Chris Forman, Appcast CEO & Founder, gave a presentation at the 2016 Jobvite Summit about the emergence of programmatic technology into the job advertising space. Abstract: In the last 7 years, programmatic 'ad tech' has revolutionized how companies brand, promote, and sell everything from paper towels to airplane tickets. Today, more than 80% of online ads are placed and optimized in milliseconds...each time we click on another web page. The lift in performance has been nothing short of staggering...often increasing ROI by over 500%. Leading recruitment marketers have taken notice and are starting to use these technologies to optimize the performance of their job ads, attracting better candidates and getting a dramatically higher 'bang for their buck'. Join Chris Forman, the former CEO of AIRS and Founder of Appcast for an insightful, funny, and data-driven review at how companies are leveraging programmatic technology to radically improve recruiting outcomes.

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The revolution will not be televised.
Christian Forman
Appcast, Founder & CEO

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1998 2015
US GDP
DOW
Hit TV Show
US Government Debt
% of Americans uninsured for Health
Amazon Revenue
Smart Phones In Use
Facebook Users
Music Streamed (Songs)
Netflix Streamed (Hours)
$9.1 Trillion
$5,526,193,008,897
9,181
Friends, Seinfeld
0
$610,000,000
16.3%
0
0
0
$18.1 Trillion
$19,401,002,590,00
17,425
Game of Thrones, Empire, NCIS
1,900,000,000
$107,000,000,000
11.9%
1,440,000,000 (MAU)
317,000,000,000
42,500,000,000

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We’ve lived through a ‘kitty hawk’ moment.

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2015
$59.6B
1998
$1.9B
Online Advertising Dollars
Mobile
Social
Search

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The rise of the machines.

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1998
Manual | Latent Decision Making & Evaluation
Limited Distribution | Slow Optimization.

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2015
Automated | Real-Time Decision Making & Evaluation
Un-limited Distribution | Fast Optimization.
Programmatic
Engine

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Programmatic advertising: The quiet revolution.
1. ’Real-time’ optimization
2. Data driven placement
3. Better targeting
4. Transparency
5. Competition

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67% of digital will be programmatic in 2016.
(IT’S ACTUALLY A LOT HIGHER).

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Online Recruitment Ad Dollars
2015
$3.4B
1998
$105M
Social
Aggreagtion
Job Boards

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All we have done is take this.

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And move it here.

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These guys are still in charge.

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No Terminator. Just Goats.
Less than 1% of recruit ad spend is programmatic.

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We are ‘jack of
all trades,
master of none’
Interviewing
Limited budget
Multi disciplinary
Competing priorities
Sourcing
Analyzing
Many bosses
Hiring

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The cadre is forming.

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Case Study 1: Spread the peanut butter
Traditional Approach Programmatic

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Lower costs & more applies on the right jobs.
Clicks
Spent
Applications
Apply Rate
CPA
Applies on HTF
Applies on ETF
Programmatic
40,986
$25,056
3,696
9.02%
$6.78
32%
7%
Traditional
47,461
$30,039
3,964
8.35%
$7.58
16%
21%

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Case Study 2: Save pennies to invest dollars
$39.38
$23.01
$21.26 $20.37 $20.08 $19.54
$17.95
$15.02
$10.25
$9.26
CPC Site 1 CPC Site 2 CPC Site 3 CPC Site 4 CPC Site 5 CPC Site 6 CPC Site 7 CPC Site 8 CPC Site 9 Programmatic

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Same/better quality; significantly lower cost.
$1.16
$1.32
$1.42
$0.00
$0.50
$1.00
$1.50
$0
$5,000
$10,000
$15,000
$20,000
January February March
Spend
Sponsored Clicks
CPC
$1.51
$0.76
$0.36
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$0
$5,000
$10,000
$15,000
$20,000
May June July
Spend
Sponsored Clicks
CPC
$20.52
$ 4.05
Traditional
Limited Sites
’No Rules’
No Programmatic Bidding
Programmatic
Many Sites
‘Apply Rules’
Programmatic Bidding

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http://www.appcast.io/resources
chris.forman@appcast.io
The revolution is in a white paper.