DigitasLBi, a global marketing and technology agency, are responsible for delivering an incredibly ambitious B2C web platform serving the combined global audiences of the Renault and Nissan automotive companies. The platform will encompass 360 websites spread across more than 150 markets with an anticipated 4.5 billion views per year. Delivering a project of such scale involves large teams of developers in multiple continents, many DevOps engineers and an incredibly close and transparent relationship with our clients. It was essential that we had an integrated view of real-time application performance, user experience, and infrastructure capacity in real-time, across our global alliance. This was needed to help us make fast, data-driven decisions and so, in 2014, we chose AppDynamics because it’s a proven real-user monitoring and APM platform. In this session attendees will learn about our APM deployment experience as we will cover: - An overview of this complex, global software project for Renault and Nissan - Our APM deployment to date - The challenges we faced with APM adoption and how we overcame them - How we encouraged our client partners to utilize APM in the right way This deck was originally presented at AppSphere 2015.

1. Driving APM Adoption In Complex, Global
Environments
Peter Murray, Technical Architect @DigitasLBi

2. Enablement chips
Keep it accurate, keep it interesting
It takes time!

3. Our APM adoption journey
• Background
• APM challenges
• Driving adoption
• Where next?
Copyright © 2015 AppDynamics. All rights reserved. 3

4. Our APM adoption journey
• Background
• APM challenges
• Driving adoption
• Where next?
Copyright © 2015 AppDynamics. All rights reserved. 4

5. DigitasLBi
• Global digital design & marketing agency
• 25 offices, 6k+ employees
• A Publicis Group company
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6. Project Helios
• Aim:
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– 160 markets
– 360 individual B2C websites
– 4.5bn page impressions
– 24/7 content authoring
to consolidate the global B2C web platform for
all Renault-Nissan Alliance brands

7. Project Helios - platform
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Infrastructure Applications Tools

8. Our APM adoption journey
• Background
• APM challenges
• Driving adoption
• Where next?
Copyright © 2015 AppDynamics. All rights reserved. 8

9. APM challenges
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10. Why AppDynamics?
• Joint APM RFP with DigitasLBi & Renault/Nissan
• Showdown - New Relic vs AppDynamics
• AppDynamics chosen
– Enterprise
– Granularity
– Roadmap
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11. The adoption goal
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• Make APM BAU
• All teams
• All offices
Integrate
Measure
DevOps
Intelligence

12. The adoption goal
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APM + DevOps =
marriage made in heaven
Integrate
Measure
DevOps
Intelligence

13. The adoption goal
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• Success
• Failure
• Performance
• KPIs
Integrate
Measure
DevOps
Intelligence

14. The adoption goal
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Integrate
Measure
DevOps
Intelligence
• Inform decision making
• Infrastructure sizing
• Drive digital transformation

15. Implementation
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Deployment Initial
Configuration

16. The adoption rate
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[higher = better]
DevOps
App Support
Developers
The Alliance
Adobe

17. Our APM adoption journey
• Background
• APM challenges
• Driving adoption
• Where next?
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18. Champions Interest Accuracy
DevOps ChatOps Momentum
Enablement chips
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Champions
• Evangelize from within
• Large/distributed teams
• Keep fresh with continued
training

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• Understand your audience
• Identify KPIs
• Instrument well, build great dashboards & they will come
Make it interesting

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"It takes 20 years to build
a reputation and five
minutes to ruin it.”
W. Buffet
Keep it accurate

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• C – Culture
• A – Automation
• L – Lean
• M – Measurement
• S – Sharing
DevOps

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• C – Culture
• A – Automation
• L – Lean
• M – Measurement
• S – Sharing
DevOps

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DevOps – tool cross pollination

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ChatOps

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ChatOps

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• Communications
• Marketing
• Keep it fresh
• Training
• Measurement
Maintaining momentum

33. Our APM adoption journey
• Background
• APM challenges
• Driving adoption
• Where next?
Copyright © 2015 AppDynamics. All rights reserved. 33

34. Where are we heading?
Copyright © 2015 AppDynamics. All rights reserved. 34
Microservices

35. Enablement chips
Keep it accurate, keep it interesting
It takes time!

36. Thank You