In the era of experience, application performance is business performance. So while performance monitoring is vital, enterprises must quickly shift to focus on optimising customer experience and prioritising actions that drive better business outcomes. Business iQ has been designed for the enterprise, making it easy to analyse — in real-time — user, transaction, and log data within a business context. In this interactive session, we’ll dive into product details, show in-depth demos, and reserve time for Q&A. Here, you’ll learn: -Where and how to get started with Business iQ, plus a sneak preview of upcoming features -Top Business iQ customer use cases from different industries -How to build powerful queries and dashboards to drive higher user loyalty and revenue for the business by leveraging user (mobile, browser), transaction and log file data.

1. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Amod Gupta
Group Product Manager, AppDynamics
Boosting Your Business iQ
CONFIDENTIAL AND PROPRIETARY

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Notice
The information and materials included in this presentation
(collectively, the “Materials”) are the confidential and proprietary
information of AppDynamics, Inc. (the “Company”). No part of the
Materials may be reproduced, distributed, communicated or
displayed in any form or by any means, or used to make any
derivative work, without prior written permission from the
Company. © 2017 AppDynamics, Inc. All rights reserved.
All third party trademarks, including names, logos and brands,
referenced by the Company in this presentation are property of their
respective owners. All references to third party trademarks are for
identification purposes only and shall be considered nominative fair
use under trademark law.

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Every Company is a Software Company
Digital transformation is well and truly
underway
1. Application is the business
2. Increasing spend on digital
3. Cost of failure is increasing

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A way to manage your business:
• Captures user behavior from your application in real-time
• Provides advanced analytical capabilities
Correlate application and business performance:
• Impact of application’s performance on business
• Prioritize application issues based on impact to business
Reduce mean time to business awareness
What is Business iQ?

5. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Application & Business Convergence
User
Session
App
Code
Business
MetricsNetwork
Server
Database
Business
Transaction
APM
Infra EUM

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Business iQ – Platform Architecture

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Tales from the field: Airlines Customer

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Tales from the field:
Financial Services Customer

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Tales from the field: Insurance Customer

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New in Spring 2017

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Major performance improvement to complex time
consuming queries – 12 hours time range
Parallelize query execution and return chunked results
UI updates in real time as chunks are returned
Query Results Streaming

12. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY

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Business Metric Enhancements
Support for all aggregate functions
• Previously only count(*) was
supported
Distinguish between timeouts and
Events-Service unavailability
• No need to manually enable metrics
after upgrade
View associated ADQL query with
Business Metrics

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Extract data from
prepared (SQL)
statements:
• Collect values by
specifying index
• Convert Type
• Java & .NET support
SQL Data Collectors – Transactions
Analytics

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• addAnalyticsData('key', true) == boolean type
• addAnalyticsData('key', 7) == int type
• addAnalyticsData('key', 8.5) == double type
• addAnalyticsData('key', 'str') == string type
• addAnalyticsData('key', new Date()) == string type with value of ISO
string
Data Collection Analytics – Node.js
APIs

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Non-string data types are
also supported (Browser &
Mobile):
• userData (String)
• userDataLong (new)
• userDataBoolean (new)
• userDataDate (new)
• userDataDouble (new
Mobile only)
Browser Analytics user data
now available for:
• Page loads
• Ajax requests (new)
• Virtual Pages (new)
End User Analytics – Data Collection

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Browser Analytics - Examples
Up till 4.2 4.3 & after
• Global for a page load event
• Still supported in 4.3
https://docs.appdynamics.com/pages/viewpage.action?spaceKey=PRO43&title=Add+Custom+User+Data+to+a+Page+Browser+Snapshot

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Mobile Analytics – Examples
Up till 4.2 4.3 & after
iOS
Android
You can also set user data with values
of other types (Long, Boolean,
Double, Date) using the following
methods:
iOS
setUserDataLong:value:persist:
setUserDataBoolean:value:persist:
setUserDataDouble:value:persist:
setUserDataDate:value:persist:
Android
setUserDataLong
setUserDataBoolean
setUserDataDouble
setUserDataDate
https://docs.appdynamics.com/display/PRO43/Customize+Your+Instrumentation+with+the+iOS+SDK#CustomizeYourInstrumentationwiththeiOSSDK-udata

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Two ways of configuration:
1. Job files
2. Source rules ( Recommended)
Source rules:
• Supported with 4.3 agent/controller only
• Uses analytics agent configuration channel
• Still an agent side setting
• Centrally manage all configurations
• Preview everything
Centralized Log Configuration

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Centralized Log Management Pipeline
General
Configuration
Field Extraction Field Mapping Agent Scopes
• File location
• Source type
• Time zone
• Timestamp
Grok Auto Regex Manual Regex
• Add static field
• Customize fields
Map Agents

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Tons of performance
improvements
• Top screens render fast
• Caching
Multiple color palettes
Simplified work flow
Multiple color palettes

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Questions?

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