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1. Textual Analysis

3. Mise en scene -
Through the mise en
scene of this image,
we can see that the
film is set in a school
with a lot female
characters with the
center girl being the
main character. The
colour of their
costumes are bright
and colourful and
bright matching the
lighting of this scene
being high key. This
establishes the teen
drama genre. The way
that the main
character is looking
round also makes it
seem as if she is
innocent
Editing -
The editing in this part of the trailer is a fast paced montage
edit using straight cuts between shots. This is done in order
to display the setting of the high school in this part of the the
trailer.
Camerawork -
This image
shows a mid
shot of a group
of girls in the
shot. The
camera is
handheld during
this shot making
the scene seem
more of a busy,
high school
environment.
Sound -
During this part of the trailer, diegetic backgrounds such as a school bell
is used in order to support the visuals that they are in a school. A non
diegetic voice is also used by the main character to give more of
narrative to the trailer.

4. Mise en scene -
The bedroom
setting makes it
seem as if she is
alone and in her
room. It also
looks as if she is
holding the
camera making
it seem as if she
is vlogging. This
creates a feeling
of secrecy.
Editing -
The editing in this part of the trailer is a fast paced
montage edit using straight cuts between shots. This is
done in order to show the contrast between school life
and home life.
Camerawork-
This image shows
a close up hand
held shot of the
main character.
The close up angle
makes the
audience feel
involved with the
action and the
handheld shot
makes it seem as if
shes vlogging
giving a feeling of
secrecy to the
audience.
Sound -
During this part of the clip there is non diegetic music
playing that reflects the light theme of the clip, there is
also diegetic dialogue from the main character.

5. Text Graphics -
The style of the text
graphics with the red
box font is used
throughout the clip.
The information is
placed in the center of
the screen making it
important. The content
of these titles also
contribute to the
narrative of the trailer.

6. Mise en scene -
The placement
of the character
in this clip says
a lot about the
narrative of the
trailer. This is
because the
main character
is standing in a
very intimidating
way, backing the
other character
into the corner.
Editing
This part of the clip also uses a fast paced montage in
order to reflect the bullying.
Camerawork
The low angle
used in this clip
means that the
audience are
looking up to the
main character
giving her power.
This part of the clip
is also handheld
making it seem as
if the viewer is
getting the point of
view of the victim.
Sound
During this part if the clip, very low pitched sounds are
used in order to intensify the scene and emphasise the
bullying aspect to the clip.

7. Mise en scene
This is set in a
locker room
which is very
iconic to a teen
drama. The
colours of this
scene are very
dull and grey
which may
reflect what's
about to happen
in the clip.
These factors
create quite an
uncomfortable
feeling to the
image.
Editing
The editing in this part of the trailer is a fast paced montage edit
using straight cuts between shots. This is done in order to display
the bullying that's about to happen.
Camerawork
This is a mid close
up of the main
character using a
low angle. This
makes the main
character seem
intimidating and to
have power. Also
the wide angle of
the lens makes it
seem as if the
main character and
her friend are
surrounding the
screen reinforcing
the intimidating
feeling.
Sound
During this part if the clip, very low pitched sounds are
used in order to intensify the scene and emphasise the
bullying aspect to the clip. This is used alongside the
diegetic dialog and laughing.

8. Mise en scene -
This clip shows
two friends
talking in a
bedroom
environment.
This creates a
mood of comfort
although their
acting and facial
expressions
show differently.
This may make
the audience
feel
uncomfortable
reflecting the
topic of the clip
with the theme
of bullying.
Editing
This part of the trailer uses a slightly slower pace to the
edit, in order to reflect the chatty aspect to this part of
the trailer..
Camerawork
This is an over
the shoulder,
medium close
up shot. This
could have
been done in
order to show
their
relationship
and to
emphasise
their facial
expressions.
Sound
The sound in this clip is of the two characters diegetic
dialog giving important information towards the storyline

9. Mise en scene
This clip uses
low key lighting
reflecting the
darkness
surrounding the
story line. The
wide angle lens
also makes the
group seem
more
intimidating as
they are
surrounding the
screen
Editing
This part of the clip also uses a fast paced montage in
order to reflect the bullying. Also a darkening effect is
used with a freeze frame emphasising the drama.
Camerawork
A low angle is
used with a mid
close up angle
making the
characters on
screen seem more
intimidating.
Sound
During this part if the clip, very low pitched sounds are
used in order to intensify the scene and emphasise the
bullying aspect to the clip. This is used alongside the
diegetic dialog and laughing.

10. Mise en scene
From this clip we
get a very clear
message that
the film uses
social media and
technology in a
bad way in order
to bully. This clip
also gives the
audience a
clearer narrative
with the
storyline,
Editing
During this part of the clip, there is a very fast montage of
screens showing negative messages, this could have been done
in order to show the hurtful impact and the volume of messages
showing the extent to the bullying.
Camerawork
This clip
uses an
extreme
close up in
order to
make the
audience
focus on the
messages .
Sound
This part of the clip uses very loud distorted sounds to
make the audience feel more uncomfortable and creating
a dramatic feeling to the clip.

11. Mise en scene
In this image,
the main
character is
positioned very
close to the
camera. This is
very intimidating
to the audience.
The setting that
this clip is in is a
locker room or
toilet. This
immediately
makes the
audience feel
more
uncomfortable
as they are
alone
Editing
In this part of the clip, the video cuts very quickly between a
black screen and this push. This creates a very dramatic and
slightly more scary scene to the audience.
Camerawork
A point of view
angle is used in
this part of the clip
in order to give the
audience the
perspective of the
victim being
bullied. This makes
the audience relate
to the victim more.
Sound
During this part if the clip, very low pitched sounds are
used in order to intensify the scene and emphasise the
bullying aspect to the clip.

12. - How long is the sequence?
The sequence is 1:39
- What information is the audience given in terms of genre and narrative? What does this lead you to
expect from the film?
From The teaser trailer, the audience will get a clear sense that the film is a teen drama based and the
audience will get a clear understanding of the narrative of the film being about the bullying. This leads the
audience to expect that the film will be based on the characters in the trailer and will follow the same
narrative.
- What questions does it leave the audience with? Enigma?
The teaser trailer leaves the audience wanting to know how the film develops with the bullies. It leaves a
mysterious ending as we do not find out what happens to the girl and how it ends.

13. - What is the USP (unique selling point) or key selling points?
The usp of this teaser trailer is the wide variety of shot types and camera angles used in the teaser trailer.
I also think that the way the storey is told from multiple people's point of view we get more of a personal
feeling to the film which is a unique selling point.
- What type of audience is being addressed? You might like to think in terms of age, gender,
background, cultural experience and interests. It is useful to consider mode of address, what is
represented and how characters are represented in the trailer as part of this.
The type of audience being addressed in this teaser trailer would be the teenage demographic teenagers,
around the age of 13 to 24. We know this because of the heavy and obvious focus on school life and the
majority of the characters being teenaged. I think that this film would be could be skewed more towards
female. This is because the majority of the cast is female and have more female themes like personal
image. The personal experiences of the viewer would also likely affect the likelihood of them watching this
film, such as if they were bullied at school or involved with a similar situation, then they may feel like they
can relate to the film.

14. Main Title, using
same branding as
text graphics as in
the teaser trailer
Powerful slogan
conveying the real
element to the film.
Bully placed behind
victim displaying how
she might be following
her around.
Low key lighting used to
convey the dark undertone
throughout the film with the
bullying theme
Eyes down to show
the sad emotions of
the victim.
Eye looking directly into
the lens displaying a
more evil feeling.
Red lips matching the
red text graphic
reinforcing the evil
aspects to this film
Another short slogan
giving more of a
narrative to the film
Only half faces
shown only
giving away half
of the person
Close up camera angle clearly
showing their emotion.

15. How you think the marketing team behind the poster are trying to attract an audience (USP)?
The marketing team of this film promotion campaign uses emotions conveyed in the characters face in
order to show mystery and attract the audience in wanting to watch the film. They have done this through
the use of camera angles: the close up angle and mise en scene: positioning of the characters, use of low
key lighting and the colour themes of the poster. These clearly display the theme of the film of bullying
within the teen drama genre.
How is analysing this film poster useful for your own production planning?
This poster uses a lot of helpful techniques and has a lot of good ideas that would be useful for us to
develope on in order to have a successful poster. Our film idea has similar themes to this film with the
bullying. This means that we can use similar ideas and they will work for our film idea. I especially like the
idea of using low key lighting in the poster which is more unusual for a teen drama poster.