An Presentation on AMD

1. ADVANCED MICRO DEVICES
BY: Vedavyas.M.Shenoy

2. A M D
• Formally incorporated on May 1, 1969, by Jerry
Sanders, along with seven of his colleagues
from Fairchild Semiconductor.
• Is an American
multinational semiconductor company based
in Sunnyvale, California, United States.
• Develops computer processors and related
technologies for business and consumer
markets.

3. FIRST PRODUCT
• In November 1969 the company
manufactured its first product, the Am9300,
a 4-bit MSI shift register, which began selling
in 1970.

4. FIRST SUCCESS
• In 1970, AMD produced its first proprietary
product, the Am2501 logic counter, which was
highly successful.
• Its best-selling product in 1971 was the
Am2505, the fastest multiplier available.

5. ENTRY TO RAM CHIPS
• In 1971 AMD entered the RAM chip market,
beginning with the Am3101, a 64-bit bipolar
RAM.
• That year AMD also greatly increased the sales
volume of its linear integrated circuits, and by
year end the company's total annual sales
reached $4.6 million.

6. AMD WENT PUBLIC
• In September 1972.
• The company was a second source for
Intel MOS/LSI circuits by 1973, with products
such as Am14/1506 and Am14/1507, dual
100-bit dynamic shift registers.

7. GETTING BETTER
• By 1975 AMD was producing 212 products.
• AMD entered the microprocessor market with
the Am9080
• In 1977 AMD entered into a joint venture
with Siemens.
• AMD closed its Advanced Micro Computers
subsidiary in late 1981, after switching focus
to manufacturing second-source Intel x86
microprocessors.

8. INTEL - AMD
• Intel and AMD entered into a 10-year
technology exchange agreement, first signed
in October 1981 and formally executed in
February 1982.
• In 1982 AMD become a second-source
manufacturer of Intel's x86 microprocessors
and related chips, and Intel provided AMD
with database tapes for its 8086, 80186,
and 80286chips.

9. AMD vs INTEL
• Throughout the 1980s, AMD was a second-
source supplier of Intel x86 processors.
• In 1991, it introduced its own 386-
compatible Am386, an AMD-designed chip.
Creating its own chips, AMD began to
compete directly with Intel.
• AMD had a large and successful flash
memory business, even during the dotcom
bust.

10. • AMD announced the acquisition of ATI
Technologies on July 24, 2006.
• Since 2010, all of the company's graphics
processing products have been marketed
under the AMD brand name.

11. RESTRUCTURING
• On October 16, 2014, AMD announced a new
restructuring plan along with its Q3 results.
• As part of this restructuring 7% of AMD's
global workforce will be laid off by the end of
Q4 2014.

12. PRODUCTS AND TECHNOLOGIES

13. LATEST PROCESSORS
• Bulldozer - AMD's CPU codename for the second latest
server and desktop processors.
• Hondo - Latest processor series used in Tablet
computers.
• Vishera - Current FX series processor lineup targeting
the desktop performance market.
• Llano - AMD's first APU built for laptops.
• Jaguar - latest x86 processor core from AMD aimed
at the low-power/low-cost market.

14. AMD'S MAIN PRODUCTS
• Microprocessors
• Motherboard chipsets
• Embedded processors & graphics
processors for servers, workstations and
personal computers
• Embedded systems applications.

15. GRAPHICS PRODUCTS
• Radeon – brand for consumer line of graphics
cards.
• AMD FirePro – brand for professional line of
graphics cards for workstations.
• AMD FireStream – brand for discontinued
product line targeting stream
processing and GPGPU as used in various
industries.

16. • AMD FireMV – brand for discontinued product
line targeting multi-monitor setups in
professional environments.
• AMD Eyefinity – Facilitates multi-monitor setup
of to 6 monitors per graphics card.
• AMD TrueAudio – acceleration of audio
calculations.
• Unified Video Decoder (UVD) – acceleration of
video decoding.
• Video Codec Engine (VCD) – acceleration of video
encoding.

17. AMD FX 9590

18. Features
• The Steamroller architecture which is a viable
option for APUs has been built around a 28nm
node which sacrifices clock speed to deliver
more performance per clock.
• Advanced 3D gaming
• Complex 3D modeling
• HD video editing

19. • AMD Turbo CORE Technology
• AMD FX Processors come equipped with AMD Turbo
CORE Technology 2. Technology is a performance
boosting technology that helps increase performance
on the applications that need it the most.
• HyperTransport™ Technology
• Up to 8.0GB/s HyperTransport™ I/O bandwidth; Up to
16GB/s in HyperTransport Generation 3.0 mode
• Up to 37GB/s total delivered processor-to-system
bandwidth (HyperTransport bus + memory bus)
• Benefit: Quick access times to system I/O for better
performance.

20. • AMD PowerNow!™ AMD Technology (Cool'n'Quiet™
Technology)
• Enhanced power management features which
automatically and instantaneously adjusts performance
states and features based on processor performance
requirements
• C6 power state flushes the cache and removes voltage
from individual cores to help reduce power
consumption
• Separate memory controller power control
• Works automatically without the need for drivers or
BIOS enablement.
• Benefit: Helps users get more efficient performance
by dynamically activating or turning off parts of the
processor.

21. All of these mean only one thing !! PERFORMANCE !

22. Guinness World Record Achievement !!!
• On August 31, 2011, in Austin, Texas, AMD achieved
a Guinness World Record for the "Highest frequency of a
computer processor": 8.429 GHz.
• The previous record was 8.308 GHz, with an Intel Celeron 352
(one core).
• On November 1, 2011, geek.com reported that Andre Yang,
an overclocker from Taiwan, used an FX-8150 to set another
record: 8.461 GHz.

23. THANK
YOU!!