SEO Content Creation

Content Matters Content Creation for Search www.SearchEngineRankings.com.au Presented by : Jasmine Batra

What we will cover ,[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

Why Content Matters ,[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

What Next? WWW.SEARCHENGINERANKINGS.COM.AU Keywords Volume gift hampers 74,000 Gift baskets 49,500 gourmet hampers 12,100 food hampers 9,400 gifts basket 1900

Questions to Ask WWW.SEARCHENGINERANKINGS.COM.AU

Approach Grouping of selected keywords. Mapping Pages to Phrases. Placing of selected phrases on target pages. WWW.SEARCHENGINERANKINGS.COM.AU

Segmenting ,[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

Keyword Targeting ,[object Object]

Keyword Targeting ,[object Object],[object Object],Blog post Buzz Words Long tail Product page Evergreen words Strong keywords Location Industry type Usage Inner city Telcos Job Tracking

Positioning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

What it does NOT mean WWW.SEARCHENGINERANKINGS.COM.AU

Content Creation Strategies… ,[object Object],[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

Product pages Keyword rich content that the search engines will love. Resources page – buying guide , how-to articles, tips WWW.SEARCHENGINERANKINGS.COM.AU

Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

Examples ,[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

Content Audit Track content performance

Guidelines for content creators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WWW.SEARCHENGINERANKINGS.COM.AU

Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],Melbourne Office 943 - 944 / 1 Queens Road, Melbourne, 3004 Victoria Sydney Office Level 21, Tower 2, Darling Park 201 Sussex Street, Sydney

SEO Content Creation

SEO Content Creation

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Editor's Notes