Develop alternate revenue stream by channelizing customer returns

1. Presented by – AMIT SARASWAT
Roll No - 15733014
Develop alternate revenue stream by
channelizing customer returns

2. VALUE SHOPPE
• Value Shoppe is a subsidiary of Jabong.com
• Value Shoppe is an Indian Fashion and lifestyle multi
brand retail store.
• Sells refurbished goods of big brands at heavy discounts.
• My Role – To stock out the refurbished goods and generate
revenue .

3. V S stock out the refurbished goods through the medium of :
 B2B- Business to business (B2B) , It refers to a situation where one
business deals with another business party. Value Shoppe facilitates
sellers to let their bulk buying.
 B2C - Business to consumer (B2C) is business or transactions
conducted directly between a company and consumers who are the
end-users of its products or services. To generate revenue one of the
best way is Retail stores. Value Shoppe contemplates to maximise
the reach of such refurbished/ unboxed/ redundant inventory &
generate value out of the same.

4. Business 2 Business
B2B further classified into two Categories :
 Liquidation Tie-Ups – Retailers are buying abundance quantity
of surplus or excess redundant inventory
 E-marketplace - An E-marketplace is a type of e-commerce site
where product or service information is provided by multiple
third parties

5. Surplus or Excess Redundant Inventory In Stock
Liquidation Tie -Ups
Total Apparels – 1026
Men’s – 637
Women’s-389

6. Surplus or Excess Redundant Inventory in Stock
Sales and Revenue Data
Retailers are buying the surplus or excess redundant inventory at 80-85%
discount on MRP of items.
Total Apparels- 376
Men’s- 182
Women’s- 194

7. E-marketplace
0
200
400
600
800
1000
1200
1400
1600
1800
2000
June-Junly July-Aug
1196
1814
749
1063
Men Apparels
Women Apparels
 It clearly shows that stock out of goods in June- July is
comparatively lower than July- August, after the tie-ups with
tradeindia.com then stock out of refurbished goods would be
increased by 30%-35%.

8. Business 2 Consumer
B2C further classified into two Categories :
 Value Shoppe Retails Store – Value Shoppe have own 9 stores in
India.
 Corporate Event - : Value Shoppe conducts campaigns of
exclusive deals at various locations such as corporates,
institutions, societies, etc. The drives are carried out on the unique
portable showroom of Value Shoppe.

9. VALUE SHOPPE RETAIL STORE - GURGAON
Data of Inventory in month of June & July
Sale of goods in the month of June and July

10. Corporate Event
Sales and Revenue generated by corporate event

11. LITERATURE REVIEW
RETAIL STORE
• Shoppers like hearing music when they shop, and feel that stores
providing background music care about their customers and
Background music reflects the musical preferences of the
targeted consumer segments.
• Association of scent is directly show impact on customers liking
for the store and customers behavioural intentions regarding the
store.
• Formality of employee clothing both directly and indirectly
influenced consumers' perceptions of store image.
• The store loyalty is directly affected by store location. Whereas,
merchandising , sale service and satisfaction is not related to
customers revisiting behaviour.

12. VISUAL
MERCHANDISING
 The effective visual merchandising promotes the
differentiation and brand identification. The retailers are
need to understanding their customers whereas places act as
strong significance on visual merchandising.
 The four types of visual merchandising variables i.e.,
window display, in-store form/mannequin display, floor
merchandising, and promotional signage are significantly
interrelated and that relationship generates the influences on
consumers’ buying behaviour.
 The consumer impulse buying behaviour and the shop brand
name has a very strong relationship because the shop target
to developing the loyal consumers of the brands and
whenever the consumers saw the brand he/she wants to
purchase it unplanned.
REFURBISHED
PRODUCTS
 Refurbished market can be profitable when reduce the demand
of new products and perceived the quality of refurbished
products whereas price of refurbished products comparatively
lower than the new products.

13. PROJECT – Value Shoppe Retail Store
Objective - To study the key variables of physical ambience contributing in the successful
designing of the Fashion Retail Store and in generating revenue.
Scope - This study has covered 80 customers of Value Shoppe to know their view point
about the physical ambience contributing to the successful designing of Fashion Retail
Store.
Research Methodology -
TYPE OF RESEARCH : Descriptive
SAMPLE SIZE : 80
DATA COLLECTION METHOD : Primary Data & Secondary Data
RESEARCH INSTRUMENT : Questionnaire
SAMPLING TECHNIQUE : Simple Random Sampling
SAMPLING UNIT – Customer in Value Shoppe
AREA STUDIED - Jalandhar

14. DATAANALYSIS
&
DATA INTERPRETATION
1. Gender Proportion of Customers surveyed at Value Shoppe Store.

15. 2. Age Proportion of Customers surveyed at different Value Shoppe Stores.
3. How often do you shop for apparels, Footwear and accessories for yourself ?

16. 4. How much do you usually spend per month on clothing, Footwear and
accessories?
5. Are your purchases usually planned or spur for the moment?

17. 6. Do you think location of store is appropriate?
7. What are the following factors in terms of value addition at Value Shoppe ?

18. 8. From the following options what make you shop at Value Shoppe?
9. When I see assortment of apparels and footwear or design on display I tend to buy it

19. 10. I get idea about what to buy after entering in a store or mannequin display
11. Do you know about refurbished goods?

20. 12. If refurbished goods give you good quality then would you like to purchase it
13. Reason behind buying refurbished goods?

21. 14. I go shopping to change my mood
15. I feel a sense of excitement when I make an impulse purchase

22. 16. After I make an impulse purchase I feel remorse
17. It is difficult to control myself from buying when I see a good offer

23. 18. When I see a good offer I tend to buy more than I intended to buy

24. FINDINGS OF THE STUDY
• The study revealed that 59.4% people do shopping once a month.
• The study revealed that 40.6% people spend Rs 2500-4000 on fashion accessories.
• The study revealed that 67.7% of the buying for fashion accessories is planned.
• The study revealed that Visual is the value addition factor.
• The study revealed that Discount Price is the main factor for the shopping.
• The study revealed that Affordable is the main reason for buying refurbished goods.

25. RECOMMENDATIONS
• The study found that music tends to make people shop but it should not be such
that it detracts the attention of the customers from the products
• Choice of light and pigment colour for displays and signage attracts attraction and
guides customer.
• Fluorescent helps the customer to engage in the store for searching the goods.
• The parking space is less; they shall make arrangements for it.
• Visual Merchandising shall be done properly.
• Employees shall be calm, educated and patient