This document summarizes Aparna Chatterjee's store assignment from August 28th to September 8th at the Flagship store in South Extension-II. It includes analyses of store details, sales data from 2007-2008, stock reports, receiving of goods, inventory reports, stock turn rates, best selling items, and recommendations around increasing non-footwear sales, improving quality control, and obtaining more customer feedback. The store lacked stock of popular accessory categories like polishes and foot care products, negatively impacting sales. Aparna recommends focusing on these areas and on promotional displays and products for different customer demographics.

1. ON THE JOB TRAINING PROGRAM STORE ASSIGNMENT 28TH August – 8th September ‘08 Aparna Chatterjee Accessories Buyer Flagship 1

2. SOUTH EXTENSION-II 2

3. Store Details Shop – N.D South Ext II No – 571/03019 Concept – Flagship Total Area – 5900 Sq ft Selling Area – 3600 Sq ft, Stock Area – 2300 Sq ft, Monthly Rent – Rs.600000 Total Staff Manager-Mr. R.D Sharma Salesman – Actual – 12 Cashier – Actual – 2 Temporary – 4 3

4. 4 2007 Year Business Pairs – 70886 Taly – 103 Turnover – 52.3 Taly – 117 Average S.P – 737 Annual Sale Sundries : 2.04%

5. 5 Annual sale – sundries 2004-1.8 2005-1.1 2006-1.7 2007-2.04 Cal sale% against turnover 2004-5.2 2005-3.2 2006-3.8 2007-3.9

6. STUDY AND ANALYSIS OF: 6 PROSPERITY CARD STOCK STATEMENT DAILY MIRROR RECEIVING OF GOODS INVENTORY REPORT CURRENT STOCK TURN RATES CURRENT STOCK POSITION OF NOOS [ NEVER OUT OF STOCK ] ARTICLES 8. BEST SELLER OF STORE

8. It reflects week wise stock in pairs ,value and % sales from stock.

9. It also provides a comparison between last years and current year’s stock , estimate and actual in terms of pairs and value .

10. This is divided in 3 categories – footwear , hosiery and accessories .

11. It reflects month wise % SEST AND SALY

12. In the opposite side of this card is fortnightly detail of sale and sock compared to last year of all categories of footwear.like – mens leather , ladies leather , children leather , sports, canvas, hawai, sandak , school and R pairs .

14. 9 DAILY MIRROR Daily mirror is made weekly. It reflects daily details of following Sales pair –EST /ACTUAL/% MRP Turnover – Actual [ This includes taxes ] Total shop turnover – EST / ACTUAL /% Shop turnover – socks – EST/ACTUAL Shop turnover- Accessories –EST/ACTUAL Total shop turnover – EST/ACTUAL/% Sales tax.

15. 10 RECEIVING OF GOODS Goods are received though invoices . It has details like – invoice no ., invoice date , week no, C.S.T no S.S.T no., Permit no , C.N No. Supplied to – Shop no Supplied from – RDC name Details like – Article no., description , size wise breakup , Quantity, MRP , MRP Value . At the bottom – No of boxes , and total value . This invoice comes along with the packing list and Form – Vat D3- Challan outward. This is then entered into the system and goods received checklist is printed and attached to the invoice .

16. 11 INVENTORY REPORT Inventory report is prepared fortnightly . It had details like – article name , article no, price , size wise no of pairs .

17. 12 CURRENT STOCK TURN RATES Stock Turnover or stock turn rates represents the number of times during a specific period usually one year that the average inventory on hand is sold. Stock turnover can be computed in units or rupees. It is normally calculated on an annualized basis as Sales/ Average stock. E.g. if sales for a year are Rs 12 lacs and the average stock carried by the store was Rs 4 lacs then the stock turnover achieved was 3. It means that the retailers sells merchandise at a rate that requires him to replace it three times per year.

18. 13 CURRENT STOCK POSITION OF NOOS [ NEVER OUT OF STOCK ] ARTICLES LACES : 8 lines , all are NOOS articles and are in stock which is sufficient – 20-30 pcs each article . BRUSHES : 3 Lines , all are again NOOS articles and are in stock which is sufficient – 60 pcs each style . POLISHES : 15-17 lines , all are NOOS articles and is not in store . The stock is totally dry. Business of this is effected due to lack of stock in store . BELTS: Out of 15 lines , article- 964-6005 is a NOOS article , which is not is stock at all. The stock was nil and effected the business . FOOT CARE PRODUCTS: There is no stock in the store . Customers have good requirement for Dr. Scholl’s foot care products.

19. 14 CURRENT STOCK POSITION OF NOOS [ NEVER OUT OF STOCK ] ARTICLES MEN’S 931-1519 931-0041 931-0077 931-0023 931-0038 931-0048 931-0049 931-0056 SOCKS LADIES 932-0510 932-0512 932-0513 932-0050 932-0051 932-0514 FAST MOVING. SPORTS SOCKS , ECONOMY PARIS AND HIGH END SOCKS ARE TOO MUCH IN DEMAND . Received stock this week but store was out of stock for few months .

20. 15 BEST SELLER OF THE STORE According to the data received as per the total sale of each article the best sellers are : 931-0056 931-0077 931-0023 931-0065 936-6044 Based on the total qty sold in a week this assessment was done which is misleading as the stock of polishes , bags and other accessories like foot care products were not available in the store .

21. 16 POSPoint of Sales

22. 17 FUNCTION OF POS This POS available with the cashier . It is used for following : F2- DAILY MENU[TRANSACTION ] F3- TRANSMISSION [ TO OPEN CASH DRAWER ] F4- SALES RECAP BU- cashier , category, sales staff, payment code , recapitulation , article wise distribution , discount recap , RM-80/RM-60 recap . F5- re print of cash memo via receipts no . F6- Claim maintenance a) Claim entry /mode /date b)Claim printing C) claim Processing F7- Tax posting A) Cash acc col. No .wise tax recap B) tax repots – article, invoice and tax rate wise . F8- Daily posting F9-Bulk maintenance. This generates detail reports .

23. DIFFERENT BRANDS CATERING TO ALL AGE GROUPS AND DIFFERENT CUSTOMER PROFILE 18

24. NON FOOTWEAR CATEGORIES 19 LACES .POLISHES AND BRUSHES BELTS BAGS SOCKS

25. ABOUT : Bubblegummers is kids brand and footwear range is available for all age groups. Along with it range of school shoes and bags are also available KIDS 20 NON FOOTWEAR : The Non footwear business can be Increased by introducing Kids promotion articles Like different kids stationeries From the existing stationeries Suppliers . Products like pencils and drawing books of Bubblegummers .

26. ABOUT : This category of customers are always looking for trendy and new articles . Bata had successfully been able to attract this category of customers with the new collection with a trendy look . Customers compliment on the change they look after they enter BATA after few years. YOUNG AND TRENDY 21 NON FOOTWEAR : Products like ladies bags can do good business provided the supply is regular and is advertised well . Many customers are not aware that Bata is also doing ladies trendy bags .

27. ABOUT :This category of customers are brand loyal and enter Bata showroom with specific product in mind .They are middle aged customers and are loyal for brands like – Hush Puppies , Ambassador, Dr. Scholl, . MIDDLE AGED CUSTOMERS 22 NON FOOTWEAR :Since these customers have money they only look for comfort . So products like – shoe freshener, shoe horn , shoe tree, men's office bags, high quality socks ,wallets , cheque book covers, mobile covers knee caps can do well.

28. ABOUT :This category of customers look for durable and affordable range . They are customers of brands like – sunshine , sandak , bata , MIDDLE INCOME GROUP 23 NON FOOTWEAR : Products Like shoe polishes and brushes As a pack, wallets, key ring, Mobile covers as a pack can Be promoted for this category.

29. ABOUT :Brands like – Power are liked by customers . SPORTY LOOK 24 NON FOOTWEAR :This category can be served with accessories like – sports related articles. People also would like to go for apparels in this category. In sports season, special sports related articles can be Promoted .

30. DISPLAY OF GOODS Window display is very important for attracting customers . Customers should have a feel of the product range available in the store .For ex , bags and belts should also be displayed in the window. Ambience of the store also helps in relaxing customers ,and relaxed customers always end up buying . 25

31. 26

32. BIG SALE The big sale was on during this period. There was huge foot fall on Saturday and Sunday besides other day due to big sale . Who ever walked into the store was asking for non footwear items as well which was not available at the store. Right items supplied at the right time can help us in achieving our target of non- footwear category . A good opportunity to increase the % business was lost during this big sale . 27

33. Quality: Key word for any product. During my training , I came across products which have reached to customers in this condition . There is no quality check of our products which only spoils our image. Quality control is one area to concentrate on SOS basis. 28

34. Feedback : Customer feed back is very important to grow in the right direction for any company. We have all the systems well in place but is not promoted much .We should target that at least 50-60% customers should fill feedback forms. This will only help us to grow and become better . 29

35. 30 RECOMMENDATIONS

36. Thank you. 31