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Brand building with_corporates


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Brand building with_corporates

  1. 1. Through Employees to Corporations Presented by Anup Tiwari @ SAFRG South India Regional Workshop, Feb. 2011, Hyderabad
  2. 2. Can this be done?
  3. 3. How can this be done?
  4. 4. The engagement graph Attention Awareness Involvement Ambassadors
  5. 5. Milestones on the way <ul><li>Catching attention </li></ul><ul><li>Building awareness </li></ul><ul><li>Involvement </li></ul><ul><li>Ambassadors </li></ul>
  6. 6. Catching attention <ul><li>Nukkad Nataks of beneficiaries </li></ul><ul><li>Raddi drive </li></ul><ul><li>Product stalls </li></ul><ul><li>One rupee drive </li></ul><ul><li>Material collection drives </li></ul><ul><li>Teaser campaigns </li></ul><ul><li>Events/Contests with employees’ (kids) </li></ul>
  7. 7. ….catching attention <ul><li>Late fine for cause </li></ul><ul><li>Song requests for cause </li></ul><ul><li>Pencil/Pinwheel campaign </li></ul><ul><li>Wishing well </li></ul><ul><li>Cause table in cafeteria </li></ul><ul><li>Traveling Friday/Monday Carnival </li></ul><ul><li>Potlatch discount shop </li></ul>
  8. 8. Building awareness <ul><li>Annual event properties with corporate employees- quiz, cricket, football, golf </li></ul><ul><li>(short & long of it) </li></ul><ul><li>In-corporate citizen awards </li></ul><ul><li>In-corporate talk-show </li></ul><ul><li>In-corporate essay competition </li></ul>
  9. 9. Involvement <ul><li>Scholarships </li></ul><ul><li>Sabbaticals </li></ul><ul><li>Community build with team building exercises </li></ul><ul><li>Social tourism </li></ul><ul><li>Donate and sell a skill </li></ul>
  10. 10. Ambassadors <ul><li>Think tank committees structure </li></ul><ul><li>Loyalty programmes </li></ul><ul><li>Controlled media exposure </li></ul>
  11. 11. Employees to companies Attention Awareness Involvement Ambassadors Long-term Corporate Engagement
  12. 12. Companies are a collection of people Do tap that route