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“ Tele-facing”- a Jugaad from India Presented by Anup Tiwari, Direct Marketing Specialist, UNICEF India, as a part of How To Raise More Money Through Great Direct Marketing (With Mal Warwick)
Are you wondering? ,[object Object],[object Object],[object Object]
‘ The Jugaad’ on Indian village roads (Noun)
Jugaad, the verb ,[object Object]
Why is Jugaad, the noun, called so? You are only partly correct if you thought of it as ‘just a pump-set’ But you are fully correct if you also thought of it as Jugaad’s engine
Strapping the pump to a wooden quadricycle is not difficult Your local ironsmith will do it for you!
And here we have a cheaper and more efficient rural vehicle than.. ,[object Object]
The Spirit of Tele-facing… ,[object Object],[object Object],[object Object]
What is Tele-facing? ,[object Object],[object Object],[object Object]
Why Tele-facing? ,[object Object],[object Object],[object Object],[object Object]
How did it evolve in India? ,[object Object],[object Object],[object Object]
Tele-facing Team ,[object Object],[object Object],[object Object],[object Object],[object Object]
    PROCESS Facer meets donor seeks pledge/ one time donation. Telecallers call prospects/ existing donors & fix meetings Coordinator Passes lead to Team Leader cum Facer Thru TL & Coordinator donation reaches NGO NGO sends Thank You Package to The donor 5
Call/Contact Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tele-facing results in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experiences in India with various strategies Conversion Retention Acquisition Strategy Good Very Good Average Direct Mail Very Good Very Good Very Good Tele-facing Average Average Very Good Face to Face Very Good Very Good Average Telemarketing
Can Tele-facing be used for raising high value donations ,[object Object],[object Object],[object Object]
Can I replicate this in my country? ,[object Object],[object Object],[object Object]
The Jugaad of Tele-facing works! Do test it !

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Tele Facing Iwrm

  • 1. “ Tele-facing”- a Jugaad from India Presented by Anup Tiwari, Direct Marketing Specialist, UNICEF India, as a part of How To Raise More Money Through Great Direct Marketing (With Mal Warwick)
  • 2.
  • 3. ‘ The Jugaad’ on Indian village roads (Noun)
  • 4.
  • 5. Why is Jugaad, the noun, called so? You are only partly correct if you thought of it as ‘just a pump-set’ But you are fully correct if you also thought of it as Jugaad’s engine
  • 6. Strapping the pump to a wooden quadricycle is not difficult Your local ironsmith will do it for you!
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.     PROCESS Facer meets donor seeks pledge/ one time donation. Telecallers call prospects/ existing donors & fix meetings Coordinator Passes lead to Team Leader cum Facer Thru TL & Coordinator donation reaches NGO NGO sends Thank You Package to The donor 5
  • 14.
  • 15.
  • 16. Experiences in India with various strategies Conversion Retention Acquisition Strategy Good Very Good Average Direct Mail Very Good Very Good Very Good Tele-facing Average Average Very Good Face to Face Very Good Very Good Average Telemarketing
  • 17.
  • 18.
  • 19. The Jugaad of Tele-facing works! Do test it !