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The Media’s
inVisible
woMen
Radio gaga: where are the
women in Irish radio? 2010
News & current affairs
snapshot in 2010
• 2008 – 8%* (financial crisis)
• 2010 – only 10% to 20% of expert
voices were fem...
Women on Air’s
‘push and pull’ solutions
• Research – WOA encourages research into barriers to women on radio and
TV and s...
News & current affairs
snapshot in 2015
• 2008 – 8%* (financial crisis)
• 2010 – only 10% to 20% of expert
voices were fem...
Feeling small
Women on Air
• Voluntary organisation holding the
media to account
• Considered an integral part of the
industry by the BA...
What is the media’s role
in society?
Reflect society (as it is now)
Shine a light on power
Fair and accurate representation
Function of journalism
• Acts as fourth pillar of democracy
• Shapes our ideas of ourselves
and others
• Informs society a...
Women: the voiceless majority
• 51% of the population
• NOT a minority group
• Higher levels of educational attainment
• D...
Lack of diversity
is a serious
and troubling
media failure
Rafter:
"Even allowing for an argument that the
world of business is male dominated, a
striking 92% of guests were male;
8...
No all male panels
Public pledge and action on diversity
Solutions for media
Track diversity – set gender target figures
Commit to change publically
Publish figures on website
Int...
Seen & Heard
Seen & Heard
Seen & Heard
Seen & Heard
Seen & Heard
Seen & Heard
Seen & Heard
Seen & Heard
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Seen & Heard

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Presentation given by the host Margaret E Ward at the Assembly Women's Week 'Seen & Heard' event on 9 March 2016.

Margaret E Ward, well-known entrepreneur, journalist and broadcaster, hosted a debate with prominent representatives from the world of broadcasting to discuss under-representation of women in the media and how it can be addressed.

Published in: News & Politics
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Seen & Heard

  1. 1. The Media’s inVisible woMen
  2. 2. Radio gaga: where are the women in Irish radio? 2010
  3. 3. News & current affairs snapshot in 2010 • 2008 – 8%* (financial crisis) • 2010 – only 10% to 20% of expert voices were female
  4. 4. Women on Air’s ‘push and pull’ solutions • Research – WOA encourages research into barriers to women on radio and TV and seeks to break them down. WOA liaises with academic community, media the BAI and politicians to ensure more research and policy development is done in this area. • Create practical tools – WOA provides a free directory of female contributors for producers and researchers on womenonair.ie called "The List" so they can more easily find women who are willing to share their expert views and opinions on air. • Influence – WOA works hard at persuading media executives, industry bodies, producers and researchers that more women are possible on air. • Mentor and train – WOA runs training programmes for media contributors and links them with programme producers • Build supportive community – WOA assists and encourages expert women to get on airwaves through our events, social meetings and coffees.
  5. 5. News & current affairs snapshot in 2015 • 2008 – 8%* (financial crisis) • 2010 – only 10% to 20% of expert voices were female • 2012 – 25% average • 2014 – 22% average • 2015 – 28% average *two programmes only
  6. 6. Feeling small
  7. 7. Women on Air • Voluntary organisation holding the media to account • Considered an integral part of the industry by the BAI • Great improvement in public service • Commercial sector static and hostile
  8. 8. What is the media’s role in society?
  9. 9. Reflect society (as it is now)
  10. 10. Shine a light on power
  11. 11. Fair and accurate representation
  12. 12. Function of journalism • Acts as fourth pillar of democracy • Shapes our ideas of ourselves and others • Informs society about itself • Makes public what might be private • Acts in the public interest
  13. 13. Women: the voiceless majority • 51% of the population • NOT a minority group • Higher levels of educational attainment • Divergence begins in workplace • Lack of promotion or equal pay • Do not have same opportunities to fulfill human potential • Lack a public voice
  14. 14. Lack of diversity is a serious and troubling media failure
  15. 15. Rafter: "Even allowing for an argument that the world of business is male dominated, a striking 92% of guests were male; 8% were female. The near-total absence of female voices points to a significant failure by the editorial decision-makers."
  16. 16. No all male panels
  17. 17. Public pledge and action on diversity
  18. 18. Solutions for media Track diversity – set gender target figures Commit to change publically Publish figures on website Integrate diversity into all processes (researcher and producer training, editorial reviews, journalistic standards and ethics) Find women by attending women’s networks (media, law, etch) to find new contributors Use existing lists Build a pipeline by using your own lists Review performance Pledge not to have all male panels

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