The document discusses component personalization in Magnolia, including: 1) A demo of component personalization and why now is the right time to personalize content for visitors due to increased data and tools. 2) Use cases for personalization including attracting, converting, closing, upselling, and delighting visitors. 3) Details on availability and editions of Magnolia that support personalization as well as caching and download information.

1. Component personalization
in Magnolia
Antti Hietala Zak Greant

2. Agenda
• Component personalization demo
• Why now is the right time to personalize
• Use cases and ideas
• Good to know: Magnolia editions, caching, downloads
• Questions

3. Demo

4. Now is the right time
• Personalization is finally mainstream
• Tools are widely available
• Wealth of data about visitors

5. 2015
2014

6. Scalability
• Content must be personalized AND reusable?!?!
• Who is going to write all that content?
• Solutions:
• Modular content
• Tagging

10. Audiences of one
• Consumers expect content to
be relevant to them as an
individual
• Example: travel search

11. Engagement ≠ repetition

12. Inbound marketing

13. Use cases
• Attract: Greet a visitor who comes from a social media campaign.
• Convert: Personalize a call-to-action at the end of a blog post.
• Close: Add first name in an email to boost click-through rate.
• Upsell: Offer a more profitable item.
• Delight: Personalize the home page for returning customers. 40%
of revenue comes from returning or repeat purchasers.

14. Availability
• EE Standard
• Page variants only
• No caching
• EE Pro
• Page and component variants (but not on the same page!)
• Caching with Advanced Cache for Personalization module

15. Download
• Magnolia 5.4.9+
• Bundles with and without component personalization
• Magnolia 5.5+
• All bundles will have component personalization
• Your own bundle must depend on
magnolia-enterprise-pro-cp13n-webapp

16. QUESTIONS?