Leading an organization is not easy. You want to always be learning, improving and innovating. We have been told since young that we need to learn from the success of others. So we go and search what Google, Facebook, Microsoft, Apple… and all the big successful companies do. We tell our people that we want to do what they are doing and achieve what they are achieving. But have we ever stopped to think “Whom did these big successful companies learn from?” Did they hire someone that gave them ideas that nobody had heard of before? Did they read a book that revealed secrets? Did they pay a lot of money to a consulting company that created a framework just for them and told their employees what culture they needed to have? You know none of this is true. So let’s look into how to learn from our own people and lessons.

1. Ardita Karaj @ Industrial Logic Canada
YOU CAN’T BUY YOUR
ORGANIZATION’S
HANDBOOK ON AMAZON

2. Ardita @ Industrial Logic
Ardita Karaj
• Founder and President of Industrial Logic Canada, Coach, Trainer,
Community builder
• More than 20 years of organizational improvement experience from
different commercial and public organizations
.
• Passion for building awesome products
• Work with leaders and teams to align on vision and achieve outcomes by
10 x, not just 10%
• Exponential Organizations ExO consultant, Expert Enterprise Agile coach
https://www.linkedin.com/in/ardita/
@Ardita_K

3. Ardita @ Industrial Logic
• Same market
• Same country
• Under the same regulations
• Access to the same talent
• Access to the same resources
• Similar size and age (150+ years)
• On “Too big to fail” list
A story of 2 companies

4. Ardita @ Industrial Logic
Some ratings
Overall customer satisfaction
index rating, JD Power
2019
• Thing 1 = 784/1000
• Thing 2 = 789 /1000
2020
• Thing 1 = 794/1000
• Thing 2 = 790/1000
Service excellence awards, Ipsos
Thing 1 won 2019 and 2020
• Customer Service Excellence
• Recommend to family and friends
(NPS)

5. Ardita @ Industrial Logic
Some Numbers

6. Ardita @ Industrial Logic
1 year after the Covid disruption
• Still in Business. Made Billions in 2020
• Grew talent
• A culture that looks beyond frameworks.
• Business and Technology call each-other “partners”
• Digital area delivers many times a day and more teams are getting there
• The leadership has embraced agile practices and follows them as a good
example for the teams
• 2 years ahead on lessons learned from large consultancies and un-doing
practices that were holding them back
• Agile practices are the default

7. Ardita @ Industrial Logic
1 year after the Covid disruption
• Still in Business. Made Billions in 2020
• Lost talent and many employees are looking for opportunities
• Technology calls Business their “client”
• On the second wave of implementing a framework
• Hired large consultancy to implement Journeys/Product model
• Still on quarterly or monthly releases, aiming to improve
• Still more waterfall than agile projects/practices in place
• Improvements are hard to be made and people give up
• The leadership has just started using these practices themselves

8. Ardita @ Industrial Logic
Right now, you have an offer to work for
both companies
Which one will you accept?

9. Ardita @ Industrial Logic
What would make an
organization lead the
market and beat the
competition, when
operating under the
same market and
political conditions?

10. Ardita @ Industrial Logic
What did I observe: Leadership
• When your competition has access to the same resources you do, Leadership
becomes the Unfair Advantage you would want to have.
• Know what to measure for the impact you want to make. Tip: not only for the
shareholders!
• Stay true to your purpose. Don’t change it when is challenging. Adjust the approach
• Complexity exists. Leaders need to teach their organization (and themselves) how
to embrace it to their advantage

11. Ardita @ Industrial Logic
What did I observe: Employees and roles
• Employees are eager to have experiences that help them evolve.
• Grow people beyond roles and titles. Some roles/titles are ok to go
• If you nourish and grow your people, they become leaders. If not, they
become compliant or they leave.
• People will work hard and will do their best. Systems created around them
decide their behaviour

12. Ardita @ Industrial Logic
What did I observe: Frameworks
• The models that large consultancies bring will not set you ahead of competition.
• Waterfall and Agile are not a 0-1 game. Democratize agility
• Following or creating frameworks will not bring agility in your organization.
When you add the governance, they reinforce the ‘control’ and block innovation

13. Ardita @ Industrial Logic
It is not for sale, I checked

14. Ardita @ Industrial Logic
None of these are possible if you follow …
Lead by learning what to write on your handbook,
with authenticity that supports your purpose,
counting on your people

15. Ardita @ Industrial Logic
Let’s keep
talking!
https://www.linkedin.com/in/ardita/
@Ardita_K