The Impact of Technology on Social Interaction

SOCIAL INTERACTION ; THE ROLE OF TECHNOLOGY & THE
FUTURE

DECEMBER

2013

Table of contents
Page

Introduction

3

The role of technology in social interaction

7

15

Convergence is the name of the game

19

Conclusion

22

TABLE OF CONTENTS

The era of smart technology

RAHUL SAGGI

2
SOCIAL INTERACTION ; THE ROLE OF TECHNOLOGY & THE FUTURE

Social interaction defined
Introduction
 Social interaction is the ability of two or more beings to come into contact, communicate or
acknowledge one another, while being aware of the others presence
– Is the building block of society
– involves smiling, talking, or winking; threatening, fighting, or debating; and negotiating,
discussing, or litigating
 It may include the interaction a family has together (eating, sleeping, living together) or
bureaucracies that are formed out of the need to create order within the interaction itself
 Dynamic sequence of social actions between individuals or groups, who modify their actions and
reactions due to actions by their partner
The social interaction cycle…

 Actor enters; forms an impression and then acts
on the impression
– This marks the beginning of the interaction
 Target enters; forms an impression and then
responds on the impression
 Actor interprets the target's response, revises
impression accordingly, and responds
 Target interprets the actor’s response, revises
impression, and figures out what to do next
– This marks the end of the interaction.

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Types of social interaction
Introduction
Nonverbal
communication
1

Applied
body language

Personal space

8

Social
interaction

7

Stereotypes

2

6

Exchange

3

4

Cooperation

Conflict

5
Competition

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Components of social interaction
Introduction

STATUS

ROLE

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A position in
A position in
society
society

Status set
Status set -Collection of
Collection of
statuses
statuses

Ascribed status
Ascribed status ––
at birth
at birth

Achieved status
Achieved status

Master status
Master status ––
Main social
Main social
identity
identity

Behaviour
Behaviour
expected of
expected of aa
status
status

Role set
Role set -Roles attached to
Roles attached to aa
single status
single status

Role strain
Role strain -incompatibility
incompatibility

Role stress
Role stress -Anxiety
Anxiety

Role exit
Role exit -Disengaging
Disengaging

5

Table of contents
Page

Introduction

3


7

15


19

Conclusion

22

TABLE OF CONTENTS

The era of smart technology

RAHUL SAGGI

6

Technology has impacted social relations…
 Technology has advanced by leaps and bounds; gadgets have become smaller; waiting
times to communicate have become shorter because of faster speeds
 People communicate continuously audibly and visually, no matter how far apart
– human relations have come closer because of devices and their functions
 Internet is replacing books, as people can get most of their materials for study on the
Internet
 Social networking sites have facilitated getting in touch with long-lost friends/
acquaintances
 Advancement in technology has made it convenient at the workplace in video
conferencing, video presentations, data transmission and virtual private networking
 At the personal front, has facilitated getting in touch with friends and family
geographically spread out
 While at the same time:
– Has given birth to deficits that interfere with daily actions, interpersonal
relationships, conversations, and memory
– People spend more time using information and technology equipment, rather than
with their loved ones

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… a surge in wireless subscribers is evidence of that…
 Half the population of the earth uses mobile phones

Number of mobile phones (in millions)

– A billion subscribers were added in the last 4 years
 While wireless subscribers have grown at a CAGR of 7.8%
during the period 2008-2013, total population has grown at
a CAGR of 1.1%
 Emerging markets are the major regions of mobile
connection and subscriber growth
– Generated 57% of new connections between 2008 and
2012 and is projected to grow at 7% p.a. between 2012
and 2017
Growth in global wireless subscribers (in millions)

Source: GSMA wireless intelligence

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Source: International Telecommunications Union (ITU)

Penetration rate of mobile phones


8

… and a surge in internet users worldwide…
Number of users (in millions)

 Has consolidated itself into a very powerful platform that
has changed the way of doing business and communication
 Universal source of information for millions
 Has enabled entirely new forms of social interaction,
activities, and organizing
 Users of social networking sites are able to pursue common
interests, and to connect with others
 Major outlet for leisure activity and for the sharing of ideas
 Useful for companies as it allows workers to communicate
over long distances
– Groupware, virtual private networks, conference
calling, videoconferencing, and Voice over IP
Characteristics

Source: Marketresearch.com

Penetration rate of internet

2005

2010

2013

6.5 bn

6.9 bn

7.1 bn

Not using the Internet

84%

70%

61%

Using the Internet

16%

30%

39%

Users in the developing
world

8%

21%

31%

Users International Telecommunications Union (ITU)
in the developed world
51%
Source:

67%

77%

World population

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… which will lead to a greater number of users getting connected in the future
 Global internet traffic is expected to increase threefold in
the next five years, following fourfold growth in the previous
five years

Regional internet traffic growth (Petabytes per month)

 By 2017, there will be about 3.6 billion Internet users, more
than 48% of the world's projected population of 7.6 billion
– There will be more than 19 billion global network
connections
– driven by growth in every region worldwide
 According to a CISCO report, mobile is likely to produce the
large increase in global internet traffic
– Wi-Fi and mobile-connected devices will generate 68% of
Internet traffic by 2017
 Mobile consumers will grow at a CAGR of 4.1% to reach 4.7
billion


Number of internet users (in millions)

– Global mobile data traffic was 2 percent of total IP
traffic in 2012, and will be 9 percent of total IP traffic in
2017
 Surge in tablets, mobile phones, connected appliances and
other smart machines is driving up the demand for
connectivity
 The average broadband speed is expected to increase from 9
mbps in 2011 to 34 mbps in 2017
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Utilization of internet globally

Source: Internet Census of 2012 using ICMP ping (Carna Botnet)

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Internet penetration rates – 2012

Source: World internet penetration – International Telecommunications Union (ITU)

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Impact of technology on social relations – A SWOT analysis
Strengths

Weaknesses

 Technologies are able to overcome the obstacles of
time and space
 Gadgets have become smaller; waiting times to
communicate have become shorter because of faster
speeds
 Human relations have come closer because of devices
and their functions
 Has improved literacy rates and has also increased
the knowledge base of people across the world

 Has not been able to cut across the language divide –
barrier still exists
 Allowed people to mostly stay online and ignore the
reality of the real world
 Physical and face-to-face human contact has been
reduced
 Over reliance on devices and their capabilities

Opportunities

Threats

S

 People have become quite mobile and family and
friends are often geographically separated
 Deeper understanding and development of
Intercultural communication skills
 Data continues to be a major area of growth for
mobile operators with all regions showing impressive
growth rates
 Artificial Intelligence and virtual technologies will
make reaching out to people more real and personal
 Evolution of multitude of services using Bluetooth;
WiFi; Wireless; Wimax and WiBro

O

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 Providing the necessary capacity for transmission
infrastructure and the access network
 The emphasis has been on functionality, not
reliability
 Poor health, depression and isolation due to the
reliance of technology and not physical activity
 Technology replacing relationships, feelings and
sensitivity

T

13

Table of contents
Page

Introduction

3


7

15


19

Conclusion

22

TABLE OF CONTENTS

The era of smart technologies

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14

Smart devices have impacted the ICT market…
 Connected living/ Use of smartphones has become a reality for millions of people who cannot imagine life
before the smartphone and the mobile broadband connection
– An average of 128 total minutes per day is spent by smartphone users on their smartphones
 Smartphones combined with the widespread deployment of mobile broadband networks, has led to an
explosion of mobile data services
 The future of technology lies in smart wearable devices, which will be used for work and to communicate
– Smart watches
– Smart sunglasses
– Smart shoes
– Smart jerseys
 Digital productivity will boom – Example – players wearing smart jerseys will enable greater content
 Future computers will be shoot-up screens from smart devices

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… as has been witnessed by the growth in smartphones
 A 2011 study by Nielsen Informate Mobile Insights
found that smartphone users in india are spending
more than twice as much time viewing content on
their mobiles as making voice calls

Global smartphone sales 2009 – 2016 (in millions)

 According to ABI Research, 1.4 billion smartphones
are in use
 Another example, in the US, the percentage of 13
to 17 year olds with a smartphone has increased
from 36% to 58% in just one year, between July
2011 and July 2012
 Currently, many pilots of smart technology are
being run by or with the involvement of mobile
operators

Source: Telecom Trends International Inc.

Smartphone penetration by country

– Smart Grid project in the USA
– Smart parker – to facilitate parking
– Smart City pilot projects – Industry expected to
be worth US$ 39 billion by 2017 according to
mobile operator KT
– The smart driver pilot project
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Source: BI Intelligence

16

Smart devices will define social interaction in the years to come
 Smart devices are objects capable of communicating in
order to jointly delivery a service to the user,
characterized by the presence of ‘intelligence’

Wearable device market size forecast (US$ million)

 An example being Google Glass, which delivers the mobile
computing experience in the form of eyewear
– users perform actions by voice command,
– also offers built-in camera, web browser and other
applications
 IBM’s research and development team is working on the
development of smarter devices that utilize all five human
senses

Source: BI Intelligence

 Wearable smart devices is poised to grow from 14 million
devices in 2011 to 171 million units by 2016
 At present, there is a lot of research being conducted for the
development of smart spaces and wearable smart devices
 Companies getting into the smart space include, but are not
limited to:
– smart watches developed by Cisco, Sony, Samsung, Sony
and LG
– Smart glasses by Google
– Sports bands and pulse tracker – Nike

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Table of contents
Page

Introduction

3


7

15


19

Conclusion

22

TABLE OF CONTENTS


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There will be convergence in the ICT industry…
 Today’s telecommunications market segment is becoming increasingly global and major players are emerging
in this market struggling to take a dominant position
 Wire line is gradually becoming obsolete and will soon converge with wireless
– Will lead to a greater boom of smart technologies
– Will be used on a personal level as well as on a professional/ office level
 Attractiveness of ‘wearable technology’ to consumers has led to a players competing against each other, and
competition is expected to intensify
 Convergence of small players with their bigger counterparts
– There will be a large number of M&As and JVs to realize economies of scale and to address newer markets
– Internet, broadcasting and telecommunications service providers are joining hands to collaborate and
offer ‘bundled services’ – as an example, Brazil (Telemar acquired WayTV), Sri Lanka (Dialog Telekom
offering fixed, mobile, TV and internet) and Nigeria (MTN acquired VGC Communications)
– Mergers would eventually lead to less competition, market dominance and lesser diversity of content
 Convergence will lead to reduced costs and better service offerings for the end user

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…and in the service offerings
 The Information and Communications Technology industry is witnessing technological convergence and
digital convergence:
– Technological convergence, or the tendency for different technological systems to evolve toward
performing similar tasks
–

Digital convergence, or separate technologies such as voice (and telephony features), data (and
productivity applications), and video that sharing resources and interacting with each other

 Convergence services, such as VoIP, IPTV, Mobile TV, Smart TV, etc., are soon replacing old technologies
 LTE/4G networks is expected to account for 1 in 5 mobile broadband subscriptions by 2017 (as compared to 1
in 25 in 2012) according to AT Kearney
– Subscriber base will reach 920 million
 Examples include:
– Using the Internet for voice telephony

– Mobile-to-mobile convergence

– Video on demand

– Location-based services

– Fixed-mobile convergence

– Integrated products and bundles

 A number of private telecom service providers the world over have already started offering IPTV services
 Bundled service offerings will lead to lower costs and better quality offerings

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Table of contents
Page

Introduction

3


7

15


19

Conclusion

22

TABLE OF CONTENTS


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To summarize
Conclusion

 Technology has had a major impact on social interaction and on social relations
 There are many positives and some negatives of the way it has affected humans
 While it has been able to bring people closer to each other, it has in fact distanced
them emotionally
 Technology will have a greater impact in the future, with greater number of people
getting connected to the mobile phone and to the internet
 Smart devices will define the movement with the world gradually moving towards a
‘smart world’
 Convergence is imperative and will see the convergence of not only players across
horizontals and verticals, but convergence across service offerings as well

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Thank You!

THE END.

RAHUL SAGGI

23

The Impact of Technology on Social Interaction

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