A brief description on how social media can enhance registration for conferences of Wall Street Journal and VCcircle.

1. How Social Media can help
Conferences of Wall Street Journal.
Submitted by :
Apurv Singh

2. Reasons for Branding on Social
media
• Majority of global internet visits social networks.
• Social media is the most influential source in consumer
buying decisions.
• Engaging content can be best published on social media.
• Facebook has over 1 Billion active users. Hence potential
reach is always high.
• Social media is a platform where two way engagement can
take place.

3. Dow Jones & Wall Street Journal
Conferences
• Each year, the editors of The Wall Street Journal host a
select number of exclusive, invitation-only conferences.
• These bring together the world’s most influential
leaders from industry, finance, government and policy.
• At these intellectually rigorous, highly interactive
events, there are no prepared speeches; instead, the
Journal’s editors lead dynamic discussions with global
experts on the most pressing topics of our time, with
active contributions by all participants.

4. Social Media a medium to connect
• Social media is a way by which our organization
spread the word about these conferences.
• Specific campaigns targeted to HNIs & ultra HNIs
to participate in conferences.
• Attaching social media post to registration form.
It will help in fetching traffic from Social media.
• Better for our sponsors as they are looped in al
marketing communications.

5. Social Media a medium to connect
• Promoting events on Slideshare by creating a
media deck and attaching registration form at
the end of slide.
• Creating brochures about the conferences and
uploading it on Slideshare for public
download.

6. Other benefits of social media
campaign
• Strong brand recall among our target
audience.
• Collecting leads from one place.
• Keeping leads in loop for further events and
sharing events calendar with them.
• Uploading videos of conferences to engage
with our page followers.

7. Thank you.