Lunch presentation to the Society for Marketing Professional Services

2. Social media is a
not a deliverable.

3. 1. Trends: Shi. Happens

4. April 2009 “The Future Of The Social Web”
Timing Of The Five Overlapping Eras

5. April 2009 “The Future Of The Social Web”
The Steady Rise Of Social Network AdopCon

6. April 2009 “The Future Of The Social Web”
The Technologies Of The Social Web Catalyze Internet Metamorphosis

7. April 2009 “The Future Of The Social Web”
The Technologies Of The Social Web Catalyze Internet Metamorphosis (Cont.)

8. 2. The Market
Abhors A
Vacuum

9. 3. Tools

11. What
IS
A
Blog?

13. 4. Homework

14. Read / Watch
• Books: Clay Shirky, Here Comes Everybody; Charlene Li
and Josh Bernoff , Groundswell; Don Tapsco9,
Wikinomics; Christopher Locke et al, The Cluetrain
Manifesto
• Bloggers/Journalists: Howard Rheingold and Jay Rosen
• Blogs: TheReadWriteWeb, MarkeCngProfs.com
• Videos: RSS (et al) In Plain English
• Video: A Fair(y) Use Tale (copyright)
• Video: EPIC2015
• Slides: Social Media Academy Webinar

15. CC License:
share&share alike, a]ribuCon,
non‐commercial
This presentaCon will be on WiredPen later
today, with resource links.
Kathy E. Gill
– h]p://faculty.washington.edu/kegill or @kegill, @kegill_uw
– h]p://wiredpen.com/ and h]p://slideshare.net/kegill

16. Credits
• Forrester slides are from The Future of the
Social Web, h]p://www.forrester.com/go?docid=46970
• Photos are iStockPhoto or fair use except:
– Tools, h]p://www.flickr.com/photos/willemvelthoven/100371987/
– Blog, h]p://www.flickr.com/photos/royblumenthal/2574833687/
– Homework, h]p://www.flickr.com/photos/vonbjort/2399552152/