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Twitter – @c_l_a_n
Instagram – @_c_l_a_n
Facebook – facebook.com/weareclan/
#ClanCoop | #OwnYourMedia
Community Led Alternative Network
#OwnYourMedia #ClanCoop
Agenda
• Intros
• Background of the project
• Background of local and national media
• The Clan Me...
#OwnYourMedia #ClanCoop
Background
• Originally setup as a private commercial
enterprise in 2013/2014
• Focus was on art, ...
Brexit happened
Syria happened
Food banks happened
Wikileaks & Snowden happened
The hacking scandal happened
Austerity hap...
…a reality TV star
to become president
happened
#OwnYourMedia #ClanCoop
Refocus
• More important than ever, for young, minority &
working class people to have an outlet f...
The current state of
mainstream media
Local and National
‘Post-truth’ was the
word of year for 2016
Oxford Dictionaries
#OwnYourMedia #ClanCoop
Issues with mainstream national media
• Alternative facts
• Public distrust
• Media bias (politica...
#OwnYourMedia #ClanCoop
Nearly 60% of
newspaper circulation in
the UK is owned by
Rupert Murdoch and
Lord Rothmere media
g...
#OwnYourMedia #ClanCoop
80% of all news consumption, online and
offline in the UK – is provided by just 5
media companies
...
#OwnYourMedia #ClanCoop
Alt-right media
outlet Breitbart,
were instrumental in
Trump winning and
are now part of the
Ameri...
Six companies account for over
80% of local newspaper titles
‘Who owns the UK media’ – Media Reform Report 2015
#OwnYourMedia #ClanCoop
Local media issues
• Syndicated national content
• Regurgitated click-bait
• Reduction in readersh...
But it’s not all doom and gloom
Independent & alternative
media revolution
Local and National
#OwnYourMedia #ClanCoop
Independent media refers to any form
of media, such as radio, television,
newspapers or the Intern...
#OwnYourMedia #ClanCoop
Alternative media are media that differ
from established or dominant types of
media in terms of th...
#OwnYourMedia #ClanCoop
New media models…
• Media Co-operatives
• Crowdfunded journalism
• Citizen & Hyperlocal journalism...
#OwnYourMedia #ClanCoop
Some reasons why they’re popular
• People consume content ‘on-demand’
• Video content is growing m...
#OwnYourMedia #ClanCoop
The Ferret & Bristol Cable
Clan Media Co-operative
The concept
#OwnYourMedia #ClanCoop
Co-operative definition
Involving mutual assistance in working towards a
common goal.
A farm, busi...
#OwnYourMedia #ClanCoop
The Clan media co-operative
• Owned and democratically led by its members
• Focus on lifting up th...
#OwnYourMedia #ClanCoop
The topics
Inequality
Gang culture
Social Mobility
Local
Government
State of media
Pollution
Sex
C...
#OwnYourMedia #ClanCoop
How to cover topics
Problem > Cause > Solutions
#OwnYourMedia #ClanCoop
The process
Story Members vote
online
Winning stories
announced
Central editorial
team assign
Prod...
#OwnYourMedia #ClanCoop
The goals
• Launch in Summer 2017
• Look to secure 500 members in year 1
• Stories collected from ...
#OwnYourMedia #ClanCoop
The people
CLANS
Group of members in
one geographic location
CENTRAL
EDITORIAL TEAM
Members lookin...
#OwnYourMedia #ClanCoop
What are the groups roles?
• Members with stories
• Creative professionals
• Media professionals
•...
Funding the project
#OwnYourMedia #ClanCoop
Possible revenue streams
• Memberships. £12 minimum a year.
• Crowdfunding productions and article...
How can you get involved?
#OwnYourMedia #ClanCoop
• Spread the word
• Help create the first manifesto
• Volunteer your time to help setup the Co-ope...
Any questions
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Clan Presentation Media Co-operative

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Presentation from the public consultation on 15th February 2017, which outlines the issues facing local and national media and how a media co-operative can hep address local social issues.

Published in: News & Politics
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Clan Presentation Media Co-operative

  1. 1. Twitter – @c_l_a_n Instagram – @_c_l_a_n Facebook – facebook.com/weareclan/ #ClanCoop | #OwnYourMedia
  2. 2. Community Led Alternative Network
  3. 3. #OwnYourMedia #ClanCoop Agenda • Intros • Background of the project • Background of local and national media • The Clan Media Co-operative concept • How to get involved • Questions #OwnYourMedia #ClanCoop
  4. 4. #OwnYourMedia #ClanCoop Background • Originally setup as a private commercial enterprise in 2013/2014 • Focus was on art, design, creative culture • But the idea wasn’t fully thought out, and died, but in the mean time… #OwnYourMedia #ClanCoop
  5. 5. Brexit happened Syria happened Food banks happened Wikileaks & Snowden happened The hacking scandal happened Austerity happened And the media shitstorm that enabled…
  6. 6. …a reality TV star to become president happened
  7. 7. #OwnYourMedia #ClanCoop Refocus • More important than ever, for young, minority & working class people to have an outlet for their voices • Has to be a large spotlight put on social and cultural issues • Trust needs to be put back into journalism #OwnYourMedia #ClanCoop
  8. 8. The current state of mainstream media Local and National
  9. 9. ‘Post-truth’ was the word of year for 2016 Oxford Dictionaries
  10. 10. #OwnYourMedia #ClanCoop Issues with mainstream national media • Alternative facts • Public distrust • Media bias (political and commercial) • Dwindling advertising budgets • Less focus on investigative journalism • People stories and Social issues forgotten
  11. 11. #OwnYourMedia #ClanCoop Nearly 60% of newspaper circulation in the UK is owned by Rupert Murdoch and Lord Rothmere media groups (News Corp and DMG Media)* *source Media Reform report Dec 2015 - http://www.mediareform.org.uk/wp- content/uploads/2015/10/Who_owns_the_UK_media-report_plus_appendix1.pdf
  12. 12. #OwnYourMedia #ClanCoop 80% of all news consumption, online and offline in the UK – is provided by just 5 media companies *source Media Reform report Dec 2015 - http://www.mediareform.org.uk/wp-content/uploads/2015/10/Who_owns_the_UK_media- report_plus_appendix1.pdf
  13. 13. #OwnYourMedia #ClanCoop Alt-right media outlet Breitbart, were instrumental in Trump winning and are now part of the American Government
  14. 14. Six companies account for over 80% of local newspaper titles ‘Who owns the UK media’ – Media Reform Report 2015
  15. 15. #OwnYourMedia #ClanCoop Local media issues • Syndicated national content • Regurgitated click-bait • Reduction in readership and ad revenues • Journalist redundancies • Less focus on investigative journalism • High levels of inaccuracies • Competing with online news and social media • Journalists not working in the City they report on
  16. 16. But it’s not all doom and gloom
  17. 17. Independent & alternative media revolution Local and National
  18. 18. #OwnYourMedia #ClanCoop Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.
  19. 19. #OwnYourMedia #ClanCoop Alternative media are media that differ from established or dominant types of media in terms of their content, production, or distribution. Alternative media take many forms including print, audio, video, Internet and street art.
  20. 20. #OwnYourMedia #ClanCoop New media models… • Media Co-operatives • Crowdfunded journalism • Citizen & Hyperlocal journalism • Social Media outlets
  21. 21. #OwnYourMedia #ClanCoop Some reasons why they’re popular • People consume content ‘on-demand’ • Video content is growing massively • People demanding fact based, non-partisan video content and documentaries • Little or no advertising interruptions • Down to earth ‘real’ news presenters • People have ownership of preferred news outlet
  22. 22. #OwnYourMedia #ClanCoop The Ferret & Bristol Cable
  23. 23. Clan Media Co-operative The concept
  24. 24. #OwnYourMedia #ClanCoop Co-operative definition Involving mutual assistance in working towards a common goal. A farm, business, or other organisation which is owned and run jointly by its members.
  25. 25. #OwnYourMedia #ClanCoop The Clan media co-operative • Owned and democratically led by its members • Focus on lifting up the voices of young, minority and working class people • Focus on local social and cultural issues • Non-partisan, non-political fact based journalism • Topics decided upon by the membership
  26. 26. #OwnYourMedia #ClanCoop The topics Inequality Gang culture Social Mobility Local Government State of media Pollution Sex Cost of living Artificial Intelligence Food & Health Job & unemployment Racism Immigration Gambling Addiction Local Service Homelessness NHS Council EstatesDrug Culture
  27. 27. #OwnYourMedia #ClanCoop How to cover topics Problem > Cause > Solutions
  28. 28. #OwnYourMedia #ClanCoop The process Story Members vote online Winning stories announced Central editorial team assign Production team Membership Revenue assigned to production If budget not suitable, crowdfunder setup Membership receive content first General public receive content at a staggered date
  29. 29. #OwnYourMedia #ClanCoop The goals • Launch in Summer 2017 • Look to secure 500 members in year 1 • Stories collected from the Greater Midlands • Readership/viewers aged 18-45+ • Content 75% video. 25% online written articles • Video content 5-15 mins
  30. 30. #OwnYourMedia #ClanCoop The people CLANS Group of members in one geographic location CENTRAL EDITORIAL TEAM Members looking after general direction and Management of content THE CO-OP BOARD Professional members who can help steer the co-op THE CONTENT PRODUCERS Members with key skills to create the content For the website All members of the co-operative
  31. 31. #OwnYourMedia #ClanCoop What are the groups roles? • Members with stories • Creative professionals • Media professionals • Journalists • Video Directors • Video Producers • Writers • Motion Graphic Designers • Photographers • Community organisations / third sector • Journalism & media lecturers • Social Media managers • Street teams / ambassadors
  32. 32. Funding the project
  33. 33. #OwnYourMedia #ClanCoop Possible revenue streams • Memberships. £12 minimum a year. • Crowdfunding productions and articles • Media training courses for NEATS • Events • Ethical advertising charter/native advertising • Third sector digital marketing & PR agency • Films & Documentaries
  34. 34. How can you get involved?
  35. 35. #OwnYourMedia #ClanCoop • Spread the word • Help create the first manifesto • Volunteer your time to help setup the Co-operative • Putting yourself up for the board • Creating content • Simply joining as a member
  36. 36. Any questions

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