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Teaser Textual Analysis
Media A Level
Prisoners
• https://www.youtube.com/watch?v=IUSfKQ4xVtc
Frame 1
Mise en scene
In this particular frame the mise
en scene suggests that there is a
casual event taking place there
are different factors that show
this. For example the girls in the
picture are wearing simple cloths
nothing which is particularly
fancy. Another piece of evidence
that suggests that there is a
casual event taking place is the
fact that there are to girls
together who are friends, her
parents are there and in the video
it is cleat that they are
celebrating something. The girls
in this frame are happy and are
about to leave the house to go
and play outside.
Camera work
In the camera work in place
during this particular frame is
a over the shoulder shot. The
purpose of this shot is two
show the two characters in
the film talking to each other.
We can see that the girl is
asking her mum a question.
The shot allows the audience
to get a view of what the
characters are seeing. The
particular shot gives the
audience a chance to see
from the character
perspective and to
understand how he feels,
adding a touch of realism to
the frame.
Sound
There is use of both
diegetic and non-
diegetic sound in this
frame. The diegetic
sound occurs when the
girl is talking to her
mother and then there is
non-diegetic music
being played as the girl
speaks to her mother the
music is cheerful and
makes the frame appear
to be more pleasant.
Editing
In this particular
frame the editing
adopted has
been montage
editing this is
because the
editing is quick
and last for a
short period of
time
Frame 2
Mise en scene
In this particular frame there
clothing worn connotes that the
two characters are going outside
to play, the clothing shows that
the weather must be cold in the
setting that they are based as they
are wearing wooly scarfs and
wooly hats in order to keep them
warm.. At this frame in the video
the characters are happy to be
going outside to play and are
looking forward to having fun.
This is shown in there body
language which is positive.
Camera work
In this particular moment the
camera angle used to capture the
characters is an extreme long
shot this allows us to see the
setting/location in the corner of
this frame you can see that they
have just come out of the house.
Further showing where they
could be going next. used in
order to show the audience where
the frame is shot and allowing
them to picture where they are
going next as they have seen
enough of the setting to
understand what is going on.
Sound
There is both usage of
diegetic sound and non-
diegetic sound being used.
As the two characters come
out they are smiling,
laughing and are happy, this
is the diegetic sound .
However non-diegetic sound
is being in the background
and it is an eerie sound
which connotes that
something bad is going to
happen this can only be
heard by the audience so it
builds up tension for them.
Editing
For this frame the form of
editing which adopted
was continuity editing this
we know that this form
editing has been in use
because the frame plays
smoothly without any
abrupt changes. That are
common in montage
editing.
Frame 3
Sound
The sound used in this clip is non
diegetic. The sound is dark and
deep, portraying a negative,
disturbing image to the audience.
This is required as the caption is
quit powerful however without
the non-diegetic music it is more
likely to seem less intense to the
audience.
Editing
Continuity editing is the only
form of editing used in this
frame, continuity editing uses
shows a more fuller and longer
piece of a particular clip instead
of showing different snap shots
of different clips in a short period
of time.
Impact
This particular clip is
important and has a big
impact because it states the
main event of the entire
film. This piece of
information allows the
audience to picture the
different scenarios that could
occur and also build up
tension for the views.
Frame 4
mise en scene
Formally dressed in forms the
audience that he is some
important or significant in the
film. It turned out that he was "
protective Loci" the mise en
scene is important as it shows the
body language of the character
this is significant the body
language in this frame is
important as it shows the
character being serious and
shaking the fathers hand showing
the audience that he could be the
key to finding the girl that has
gone missing The clothing he is
wearing a shirt shows he is
smartly dressed showing that he
is serious in trying to find out
what happened..
Camera work
Once again
similarly to other
frames an other
the shoulder shot
has been adopted
meaning that the
audience get a
more realistic
perspective on the
situation as they
are viewing the
scene from the
characters
perspective. This
is a clever
technique as it
puts the audience
in the characters
shoes.
Sound
In this frame there has
only been the use of
one sound technique
this is diegetic sound.
They have only
focused on using
diegetic sound in
order to allow the
audience to focus on
what he is saying as
during this particular
moment of time what
he says is an
extremely important
element to the movie
and it tells the
audience how
important he will be to
finding the lost girl
Editing
The form of
editing being used
in this clip is
continuity the
reason why they
have stuck to
continuity editing
instead of montage
editing is because
they are
emphasizing the
how important the
introduction of
this character is
and don't want to
rush over it and is
why the better
option is
continuity editing.
Frame 5
Mise en Scene
In this particular frame the
detective is wearing a rain
coat as it is raining, as he
approaches the caravan he
approaches slowly this
shows that he is cautious
his actions show the
audience that there is
danger in the caravan. The
lighting also shows the
mysterious element of the
film as the lighting is
dark.
camera work
As the detective approaches
the caravan it shows a long
shot of him to show the
audience what he is wearing as
well as showing the audience
the setting of the scene, as
soon as this is shown to the
audience it then changes to an
over shoulder shot showing the
audience what the character
sees which at this moment of
time was a caravan which
caused tension for the
character who doesn’t know
what to expect, the same
applies for the audience as
through this particular shot
they are put in the same
position as the detective.
Sound
In this clip there is both
non-diegetic sound
being used and diegetic.
Non-diegetic music in
this clip has been used
quit creatively because
in the non-diegetic
music you can hear a
news report in the
background further
implying and telling the
audience what has
happened. The diegetic
sound is the detective in
the clip shouting to fund
out who's in there, A
very intense moment for
both for the detective
and the audience.
Editing
There has been
use of one
particular form
of editing which
is continuity
editing. This
form of editing
has been
adopted to show
prolonged clips
of the caravan
which is
significant in the
film as the
character who is
inside the
caravan might
know where the
children are.
Frame 6
Mise en scene
The mise en scene of this
clip tell the audience that
the character who has been
found is a massive suspect
this is because as soon as
he is found is body
language informs us that he
looks vulnerable.
Slouching and was found
in the wrong place at the
wrong time, the old worn
out clothing he was
wearing also gives away
that. He is weak. This
factors coming together
give the audience the
opinion that he could have
kidnapped the girl.
Camera work
An other the shoulder
shot has been used
again to make the
audience feel what the
detective feels in the
movie, also showing
more clearly what the
character looks
like. creating a
frightening effect for
the audience.
editing
Continuity editing is the
form of editing used this
form of editing is used so
that the audience can get a
clear view of what the
victim looks like,
throughout the film the
character is likely to be a
main figure as he may be
the key to finding the girl
who got kidnapped as it is
likely that he could have
kidnapped her, the
continuity helps to create
that visual effect for the
audience.
Sound
In this frame there
has been a mixture
of both non-
diegetic music and
diegetic music this
combination
includes the
conversation of the
detective and the
suspect and also
include non-
diegetic music
which is a sort of
ticking sound to
emphasizes that
time is running out
and that the girl
must be found as
quickly as
possible.
Frame 7
impact
The particular frame has a
significant impact on the
audience and has some
level of importance
throughout the movie as it
shows that time is running
out to find the
girl. Further developing
the tension of the film and
connoting
the thriller genre
Sound
The sound used for this
frame engages the
audience by using intense non-
diegetic music used to build
tension and cause despair for the
audience. This shows the audience
that time is running out.
Editing
The use of editing grabs
the audiences attention
by using various
different techniques,
which
include transitions, and
also the zooming in
of the frame grabbing
the audiences
attention, showing how
important the particular
moment is.
Frame 8
Mise en scene
The mise en scene suggests
to us that there is a
serious job underway in
the caravan at this point it
is clear that they
have identified the owner
of the caravan as
a suspect and they are
carrying further checks on
the caravan to see if they
can find any evidence of
the girl being in
the caravan. The overall
mood created from the
scene is considered to be
disturbing and scary due to
the clothing that is being
worn and the way that the
character is acting.
Camera work
In this clip there has
been use of
one camera angle
which is a low angle
shot, the reason
why a low angle
shot has been used
is to make the
character
seem bigger due to
the fact that he is
wearing the clothing
that he is wearing
the angle makes
him look
more intimidating an
d builds further
tension within the
audience.
Editing
In this frame the
form of
editing being used
is montage
editing, montage
editing has been
used in order to
get as
many shots as
possible into the
frame so that
the audience
can get to see as
much as possible
with in a short
period of time.
Sound
For the sound in
this clip there has
been the use
of both non-
diegetic
and diegetic soun
d. The diegetic
sound is the
characters
speaking and then
the non diegetic
sound is
music playing
over there voices.
This
offers heightened
tension for the
audience making
the moment more
intense.
Frame 9
Sound
The use of non-
diegetic music
in this
frame makes
the frame appea
r more intense
as the music as
a eerie feel to
it. That
connotes
the effect you
would expect
from a thriller.
Editing
The form of editing used in
this clip is montage editing
a form of editing which is
about being able to
show the audience as much
of the film within a short
period of time. This is
achieved by
showing short and quick sn
apshots of the film this is a
clever way of editing
because it makes the
audience want to see what
happens next and leaves
them wanting more.
Impact
This message is
important as it sums
up the story in the
film very effectively
in one
sentence. This sums
up to the audience
what the film is
mainly about and has
the ability to build up
the audiences interest
even more for the
film.
5. Once your images have been annotated,
consider the following in relation to the whole
trailer
The audience is left with
a question to whether or not the
girl that got kidnapped ever
got found. This is the main part to
the film discovering if the girl
was found is the main question
that the audience will have.
What information is the
audience given in terms of
genre and audience
Unique Selling Point
In this film there are a variety
of different unique selling points. One of the
unique selling points is that there is a time-
period in which the girl must be found
within, there is a mystery figure that isn't
revealed to the audience, there is some sort
of kidnapping when all these unique selling
points come together sound like an attractive
film that is likely to be successful.
What type of audience is
being addressed? You
might like to think in terms
of age.
Adults are the target audience for
this particular film the reason for
this is because it's rated at 18+
meaning anyone under that aged
shouldn’t watch it. Because it is
a kidnapping has both parents
and children involved it could be
argued that it is targeted to adults
with a family or children.
Prisoner
• The film in many aspects is similar to the film that we are try to create in are group. In this film
there is a kidnapping the same occurs in prisoner. This task has helped learn more about the genre
and how directors of a high end successful movie production used Mise En Scene, camera work,
sound and editing to create the effects that they created. From this film I would consider borrowing
the editing the montage editing is extremely effective and shows different aspects of the film, the
sound is also something that I would consider borrowing as it adds more depth and has the ability
to make certain clips in the trailer appear more intense and has the ability to build tension.
poster
Movie title
The movie title is bold and is one of the main things
that straight away will be noticed when you pick this movie
poster up. Laying in the center of the page it has
an interesting font that matches the genre it is representing.
Actors featuring
When people go to watch a film or are
interested in watching a film they straight
away want to find out about the actors
that are featuring in the movie. Having
it on the poster makes it easier for the
movie's audience to be aware without
having to research else where
Image of actor
Actors in films can be big selling points and
attract a wider audience even if they are not
so massively interested in the genre of the
film.
Release data
The release data is bold and the color is
white making it standout significantly in
the poster as the rest of the poster
is extremely dark and almost black
in color.
Tagline
The poster must have a catchy tagline as its
aim is to make the movie sound as good as it
can possibly be as demonstrated for this
particular poster the tagline has been
extremely well fought-out and creates the
effect that you would want from a tag-line.
Stylish background
Visual effect are important when creating a poster, a
poster which is stylish and has good visuals is straight
away at an advantage from other posters as
more people will actually go and look at the poster if it
looks attractive, better marketing the film and creating a
larger chance that people will go and watch it.
Billing block
In this case the
billing block states
the age restriction for the
film.
Mise en scene
The intense look on the character face,
represents the genre well because
thriller movies tend to be intense and
cause tension to build up the look on the
character's face sums this up well, also
showing the phycological element of the
genre.
Camera work
In this poster the camera angle is a close up. In thriller films in
general this is a common angle as it allows the audience to see
what kind of thoughts the character could be having this is more
useful in physiological thriller.
Unique selling point (USP)
• I believe that the poster and teaser trailer share similar points and therefore works
effectively when trying to market the film. I believe that the marketing team is trying to
attract a certain type of audience through the design of the poster and the hidden
messages "A hidden truth", messages like these will grab the audiences attention and will
make them more eager to find out the hidden truth is. "A desperate search" this message
has a similar effect as the previous message does by again attracting people attention
and making them eager to find out about what happened. A strong tagline is doing a good
job in making the film standout and making it seem more intriguing than its possible
competition. When these marketing elements come together a well throughout poster is
created. One that is likely to become successful and attracting peoples attention.
What have you taken from this
• The textual analysis of this film has been extremely useful and beneficial to the development of are
film that we will be creating in are groups. From the teaser trailer how mise en scene is used to
represent the genre, editing making sure the correct and most effective form of editing is used
whether this is montage or continuity editing, sound making sure that we use a mixture of both non
diegetic and diegetic music to bring in more depth to are movie, using the appropriate camera
work to highlight and emphasize on key scenes, frames or moments with in the film, making sure
that the ideal lighting is used to create certain effects. Learning all of this has been necessary, has
given a strong idea of how to create a successful thriller film . The poster has taught me about
different marketing strategies that I will borrow in order to make the film poster standout and
attract the audience we are aiming for, the messages and tagline with in the prisoner poster
massively impressed me and have desided to borrow a similar idea in order to create a positive
impact.

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Textual analysis task

  • 3.
  • 4. Frame 1 Mise en scene In this particular frame the mise en scene suggests that there is a casual event taking place there are different factors that show this. For example the girls in the picture are wearing simple cloths nothing which is particularly fancy. Another piece of evidence that suggests that there is a casual event taking place is the fact that there are to girls together who are friends, her parents are there and in the video it is cleat that they are celebrating something. The girls in this frame are happy and are about to leave the house to go and play outside. Camera work In the camera work in place during this particular frame is a over the shoulder shot. The purpose of this shot is two show the two characters in the film talking to each other. We can see that the girl is asking her mum a question. The shot allows the audience to get a view of what the characters are seeing. The particular shot gives the audience a chance to see from the character perspective and to understand how he feels, adding a touch of realism to the frame. Sound There is use of both diegetic and non- diegetic sound in this frame. The diegetic sound occurs when the girl is talking to her mother and then there is non-diegetic music being played as the girl speaks to her mother the music is cheerful and makes the frame appear to be more pleasant. Editing In this particular frame the editing adopted has been montage editing this is because the editing is quick and last for a short period of time
  • 5. Frame 2 Mise en scene In this particular frame there clothing worn connotes that the two characters are going outside to play, the clothing shows that the weather must be cold in the setting that they are based as they are wearing wooly scarfs and wooly hats in order to keep them warm.. At this frame in the video the characters are happy to be going outside to play and are looking forward to having fun. This is shown in there body language which is positive. Camera work In this particular moment the camera angle used to capture the characters is an extreme long shot this allows us to see the setting/location in the corner of this frame you can see that they have just come out of the house. Further showing where they could be going next. used in order to show the audience where the frame is shot and allowing them to picture where they are going next as they have seen enough of the setting to understand what is going on. Sound There is both usage of diegetic sound and non- diegetic sound being used. As the two characters come out they are smiling, laughing and are happy, this is the diegetic sound . However non-diegetic sound is being in the background and it is an eerie sound which connotes that something bad is going to happen this can only be heard by the audience so it builds up tension for them. Editing For this frame the form of editing which adopted was continuity editing this we know that this form editing has been in use because the frame plays smoothly without any abrupt changes. That are common in montage editing.
  • 6. Frame 3 Sound The sound used in this clip is non diegetic. The sound is dark and deep, portraying a negative, disturbing image to the audience. This is required as the caption is quit powerful however without the non-diegetic music it is more likely to seem less intense to the audience. Editing Continuity editing is the only form of editing used in this frame, continuity editing uses shows a more fuller and longer piece of a particular clip instead of showing different snap shots of different clips in a short period of time. Impact This particular clip is important and has a big impact because it states the main event of the entire film. This piece of information allows the audience to picture the different scenarios that could occur and also build up tension for the views.
  • 7. Frame 4 mise en scene Formally dressed in forms the audience that he is some important or significant in the film. It turned out that he was " protective Loci" the mise en scene is important as it shows the body language of the character this is significant the body language in this frame is important as it shows the character being serious and shaking the fathers hand showing the audience that he could be the key to finding the girl that has gone missing The clothing he is wearing a shirt shows he is smartly dressed showing that he is serious in trying to find out what happened.. Camera work Once again similarly to other frames an other the shoulder shot has been adopted meaning that the audience get a more realistic perspective on the situation as they are viewing the scene from the characters perspective. This is a clever technique as it puts the audience in the characters shoes. Sound In this frame there has only been the use of one sound technique this is diegetic sound. They have only focused on using diegetic sound in order to allow the audience to focus on what he is saying as during this particular moment of time what he says is an extremely important element to the movie and it tells the audience how important he will be to finding the lost girl Editing The form of editing being used in this clip is continuity the reason why they have stuck to continuity editing instead of montage editing is because they are emphasizing the how important the introduction of this character is and don't want to rush over it and is why the better option is continuity editing.
  • 8. Frame 5 Mise en Scene In this particular frame the detective is wearing a rain coat as it is raining, as he approaches the caravan he approaches slowly this shows that he is cautious his actions show the audience that there is danger in the caravan. The lighting also shows the mysterious element of the film as the lighting is dark. camera work As the detective approaches the caravan it shows a long shot of him to show the audience what he is wearing as well as showing the audience the setting of the scene, as soon as this is shown to the audience it then changes to an over shoulder shot showing the audience what the character sees which at this moment of time was a caravan which caused tension for the character who doesn’t know what to expect, the same applies for the audience as through this particular shot they are put in the same position as the detective. Sound In this clip there is both non-diegetic sound being used and diegetic. Non-diegetic music in this clip has been used quit creatively because in the non-diegetic music you can hear a news report in the background further implying and telling the audience what has happened. The diegetic sound is the detective in the clip shouting to fund out who's in there, A very intense moment for both for the detective and the audience. Editing There has been use of one particular form of editing which is continuity editing. This form of editing has been adopted to show prolonged clips of the caravan which is significant in the film as the character who is inside the caravan might know where the children are.
  • 9. Frame 6 Mise en scene The mise en scene of this clip tell the audience that the character who has been found is a massive suspect this is because as soon as he is found is body language informs us that he looks vulnerable. Slouching and was found in the wrong place at the wrong time, the old worn out clothing he was wearing also gives away that. He is weak. This factors coming together give the audience the opinion that he could have kidnapped the girl. Camera work An other the shoulder shot has been used again to make the audience feel what the detective feels in the movie, also showing more clearly what the character looks like. creating a frightening effect for the audience. editing Continuity editing is the form of editing used this form of editing is used so that the audience can get a clear view of what the victim looks like, throughout the film the character is likely to be a main figure as he may be the key to finding the girl who got kidnapped as it is likely that he could have kidnapped her, the continuity helps to create that visual effect for the audience. Sound In this frame there has been a mixture of both non- diegetic music and diegetic music this combination includes the conversation of the detective and the suspect and also include non- diegetic music which is a sort of ticking sound to emphasizes that time is running out and that the girl must be found as quickly as possible.
  • 10. Frame 7 impact The particular frame has a significant impact on the audience and has some level of importance throughout the movie as it shows that time is running out to find the girl. Further developing the tension of the film and connoting the thriller genre Sound The sound used for this frame engages the audience by using intense non- diegetic music used to build tension and cause despair for the audience. This shows the audience that time is running out. Editing The use of editing grabs the audiences attention by using various different techniques, which include transitions, and also the zooming in of the frame grabbing the audiences attention, showing how important the particular moment is.
  • 11. Frame 8 Mise en scene The mise en scene suggests to us that there is a serious job underway in the caravan at this point it is clear that they have identified the owner of the caravan as a suspect and they are carrying further checks on the caravan to see if they can find any evidence of the girl being in the caravan. The overall mood created from the scene is considered to be disturbing and scary due to the clothing that is being worn and the way that the character is acting. Camera work In this clip there has been use of one camera angle which is a low angle shot, the reason why a low angle shot has been used is to make the character seem bigger due to the fact that he is wearing the clothing that he is wearing the angle makes him look more intimidating an d builds further tension within the audience. Editing In this frame the form of editing being used is montage editing, montage editing has been used in order to get as many shots as possible into the frame so that the audience can get to see as much as possible with in a short period of time. Sound For the sound in this clip there has been the use of both non- diegetic and diegetic soun d. The diegetic sound is the characters speaking and then the non diegetic sound is music playing over there voices. This offers heightened tension for the audience making the moment more intense.
  • 12. Frame 9 Sound The use of non- diegetic music in this frame makes the frame appea r more intense as the music as a eerie feel to it. That connotes the effect you would expect from a thriller. Editing The form of editing used in this clip is montage editing a form of editing which is about being able to show the audience as much of the film within a short period of time. This is achieved by showing short and quick sn apshots of the film this is a clever way of editing because it makes the audience want to see what happens next and leaves them wanting more. Impact This message is important as it sums up the story in the film very effectively in one sentence. This sums up to the audience what the film is mainly about and has the ability to build up the audiences interest even more for the film.
  • 13. 5. Once your images have been annotated, consider the following in relation to the whole trailer The audience is left with a question to whether or not the girl that got kidnapped ever got found. This is the main part to the film discovering if the girl was found is the main question that the audience will have. What information is the audience given in terms of genre and audience Unique Selling Point In this film there are a variety of different unique selling points. One of the unique selling points is that there is a time- period in which the girl must be found within, there is a mystery figure that isn't revealed to the audience, there is some sort of kidnapping when all these unique selling points come together sound like an attractive film that is likely to be successful. What type of audience is being addressed? You might like to think in terms of age. Adults are the target audience for this particular film the reason for this is because it's rated at 18+ meaning anyone under that aged shouldn’t watch it. Because it is a kidnapping has both parents and children involved it could be argued that it is targeted to adults with a family or children.
  • 14. Prisoner • The film in many aspects is similar to the film that we are try to create in are group. In this film there is a kidnapping the same occurs in prisoner. This task has helped learn more about the genre and how directors of a high end successful movie production used Mise En Scene, camera work, sound and editing to create the effects that they created. From this film I would consider borrowing the editing the montage editing is extremely effective and shows different aspects of the film, the sound is also something that I would consider borrowing as it adds more depth and has the ability to make certain clips in the trailer appear more intense and has the ability to build tension.
  • 15. poster Movie title The movie title is bold and is one of the main things that straight away will be noticed when you pick this movie poster up. Laying in the center of the page it has an interesting font that matches the genre it is representing. Actors featuring When people go to watch a film or are interested in watching a film they straight away want to find out about the actors that are featuring in the movie. Having it on the poster makes it easier for the movie's audience to be aware without having to research else where Image of actor Actors in films can be big selling points and attract a wider audience even if they are not so massively interested in the genre of the film. Release data The release data is bold and the color is white making it standout significantly in the poster as the rest of the poster is extremely dark and almost black in color. Tagline The poster must have a catchy tagline as its aim is to make the movie sound as good as it can possibly be as demonstrated for this particular poster the tagline has been extremely well fought-out and creates the effect that you would want from a tag-line. Stylish background Visual effect are important when creating a poster, a poster which is stylish and has good visuals is straight away at an advantage from other posters as more people will actually go and look at the poster if it looks attractive, better marketing the film and creating a larger chance that people will go and watch it. Billing block In this case the billing block states the age restriction for the film. Mise en scene The intense look on the character face, represents the genre well because thriller movies tend to be intense and cause tension to build up the look on the character's face sums this up well, also showing the phycological element of the genre. Camera work In this poster the camera angle is a close up. In thriller films in general this is a common angle as it allows the audience to see what kind of thoughts the character could be having this is more useful in physiological thriller.
  • 16. Unique selling point (USP) • I believe that the poster and teaser trailer share similar points and therefore works effectively when trying to market the film. I believe that the marketing team is trying to attract a certain type of audience through the design of the poster and the hidden messages "A hidden truth", messages like these will grab the audiences attention and will make them more eager to find out the hidden truth is. "A desperate search" this message has a similar effect as the previous message does by again attracting people attention and making them eager to find out about what happened. A strong tagline is doing a good job in making the film standout and making it seem more intriguing than its possible competition. When these marketing elements come together a well throughout poster is created. One that is likely to become successful and attracting peoples attention.
  • 17. What have you taken from this • The textual analysis of this film has been extremely useful and beneficial to the development of are film that we will be creating in are groups. From the teaser trailer how mise en scene is used to represent the genre, editing making sure the correct and most effective form of editing is used whether this is montage or continuity editing, sound making sure that we use a mixture of both non diegetic and diegetic music to bring in more depth to are movie, using the appropriate camera work to highlight and emphasize on key scenes, frames or moments with in the film, making sure that the ideal lighting is used to create certain effects. Learning all of this has been necessary, has given a strong idea of how to create a successful thriller film . The poster has taught me about different marketing strategies that I will borrow in order to make the film poster standout and attract the audience we are aiming for, the messages and tagline with in the prisoner poster massively impressed me and have desided to borrow a similar idea in order to create a positive impact.