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Results-driven professionals can find themselves stuck 
with declining commission rates and fees, because 
there is always someone who is prepared to undercut on 
price.
Despite all your effort to build long-term 
relationships and offer great value, when that 
transactional point arrives, your prospect didn’t 
think of you. So much for “top-of-mind!”
To make matters worse, when you do finally get a 
chance to pitch, your prospect is only focused on your 
fee – not the awesome, life-changing value of your 
action plan.
And even though you have absolute belief in the 
abundant quality and rich value of the service you 
offer, a nasty little voice inside your head starts up – 
“You’re wasting your time here; they’re never going to 
go for that; you might as well pack up now.”
When we listen and engage with that nasty voice and 
we shift from focused on the task to focus on our 
self. It is a subtle but devastating shift in our 
focus. It kills sales and downgrades our fee.
Fundamentally there needs to be a change in your 
mindset if you are going to change the fee associated 
with your service. When you stop taking those nasty 
voices seriously and you can stay focused on the job you 
are there to do – you can stay focused on the task and 
not yourself.

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Growing your Fee

  • 1.
  • 2. Results-driven professionals can find themselves stuck with declining commission rates and fees, because there is always someone who is prepared to undercut on price.
  • 3. Despite all your effort to build long-term relationships and offer great value, when that transactional point arrives, your prospect didn’t think of you. So much for “top-of-mind!”
  • 4. To make matters worse, when you do finally get a chance to pitch, your prospect is only focused on your fee – not the awesome, life-changing value of your action plan.
  • 5. And even though you have absolute belief in the abundant quality and rich value of the service you offer, a nasty little voice inside your head starts up – “You’re wasting your time here; they’re never going to go for that; you might as well pack up now.”
  • 6. When we listen and engage with that nasty voice and we shift from focused on the task to focus on our self. It is a subtle but devastating shift in our focus. It kills sales and downgrades our fee.
  • 7. Fundamentally there needs to be a change in your mindset if you are going to change the fee associated with your service. When you stop taking those nasty voices seriously and you can stay focused on the job you are there to do – you can stay focused on the task and not yourself.