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Jaime Pelegrí - Tendencia y futuro de Twitter Mobile

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De momentos a momentums. Jaime Pelegrí habla de tendencias en Mobile

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Jaime Pelegrí - Tendencia y futuro de Twitter Mobile

  1. 1. T O I N S T A L L A N D B E Y O N D
  2. 2. MOBILE IS AT THE HEART OF TWITTER 70% use a mobile device to access Twitter of Twitter mobile users say this is the primary way they access Twitter80% Source | Nielsen Twitter EMEA User Deep Dive 2014 90% of Twitter video views are on mobile
  3. 3. 86% DEL TIEMPO NAVEGANDO POR APPS
  4. 4. Confidential Home Spotify @Spotify Listen to Pharrell's GIRL on Spotify. Play free on smartphone & tablet. Promoted by Spotify Spotify Music 5.0/5.0 stars - 41,380 ratings Install katja nelson @katja You know you're related when you accidentally put on the exact same outfit. @altabirdy Chloe @tweetinchloe This Pharrell concert is amazing! AT&T Park in San Francisco is rockin’ right now #Lucky
  5. 5. Confidential Spotify Music Spotify Ltd. (41,380) FREE Details RelatedReviews
  6. 6. Confidential Chloe @tweetinchloe This Pharrell concert is amazing! AT&T Park in San Francisco is rockin’ right now #Lucky katja nelson @katja You know you're related when you accidentally put on the exact same outfit. @altabirdy Home
  7. 7. Confidential Home Spotify @Spotify Listen to Spotify on your smartphone! Play Eminem’s entire catalogue: Promoted by Spotify Spotify Music 5.0/5.0 stars - 41,380 ratings Open Chloe @tweetinchloe Just got tickets to the Eminem show in Pasadena! I love #SlimShady in concert! erinlmcmahon @erinlmcmahon Wedding planning action shot #twoscreens cc @mcmahon_liz
  8. 8. This app just secured homepage real estate on my phone. taptalk.me ashton kutcher @aplusk 136 RETWEETS 354 FAVORITES
  9. 9. Trivia Crack is love, Trivia Crack is life. Khatarina @Khat_Morgs 3 RETWEETS 16 FAVORITES
  10. 10. You can basically split my life into two eras: Before Trivia Crack and After Trivia Crack. The Book of Mormon @BookofMormon
  11. 11. Anyone else playing Crossy Road as Poopy Bird? No? Cool. josh groban @joshgroban 72 RETWEETS 147 FAVORITES
  12. 12. TOP 20 APPS - 30 DAYS 4 4 M T W E E T S Source | Crimson Hexagon, Jan 2015
  13. 13. 0 5000 10000 15000 20000 25000 0 750 1500 2250 3000 DOWNLOADS MENTIONS CONVERSATION CORRELATES TO INSTALLS Source | ThreeGame, Twitter internal data and App Annie, 2014
  14. 14. when we watch Pete Wentz play Trivia Crack in the toilet. 6 11 Pete Wentz @petewentz i only really feel comfortable socially when i am playing trivia crack. pls dont judge me. 1,604 5,003 Ryan Brown @brownday What a game. #MarchMadness #MichiganvKentucky 205 Barack Obama @BarackObama Baracketology: President Obama knows his hoops. ofa.bo/fKW #MarchMadness 1,422 1,893 205
  15. 15. 205 Barack Obama @BarackObama Baracketology: President Obama knows his hoops. ofa.bo/fKW #MarchMadness 205 Trivia Crack @triviacrack @petewentz We don't judge. We only really feel comfortable socially when we watch Pete Wentz play Trivia Crack in the toilet. 6 11 205 205 Pete Wentz @petewentz i only really feel comfortable socially when i am playing trivia crack. pls dont judge me. 1,604 5,003
  16. 16. Even MP’s are playing it. Candy Crush is back with NEW candies and combinations! Tap to Play! Candy Crush Soda @CandyCrushSoda 108 RETWEETS 404 FAVORITES Promoted by Candy Crush Soda Promoted by Candy Crush Soda
  17. 17. ONLY ON TWITTER
  18. 18. WHERE GOOD CONTENT TRAVELS FURTHER
  19. 19. USERS DISCOVER APPS ON TWITTER IN SPAIN DOWNLOAD AN APP THEY SAW ON TWITTER 32% ARE FIRST AMONG THEIR FRIENDS TO DISCOVER NEW APPS 31% TRUST TWITTER TO RECOMMEND APPS 23% SEE TWITTER AS A GREAT PLACE TO FIND OUT ABOUT NEW APPS 30% Source | Research Now, Mobile App Research, ES, Feb 2015
  20. 20. APP PROMOTION COMMANDS HIGH AWARENESS RECALL SEEING A MOBILE APP INSTALL CARD ON TWITTER45% Source | Research Now, Mobile App Research, ES, Feb 2015
  21. 21. OF TWITTER USERS IN SPAIN WILL TALK ABOUT APPS THEY LIKE WITH FAMILY AND FRIENDS 61%
  22. 22. TWITTER USERS DO MORE AND BUY MORE #ENGAGEMENT MOBILE APPS USAGE
  23. 23. Source | Global Web Index, 2015 (Spain) BOOKS CHAT/MESSA GING GAMES MUSIC SOCIAL NETWORK PHOTO 67%HAVE INSTALLED AN APP IN THE PAST MONTH UK: 58% USA: 58% FR: 56% IT: 63% DE: 56% NL: 48% BR: 63% JP: 28%
  24. 24. THE AVERAGE TWITTER USER IN SPAIN HAS 23% MORE APPS ON THEIR DEVICE THAN THE AVERAGE SMARTPHONE OWNER Source | Research Now, Mobile App Research, ES, Feb 2015
  25. 25. TWITTER USERS IN SPAIN ARE HIGH ENGAGERS OF TWITTER USERS HAVE APPS ON THEIR PHONE THAT THEY HAVE PAID FOR 65% PAY FOR PURCHASES IN- APP 26% Source | Research Now, Mobile App Research, ES, Feb 2015 INCREASE VS AVERAGE SMARTPHONE OWNER +67% INCREASE VS AVERAGE SMARTPHONE OWNER +70%
  26. 26. TWITTER HAS A VERY UNIQUE RELATIONSHIP WITH TV #SINERGY TV+TWITTER
  27. 27. USERS ENGAGE SIMULTANEOUSLY USE TWITTER WHILE WATCHING TV 81%3 in 4 76% TWEETED ABOUT A TV ADVERT AIRING DURING THE TV SHOW SEARCHED ON TWITTER FOR A BRAND/PRODUCT SEEN ON A TV AD Source | Nielsen Twitter ES Deep Dive (Feb 2014); BRAINJUICER Twitter+TV study (October 2014)
  28. 28. Liam Neeson is channeling exactly how I am when I play @ClashofClans #SuperBowl Danny Sullivan @dannysullivan 449 RETWEETS 801 FAVORITES
  29. 29. #SB49 BROADCAST WINDOW CLASH OF CLANS AD AIRS THERE WERE 240K TWEETS AND 26M IMPRESSIONS ABOUT CLASH OF CLANS ON THE DAY OF THE SUPER BOWL Source | Twitter Internal Data
  30. 30. TV X TWITTER USERS HAVE HIGH WILLINGNESS TO SHARE 28%MORE LIKELY TO TALK TO FRIENDS AND FAMILY ABOUT AN APP THEY’VE FOUND AVERAGE ES CONSUMER TV+TWITTER USERS Source | Research Now, Mobile App Research, ES, Feb 2015
  31. 31. AND HIGHER PURCHASING POWER PAID FOR APPS ON THEIR PHONE AV. SMARTPHONE OWNER AV. TWITTER USER TVxTWITTER USER 47% 65% 75% WILLING TO PAY FOR IN-APP PURCHASES 19% 26% 37% TVxTWITTER USER AV. SMARTPHONE OWNER AV. TWITTER USER Source | Research Now, Mobile App Research, UK, Feb 2015
  32. 32. SPENT ON APPS AND ON IN-APP PURCHASES BY SPANISH TWITTER USERS IN THE LAST 30 DAYS €29M Source | Research Now, Mobile App Research, ES, Feb 2015
  33. 33. PROVIDING SOLUTIONS ACROSS THE MOBILE ECOSYSTEM TPN Ads TPN
  34. 34. GRACIAS @jaimepele #FIN

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