[Webinar] How Contingent & Gig Recruiters are Generating New Talent Success
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As sourcing talent continues to be a major challenge in business today, many companies are relying on contingent or freelance workers to reach organizational goals and objectives. The need for this type of talent, alongside the growth of the 'gig' or shared economy, is changing the landscape of talent acquisition: 32% of organizations have seen an increase in demand for contingent talent, and freelancers now contribute $1 trillion in annual earnings to our economy. Does your business have an effective strategy in place for attracting top talent for these types of roles? This webinar presents best practices & tactics to incorporate into your talent acquisition and job advertising processes to quickly find and hire the best candidates for your contingent and freelance positions.
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[Webinar] How Contingent & Gig Recruiters are Generating New Talent Success
- 4. ©2016 iCIMS Inc. All Rights Reserved. § The New Recruitment Landscape § Expanding Talent Acquisition and Job Advertising Reach for Gig & Contingent Position § Recruitment Marketing Strategies to Adopt & Cross Industry Application § Company Overviews Agenda 4
- 5. ©2016 iCIMS Inc. All Rights Reserved. Finding Top Talent is Now More Important Than Ever § 28% of CEOs reported that their largest hurdle in achieving strategic goals is difficulty finding talent. § Almost 80% of companies indicated that the top talent acquisition pressure they face is shortages of critical skills available in the labor pool. The Use of Contingent/GIG Talent is on the Rise § Twice as many freelancers have seen an increase in demand in the past year as have seen a decrease – 32% experienced an increase versus 15% who have seen a decrease. § 58% of U.S. companies expect to use more temporary arrangements at all levels in the years ahead. The New Recruitment Landscape: The Gig Economy + Contingent Workforce Source: McKinsey & Company, Freelancers Union, Aberdeen Group
- 6. ©2016 iCIMS Inc. All Rights Reserved. The Disruptive Force of Technology has Permanently Changed the Way People Apply for Jobs and How Employers Hire Today, The Old Tools and Status Quo No Longer Work – Recruitment is Now More Like Marketing § 76% of recruiters surveyed said their recruiting techniques have changed over the last three years § Nearly 50% of organizations are interested in replacing their existing recruitment technology The New Recruitment Landscape: The Gig Economy + Contingent Workforce U.S. companies spend 22 billion in technology and service for talent acquisition Source: iCIMS Hiring Insights
- 9. ©2016 iCIMS Inc. All Rights Reserved.©2016 iCIMS Inc. All Rights Reserved. § Quality: How can I find freelance talent? Where do I place my job ads? § Speed & Volume: How can I attract candidates fast & maintain a steady pipeline? § Cost: What’s the best way to ensure an ROI when attracting applicants? 9 Challenges Despite the Supply of Talent, Recruiting Challenges Remain.
- 11. ©2016 iCIMS Inc. All Rights Reserved. Streamline Your TA Operations § Manage your entire recruitment process from a single, cloud-based application § Easily connect multiple HR solutions to create a TA hub and provide seamless candidate data transfer between systems Automate Manual Processes to Increase Efficiency § Simplify time-consuming manual hiring activities, including job posting and candidate communications, to increase productivity § Mitigates risk of human error and improves key hiring metrics, including time-to-fill Tip #1 Employ Specialized Talent Acquisition Software
- 12. ©2016 iCIMS Inc. All Rights Reserved. Measure the Effectiveness of your TA Processes § Produce customized reports to measure ROI, including applicant source, time-to-fill, and cost-per-hire § Review ongoing TA processes to determine effectiveness and identify specific areas for improvement Enhance the Candidate Experience § Give applicants the ability to search and apply for positions directly from their mobile device § Offer real-time candidate status tracking to improve the application experience § Provide easy management of new hire onboarding activities to increase engagement Employ Specialized Talent Acquisition Software Companies that use a full talent acquisition suite improved their time-to-hire by almost three times (6.8% vs. 2.3%), year-over- year, compared to those that have disparate recruiting and hiring functions. Source: Aberdeen Group
- 13. ©2016 iCIMS Inc. All Rights Reserved. Build Your Talent Pipelines Tip #2 Develop Passive Candidate Pools of Qualified Talent § Build groups of passive contingent talent to source from when needed § Organize talent by specific area of focus and overall level of experience Utilize Branded Company Career Portals § Give contingent applicants an easy way to search and apply for positions to increase candidate volume § Allow quick resume uploads directly from the cloud via Google Drive or Dropbox to enhance candidate experience
- 14. ©2016 iCIMS Inc. All Rights Reserved. Build Your Talent Pipelines Use CRM Technology to Proactively Target Passive Talent § Engage passive contingent candidates through Social Connect Portals to develop candidate pools and quickly source top talent when needed § Post regular company updates and current employment opportunities to keep candidates informed and interested Allow Candidates to Apply With Their Social Profiles § Enable a quick and easy application process using applicants’ social media profiles, including LinkedIn, Facebook, and Google+ § Helps to enhance candidate experience and increase application rates by using popular online platforms
- 15. ©2016 iCIMS Inc. All Rights Reserved. Focus on the ‘Conversion’ Tip #3 Make your application process as ‘short’ as possible. § Think of each ‘applicant’ as a lead. You want as many as possible. § The difference between a 1.5% CTA and an 8% CTA can be millions of dollars. Use titles that attract …not describe § GIG jobs are often used to supplement an existing job…or replace income during a job search. § Many job seekers don’t understand that these ‘Gigs’ exist. § Title your jobs so that they are presented to these ‘transitional’ workers. ‘Sell’ the opportunity…quickly. § Since these opportunities are new…you need to sell the ‘job’. § Ease, independence, money, and ‘control’ are the biggest selling points.
- 18. ©2016 iCIMS Inc. All Rights Reserved. Impact of the Length of Your Applications CTA % 12.47% 6.97% 3.61% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 1-5 6-15 15+ # of Minutes
- 20. ©2016 iCIMS Inc. All Rights Reserved. Use Programmatic Tip #4 Programmatic Advertising Technology is revolutionizing ‘jobs’ § Use rules-based, programmatic buying to ensure that your job ads get in front of the right candidates wherever they live, work & play across the web (10,000+ job, niche, & consumer sites) § Gain real-time data and analytics on ad performance at the individual job level § Reduce your cost-per-applicant by 30% or more More, higher quality ‘hard to find’ candidates. Budget isn’t wasted on jobs that have enough applications
- 22. ©2016 iCIMS Inc. All Rights Reserved. $1.16 $1.32 $1.42 $0.00 $0.50 $1.00 $1.50 $0 $5,000 $10,000 $15,000 $20,000 January February March Spend Sponsored Clicks CPC $1.51 $0.76 $0.36 $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 $1.60 $0 $5,000 $10,000 $15,000 $20,000 May June July Spend Sponsored Clicks CPC $20.52 $ 4.05 Traditional Limited Sites ’No Rules’ No Programmatic Bidding Programmatic Many Sites ‘Apply Rules’ Programmatic Bidding Case Study: More Sources, Rules = Lower CPA
- 23. ©2016 iCIMS Inc. All Rights Reserved. Unite Your Tools For Efficiency + Productivity Tip #5 Unite Your ATS and Job Advertising Systems § Execute job advertising activities directly from your ATS to increase productivity and efficiency § Reduce manual data entry errors between systems and improve candidate data integrity 30% of recruiters say disparate systems resulting in redundant data entry and loss of data integrity is their biggest talent acquisition technology challenge. Source: iCIMS Hiring Insights
- 24. ©2016 iCIMS Inc. All Rights Reserved. The iCIMS + Appcast Integration Unite Your Tools For Efficiency + Productivity 24 Place Appcast’s tracking tag on your iCIMS ATS 1 2 3 4 Choose the jobs to sponsor; set your target volume & budget Reach the right candidate on the right site across 10,000+ sites Quality applicants sent directly to your iCIMS ATS
- 27. ©2016 iCIMS Inc. All Rights Reserved. Talent Acquisition Is A Major Challenge in Business Today § It now takes 62% longer – five additional weeks – to fill the average vacancy, costing an average of $11.25M per 1,000 vacancies through lost productivity and additional recruiting work § Recruiters report spending an average of 5+ hours per week related to manual and/or redundant data entry § Nearly 50% of organizations are interested in replacing their existing recruitment technology § 93% of CEOs find that they need to change their strategy for attracting and retaining talent; however, 61% don’t know where to start iCIMS Serves as the Hub for Your Talent Acquisition Needs § Easily connect everything you need to create the most powerful system on the market Why TA Needs Its Own Suite Source: iCIMS Hiring Insights, CEB, McKinsey & Co, PwC
- 28. ©2016 iCIMS Inc. All Rights Reserved. iCIMS Company Overview iCIMS is the leading provider of talent acquisition software +100M Annual recurring revenue +550 Employees 10 consecutive years 2006 – 2007 – 2008 2009 – 2010 – 2011 2012 – 2013 – 2014 2015 7 consecutive years 2009 – 2010 – 2011 2012 – 2013 – 2014 2015 5 consecutive years 2012 – 2013 – 2014 2015 - 2016 Named a leader in talent acquisition platforms by Forrester Research, Inc. in The Forrester WaveTM: Talent Acquisition Vendors, Q3 2015
- 30. ©2016 iCIMS Inc. All Rights Reserved. § Pay-per-applicant, not per click or posting § Only sponsor jobs that need applicants § 120M+ job seekers from 10,000+ sites § Reduce advertising costs by 30% § No fees, no long term contracts Appcast Overview – Job Advertising That Delivers 30
- 31. ©2016 iCIMS Inc. All Rights Reserved. Appcast Overview – Job Advertising That Delivers See what our customers are saying about their success with Appcast. “Top Performing Source” “15% Lower Cost-Per-Hire” “Appcast’s pay-per-applicant model fits in perfectly with the data-driven approach to recruitment we have sought to develop, while enabling us to optimize our job ad spend.” “Appcast is easy to use and understand. We’ve set the cost-per-applicant at a rate that’s directly related to the skills we’re looking for in a candidate.” Anthony Scarpino Talent Acquisition Sr. Director Will Marzullo Talent Acquisition Vice President
- 32. ©2016 iCIMS Inc. All Rights Reserved. Appcast Overview – Job Advertising That Delivers Transportation Financial Services Retail & Consumer HealthcareTechnology 500+ clients in 30 months.