In today's digital age, the importance of digital marketing cannot be overstated. It has become an indispensable tool for businesses and individuals alike to establish a strong online presence, reach a broader audience, and thrive in the competitive landscape.
2. WHAT IS DIGITAL MARKETING ?
Digital marketing, also called
online marketing, is the
promotion of brands to
connect with potential
customers using the internet
and other forms of digital
communication. This includes
not only email, social media,
and web-based advertising,
but also text and multimedia
messages as a marketing
channel.
4. TYPES OF SEO ?
White Hat Seo
Black Hat Seo
Gray Hat Seo
5. WHITE HAT SEO
White hat SEO is the opposite
of Black Hat SEO. Generally,
white hat SEO refers to any
practice that improves your
search rankings on a search
engine results page (SERP)
while maintaining the integrity of
your website and staying within
the search engines' terms of
service.
6. BLACK HAT SEO
White hat SEO is the opposite
of Black Hat SEO. Generally,
white hat SEO refers to any
practice that improves your
search rankings on a search
engine results page (SERP)
while maintaining the integrity
of your website and staying
within the search engines'
terms of service.
7. GRAY HAT SEO
White hat SEO is the opposite
of Black Hat SEO. Generally,
white hat SEO refers to any
practice that improves your
search rankings on a search
engine results page (SERP)
while maintaining the integrity of
your website and staying within
the search engines' terms of
service.
8. DEGITAL MARKETING ON PAGE
OFF PAGE
ON PAGE
all measures that
can be taken
directly within the
website in order to
improve its
position in the
search rankings
OFF PAGE
Off-page SEO refers
to SEO tactics applied
outside of a website to
improve its rankings.
These tactics often
include link building,
guest posting, social
media marketing, and
more.
9. TYPES OFF SEO OFF PAGE
1. DIRECTORY SUBMISSION
2. CLASSIFIED SUBMISSION
3. SOCIAL BOOKMARKING
4. IMAGE OPTIMIZATION &
SUBMISSION
5. BLOG CREATION
6. AFFILIATE MARKETING
7. BLOG COMMNTING
8. PPT SUBMISSION
9. PDF SUBMISSION
10. VIDEO SUBMISSION
11. ARTICLE SUBMISSION
10. DIRECTORY SUBMISSION
Directory Submission is a process
of submitting your website URL
to various web directories
(websites) with the aim of
building backlinks thus increasing
business growth.
13. IMAGE OPTIMIZATION
Image optimization is
about reducing the file size of
your images as much as
possible, without sacrificing
quality, so your page load times
remain low
14. BLOG CREATION
Blog' and 'blogging' are now
loosely used for content creation
and sharing on social media,
especially when the content is
long-form and one creates and
shares content on regular basis.
So, one could be maintaining a
blog on Facebook or blogging
on Instagram. Blogging is writing
about what you like.
15. AFFLIATE
MARKETING
Affiliate marketing is a
process where
publishers earn a
commission by using
an affiliate link to
promote a product or
service made by
another retailer or
advertiser
16. SEO ON PAGES
Anything you do with
website content to improve
rankings, such as using
relevant keywords. Off-
page SEO: Anything you
do outside of your website
to improve rankings, such
as building backlinks
17. META TAGS
Meta tags are snippets of
text that describe a page's
content; the meta tags don't
appear on the page itself, but
only in the page's source
code. Meta tags are
essentially little content
descriptors that help tell
search engines what a web
page is about.
18. GOOGLE ANALAYTIC TOOLS
Google Analytics is a
web analytics service
that provides statistics
and basic analytical
tools for search engine
optimization (SEO)
and marketing
purposes.
19. SITEMAP CREATION
A sitemap tells Google
which pages and files
you think are important
in your site, and also
provides valuable
information about
these files.
20. ROBOT . TXT
A robots.txt file tells
search engine
crawlers which URLs
the crawler can
access on your site.
This is used mainly to
avoid overloading
your site with
requests; it is not a
mechanism for
keeping a web page
out of Google.
21. URL REDIRECTION
A URL redirect is a
webserver function that
sends a user from one
URL to another.
Redirects commonly
take the form of an
automated redirect that
uses one of a series of
status codes defined
within the HTTP
protocol.
22. ERROR
These errors are worth
fixing and should be one
of the first things
assessed as part of any
website audit. These
statuses are the most
common requests an
SEO will encounter –
the 400, 403 and 404
errors.
23. SCEHEMA
MARKUP
Schema markup, also
known as structured
data, is the language
search engines use to
read and understand the
content on your pages .
24. WEB CONTENT
OPTIMIZATION
Content optimization
is the process of
making sure content
is written in a way
that it can reach the
largest possible
target audience.
25. SEO AUDIET
An SEO audit is the
process of evaluating
how well your website is
optimized for search
engines. It identifies
errors that can prevent
your site from ranking
well and opportunities
that can help you gain
more visibility .
