AMD CES 2013 Press Conference


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AMD's Lisa Su, Senior Vice President and General Manager, Global Business Units kicks off CES 2013 with a press conference at the AMD Experience Zone on Consumers and The World of Surround Computing.

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AMD CES 2013 Press Conference

  1. 1. CONSUMERS AND THE WORLD OF SURROUND COMPUTING1 | Presentation Title | Month ##, 2011 | Public
  2. 2. FORWARD LOOKING STATEMENTThis document contains forward-looking statements concerning AMD, the timing and features of AMD’s future products, the ability of AMDto win in high-growth consumer segments with new APU products in 2013, the benefits from AMD’s new technology partnerships and thetiming of future products that incorporate AMD’s products, which are made pursuant to the safe harbor provisions of the Private SecuritiesLitigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects,""believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-lookingstatements in this document are based on current beliefs, assumptions and expectations, speak only as of the date of this document andinvolve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include the possibilitythat Intel Corporations pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or otheractivities may negatively impact the companys plans; the company may be unable to develop, launch and ramp new products andtechnologies in the volumes that are required by the market at mature yields on a timely basis; that the companys third party foundrysuppliers will be unable to transition its products to advanced manufacturing process technologies in a timely and effective way or tomanufacture the companys products on a timely basis in sufficient quantities and using competitive technologies; the company will beunable to obtain sufficient manufacturing capacity or components to meet demand for its products or will not fully utilize its itscommitment with respect to GLOBALFOUNDRIES microprocessor manufacturing facilities; that customers stop buying the companysproducts or materially reduce their operations or demand for the companys products; that the company may be unable to maintain thelevel of investment in research and development that is required to remain competitive; that there may be unexpected variations in themarket growth and demand for its products and technologies in light of the product mix that the company may have available at anyparticular time or a decline in demand; that the company will require additional funding and may be unable to raise sufficient capital onfavorable terms, or at all; that global business and economic conditions will not improve or will worsen; that demand for computers will belower than currently expected; and the effect of political or economic instability, domestically or internationally, on the companys sales orsupply chain. Investors are urged to review in detail the risks and uncertainties in the companys Securities and Exchange Commissionfilings, including but not limited to the quarterly report on Form 10-Q for the quarter ended Sept. 29, 2012.
  3. 3. CONSUMERS AND THE WORLD OFSURROUND COMPUTINGCES 2013Lisa Su, Senior Vice President and General Manager,Global Business Units, AMD
  4. 4. The SurroundComputing Era Begins! It’s multi-platform: eyeglasses to room-size It’s fluid: realistic output, natural human input It’s intelligent: anticipates our needs
  5. 5. • Transform the industry by bringing surround computing to life• Deliver stunning, immersive experiences• Drive system designs that inspireAMD in 2013
  6. 6. Leadership Products for Consumers in 2013 Discrete Performance Mainstream True Graphics Ultrathins & Ultrathins & Performance Leadership Desktops Small PCs Tablets “Solar System / “Richland” & “Kabini” “Temash” Sea Islands” “Kaveri” AMD roadmaps are subject to change without notice. All product names in quotes are codenames and are for AMD internal use only.
  7. 7. AMD Radeon ™ Graphics
  8. 8. 2012: A Year of LeadershipAMD Radeon™ AMD Enduro™ AMD FirePro™HD 7970 GHz Edition Technology GraphicsThe World’s Fastest and Outstanding Battery Life The Top GPU ComputeMost Advanced Graphics1 & Optimal Performance Solution on Green 500
  9. 9. The Importance of Gaming • Pushes our graphics technologies and capabilities more than any other medium • Represents a massive market opportunity for AMD
  10. 10. AMD Strategy: Cloud Lead in the Four Content ConsoleCorners of Gaming Client
  11. 11. The World’s CloudTop Titles Content Content Console Partners Client
  12. 12. Leading in Cloud throughBest-In-Class CloudGaming TechnologyKey Strategic Content Cloud ConsolePartnerships Client
  13. 13. AMD is the Gaming Console CloudGraphics Leader Content Console ConsolePowering 3 of the 4 availableConsoles, including the new ® ™ Nintendo Wii U Client
  14. 14. We continue to lead in Performance and CloudImmersiveExperiences Content Client ConsoleIncluding the new Graphics Core Next-powered AMD Radeon™ Client HD 8000M Series
  15. 15. AMD Radeon™HD 8000M Series • Graphics Core Next Goes mainstream 2nd generation of GCN-based notebook graphics products, fully DirectX® 11.1-capable • Better power management than ever AMD Enduro™ technology brings automatic and seamless switching, plus AMD PowerTune and ZeroCore power technologies2,3 • Improved Graphics Performance: Raising the Bar in every segment vs. previous generation
  16. 16. AMD A-Series APUs
  17. 17. 2012: A Year of LeadershipHigh Performance AMD Establishes the Setting Speed APUs HSA Foundation Records Selected by 10 of the top 11 Architecting the future of 8.794 GHz on FX-8350* OEMs worldwide computing *
  18. 18. AMD and ASUS
  19. 19. AMD and AsusU38 Ultrathin• Co-Developed with Microsoft and AMD• AMD A-Series with Radeon™ discrete option• AMD Start Now Technology4• Ultra-thin and ultra-light form factor measures just 6mm at the front• Full HD 1080p IPS panel with capacitive multi-touch• ASUS SonicMaster technology co-developed with Bang & Olufsen ICEpower®
  20. 20. AMD and HPAnnounced Today!• 15.6” HD Touch Display• HP TrueVision HD Webcams• Dolby Advanced Audio• Most affordable HP touch notebook ever• AMD A-Series APU powered
  21. 21. AMD A-Series APUs
  22. 22. PERFORMANCE ULTRATHINS and DESKTOPS: AMD A8 AND A10 “Richland” Premium Performance and Advanced Features in Thin and Light Designs  20 to 40 percent Maximum Elite more performance Compute and Sleek Designs Graphics Experiences than previous generation5  With greater battery life6  AMD software innovations
  23. 23. NEW ELITE SOFTWARE BUNDLES ON AMD A8 AND A10 Be Recognized Share Your Content AMD Face Login7 AMD Screen Mirror8 Engage Your Senses Interact Your Way AMD Optimized Games AMD Gesture Control9
  24. 24. AMD EliteExperiences
  25. 25. ULTRATHINS and SMALL FORM FACTOR PCs: AMD A4 AND A6 “KABINI” Long Battery Life, Quad-Core Performance and Rich Entertainment Features  50+% performance Rich increase from Responsive Amazing Entertainment, Performance Battery Life “Brazos 2.0”10 Smart Price  First quad-core x86 SoC  Over 10 hours of battery life11
  27. 27. AMD “Temash”
  28. 28. “TEMASH” ENABLES A NEW CATEGORY OF ULTRA MOBILE DEVICES Performance Tablet Processors for tablets Category Re-purposed notebook as light consumption processors that bloat devices the tablet  Multi-tasking performance: Dual & Quad-Core Options  Brilliant HD visuals: AMD Radeon™ HD Graphics  Application Acceleration  Full Windows 8 experience
  29. 29. ULTRA LOW POWER FOR TABLETS AND HYBRIDS: AMD A6 AND A4 “TEMASH” The elite mobility processor for Windows 8  Up to 100% more Superior HD PC Gaming in Accelerated graphics performance Media a Tablet Apps and than “Hondo”12 Productivity  Fastest x86 SoC for Tablets  Full Microsoft™ Windows compatibility
  30. 30. AMD “Temash”
  31. 31. THE 2013 ROADMAP TO SURROUND COMPUTING Graphics “Solar System / Sea Islands” High-Performance HSA Features Arrive Ultrathins and “Trinity” “Richland” “Kaveri” on “Kaveri” Desktop 40nm Ultrathins “Brazos 2.0” “Kabini” SoC 32nm Tablets and “Hondo” “Temash” SoC Hybrids 28nm Industry-leading Graphics, Compute IP Rapidly Leveraged in Ultra-Low Power, Low Power and Performance APU PlatformsAMD roadmaps are subject to change without notice. All product names in quotes are codenames and are for AMD internal use only.
  32. 32. AMD and VIZIO
  33. 33. AMD and VIZIOA Winning Combination• Four systems announced today at CES!• AMD A-Series APU-based ultrathin notebooks and All-in-One• AMD Z-60 APU-based tablet
  34. 34. • Transform the industry by bringing surround computing to life• Deliver stunning, immersive experiences• Drive system designs that inspireAMD in 2013
  35. 35. THANK YOU35 | Presentation Title | Month ##, 2011 | Public
  36. 36. FOOTNOTES1- In tests by AMD as of May 22, 2012 on single-GPU graphics cards, the AMD Radeon™ HD 7970 GHz Edition showed higher average performance than the NVIDIA GeForce GTX 680in the following games/apps: Formula 1 2010, Civilization V, StarCraft II, Just Cause 2, Unigine Heaven, Left 4 Dead 2, Enemy Territory: Quake Wars, The Elder Scrolls V: Skyrim, DiRT 3,The Chronicles of Riddick: Assault on Dark Athena, Crysis Warhead, Metro 2033 (4xAA), and Hard Reset (MLAA). All applications were evaluated at 2560x1600 with 8xAA and 16xAFunless otherwise noted. System configuration: Intel® Core™ i7-3960X (3.33GHz), MSI X79A-GD65, 16GB DDR3-1600 and Windows® 7 x64. AMD Radeon™ HD 7970 GHz Editionevaluated with AMD Catalyst™ 8.973. NVIDIA® GeForce® GTX 680 evaluated with NVIDIA® ForceWare™ 301.10 WHQL. [GRDT-16]2 - AMD Enduro™ technology, AMD Enduro™ technology automatically turns off the AMD Radeon™ discrete GPU for non-intensive applications to help maximize battery life for more timeunplugged, and requires either an AMD A-Series APU or an Intel processor, plus an AMD Radeon™ discrete graphics card and is available on Windows® 7 and Windows® 8 Standard andProfessional editions. Linux OS supports manual switching which requires restart of X-Server to switch between graphics solutions. With AMD Enduro™ technology, full enablement of alldiscrete graphics video and display features may not be supported on all systems (e.g. OpenGL applications will run on the integrated GPU or the APU as the case may be). Always checkwith your system manufacturer for specific mode capabilities and supported technologies.3 - AMD PowerTune, AMD’s Power Gating support, AMD ZeroCore Power and other AMD power management technologies are a family of technologies offered with certain AMDRadeon™ graphics products, which are designed to intelligently manage GPU power consumption in response to certain GPU load conditions. Not all products feature all technologies—check with your component or system manufacturer for specific model capabilities4- AMD Start Now technology is a BIOS optimized solution designed to deliver better system responsiveness by minimizing the time to wake up the system from sleep mode, boot thesystem to desktop and connect to a wireless local area network. Actual times will vary based on operating system, APU, driver, disk drive and memory speed. AMD Start Now technologyis available with select AMD APUs when running Windows 7 or Windows 8. Check with your component or system manufacturer or retailer for specific model capabilities.5 - Testing and projections develop by AMD Performance Labs. The score for the 2012 AMD A10-4600M on 3DMark 11 was 1150 and the 2012 AMD A8-4555M was 780 while the―Richland‖ 2013 AMD A10-5750M was 1400 and the AMD A8-5545M was 1100. PC configs based on the ―Pumori‖ reference design with the 2012 AMD A10-4600M with Radeon™ HD7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with AMD Radeon™ HD 8650G graphics and the 2013 AMD A8-5545Mwith AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit. RIN-16 Based on testing and calculations by AMD Performance Labs, the 2012 AMD A-Series platform enables 725 min./12:05 hours of Windows Idle. Battery life calculations based on a 6 cellLi-Ion 62.16Whr battery pack at 98% utilization. AMD defines ―all-day‖ battery life as 8+ hours of battery life in Windows Idle. Test configuration: ―Pumori‖ reference board, AMD A6-4400Mwith AMD Radeon™ HD 7520G Graphics, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit, 14‖ 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD(SATA) – 250GB 5400rpm, 62Whr Battery Pack and Windows 7 Home Premium. TRN-4 Based on testing and calculations by AMD Performance Labs, the 2013 AMD A-Series "Richland"platform enables 780 min./13:00 hours of Screen on idle / eReader. Battery life calculations based on a 6 cell Li-Ion 62.16Whr battery pack at 98% utilization. AMD defines "all-day" batterylife as 8+ hours of battery life in Windows Idle. RIN-5 Test configuration: "Pumori" reference board, AMD A6-5350M APU with AMD Radeon™ HD 8450G Graphics, 4G DDR3-1600(Dual Channel) Memory and Windows 7 Home Premium 64-bit, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, 62Whr Battery Pack andWindows 7 Home Premium.7 - AMD Face Login: AMD Face Login is designed as a convenient tool to help you log into Windows and many popular web sites quickly. It should not be used to protect your computerand personal information from unwanted access. Only available on upcoming AMD A10 and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed ―Temash.‖Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10. Internet connection is required for websitelogin and use of other online features.
  37. 37. FOOTNOTES8 -AMD Screen Mirror: AMD Screen Mirror is designed to enable the transmission and display of your PC screen on other compatible networked "mirror" devices. Only available onupcoming AMD A10, A8 and A6 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash." Compatible Digital Media Renderer (DMR) devices are listed onthe Digital Living Network Alliance (DLNA) website ( with the ―Play To Receiver‖ feature and must also include H.264 andAAC support. Both PC and DMR device must be connected to a network that will permit content streaming. AMD Screen Mirror supports almost all popular image, audio and video fileformats as well as applications showing on your PC screen, but will not mirror protected content. Requires minimum screen resolution of 800x600. Performance may be degraded onnetworks with limited bandwidth, especially with high definition content.9- AMD Gesture Control: AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC. Only available on upcoming AMD A10and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash.‖ Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8operating system. Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported WindowsStore apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle. Performance may be degraded in low lighting or intensely-focused lighting environments.10 - Test conducted in AMD Labs measuring productivity performance with PCMark Vantage. The ―Kabini‖ A6 APU-based system scored 5271 while the ―Brazos‖ APU-based systemscored 2807. Kabini‖ PC config is based off the "Larne" reference design with 2013 AMD A6-5200 APU with AMD Radeon HD 8400 graphics, 4G DDR3 1600, and Windows 8 64bit.―Brazos‖ PC config is based off the ―Renmore‖ reference resign with 2012 AMD E2-1800 APU with AMD Radeon HD 7340 graphics, 4G DDR3 1333 and Windows 7 Ultimate. KBN-311- Test conducted in AMD Labs measuring battery life with Windows 8 idle performance. The ―Kabini‖ A6 APU-based system idled for 604 minutes (10.1 hours). ―Kabini‖ PC config isbased off the "Larne" reference design with 2013 AMD A6-5200 with AMD Radeon HD 8400 graphics, 4G DDR3 1600, and Windows 8 64bit.12 - Test conducted in AMD Performance Labs using FutureMark 3DMark Vantage P as a metric for GPU performance and PC Mark Vantage as a metric for CPU performance. The AMDZ-60 APU-based system scored 455 and 1914 in 3DMark and PCMark respectively. The AMD A6-1450 APU-based system delivers scores of 981 and 3123 in 3DMark and PCMarkrespectively. The platforms tested were the AMD Z-60 APU with AMD Radeon HD 6250 graphics, 2x 2GB DDR3-1066, Microsoft Windows 7 and the ―Larne‖ reference platform with anAMD A6-1450 Quad Core 1.0GHz APU, AMD Radeon™ HD 8280 series graphics, 2GB DDR3-1066 system memory and Microsoft Windows 7. TEM-2
  38. 38. Trademark AttributionAMD, the AMD Arrow logo, AMD Enduro, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/orother jurisdictions. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners.For additional information on AMD product features and partner attribution, please go to© 2012 Electronic Arts Inc. EA, the EA logo and Medal of Honor are trademarks of Electronic Arts Inc.© SEGA. SEGA, the SEGA logo and SONIC GENERATIONS are either registered trademarks or trademarks of SEGA Corporation. All rights reserved.©2013 Advanced Micro Devices, Inc. All rights reserved.