AMD Mainstream Desktop Platform Media Presentations

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AMD Mainstream Desktop Platform Media Presentations

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AMD Mainstream Desktop Platform Media Presentations

  1. 1. AMD Mainstream Desktop Platform Designed for Windows® 7 Embargoed: September 16, 2009
  2. 2. What Drives Value for Mainstream Desktop… User Experience Price Performance Explosion of Multimedia Value means paying for what you need and getting what you want 2 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  3. 3. Technology to Deliver on Experience Ultimate Ultimate control: high-definition gaming and HD content creation* Premium Performance: Cutting-edge, high-definition performance* Better Mainstream: More tasks, all at once in high definition* Good Basic: Great Performance for everyday tasks *HD capable monitor required. 3 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  4. 4. More With AMD North CPU: America CPU: $70 AMD Athlon™ II X4 620 Intel Core2Duo E7500 $99 Motherboard: estimated Motherboard: $74 785G – MSI 785GTM $40 Intel G41 ~$283 Component Cost ~$170 ~$190 Processor Cores 4 2 Graphics Technology DirectX® 10.1 DirectX® 10 ATI Stream YES No RAID 0, 1 YES No HD Post Processing YES No *Pricing in US dollars from Newegg.com as of Monday, September 14 th. Pricing used strictly as a means to determine a similar comparison of products. 4 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  5. 5. AMD Mainstream Desktop Platform Designed for Windows® 7 Breakthrough 45nm Quad-Core Price Superior Windows® 7 multi-tasking for the mainstream with dual-, triple-, and quad-core offerings from AMD* Advanced HD Experience** Vivid, rich, life like colors in your favorite movies, and a smooth computing experience in Windows® 7 Media Center Feature Smart Dynamic platform power efficiencies, the latest DirectX® 10.1, and ATI Stream technologies that deliver a great Windows® 7 experience *Windows® 7 capable PC required. **HD capable monitor required. 5 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  6. 6. AMD Athlon™ II X4 Quad-Core Processors Do more in less time with amazing QUAD-CORE performance for only $99* Brand New 45nm Processor Architecture Designed to meet the demands of the mainstream New Performance Levels The highest performing AMD Athlon™ processor ever Part of a Stunning Visual Experience Enabling superior ATI Radeon™ graphics Amazing Energy Efficiency Cool, cost-efficient performance *AMD suggested system builder price for AMD Athlon™ II X4 620 processor; pricing subject to change by region. 6 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  7. 7. AMD Athlon™ II Processors Comparedto previous generation of AMD Athlon™ X2 processors you get Compared to previous generation AMD Athlon™ processors: More Performance More Efficiency More Compatibility AMD Athlon™ II AMD Athlon™ II AMD Athlon™ II AMD Athlon™ X2 X2 X4 X4 Model 7850 250 630 620 Processor Cores 2 2 4 4 Core Speed (MHz) 2800 3000 2800 2600 HyperTransport™ 3.0 Technology Link 3600 4000 4000 4000 (GT/s) Total L2 Cache 1MB 2MB 2MB 2MB Total L3 Cache 2MB 0MB 0MB 0MB Process Technology 65nm 45nm 45nm 45nm Package AM2+ AM3 AM3 AM3 Socket Compatibility AM2, AM2+ AM2+, AM3 AM2+, AM3 AM2+, AM3 Memory Type DDR2 DDR2, DDR3 DDR2, DDR3 DDR2, DDR3 AMD PowerNow!™ technology 2.0 3.0 3.0 3.0 7 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  8. 8. AMD Athlon™ II processors The Core of Performance From entry level mainstream computing for everyday computing, to providing a processor for customers who care about cores, the AMD Athlon™ II processor family delivers performance and value at any core count. AMD Athlon™ II X4 Processors +9% +15% +49% +75% AMD Athlon™ II X2 Processors Based on internal AMD testing as of 8/24/09 of AMD Athlon™ II X2 235 vs. AMD Athlon™ II X4 620 processor. Configuration: M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. Office Applications performance improvement based on aggregate of PCWorldBench, BAPCo® SYSmark® (1280x1024), PCMark® Vantage, Windows send to compressed folder, WinRAR (rar-best), TrueCrypt (AES-MEAN), and Norton AntiVirus PDF document scan. Advanced Multi-tasking performance based on PCMark® Vantage. Digital Video Editing performance based on Cinebench. Mainstream Gaming based on 3DMark® Vantage CPU. 8 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009 Disclaimers in speaker notes
  9. 9. AMD 785G Chipset Featuring ATI Radeon™ HD 4200 Graphics Vibrant Digital Media Immersive 3D Gaming 740G 780G 785G Graphics Core ATI Radeon™ 2100 ATI Radeon™ HD 3200 ATI Radeon™ HD 4200 Microsoft® DirectX® 9 10 10.1 Discrete Graphics Core RV430 RV610 RV620 Process 80nm 55nm 55nm Transistors 120 million 205 million >205 million Stream Processors 4 shaders 40 40 Unified Video Decoder (UVD) N/A UVD UVD2 •Accelerated Multiple Streams •Video Detail Enhancements Accelerated Video Transcode N/A Yes HDMI 1.2 1.2 1.3 DisplayPort No Yes Yes Windows® 7 capable PC configuration required for full Windows® 7 functionality. 9 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  10. 10. Accelerate 3D Graphics Performance Explore new worlds of responsive, immersive 3D gaming 26 fps HAWX 12 fps World of 26 fps Warcraft 13 fps AMD Kung Fu 17 fps Intel Ice Age 3 from Activision Panda 9 fps 27 fps Ice Age 3 21 fps 0 10 20 30 All titles at 10x7 except World of Warcraft at 1280x1024. SYSTEM CONFIG: AMD - AMD Athlon™ II X4 620, AMD 785G Chipset featuring ATI Radeon™ HD 4200 GPU, 2GB DDR3-1333, Windows® 7 RC1; Intel – Intel Core2 Duo e7400, Intel G45 chipset, Intel G45 Express graphics, 2GB DDR2-800, Windows® 7 RC1. Proven ATI Radeon™ Graphics and Direct X® 10.1 Performance 10 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  11. 11. Platform Benefits: Windows® 7 Ready Ready for Windows® 7 Visuals • Accelerated 3D windows • Quick and easy setup of multiple displays • Smooth MCE video preview and playback Features • Virtual XP support throughout • Integrated Power Management • Fusion for Desktop, Fusion for Media, compatibility Stability • WHQL drivers available months ahead of launch The AMD Mainstream Desktop Platform delivers a great Windows® 7 experience Windows® 7 capable PC configuration required for full Windows® 7 functionality. 11 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  12. 12. Platform Benefits for a Better Experience ATI Stream technology enables faster PC application performance Transcode to your iPod in Less Time with AMD AMD Athlon™ II 6:46 min AMD X4 620 AMD Athlon™ II Intel X2 250 8:10 min Intel Core 2 Duo E7400 14:21 min Time in seconds (lower is better) ATI Radeon™ HD 4200 graphics and AMD Athlon™ II processor-based platform versus an Intel Core 2 Duo E7400 and G45 chipset decoding a 19:43 MP4 clip to 640x320 iPod clip with Cyberlink Expresso. Configuration: AMD - AMD Athlon II processors, AMD 785G chipset, ATI Radeon™ HD 4200 GPU, 2GB DDR3-1333. Intel – Core 2 Duo E7400, G45 chipset with G45 Express graphics, 2GB DDR2-1066. 12 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  13. 13. AMD Power Management Technologies A superior desktop experience. Get the most out of your PC with energy efficiency you’ll feel good about for a cool, and quiet PC experience AMD PowerNow™ 3.0 Technology Dramatic, dynamic processor power savings without impacting performance ATI PowerPlay™ Technology Performance States Dynamically manage graphics power efficiency and take control of your visual performance 1 * * Configuration: AMD Athlon™ II X2 250, AMD 785G Chipset, ATI Radeon™ HD 4200 integrated graphics, 4GB DDR2. http://www.youtube.com/user/AMDUnprocessed. Blu-ray drive required for Blu-ray playback. 13 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  14. 14. Platform Component: Software AMD Fusion Media Explorer Easy to See Platform Performance Advantages • Scalable features based on hardware performance • Smooth multi-stream videos using multi- core and HD video acceleration* • Easy to grasp core scaling • Accelerated CPU/GPU transcode Explore your digital media content, from multiple local and online sources, in a quick and easy to use browser. Experience your media in a more engaging 3D streaming view allowing one-click sharing and gathering of memories with friends thru social media sites Discover new photos, videos or music via MEGA Search which suggests new online content related to what your are viewing *HD *Separately purchased capability. monitor required for full HD TV tuner may be required. May require dual core or better CPU. 14 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  15. 15. Platform Component: Software AMD Fusion Utility for Desktops* - Ignite gaming performance - Optimize for media playback - Make you PC hyper efficient All with the simple touch of a button Go behind the curtains and take control • Choose from multiple pre-loaded profiles, performance and optimization • Overclock,** underclock, take control • Engage advanced acceleration technologies • Customize user profiles for personalized optimization *This utility may disable security/antivisus software, or adversely affect your system, review accompanying documentation carefully before installing. **AMD product warranty does not cover damage caused by overclocking, event when enabled via AMD OverDrive™ software. 15 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  16. 16. Key Takeaways The User Experience Drives Value in The PC Market AMD has a simple, singular 45nm Desktop Infrastructure AMD’s Mainstream Platform was Designed for Windows® 7 Price performance leading Quad-Core at $99* AMD’s Mainstream Platform is Fully Loaded and Ready to Deliver an Outstanding HD Experience** *AMD suggested system builder price for AMD Athlon™ II X4 620 processor; pricing subject to change by region. **HD monitor required for full HD capability. 16 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  17. 17. Back-up
  18. 18. AMD Athlon™ II Processors Digital Media Performance Do More In Less Time Step up to AMD Athlon™ II processors and easily tackle more important tasks at once. Get an exceptional PC experience where everything on your computer looks amazing and runs smoothly thanks to superior multi-tasking power. AMD Athlon™ II X4 630 149% AMD Athlon™ II X4 620 140% AMD Athlon™ II X2 250 111% AMD Athlon™ II X2 245 108% AMD Athlon™ II X2 215 100% AMD Athlon™ X2 7750 96% AMD Athlon™ X2 5800 93% 0% 20% 40% 60% 80% 100% 120% 140% Based on internal AMD as of 8/24/09. Results normalized to the AMD Athlon™ II 215. AMD Athlon processor configuration: GIGABYTE GA-MA790GP-DS4H AM2+ motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR2-1066, Windows Vista® 64 Ultimate. AMD Athlon II processor configuration: ASUS M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. Performance represents the median of the following benchmarks: Cinebench CPUx, ExpressionEncoder, iTunes (wav-to-aac), iTunes (wav-to-mp3), Mainconcept, Photoshop Elements, Pov-RAY, Pov-RAY RTR, Quicktime Pro (overall), Windows MediaEncoder, Windows MovieMaker. 18 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  19. 19. The Core of Performance – Integrated Graphics Get more performance and enjoyment from your PC experience with next-generation processor technology for hassle-free, efficient computing Intel Core 2 Duo E7500 Intel Core 2 Quad 8200 AMD Athlon™ II X2 250 AMD Athlon™ II X4 620 140% 139% 122% 130% 120% 113% 100% 97% 106% 92% 95% 91% 80% 81% 60% 58% 57% 40% 20% 0% Productivity HD Video SlideShow 3D Gaming PCMark Vantage Mainconcept H.264 Windows Movie Maker 3Dmark Vantage Based on AMD internal testing as of 8/24/09; results are normalized to the AMD Athlon™ II 250. Configuration: AMD Athlon II; M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DG45ID motherboard; G45 Express; 4GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage results are measured in Marks; MainConcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format; captured data is elapsed time in seconds. Windows Movie Maker renders a photo slide show as an AVI from a dataset of 97 1600x1066 JPEG images. Captured data is elapsed time in seconds. 3DMark Vantage overall results are measured in Marks. 19 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  20. 20. The Core of Performance – Discrete Graphics Get more performance and enjoyment from your PC experience with next-generation processor technology for hassle-free, efficient computing Intel Core 2 Duo E7500 Intel Core 2 Quad 8200 AMD Athlon™ II X2 250 AMD Athlon™ II X4 620 140% 137% 134% 131% 127% 120% 116% 110% 102% 102% 99% 98% 100% 95% 102% 80% 60% 40% 20% 0% Productivity HD Video SlideShow 3D Gaming PCMark Vantage Mainconcept H.264 Windows Movie Maker 3Dmark Vantage Based on AMD internal testing as of 8/24/09; results are normalized to the AMD Athlon™ II 250. Configuration: AMD Athlon II; M4A79T-Deluxe motherboard, ATI Radeon™ HD 4870 1GB GDDR5, 8GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DP45SG motherboard; ATI Radeon HD 4870 1GB GDDR5; 8GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage results are measured in Marks; MainConcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format; captured data is elapsed time in seconds. Windows Movie Maker renders a photo slide show as an AVI from a dataset of 97 1600x1066 JPEG images. Captured data is elapsed time in seconds. 3DMark Vantage overall results are measured in Marks. 20 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  21. 21. AMD Athlon™ II X4 620 Processors- Getting to the Core of Price Performance! Dollar-for-dollar: When matched up against the price comparable Intel Core 2 Duo E7500 the AMD Athlon™ X4 620 processor delivers 45% better price performance. Why settle for a dual core processor that doesn’t support Microsoft Windows 7 virtualization mode? Entry-level quad cores: Core-for-core AMD provides a staggering 75% better price performance when entry-level quad core processors are compared. AMD Athlon™ II X4 processors are the highest performing AMD Athlon™ processors yet- and are still the smartest choice for mainstream computing. AMD Athlon II X4 620 processor AMD Athlon X4 620 processor price comparable** entry-level quad core comparable** (Do not support virtualization) 100% 100% 50% 50% AMD Athlon II 620 Intel Core 2 Duo AMD Athlon II 620 Intel Core 2 Quad 7500 8200 •45% better price performance* •Staggering 75% better price performance •Supports Windows® 7 Virtualization mode*** •Superior mainstream computing •Highest performing AMD Athlon™ •Why settle for dual core? processors to date *Results normalized to AMD Athlon™ II X4 620. Configuration: AMD - ATI Radeon™ HD 4870, MSI DKA790GX and 4GB DDR3-1066; Intel - ATI Radeon™ HD 4870, MSI P45 Platinum and 4GB DDR3-1066. Windows Vista® 64 Ultimate. **Results from testing in AMD performance labs; price-performance based on sum of normalized performance results across three software benchmarks [PCWorldBench, SYSmark ® (1280x1024), PCMark ® Vantage] divided by processor price as listed on www.pricegrabber.com or AMD MSRP as of August 24, 2009. Actual market prices may vary. ***Windows® 7 capable PC configuration required 21 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  22. 22. Enhance Spectacular Video Enhanced Video Quality Accelerated Playback Video Enhancement Featuring: •Dynamic contrast adjustment •Gamma correction •HD color vibrance and tone correction •Enhanced DVD upscaling •Video acceleration for H.264, MPEG2, VC1 •Detail Enhancement •Dual Stream, Picture in Picture Acceleration* *Blu-ray drive required for Picture-in-Picture. Great Looking Videos with AMD Technology HD HQV is a tool used by AMD to evaluate video playback quality. HQV provides visual feedback for scoring by the AMD reviewer. Scores may vary based on the skill and opinion of the reviewer. HD Noise Reduction Example via HD HQV 22 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009
  23. 23. Disclaimer & Attribution DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ATTRIBUTION © 2009 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, AMD Athlon, AMD Phenom, AMD Sempron, AMD OverDrive, AMD PowerNow!, PowerPlay, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners. 23 AMD Mainstream Desktop Platform: Designed for Windows® 7 Embargoed: September 16, 2009

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