ClickOn TV Business Solutions is a French startup that matches offline triggers like TV ads to online advertising campaigns. It allows advertisers to synchronize digital ads with TV ads in real-time using real-time bidding (RTB) technology. RTB helps find the right ad for the right person at the right time. ClickOn argues that the RTB market is growing through increased inventory from more sources and engagement formats like video and mobile. This fits their strategy of combining offline and online data to precisely target audiences.

3. ABOUT US
ClickOn|
TV Business Solutions

4. ClickOn|
TV Business Solutions
ABOUT US
« ClickOn is one of the most promising
Web Startups »
« Startup Frenchweb of the
year »
« Innovations that will change the
audiovisual sector»

5. WHAT WE DO
ClickOn|
TV Business Solutions
WE MATCH OFFLINE TRIGGERS AND ONLINE ADVERTISING
Our platform allows to activate digital campaigns depending on specific offline triggers, such
as TV advertising or targeted weather conditions

6. Broadcast your TV campaigns
simultaneously on the Web/
Mobile/Tablet
TV SYNCHRONISATION
ClickOn|
TV Business Solutions
Start your online campaign
when competitor’s advertising
is aired on TV
Launch your digital campaign
based on TV context
Screen
Competitor
Context

7. OTHER SYNCHRONISATION
ClickOn|
TV Business Solutions
RADIO
Contextualize your digital campaigns
depending on weather conditions
WEATHER
Contextualize your digital campaigns
depending on radio ads

8. WHY DO WE USE RTB?
ClickOn|
TV Business Solutions

9. WHY DO WE USE RTB ?
ClickOn|
TV Business Solutions
BECAUSE ADVERTISING IS ABOUT FINDING THE GOOD TIMING FOR THE RIGHT PERSON
GOOD TIMING + GOOD DATA = YOUR BEST AUDIENCE !
which digital ad
which person
must been shown to
at
which moment
It allows, in real-time, to know:

10. THE RTB TRENDS THAT ARE
BENEFICIAL TO US
ClickOn|
TV Business Solutions

11. I - INVENTORIES ARE GROWING
ClickOn|
TV Business Solutions
THE TV / WEB SYNCHRONISATION NEEDS WIDE DIGITAL AUDIENCES
• The Editors are more and more attracted to RTB as they can use their data that where unemployed or
badly employed before
• The marketplaces are more and more and are now premium: This is what brands wanted and this is
what happens!
• There are more and more audiences thanks to new formats: Video RTB and Mobile RTB
MORE & MORE!

12. II - VIDEO RTB
ClickOn|
TV Business Solutions
THE TV SYNCHRONISATION RELIES FIRST ON TV! THEREFORE, THE BRANDING CAMPAINGS
HAVE THE BEST IMPACT WITH VIDEO ADVERTISING
From a “ buying mode ” point of view, TV is composed of 2 things:
1. The diffusion / broadcast context
2. The target / the audience
Why tv was the best media for branding campaign before the digital time?
• Historically, the main branding media used by the brands is the TV
• This is the best “Mass-Media”
• This is the best media to tell a story
è In an online world, the rtb match those conditions at a whole level:
THE OPPORTUNITY TO BUY VIDEO WHILE TARGETING THE GOOD AUDIENCE

13. II - VIDEO RTB
ClickOn|
TV Business Solutions
• There is more and more ADEX specialized in Video RTB. The most famous one are
StickyAds.tv and Google. StickyAds.tv launched with us the first TV Sync operations!
• The Brands begin to understand that RTB is compliant with Branding!
• There is more and more video RTB because globally, video advertising is getting bigger and
bigger
• The “OutStreams” format helped a lot to expand video advertising and therefore, video RTB
è On some agencies Trading-Desk, video RTB already represent 70% of the programmatic
purchases

14. III - MOBILE RTB
ClickOn|
TV Business Solutions
TV SYNCHRONISATION IS A LOT ABOUT TIMING BUT CAN GO FURTHER, WE COULD
KNOW WHICH PEOPLE ARE WATHCING WHICH TV PROGRAM AND RETARGET THEM.
IT IS POSSIBLE USING SMARTPHONE MICS
à It shows how many opportunities are brought by mobile phones
In-app mobile advertising can use the mobile functionalities such as:
• Mic
• Geolocation
• Camera
• …

15. III - MOBILE RTB
ClickOn|
TV Business Solutions
THE MOBILE CAMPAIGNS ARE RUN AS DESKTOP CAMPAIGN.
THIS HAS TO CHANGE AND THIS WILL CHANGE
• The mobile dsp/ssp are becoming compliant
• The editors of mobile apps will find better way to monetize their inventories
• Smartphone are creating / bringing more and more data
IN-APP MOBILE ADVERTISING IS UNDER-EMPLOYED

16. CONCLUSION
ClickOn|
TV Business Solutions
Deloitte - May 2013
OUR OFFERS FITS THE TRENDS !
• We bring “off-line” data and exploit them with “online” data, using RTB
• The RTB is powerful with real-time strategies! That is exactly what we do
• With RTB, the possibilities are wide, but on a media plan, you need cohesion too
è WE GO FROM A GLOBAL MEDIA (TV) AND USE IT TO CREATE SPECIFIC TARGETING
LET’S AMPLIFY THE REAL-WORLD USING THE DIGITAL WORLD!

17. ClickOn|
TV Business Solutions
SOCIAL MEDIA
Facebook, Twitter, LinkedIn, etc…

18. SOCIALMEDIA
ClickOn|
TV Business Solutions
@ClickOnBuy
ClickOn (Official)
ClickOn
ClickOn Official

19. ClickOn|
TV Business Solutions
CONTACT INFO
Telephone, Adress, Email, etc

20. ClickOn|
TV Business Solutions
11 rue du chemin Vert, 75011 Paris - FRANCE
Pierre Figeat
Co-Founder
+33 (0)6 71 92 96 43
pierre.figeat@clickon-buy.com

21. Thank
You