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Social Media Success

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Social Media Success

  1. 1. www.SearchEngineRankings.com.au Social Media Success Presented by: Jasmine Batra & Anup Batra
  2. 2. www.SearchEngineRankings.com.au 2
  3. 3. www.SearchEngineRankings.com.au 3
  4. 4. www.SearchEngineRankings.com.au Lets understand 4 SOCIAL + MARKETINGMEDIA +
  5. 5. www.SearchEngineRankings.com.au Are you a Social Butterfly? 5
  6. 6. www.SearchEngineRankings.com.au Social Media Selection 6
  7. 7. www.SearchEngineRankings.com.au Cohesive Messages 7
  8. 8. www.SearchEngineRankings.com.au 8
  9. 9. www.SearchEngineRankings.com.au 9
  10. 10. www.SearchEngineRankings.com.au 10
  11. 11. www.SearchEngineRankings.com.au Broader Strategy 11 Conversations Listen and Join Content Strategy Choices Channels Style Map your connections Communication Nodes Ambassadors
  12. 12. www.SearchEngineRankings.com.au Success in SMM 12 Nurture Grow Build
  13. 13. www.SearchEngineRankings.com.au Competitions 13
  14. 14. www.SearchEngineRankings.com.au Competitions- your trump card 14
  15. 15. www.SearchEngineRankings.com.au 15
  16. 16. www.SearchEngineRankings.com.au The learnings 16
  17. 17. www.SearchEngineRankings.com.au Community 17
  18. 18. www.SearchEngineRankings.com.au Q & A 18
  19. 19. www.SearchEngineRankings.com.au 19
  20. 20. www.SearchEngineRankings.com.au Engaging People on Facebook Educate + Entertain + Entice 20
  21. 21. www.SearchEngineRankings.com.au Educate 21
  22. 22. www.SearchEngineRankings.com.au Entertain 22
  23. 23. www.SearchEngineRankings.com.au Engaging Brands 23 Asking questions to engage
  24. 24. www.SearchEngineRankings.com.au Sharing & Humour 24
  25. 25. www.SearchEngineRankings.com.au Inviting your contacts 25
  26. 26. www.SearchEngineRankings.com.au Measuring Returns • Using coupons to track offer uptake • Using unique landing pages and forms • Goal Conversions in Google Analytics 26
  27. 27. www.SearchEngineRankings.com.au Tools & Measurement • Traffic sources • Fans and Followers • Blog comments to date 27 www.SearchEngineRankings.com.au
  28. 28. www.SearchEngineRankings.com.au Measuring Returns • Using coupons to track offer uptake • Using unique landing pages and forms • Goal Conversions in Google Analytics 28
  29. 29. www.SearchEngineRankings.com.au Facebook Ads with Targeted Messages Turning 21….need help organizing a party 29
  30. 30. www.SearchEngineRankings.com.au Facebook Business page 2254 fans in 3 months 30
  31. 31. www.SearchEngineRankings.com.au Actionables • Designing a Facebook company page that reflects your brand • Devise Content strategy for Social media channels. • Integrate online advertising to build your fans/ followers 31
  32. 32. www.SearchEngineRankings.com.au 32
  33. 33. www.SearchEngineRankings.com.au Twitter • Twitter ID/ Username • Bio • Background • Twitter Search 33
  34. 34. www.SearchEngineRankings.com.au Connecting on Twitter • You can have multiple twitter accounts • Start Connecting (Similar Interests/ Industry Leaders) • Twitter Search (Find people you would like to network with (prospects, customers, potential partners, prospective employees) 34
  35. 35. www.SearchEngineRankings.com.au How to find people on Twitter 35
  36. 36. www.SearchEngineRankings.com.au Promoted Tweets/ Accounts 36
  37. 37. www.SearchEngineRankings.com.au Use tools 37
  38. 38. www.SearchEngineRankings.com.au 38
  39. 39. www.SearchEngineRankings.com.au 39 Highest Relevance
  40. 40. www.SearchEngineRankings.com.au 40 I am new to this The account About section Be descriptive
  41. 41. www.SearchEngineRankings.com.au 41 The latest · Promoted pins · Article pins to ‘read later’
  42. 42. www.SearchEngineRankings.com.au • Combine offline with online and vice-versa. • Be Authentic and HONEST • Be seen as ‘Trusted advisor’ in your space. • Exercise your connections. • Think Long term and have fun. Your mantra for success 42
  43. 43. www.SearchEngineRankings.com.au Stay Connected 43

Editor's Notes

  • Companies should focus more on how to BE social, and less on how to DO social media.
  • Tagline“We love science, technology, innovation and hearing from you! So, say hello.” Content TypesTechnology- and innovation-focused infographics, quotes, quizzes, and interesting visuals.We are the smart fashion choice for young and modern women.We search the globe to find the best products for you.We want to connect with animal lovers
  • Tagline“#Pinning things that inspire us to build, power, move and cure the world. Welcome to the official GE Pinterest page!” TaglineFollow as we explore the changing worlds of science and technology.
  • TaglineFollow as we explore the changing worlds of science and technology.
  • Thought provokingHumorousIntellectually stimulatingControversialOpinionated or objective?Social media is not rocket science but content strategy will give you direction and keep the momentum.
  • Social media is not rocket science but content strategy will give you direction and keep the momentum.
  • http://visual.ly/social-vs-search
  • Get Exponential Traffic Growth. SEO is great we got them some amazing results in SEO. Then hit a wall. Business Profile. Joined groups, Sent friend invites.
  • Twitter is all about discovering what’s going on right now. As Bain notes, many users return to Twitter’s homepage a few times per day just to see what’s trending. Promoted Trends leverage that phenomenon by giving advertisers a premium position on the page.
  • Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
  • Pinterest is an online pin board that lets you ‘pin’ interesting content to your own ‘boards’, which you can divide up into categories (e.g. breakfast recipes, books to read or DIY projects) and share with your friends and customers. You can ‘pin’ content (photos, videos, news articles, blog posts) from just about anywhere on the internet and those images can then be ‘repinned’ by other Pinterest users.
  • Launched 3 yrs ago
  • Launched 3 yrs ago
  • Social media is not a magic Wand – it is not going after a kills. It is like farming. When we share ideas, opinions and information they become part of that intimate group. Submit to RSS and blog directories. There are a number of search engines that specificallyindex blog content. It’s an important step to submit your blog or your blog’s RSS feed to. Expertise / Reputation/ Word of mouthmany of these directories to make it easier for people to find your content.

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