traffic across the board. What should you keep in mind when reviewing the data?
    Search accounted for approximately one-third of overall traffic.
    Google accounted for 31 percent of the organic search engine traffic.
  • Decline in organic traffic across the board. What should you keep in mind when reviewing the data?
    Search accounted for approximately one-third of overall traffic.
    Google accounted for 31 percent of the organic search engine traffic.
  • Decline in organic traffic across the board. What should you keep in mind when reviewing the data?
    Search accounted for approximately one-third of overall traffic.
    Google accounted for 31 percent of the organic search engine traffic.
  • Thank you for.
    SEO is takes patience and startegy.

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