Local Option Essay

Local Option Essay
The 21st Amendment to the United States Constitution gave states the right to control the transport and use of alcoholic beverages within its state
bounds in the 1930's. The Texas Alcoholic Beverage Commission, or TABC, is the state agency responsible for regulating the alcoholic beverage
industry in Texas (The Organization). Texas state law grants the right to hold Local Option Elections. Local Option Elections allow localities (cities,
counties) the opportunity to vote to choose whether to be dry, moist, or wet. This vote says what type of alcoholic beverages can be sold, and by
what means they can be sold (What Are Local Option Elections?). In a dry area, the sale of alcoholic beverages with particular alcoholic content, or
are of a particular... Show more content on Helpwriting.net ...
The main argument for years for Angelina County to stay dry was the fear of DUI & DWI rates to increase. The findings from studies were
inconclusive; it could not be said with absolute certainty the rates would increase in a wet county. Researchers believe the results may have been
effected by the fact that even though the county was "legally and technically dry, but it was functionally and practically wet" (Scalen and Payne).
Examining other studies would paint a better picture for an overall view of how wet vs. dry really affects DWI's and alcohol–related vehicle fatalities.
The larger the sample, the better picture you get for an average. You can form a confident conclusion the more informed you are about the matter. An
alternative to strict prohibition Texas localities can consider is to become moist. Research has shown that two–out–of–three dry counties have more
DWI's and DUI's than wet counties (Wet vs. Dry). If a locality still does not want to go completely wet, they can start slow by allowing some
alcoholic beverages. This can teach the community how to be more responsible with alcohol. Overall, community citizens will probably be happier
since they may not have to travel to other cities or counties to purchase alcohol. The locality could start earning some revenue from the sale of
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The Risk Management Procedures And The Bylaws
THE RISK MANAGEMENT PROCEDURES AND THE BYLAWS, STANDING RULES, AND POLICIES OF KAPPA KAPPA GAMMA MUST
ALWAYS BE FOLLOWED SO THAT THE INSURANCE PROGRAM OF KAPPA KAPPA GAMMA IS NOT JEOPARDIZED, EXPOSING THE
FRATERNITY OR INDIVIDUALS TO CIVIL LIABILITY.
Chapter events must be planned with respect for the academic responsibilities of each member and must follow Risk Management Procedures. All
planning must be in accordance with current Fraternity Bylaws, Standing Rules and Policies and local, state/provincial, and federal laws.
The following are chapter events for which an Event Planning Form is required:
1.Any event involving alcohol.
2.Any event away from the chapter facility involving the chapter members and/or new members, such as a new member retreat or when there is a
potential risk involved in the event.
Fraternity Policies state, "Chapters may co–sponsor events in men's facilities such as dorms, lodges, or houses, if and only if, those facilities are
alcohol–free. A request for an exception shall be directed to the District RiskManagement Director." Chapters failing to follow this policy will be
subject to disciplinary action.
CO–SPONSORS
1.All co–sponsors must be in good standing, recognized by the university and their national organization, and have insurance.
2.All co–sponsors understand and are willing to follow state laws and the Kappa Kappa Gamma Fraternity Policies and the Risk Management
Procedures.
3.All co–sponsors must co–sign the Event Planning

China Spirits Market
International Markets Bureau
MARKET INDICATOR REPORT | JUNE 2010
Consumer Trends Wine, Beer and Spirits in China
Consumer Trends Wine, Beer and Spirits in China
п‚„пЂ EXECUTIVE SUMMARY
п‚„пЂ INSIDE THIS ISSUE
Consumer Trends 3 4 4–5 6 7 8 9
Total sales of alcoholic beverages in China were US $105.0 billion in 2009, a growth of 8.1% from 2008. On–trade* sales of alcohol in 2009 were
reported at US $ 51.6 billion, with beer accounting for 40% of sales, wine 28%, and spirits 32%. Off–trade sales of alcoholic beverages in China were
slightly larger than on–trade sales and reached US $53.4 billion. Sales through off–trade channels were broken down as follows: beer accounted for
45%, wine 11%, spirits 43%, and other alcoholic beverages ... Show more content on Helpwriting.net ...
In terms of spirits, rare cognacs, whiskies and imported scotches are becoming trendy, as consumers follow the trend toward high–end products.
п‚„пЂ Although demand is growing for premium products, this has mainly been limited to large metropolitan areas. There is still demand for economy
and domestic products throughout China, and growth for domestic products is still observed in the rural and interior areas of China.
п‚„пЂ Young consumers, particularly educated, middle–class men, are leading growth in the market and trends are appearing quickly as brands become
increasingly important to this fashion–conscious demographic. The number of female drinkers is also increasing dramatically, as female Chinese
drinkers were virtually non–existent in the past.
п‚„пЂ Contributing to growth in alcohol consumption is the increasing number of bars, restaurants and clubs in China.
Going out with friends and colleagues for entertainment has become a part of China's urban culture, influenced by the West, and this practice is

gradually spreading throughout the country.
п‚„пЂ RETAIL TRENDS
п‚„пЂ Small grocery stores are the leading retailers of off–trade alcoholic beverages based on sales value. These stores are conveniently located close
to residential neighbourhoods, which has been the main reason for their success. However, supermarket sales are increasing as they become more
popular and as car ownership

Swot Analysis Of Coca Cola Company
Running Heading: PESTEL ANALYSIS OF THE COCA
–COLA COMPANY
PESTEL Analysis of The Coca–Cola Company7
9.2 Research Paper:
PESTEL Analysis of The Coca–Cola Company
Mark Morgan
MGMT 672 Plan & Execution of Strategy
October 2, 2015
Professor: Betty Ross
Abstract
This paper focuses on global business strategy of The Coca–Cola Company, who is the leader in the beverage industry as well as, the world?s leading
soft drink maker that operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The paper will concentrate on the
PESTEL analysis of the organization focusing on the external factors of the business and the environment where it operates. All of the following
environments will be discusses in the research; Political, Economic, Sociological, Technological, Legal, and Environmental as they the changes in the
market segment. Within this paper it will discuss some of thr
PESTEL Analysis of The Coca–Cola Company
Introduction
There are many factors that will affect the decisions of the managers of any organization. Even The Coca–Cola Company, the worlds? largest beverage
company has to consider about their macro environment as well as

Beer Industry Marketing Analysis
CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry.
II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The
production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005).
Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B.C. contains a beer
recipe named ВЎВ§wine of the grainВЎВЁ (Alcoholic Beverages, 2005). In 1292, a Czech Republic town produced its first pilsner beer. A prominent
beer brand, Pilsner Urquell, brewing dates back to the early thirteenth century. ... Show more content on Helpwriting.net ...
The market that is dominating the brewing industry is the micro brewers. This group has found a niche market in the beer industry and has steadily
driven the market share upwards. These companies normally target the smaller market segments and do not try to compete with the large industry
brands. To achieve such successful profit margins, the micro brewers have the production process under contract with a regional brewer (Overview of
the U.S. Beer Industry, 2005).
Attractiveness
The attractiveness of the beer industry is steadily growing. However, it is not growing in to area of large domestic brewers. This area of the beer
industry has hit a flat consumption growth. The area that is become more attractive is the micro brews. From 1999 to 2002, the micro brew market
grew almost 11 percent in the U.S. (Future of ...... Specialty Beer, 2004). This has caused the major companies in this industry to break into this niche
market by combining forces with smaller companies or penetrating the market with a new micro brew product line. This niche market remains
attractive to any investors due to the fact that the micro brew consumers will not react negatively to higher prices or price increases (Overview of the
U.S. Beer Industry, 2005). The other area in the beer industry that continues to flourish is the international beer market. From 1999 to 2003, the market

Anheuser-Busch, Inbev Case Analysis
Anheuser–Busch, InBev is a Brazilian–Belgian beverage and brewing corporation headquartered in Leuven, Belgium. In 2016, the company acquired
SABMiller to widen its operations. InBev is estimated to command a global market share of 28 percent. Further, the company's brand portfolio includes
soft drinks and beer, such as Corona, Budweiser, Stella Artois, Beck's, Leffe, and Hoegaarden. InBev plans to launch a new alcoholic product into the
market to attract back consumers who have moved away from products, such as Budweiser and Bud Light. This paper seeks to analyze the facility
layout of AB InBev regarding how to address production of the alcoholic drink.
A.
The process cycle time for the for the introduction of the new product would start with getting the raw materials ready, for example, water, hops, and
malted barley. The ordered raw materials are received and inspected from which they go into the manufacturing process involving mashing, fermenting,
conditioning, filtering, and packing to form the finished product. The production of the new alcoholic beverage usually costs a lot of man hours.
The production process will involve a continuous one–piece flow concept through takttime. As such, trying to adjust the system's cycle times to follow
takttime will to an improvement of the whole process. Ali and Deif (2014) note that the improvement will thus be shown by the overall service level,
the quality and taste of the alcoholic beverage, as well as the work in progress

Swot Analysis : Pepsico's Competitors
Similar to the beverages industry, an increase of consumer awareness of health effects and government regulations is majorly impacting the snack
industry. According to Henkes (2017), production costs will increase by at least 50% within the next 5 years due to new requirements and consumer
trends such as the source of ingredients, nutritional values, organic, certified, health and wellness, and accountability. Despite the increasing costs, the
most recent global survey, Snack Attack, indicated that the industry will grow to be $375 billion worldwide as 75% of the world consumes snacks to
satisfy hunger, cravings, or enjoyment (Fromm, 2015). Thus, the snack industry has great opportunity and growth potential.
SWOT Analysis for PepsiCo's ... Show more content on Helpwriting.net ...
Despite temporary financial setback, this expansion provides Coca–Cola many opportunities. For instance, through strategic acquisition, Coca–Cola
extended its services and products to Africa, Brazil, Mexico, and Argentina, in2016 (Company Profile: The Coca–Cola Co., 2017). The company is
planning more agreements and acquisitions, strengthening its market control. Moreover, this tactic increases the company's capabilities and resources
to better meet the growing global demand for products. Major threats for Coca–Cola include the health advocacy programs to fight obesity, diabetes,
and other conditions by reducing the consumption of sweetened beverages (Curbing Global Sugar Consumption, 2015). This has lead to reduction of
sales, more stringent regulations, and increases in production costs through taxes, ingredient changes, and regulation oversight. This threat impacts the
overall profitability of the company.
Another PepsiCo competitor is Dr. Pepper Snapple Group, a manufacturer and distributor of carbonated soft drinks, juices, teas, and water. Through the
company's focus on research and development, it enables products to more easily be tailored to customer requirements and taste preferences. Dr.
Pepper Snapple Group has an extensive manufacturing and distribution network, allowing the company to align its operations with the customer
demand, reduce transportation costs,

Kappa Gamma Research Paper
THE RISK MANAGEMENT PROCEDURES AND THE BYLAWS, STANDING RULES, AND POLICIES OF KAPPA KAPPA GAMMA MUST
ALWAYS BE FOLLOWED SO THAT THE INSURANCE PROGRAM OF KAPPA KAPPA GAMMA IS NOT JEOPARDIZED, EXPOSING THE
FRATERNITY OR INDIVIDUALS TO CIVIL LIABILITY.
Chapter events must be planned with respect for the academic responsibilities of each member and must follow Risk Management Procedures. All
planning must be in accordance with current Fraternity Bylaws, Standing Rules and Policies and local, state/provincial, and federal laws.
The following chapter events require an Event Planning Form:
1.Any event involving alcohol.
2.Any event away from the chapter facility involving chapter members and/or new members, such as a new member retreat or when ... Show more
content on Helpwriting.net ...
Open parties are not permitted. Kappa–sponsored or co–sponsored parties are limited to members and their guests.
7.Chaperones – Kappa alumna who are 25 years of age and four years out of school – must be present at all social events with alcohol. In the event that
this is not possible, additional security must be hired. If chaperones are present at a social event, the chapter must hire at least one security guard for
every 100 individuals attending the event. If there are no chaperones present, the chapter must hire one security guard for every 50 individuals
attending the event.
8.For events that are held off–campus, the chapter must develop an annual transportation procedure that complies with the Fraternity Risk Management
Procedures and policies. The procedure should be submitted for approval to the District Risk Management Specialist. If a chapter social event is held
off–campus, the chapter must hire transportation for all new members, active members, guests and co–sponsors. This could include the use of public
transportation, Uber, taxis, etc. No alcohol is permitted on the provided transportation. All new members, active members, guests and co–sponsors must
use the hired transportation to and from the social event. If the event is less than one mile from campus, the chapter may walk together to the

Food And Non Alcoholic Beverages Industry Essay
Industry Background
SIC and NAICS
An industry as complex as the Food and Non–Alcoholic beverages industry must be coded by organizing smaller sub–categories when referencing the
Standard Industrial Classification (SIC) system and the North American Industry Classification System (NAICS). These systems categorize industries
using codes to aid in analytical research for Federal statistical agencies. (United States Census Bureau, 2012). A quick search using key words or the
actual code will allow the viewer to see the definition and characteristics of the industry. For example, Soft Drink Manufacturing can be found using
the NAICS code 312111 or the SIC code 2086. Under the NAICS system, Soft Drink Manufacturing is defined as, establishments manufacturing soft
drinks and artificially carbonated waters. (United States Census Bureau, 2012). The SIC code 2086: Bottled and Canned Soft Drinks and Carbonated
Water, is located under Division D: Manufacturing, in the sub–category Major Group 20: Food and Kindred Products. By definition, this industry is
comprised of manufacturing establishments that specialize in the production of canned or bottled soft drinks and artificially carbonated water, such as
soft drinks, tea, or coffee. (Occupational Safety and Health Administration [OSHA], 2012).
Industry characteristics The soft drink manufacturing industry is characterized by carbonated soft drinks and hot beverages like tea and coffee. The
nonalcoholic beverage industry is the

Alcoholic Beverages
Introduction
In this assignment, I am going to discuss about the potential benefits as well as problems associated with serving alcoholic beverages in an
establishment. Besides, I will also describe the advantages and disadvantages of having varieties of beverages. Apart from that, effects of alcohol to the
human body, how to recognize signs of alcohol abuse and the proper way of handling intoxicated guests and alcohol related laws in Malaysia will be
discussed in the essay below. Lastly, I will mention about the responsibility of establishments in serving alcoholic beverages as well.
Content
In chemistry, alcohol is an organic compound that has a lot of uses in it. There are many different types of alcohol such as methanol,... Show more
content on Helpwriting.net ...
(Doheny, 2005) It will cause death as well if 100ml of blood content more than 0.5g of alcohol. (Alcohol and the Human Body, 2009)
However, there are positive relationship between alcohol and human body. Studies show, moderate drinking able to reducethe risk of heart disease.
Dr. Kenneth Mukamal, an internist at Beth Israel Deaconess Medical Center and assistant professor at Harvard Medical School in Bostonfround
that men who consume alcohol between three and seven days a week haslower risk of suffering from heart attacks than men who drink once a
week after 12 years of follow up. The benefits of alcohol are on blood vessels and on blockages in the arteries. This might be related to alcohol's
effect on the good cholesterol, the HDL cholesterol. A moderate drinking also improves the body's sensitivity to insulin. Besides, it lower the risk of
diabetes has been seen in women and men. There is also evidence shows that moderate drinking may prevent silent strokes or other subtle types of
brain injury that we know it can predispose to dementia in the future. (Drinking Alcohol and Benefits, 2003)
Signs of alcohol abuse
There are dissimilarities between alcohol abuse and alcoholism. Alcohol abusers have some ability to set limits on their drinking unlike alcoholism.
Though, their alcohol use is still self–destructive and might cause injuries to themselves

State University Of Missouri 's Alcohol Policy
University of Missouri
University of Missouri's alcohol policy for their tailgate functions is comparable to Missouri State University's. Mizzou's Rules and Regulations
handbook states under the alcohol policy on page 8 that "Students and their guests are not permitted to consume, manufacture, use, possess, sell, or
distribute alcohol in or on the premises of the University–owned or –operated residential or dining locations, regardless of their age."
As well, stated under Mizzou's tailgating policy they state that tailgating is a longstanding tradition before Mizzou football contests, built on the
tradition of enjoying the fellowship of friends, the Mizzou Spirit, and great Mizzou Football. The University of Missouri and Mizzou Athletics
encourage responsible tailgating in an effort to enhance the game day experience, ensure a safe game day atmosphere to all fans, and preserve the
beauty of campus.
Individuals, groups and organizations holding or participating in tailgate parties are responsible for their own conduct, and are expected to respect the
rights of other and the entire University community.
Individuals are responsible for compliance with all local and state laws governing alcohol consumption.
University Rules permit the use of alcoholic beverages at tailgate parties or picnic activities at NCAA intercollegiate athletic events only on the day of
the event and in the general proximity of the event, including outdoor locations or in outdoor parking areas.
In

The Non Alcoholic Beverage Segment
The non–alcoholic beverage segment is a very competitive and dynamic sector and encompasses a broad range of categories as showed in the chart
below: The market size is currently around $ 170 billion in sales and is projected to grow to $190 billion by 2020. As the graph below points out, the
CSDs remain the largest single sub–category within the segment. However, as the CSD sub–category continues to decline, it is expected that most of
the segment growth will be driven by smaller, emerging "better–for–you" brands.
In reality, many of these sub–categories are already experiencing a growth driven by both the increasing demand for healthier, better–for–you
alternatives and the companies ' abilities to launch new products with original flavors and innovative packaging.
As outlined in the chart above, between 2003 and 2013, per capita consumption of CSDs decreased by 23%, while bottled water saw a 105% increase
and juices and other noncarbonated drinks increased 55%. While the CSDs sales are expected to continue declining, other healthier and functional non–
alcoholic beverage categories are expected to continue gaining share.
MARKET TRENDS
At least three factors may be considered as growth propellers in the group of healthy, non–carbonated beverages. The most important and widely
discussed is the growing consumer awareness and concerns about the effects of diet on health and well–being. This new approach, which has been
producing profound effects on consumption habits,

Essay On Kasapreko
KASAPREKO COMPANY LIMITED (KCL) founded in 1989 in Nungua by Dr. Kwabena Adjei is one of the leading and successful alcoholic and
non– alcoholic beverage producing companies in Ghana and also, is the leading herbal drink manufacturer in Ghana. As a member of the Ghana
Club 100, Kasapreko is a true representation of an authentically Ghanaian corporate brand. The business was birthed out of a goal to provide
quality drinks at affordable prices for the Ghanaian; a vision that has now expanded to a global focus. Today Kasapreko has products sold
worldwide under a variety of brands in the bitters, whisky, gin, liqueur, brandy and wine drink categories. Our brands are celebrated in Africa and
across the world. The Vision of Kasapreko's company differ from... Show more content on Helpwriting.net ...
locally in West Africa and beyond, management of the company has decided to expand operations. The company's expectations in terms of taste,
quality, safety and packaging are very high, according to the Marketing Manager Mr. Gerald Baffour Awuah Bonsu. Alomo Bitters being their flagship
brand lead the pack compared with other bitters. Even though the economy is not doing well, Kasapreko is still on its feet, sales in Ghana and Africa
is improving. TARGET Alomo targets mainly the male folk, especially the middle–aged and elderly since it is rich in herbs and roots. Hence its bitter
taste. Poor media engagements: The million–dollar brewery is actually one of the largest in Ghana. This is an information that should have been well
communicated in the media, through the engagement of a reputable PR firm. There were widespread damaging comments in the media about the
brand over a year ago. Talks about fakes of the product and it being harmful for consumption filled the air, and yet no proper response came from the
company to shut down these claims. Their inaction led to many losing confidence in the

A Short Note On Non Alcoholic Beverage Company
Company SWOT Analysis
Company Description
The name of My Non–Alcoholic Beverage Company is "Revitalize Energy Drink". I decided on this particular name because it should connect with
consumers and the name speaks for itself. The drink will consist of all natural products to help give users a boost of energy and assist them to
consume natural vitamins and minerals their bodies need. Our mission is to serve men and women of all ages by providing an all–natural quality energy
drink that will fuel their bodies and mind. Our mission is to provide a high quality all natural products that individuals can enjoy and provide their
bodies with nutritional vitamins. We at Revitalize Company truly believe in our mission statement and will do our best ... Show more content on
Helpwriting.net ...
Non–alcoholic Beverage Industry Trends and Justification
Industry Trends
Today Non–alcoholic Beverage Industry continues to grow due to the growing population and rise of the middle class, especially in emerging markets,
and disposable income. All these are key growth drivers for non–alcoholic beverage companies to thrive. According to the Market Intelligence firm
Euromonitor International predicts the middle class around the country will make up 1.5 billion households by 2020, a 25% rise since 2012.
According to the Bureau of Economic Analysis report, U.S. consumption accounts for over two–thirds of the country 's gross domestic product (or
GDP). Individuals tend to spend more with a rise in their disposable income. The increase in consumer confidence also increases consumption
expenditure (www.marketrealist.com). Another reason non–alcoholic beverage is on the growth because consumers are more health conscious, and
sugary drinks are on the decline. According to the Center for Disease Control and Prevention, calories from added sugars in soda are down 39 percent
since 2000 because Americans are more conscious about their weight and the rising obesity rates. Two–Thirds of U.S. adults prove to be overweight or
obese, a number that has been rising steadily for the past three decades (www.cnbc.com). According to the latest Energy Drink

Marketing Of Food And Non-Alcoholic Beverage To Children...
THE MARKETING OF FOODS AND NON–ALCOHOLIC BEVERAGES TO CHILDREN
Name
Course
Professor
University
City, State
Date
Introduction
Even though marketing has the ability to influence people of all ages, children seem to be the most vulnerable ones. The 2003 Hastings report
concluded, "on the evidence up to that date, that children in the UK are exposed to extensive food advertising, and that the diet advertised is
considerably less healthy than the diet healthcare experts would recommend" (Halford and Boyland, 2013, p, 182). The case is not much different in
other countries also. Reports from North America (Gantz, et al. 2007; Institute of Medicine, 2005) clearly indicated the increased vulnerability of
children towards advertising and marketing activities of foods and non–alcoholic beverage manufacturers. The majority of the children do not have the
maturity to segregate between the good and evil. They are unaware of the traps made by the product manufacturers and service providers. Influenced by
the attractive advertisements and the sales promotion activities by the foods and non–alcoholic beverage manufacturers, children often compel their
parents to purchase these things for them. Parents, on the other hand, are ready to satisfy the needs of their children since many of the parents think
that fulfilling the demands of their children might help them to strengthen their relationships with their children. It should be noted that the parent
child relationship in the

Essay on Jamba Juice Case Study
External Analysis
The General Environment of the Industry
Jamba Juice and its immediate competitors operate under the industry entitled "snack and nonalcoholic beverage bars" [ (U.S. Census Bureau) ].
According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: "This U.S. industry
comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn
or (2) serving nonalcoholic beverages, such as coffee, juices, or sodas for consumption on or near the premises. These establishments may carry and
sell a combination of snack, nonalcoholic beverage, and other related products (e.g., coffee beans, ... Show more content on Helpwriting.net ...
In analyzing the bargaining power of buyers, it is important to look at both categories under a separate scope.
End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how
wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the
quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafГ©s can freely purchase their
delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the "snack and nonalcoholic beverage bars"
industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer
loyalty to battle the increased competition. The second type of buyer is the franchisee, which pays Jamba Juice for the right to use its trademarks and
proprietary business information (recipes, processes, menus, and other resources). As noted in the case, Jamba engaged in a growth strategy in 2007
that involved acquisition of a majority of the franchised locations. This approach reduced the franchisee's buying power and allowed Jamba to have the
upper hand. With the downturn of the economy forthcoming, franchise demands would likely deteriorate. In spite of the growth opportunities offered by
franchises, Jamba maintained

Advantages And Disadvantages Of Alcoholic Beverages
Drinking alcoholic beverage is already a part of our routine. We may not drink every day but if there is an occasion like birthdays, anniversaries, job
promotions, reunions or if you are heart–broken, alcoholic drinks are always present. Not all people are drinking beverage because they are happy,
sometimes, others are drinking because they are sad of losing a family or they are feeling pain because of a recent break up.
Alcoholic beverages are widely used all over the world, and it plays a significant role in the social scene of many cultures. To be more knowledgeable
of what we drink, let us check first what is alcoholic beverage and its content.
Alcoholic beverage is a drink that has a considerable amount of psychoactive drug ethanol, which ... Show more content on Helpwriting.net ...
Fortified wine is different from spirits because spirits is a wine that is made by distilling, while fortified wine is purely a wine that has a spirit added
to it. There are already many fortified wines that has been developed such as commandaria, sherry, port, marsala, madeira and vermouth, which is the
aromatized wine.
Health Effects of drinking Alcoholic Beverage
Drinking of an lcoholic beverage is classified by IARC as the cause of breast cancer in female, laryx, liver, colorectum, oral cavity, esophagus, pharynx
and pancreas. Also, carbonated beverage with alcohol can be absorbed faster than non–carbonated alcohol. Drinking too much alcoholic beverage in a
single day or everyday can put your health at risk which can affect your body:
Brain
–Alcohol interferes with brain's connection pathway which can affect the brain's works and looks. These interruptions can cause in the person's
change of mood and behavior. The presence of alcohol may trigger the person from doing things that he/she doesn't normally do, and may also alter a
person's sense of equilibrium.
Heart
–Drinking too much alcohol over a single specific time cause damage to the heart which includes:
1.High blood pressure
2.

Personal Statement : My Parlor
Create your NAB company name and explain its significance.
My Parlor was opened on the 6th of June 2013 in a very quiet rich and affluent neighborhood of the city of Southlake. The main purpose of the store is
to serve non–alcoholic beverages like coffee and yogurts to the people in my neighborhood who will have travel almost a mile to get to the nearest
beverage store.
My Parlor is a neighborhood beverages store where customers can bring their families to have a thirst quenching non–alcoholic beverages, especially
during the summer season. The word "MY" was chosen to give customers a kind of sense of ownership and belonging. The word "Parlor" was
chosen to let customers feel they are at home whenever they visit the store. The store is designed in a form of a sitting room with the word Parlor in
mind. People can bring their family around and still enjoy the same kind of environment they enjoy at home.
Develop your company 's Mission Statement and provide a rational for its components.
My Parlor mission is to continually look for ways to keep customers satisfied so they can feel at home whenever to come in for cold beverages and to
lead the local market in nutrition, healthy, taste, new products innovation by anticipating the evolving needs and wants of the customer.
The Mission Statement for My Parlor is to promote home environment atmosphere in a store where people with a young family can come with their
children to enjoy non–beverages in their local store. It is a

Military Ethics Essay
The ethical problem is roots in the culture, so solve this problem is inevitable. While the alcohol consumption is part of our social life, the soldiers
cannot avoid it. First recommendation is the maintaining the chain of command. The commander should assign the chain of command if alcohol
related event occurs in order to maintain the continuous leadership in the unit. He or she should give the temporary authority to the next leader in the
chain while the alcohol's effect disappears from the commander's body. This measurement could prevent lot of previously mentioned negative effect,
such as decision–making and using authority while intoxicated or mind– altering state. The next recommendation is important in the lead by example
perspective.
The second recommendation is the ... Show more content on Helpwriting.net ...
The last recommendation is for the NATO HQ's service members.
Those soldiers who serve for a NATO HQ should get a training about the HDF Values and the NCO values to understand to maintain the discipline of
the HDF and comply the laws and regulations. This training should consist of law and regulations, army values and code of conduct and the HDF's
Code of Ethics. These recommendations helps to maintain and enhance the profession of arms by obey the rules and with saving the traditions.
In conclusion, alcohol consuming in duty is an old visible ethical problem in the HDF, but it needs some steps to reduce the dangerous outcomes to the
unit and the civilian connection too. There were three big topic, the root causes, the effect to the troops and finally the recommendation to take action
correct the problem. The root causes are the lack of regulation. The Hungarian laws reject the alcohol drinking only in labor safety aspect; they do not
rule the leadership aspect of the mind–altering substances. The other root cause is the operational area, in

Alcohol Mixed With Energy Drinks
Energy drinks are beverages that contain a considerably higher amount of caffeine than other caffeinated drinks such as coffee or cola. It has been
heavily speculated that the levels of alcohol mixed with energy drinks (AmED) consumption along with just alcohol consumption is alarmingly high
among college students both in Australia and around the world. It has also been found that around twenty–five percent of students drink alcoholic
beverages mixed with energy drinks at least monthly. Researchers attempt to divulge into why it is that students consumealcohol mixed with energy
drinks, what their motives are, what risks are associated with consumption, and possible effects and results that may eventuate from this behaviour.
There are many

Alcohol Abuse Essay
In today's modern society alcohol addiction and alcohol abuse has become one of the most complex, life–threatening issues. Most depressed
individuals usually indulge themselves in bars or pubs with their alcohols to escape from their stressful life. It has become increasingly alarming how
alcohol does not only attract the adults, but also teenagers these days. "Research has shown that approximately 14 million Americans (7.4%) of the
population meet the diagnostic criteria for alcohol abuse or alcoholism" ("Facts about Alcohol"). Alcohol addicts may encounter social impact such as
loss of respect from others who may see the problem as self– inflictive and easily avoided. Repeated use of alcohol over a period of time can result in ...
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("Long–term effects of alcohol") Change of behavior caused by alcohols has negative impacts on one's surrounding and will, eventually, creates a
rift among loved ones. Alcoholic can do anything without thinking for the future as long as they get the money to buy alcohol, ones may use the
rental money for the house to buy alcohol and the worst case could happen is he loses his jobs. With this, drinker cannot be dependent on and
divorce is inevitable as he could no longer support his family. Not few child abuse cases caused by alcoholic parents. Studies have shown that "2/3
of child abuse case involves alcohol" ("Facts about alcohol"). Family members also began to avoid friends, hide problems and cover up for the drinker
as they are ashamed of their family member who is alcoholic. "More than one–half of American adults have a close family member who has or has had
alcoholism" ("Dawson and Grant") Moreover, there is higher chances for their teenager child to be alcoholic too as they are used to seeing their
parents drunk. As we all know that the media has a very large impact on the

Pestel Analysis of Coca Cola
Discuss the PESTEL changes of an organization over the last decade.
PESTEL Analysis for Coke
Coca–Cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. Coca–Cola is recognized as the
world's most valuable brand. They market four of the world's top five non–alcoholic sparkling brands, including diet and light beverages, mineral
water, enhanced waters, juices and juice drinks, teas, coffees and energy and sport drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy the company's beverages at a rate of approximately 1.5 billion servings each day. The Company generates
revenues, income and cash flows by selling beverage concentrates ... Show more content on Helpwriting.net ...
Social Analysis
Many people nowadays are practicing healthier lifestyles. This has affected the non–alcoholic beverage industry in that many are switching to bottled
water and diet colas instead of beer and other alcoholic beverages. The need for bottled water and other more convenient and healthy products are in
important in the average day–to–day life. Possible substitutes that continuously put pressure on Coke include tea, coffee, juices, milk and hot chocolate.
Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition. There is a large population of the age range known as the baby
boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the
non–alcoholic beverage industry by increasing the demand overall and in the healthier beverages.
Increasing awareness among consumers, public health professionals and government agencies of the potential health problems associated with obesity
and inactive lifestyles represents a significant challenge to the Coca–Cola industry. The company has recognized that obesity is a complex public
health problem. Their commitment to consumers begins with the company's broad product line, which includes a wide selection of diet and light
beverages, juices and juice drinks, sports drinks and water products.
Coke has hot lot

Pepsico And The Non Alcoholic Beverage Industry
PepsiCo is a world leader in convenient food and beverages that manufacture, market, distribute and sell wide variety of beverages, foods and snacks,
serving consumers in almost every part of the world. PepsiCo operates under six reportable segments: Frito–Lay North America (FLNA), Quaker Foods
North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe (Europe) and PepsiCo Asia, Middle
East and Africa (AMEA). All of the mentioned segments are registered under one symbol "PEP" whose shares are traded on the New York Stock
Exchange, Chicago Stock Exchange and SIX Swiss Exchange. Since 49% of PepsiCo's operations are outside of the U.S. that generates significant
portion of the company's net revenue, PepsiCo selected the currency of its foreign subsidiaries in which they generally operates as its functional
currency, which is translated into US dollars on the company's financial statements. I have found that two major players, PepsiCo and Coca–Cola
dominate the non–alcoholic beverage industry around the world. There is tremendous competition within a relatively slowing industry and PepsiCo
currently controls nearly 21% of the industry with its Frito– Lay segment alone controls 60% of the U.S snack–food market. PepsiCo's consolidated
financial statements are in conformity with U.S. GAAP, however if company was to converge with the IFRS, there will be positive and negative
consequences on the reporting of the financial statements especially

Coca Cola Case Study
Written Assignment Unit 3
Given that Coca–Cola is one the best recognized brands in the world and a pioneer when it comes to globalization as it is pointed on the case,
"Globalization and The Coca–Cola Company," we see that Coca–Cola has one of the strongest global presences in the global market. According to the
Saylor Foundation, "with its push for an increased global market share, Coca–Cola now operates in over 200 countries with over 84,000 suppliers."
Coca–Cola has made of itself the biggest producer of non–alcoholic beverages, but this global presence has not been easy for Coca–Cola the company.
It has faced many challenges from the beginning since it started doing business in 1892. (The Saylor Foundation, N.D.)
The case point mentions that Coca–Cola has been trying enter new markets from its beginnings in countries such as Panama and Cuba as mentioned on
case point, "Globalization and The Coca–Cola Company." According to the case point, there is a constant change in the economy and the many markets
that are present. Some of these challenges are globalization, increase in demand for healthier alternatives, regional preferences, cultural changes,
changes in local governmental policies, and political turmoil. Specifically, greater personalization and customization has been a case in the economy as
it begins to trend and enter into new market territory.
On this specific case point, we learned that one of the keys for success at Coca–Cola has been the capacity for adaptation, marketing strategies, and
implementation of new technologies. Coca–Cola has benefited from technological improvement such as those in the transportation field making its
product present in markets that were not accessible as before. It is clear that the company has a clear global presence and it has a big share of the
market for "soft" drinks thanks to its particular marketing strategies and advertisement.
In this age of internet connections, social networking sites, personalized and direct–marketing companies such as Coca–Cola must strive to stay
current. It must attempt to innovate and not only keep its share of market but grow with the ever

Coca Cola And The Non Alcoholic Beverage Industry Essay
Coca–Cola Industry Coca–Cola was founded 125 years ago and has dominated the non–alcoholic beverage industry for a significant amount of time. It
currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The
company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and
other types of drinks. Coca–Cola has a total of 17 brands that have individual revenues of over $1 billion including: Coca–Cola, Diet Coke, Powerade,
Dasani, Fanta, and Minute Maid (Market Realist). Coca–Cola is served in over 200 countries across the world and can be enjoyed by all types of
people; however, they are targeting their advertisements to rapidly growing target markets. According to Market Realist, Coca–Cola spent $3.3 billion
on advertisements in 2013 and these are geared toward Hispanics, Millennials, and Teens, because these groups hold significant buying power. There
are many players in the industry that are necessary for getting the end products to restaurants, retailers, and customers. The value chain for Coca–Cola
starts with the syrup producer and then moves to the bottler, distributor, merchant, and finishes with the final customer (Market Realist). Alternate
Industry Definition Coca–Cola's industry is defined as consumer goods, and then more specifically non–alcoholic beverages. One could categorize
Coca–Cola as a CPG

Coca Cola Amatil 's Performance Of Three Years
Executive Summary: Based on the income, earnings and dividend per share graph, this report will illustrates the coca cola Amatil's performance of
three years 2011, 2012 and 2013. CCA is a large company to manufacture, distribute and marketing of alcoholic and non–alcoholic beverages and
prepacked fruits and vegetables by SPC Ardmona and Goulburn Valley. CCA is listed amongst the top 100 companies on ASX as COCA COLA
AMATIL Ltd (CCL). CCA's Australian beverage business accounts for almost 70% of the earnings. CCA operates for improving business efficiency
and establishing strong relationships with the stakeholders directly leads to grow shareholder returns. Furthermore the liquidity ratio provides the
accurate analysis of the CCA's three years performance. The company calculate the sustainability report to achieve the four pillars – environment,
marketplace, workplace and community. CCA has $180 Million Capital expenditure just to simplify the distribution and warehousing network to
make it more effective for delivering to customer delivery. The company is also using wireless Bluetooth enabled voice directed computing order
picking and for safe loading. The company's performance is being evaluated from the mentioned graphs. As the Australian grocery market is
declining in terms of beverage industry CCA is facing a 9.6% decline in the year 2013 compared to past year. The share prices are also dropping as
fewer people inclined to invest in the CCA as the profit is falling.

Alcohol Abuse in Africa: The Case of Ghana
Alcohol Abuse in Africa: The Case of Ghana
Alcohol is a commonly abused substance in most continents and Africa is no exception. Unlike the United States which has alcohol as the second most
commonly used drug, in Africa it is the foremost abused substance. This could be attributed to the fact that most cultural or traditional ceremonies utilize
alcohol in one way or another. In Ghana – West Africa– for example, during the naming ceremony of a newborn, the baby is given a drop of alcohol
and then a drop of water with the belief that the child will recognize the difference when he grows up. It is common to find alcoholic beverages being
served at functions such as birth, death, marriage and promotion on one's job (Dordoye, 2009). ... Show more content on Helpwriting.net ...
Some of the commercial ones are the schnapps, beer and stout. The sale of the commercial alcoholic beverages is regulated and as a result, they cost
more than the non–commercial ones. The non–commercial ones on the other hand, are brewed locally and not regulated which leads to them being
inexpensive and more commonly abused. There are three main non–commercial alcoholic beverages namely Pito, Palm wine, and Akpeteshie.
Pito is an alcoholic beverage which is locally brewed using millet. It is traditionally associated with those from the northern region of Ghana, but its
production is now common throughout the country due to migration. The brewing of this beverage is mostly controlled by women. Pito varies in
taste from slightly sweet to very sour and looks golden yellow to dark brown. It contains 2% to 3% alcohol, some vitamins, proteins, lactic acid,
sugars, and amino acids (Adelekan, 2008). This beverage tastes sweet when freshly brewed and has little alcohol content, however, the longer it
ferments the more sour it gets and the alcohol content also increases.
Palm wine, locally call nsafufuo (white alcohol) is produced from sugary palm saps and is widely consumed among Ghanaians. The raffia palms and
the oil palms are the most frequently tapped ones. Nsafufuo starts fermenting soon after the collection of the sap and within an hour or two becomes
high in

Budweiser Case
customers are not loyal to Budweiser. Therefore, they would likely do better to differentiate their
Prohibition Brew accordingly.
That being said, we recommend that Budweiser promotes their Prohibition Brew as being a new and different product, with less emphasis on the fact
that it is just like other Budweiser products. With this new market, they have an opportunity to appeal to a brand new market with a brand new
marketing technique. There is a romantic quality associated with the Prohibition and gangsters that they could easily capitalize on and use to their
advantage – especially considering the age groups of their two markets. One group was raised on movies of Marlon Brando and
Frank Sinatra, and the other is raised in a culture where ... Show more content on Helpwriting.net ...
Additionally, people who may already be loyal to the Budweiser name may try this beer and dislike it, which could cause them to negatively change
their attitudes toward the other Budweiser products and, in turn, harm their sales. If these consumers find that the beer tastes much better than the other
Budweiser products, it could also negatively affect their sales for their other products as consumers only buy the new beer. This would be another
example of cannibalizing Budweiser's other beers (Kotler et al., 2014).
Conclusion
In conclusion, Budweiser has an interesting offering to the market with their new
Prohibition Brew. There is a clearly distinct opening in the market for a quality non–alcoholic beer and the company can use this to their advantage.
They have devised a clever name and marketing scheme to offer at a nice low price point which is a promising start. The company should follow the
recommendations stated in this paper and also avoid the pitfalls mentioned above such as cannibalization of the rest of their line. If they do, they will
likely find great success with this new addition to their product

Final Beverage : Non Alcoholic Beer
David Bohn
Restaurant Operations
Final Beverage Paper – Non–Alcoholic
10/9/2015
Non–Alcoholic Beer
Non–alcoholic beer for the most part still has alcohol in it, .5 percent alcohol is the most common and yes there are some that have 0.0 percent
alcohol but they are more expensive to produce and the flavor is greatly reduced. There are countries like Saudi Arabia, Kuwait, and Qatar, just to
name a few, where you would find the 0.0 percent alcoholic beer because any type of alcohol consumption is strictly prohibited. In these countries they
have strict punishments for the consumption of alcohol, such as, whippings, incarceration and deportation. The Middle East countries consume one
third of all non–alcoholic beer produced. ... Show more content on Helpwriting.net ...
The beers produced during prohibition did produce a new market that exists today, the light or lite beer market. Many people developed a new love for
the lighter flavored beer, as well as lowered carb beer.
Process of Production Non–alcoholic beer starts out with the same process as regular beer, processing the mash, boiling the wart, adding the hops
and then the fermentation, at this point it beer with alcohol in it and you could start bottling it for sale. The next process is to take the alcohol out of
it, and this is done by heating it. Alcohol has a much lower boiling point then water, which is 212 degrees Fahrenheit, alcohol boils off at 173 degrees
Fahrenheit. They have to keep it heated until the beer reaches an "ABV" or Alcohol by Volumeof .5 percent, but the result of heating the beer is that
you lose flavor. Another process can be used to reduce flavor loss and that is by heating the alcohol under a vacuum which allows you to boil the
beer at 120 degrees Fahrenheit. There is a vacuum process which does allow you to heat at 50 degrees Fahrenheit, but this process is too expensive for
most large brewers to still make a profit. Probably the best way to produce a non–alcoholic beer with minimal loss of flavor is through the

Business Concept : Naturalnfreshbev Llc
Business Concept: NaturalnFreshBev LLC is a Sacramento, California based non–alcoholic beverage startup, founded by Rajib Datta along with
Melinda Cates in 2016 with a business opportunity to serve high quality and healthy non–alcoholic beverages with local origin to the consumer as well
as engage the brand with the customers of new generation by providing health conscious choices. The growing heath and obesity concern with high
sugar contained carbonated soda drinks, the shift in generation cycle and the consumer preference are the key driver behind the rising demand of the
low calorie non–alcoholic beverages in the market place. With the fast growing popularity of the non–alcoholic beverages made with natural and
organic products, our... Show more content on Helpwriting.net ...
Since then the products are introduced to many county fairs, social events, focus groups and also took the front page in local "Food & Life Style"
Magazine in 2015. The marketing research, prototype and beta testing for manufacturing has been completed as of Jan, 2016 and starting Mach, 2016,
under the leadership of Rajib Datta and Melinda Cates the Company has officially planned to start production in a newly leased facility in Sacramento
and introduced the product initially to the Greater Sacramento retail market with a future expansion plan to West and Mid–West region having a
revenue target of over 3 million in 5 years.
Management Structure: The management team of NaturalnFreshBev is comprised of the shareholders and the industry experts with extensive
knowledge of the product and the beverage industry as well as having innovative business strategy to ensure its short term and long term goal. The
Partner and the Chief operating officer Melinda Cates who is the master mixer of the original prototype and the patent of the flagship product brings an
extensive experience in the beverage product development. The CEO and the partner Rajib

Underage Drinking And The Long Term Effect
There has been a large amount of research regarding underage drinking and the long–term effect that it can have on a person's body and their mental
state. The public is often informed of phases and activities that underage students are partaking in that can be extremely harmful to themselves that they
are not aware of. In the journal article "The Use of Caffeinated Alcoholic Beverages Among Underage Drinkers: Results of a National Survey" they
examine the relationship between the tendencies underage drinkers who drink non–traditional caffeinated alcoholic beverages and traditionally
caffeinated alcoholic beverages. The study defines non–traditional CABs as Pre–Mixed Sodas or Energy Drinks with Liquor added and defined
traditional CABs as Liquor with soda, coffee, or tea added by the beverage consumer.
Previous research in this field has led to the determination that the consumption of caffeinated alcoholic beverages leads to an increased level of
high–risk behavior among adolescents and young adults. Some of these high–risk behaviors include driving while intoxicated, unprotected sexual
activity, and illegal substance abuse. In addition, heavy binge drinking is widely accepted as contributing to "neurocognitive deficits" and increased
"morbidity and mortality." Much of the previous research has focused on college–aged young adults. This study hopes to greatly shed light on the age
group from 13 to 17 years old (pre–collegiate adolescents). In addition, the study hopes to

Essay on Abl Case Study
Extended Case Study
Australian Beverages Ltd (ABL)
1. What type of organisation is ABL?
ABL was established by a group of enterprising pharmacists who made carbonated soft drinks in their pharmacies. ABL was listing on the Australian
Stock Exchange (AXS) on 1996.The current managing director of the company is Tom Dwyer, who has been with the company since 2008. 2. Identify
the industry, product segments and value chain.
The industry is the Australian non–alcoholic beverages industry. In this case study, it is focused on the Australianbottled water manufacturing industry.
Product segments :– Carbonated soft drinks (CSD), bottled water, milk drinks, fruit drinks, sport drinks, ready to drink tea/coffee, energy drinks. ...
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5. What are the key issues affecting industry future profitability?
Threat of new entrants to the industry is low.
– Huge capital required to entry into the market
–Four largest competitors accounted for approximately 83% of the industry revenue
–New competitors need to spend heavily on marketing to promote their brand
–Difficulties of accessing to distribution channels as large retail buyers prefer to deal with large manufacturers or suppliers that can provide a large
product range
–Economies of scale are very important for a low–value product, which is more difficult for new entrants to compete with existing manufacturers
–High switching cost because of specialize equipment that cannot be used to produce other products

–Government will imposed penalties on those schools that failed to comply with the policy which ban selling full–calorie CSDs in schools.
–Low threat from imports due to high transportation cost
Power of suppliers is medium.
–Purchases include water supplies, labels and other packaging materials such as glass and plastic resin bottles and closures which are generally
purchased on five year contracts. Hence the bargaining

Essay Marketplace Changes for Coca Cola
The PEST analysis examines changes in a marketplace caused by Political, Economical, Social and Technological factors.
P: Political change, from one party to another in control– for example the rise in private healthcare and privatisations under Conservative governments.
Political Analysis for Coca–Cola
Non–alcoholic beverages fall within the food category under the FDA. The government plays a role within the operation of manufacturing these
products in terms of regulations. There are potential fines set by the government on companies if they do not meet a standard of laws.
The following are some of the factors that could cause Coca–Cola company's actual results to differ materially from the expected results described in
their ... Show more content on Helpwriting.net ...
Rate of interest rises depressing business and causing redundancies and lower spending levels.
Economic Analysis for Coca–Cola
Last year the U.S. economy was strong and nearly every part of it was growing and doing well. However, things changed. Most economists loosely
define a recession as two consecutive quarters of contraction, or negative GDP growth. On Monday 26, the government officially declared that the U.S.
has been in recession since March. (CBS Market Watch. " U.S. Officially in a recession." Rex Nutting. [nov 26,2001]. www.cbsmarketwatch.com)
However, because of aggressive action by the Federal Reserve and Congress it will be short and mild. The economy will return to sustained, positive
growth in the first half of 2002.
Future Outlooks
The Federal Reserve is doing all that it can help the economy recover. They have cut the interest rate ten times this year. The rate now lies at a 40–year
low of 2%. Lowering the interest rates will ultimately excite consumer demand in the economy. Companies will expand and increase use of debt as a
result of the low borrowing rates. Coca–Cola can borrow money for investing in other products as the interest rates are low. It can use the borrowing

on research of new products or technology. As researching for new products would cost lessthe Coca–Cola Company will sell its products for less and
the people will spend as they would get cheap products from

College Binge Drinking
Although the rate of college drinking has begun to decrease, the dangerous situations that occur due to drinking remains high. These dangers include
drunk driving, unconsentual sex, assault, and suicide. In particular, women tend to be taken advantage of sexually more often if they have been
consuming alcohol. These situations that occur are largely due to the fact that college students binge drink whenever they consume alcoholic
beverages. Binge drinking also leads to higher incidences of alcohol poisoning, as the body is unable to filter out the same alcohol as it is consumed.
Drinking heavily and binge drinking leads to short–term as well as long–term health consequences in males and females. Both women and men can
suffer the short–term ... Show more content on Helpwriting.net ...
A few of these factors are whether there is a family history of alcohol abuse, the individuals mental health, age, and many more. Those at a very high
risk for over consuming alcohol in college are individuals who live in dorms, attend a college where alcohol use is acceptable, and those attending
college for the first time.
Women who abuse alcohol has also increased rapidly over the years. Although due to the lower body fat of women as compared to men, women
suffer more health consequences such as higher BAC levels, increased risk of breast cancer, liver damage, heart disease and higher incidences of
alcohol poisoning.
Alcohol consumption affects every aspect of the human body, specifically the brain, liver, central nervous system, pancreas, stomach, and increased
cancer risks.
If you are going to consume alcohol there are certain precautions you can take in order to protect yourself from danger. A few of these precautions are
as follows: stay with the same group of friends you came with, drink in moderation, monitor how much you are drinking, drink non alcoholic drinks
between alcoholic drinks, eat before and during drinking, and have a designated driver

Case Study : Brisbane Brewing Company
Executive summary
Brisbane Brewing Company aims at providing uniquely brewed drinks for different segments of the society. It will be looking forward to improving
its tasting room by considering the diverse drinking needs of various age groups in the society. As such, it will be producing non–alcoholic drinks for
the age group 15–35 and alcoholic drinks for the ages 18–25. The reason for this approach is to meet statutory regulations and to make sure that there
is no alcohol consumption by the underage. We also believe that by limiting the age of an adult to whom our alcoholic drinks can be sold will help up
solve the drinking menace that affects many families.
Opportunities
The craft beer segment has grown has been on a steady rise since the late 70's and has never lost a market share. With a 9% growth in 2013,a $4.1
billion market share, there still stands an overwhelming potential for Brisbane Brewing company to thrive as they meet the needs of the drinking
population like never before. Most brewing companies had an average growth of 21% in the wake of the year 2004. Brewing companies were few at
the time with most of them located in Victoria and the northern parts of Victoria.
With alcoholic, beer, beverage accounting for slightly more than 60% of all alcoholic of all alcoholic beer retail sales, Brisbane Brewing Company
has a good chance of exploiting the beer market. Australia has a large drinking population and Brisbane is a good spot for thriving economically.
We

The Industry Leaders Of The Non Alcoholic Beverage Market
The age of carbonated soft drinks, or as we know it in Canada as pop, all began in 17674, when Dr. Joseph Priestley (1733–1804)3, created the first
drinkable man–made glass of carbonated water. Born from Dr. Joseph Priestley original creation, are two corporate giants, Coca–Cola Company and
PepsiCo Inc., which have grown to become household names across the world. Throughout this report, we will be exploring the strengths, weaknesses,
opportunities, and threat for each of these publically traded companies. We will further compare and analyse the financial performance of these two
industry leaders of the non–alcoholic beverage market. Background:Coca–Cola Company According to King, M., M., (1986), "In the early 1880's, Dr.
Pemberton had introduced what became an extremely popular drink in Atlanta, Pemberton's French Wine Cola." (p. 85) According to King, M., M.,
(1986), Dr. Pemberton, himself explained that the drink was composed of "an extract from the leaf od Peruvian Coca, and the Kola nut." (p. 85) He
further explained that it was "the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the
muscular and nervous system." (p. 85), as a pharmacist Dr. Pemberton promoted the drink for its health benefits. It was not until 1886, that the
beverage truly become what we know it as today. On May 8, 1886, Dr. John Stith Pemberton established Coca–Cola, now legally known as The
Coca–Cola Company, in Atlanta,

Diageo
DIAGEO PLC. SWOT ANALYSIS.
1. Introduction
Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only
being the largest spirits producer in the world, but also being the world 's leading premium drinks company. The company has an extensive portfolio
and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness. The company owns 312,120 Breweries, 312,130
Wineries and 312,140 Distilleries in the world and trade in near 180 markets, and employs more than 200,000 people in about 80 countries; of which
include Great Britain, Canada, United States, Ireland, Spain, Italy, Africa, Latin America,... Show more content on Helpwriting.net ...
Investors do not like to see this and so inevitable just as quickly as the figures were announced, their shares plummeted: from 14p to ВЈ10.54 (Fletcher,
2010). It's clear the company needs to sort this issue out and develop a strategy that will enable them to make profits in all the markets they are in.
The question that needs to be asked is: Why is our strategy working in Africa and Asia but not in Europe and North America?
In 2009 Diageo announced that it was to reduce its work force in the Glasgow and Kilmarnock plants in Scotland by 900 workers. The company
faced wide spread criticism from both the Scottish government and trade unions for their refusal to negotiate or adopt a compromise suggested by the
Scottish government, which could have saved at least some of these workers jobs. Considering the brand had been linked to Kilmarnock for almost
two centuries and most workers had been working in the plants for generations, the way in which they were treated by the company, was abominable.
(Maddox 2009) This event however, highlighted a weakness between the workforce and the managers of the company which could be the source of
many problems in future. If workers in other plants, as result of the Kilmarnock/Glasgow incident assume that the company views them as disposable
labour, not only could the company land themselves a demotivated workforce; which in turn could lead to 'shirking

Coca Col Marketing And Distribution Of Non Alcoholic...
Coca Cola is a vibrant model that started in 1892 by Dr. John pemberton. It is the world primary producer of beverages and operates on a global
scale across over 200 countries. The head office is in Atlanta Georgia recommendation that could help them continue to be a dynamic producer of soft
drinks in the marketplace the company is widely recognized by 94% of the world population. It is the leader in manufacturing, marketing and
distribution of non–alcoholic beverages and many other product brands. The aim of this marketing plan is to identify Coca Cola's segments, provide
analysis on its marketing mix as well as to give recommendation as to how to company can improve the current structure of business. Introduction
Coca Cola is the ... Show more content on Helpwriting.net ...
These products are in various flavors and are accessible in all regions.
Coca Cola is the dynamic brand that is recognizable worldwide high in consumer demand in taste and the movement to a healthier lifestyle have
encourage the company to implement products like coke zero, diet and other health sensitive products. The target for coke zero are teens who value
taste over calories whereas diet products is target towards adults from 30–50 that are health conscious. Another sector of importance to the geographic
segment is that of PowerAde it is design for adults in age of 30–50 and is health aware. Furthermore, minute maid products target all ages and are
convenient goods for parents looking for fruit juice for children In terms of sport drinks they have a wide range of PowerAde for athletes of all ages.
The climate that exists within the geographic segment of Coca Cola is that the level of consumption is higher in the summer at about 60% because of
the hot conditions. It as a lower percentage in the winter months at about 40% which allow them to put more focus on regions that have a higher
concentration of hot climate.
Demographics segment
The focus is on those who are 14 years and older that is interest in Coca Cola and its product brand. The demographic segment examines the age,
gender and income level of people using the product. Coca Cola is able to target both men and women with its diverse drink

Effects Of Alcohol On The City And State Of San Antonio Texas
There is important aspects that apply to catering an event where alcohol will be served in the city and state of San Antonio, Texas. There are a
number of critical regulations and laws for both the professional caterer to be aware of and consumers of alcohol services to ensure compliance with
all the pertinent laws and regulations, from the federal, state and local levels. Federal laws for a caterer providing services in an establishment is
regulated by Alcohol and Tobacco Tax and Trade Bureau (TTB), which ensures that onlyalcoholic beverage products that are sold are taxed. Further,
if a catering business serves alcohol, they must pay a special federal tax each year. This includes the responsibility of retaining sales records, ... Show
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The region 's largest city, San Antonio, is home to the Alamo, the famous River Walk, Sea World, Six Flags and the popular 10
–day citywide festival
known as Fiesta. Some of the best beaches in the U.S. said to be found here, attracting millions of minors, teenagers, adults' visitors and tourists to
these coastal cities, as well as through Ports of Entry on the Texas–Mexico border. As a Human Resources Director with U.S. Customs Border
Protection and formerly with Immigration and Customs Enforcement Agencies, I'm aware that these features make the San Antonio District both an
important checkpoint for international commerce and a popular Spring Break and vacation destination where many young adults and minors enjoy.
A person must be at least being 21 years of age to publicly drink in Texas.
Texas is one of ten states that allow consumption by minors in specific locations such as the privacy of home or in the presence of consenting and
supervising family members. In the state of Texas, parents accept responsibility for the safety of minors under 18 when the minor is on their
property or on property leased by them and under their care, custody, and control; an adult may provide alcohol to a minor if he/she is the minor's
adult parent, guardian, or spouse, and is visibly present when the minor possesses or consumes the alcoholic beverage. It is against the law to make
alcohol available to a non–family person younger than 21

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