What helps a name to become a brand

1. Brand name
A name is something which gives the identity
and by which people recognize you and speak
about you.
Facebook

2. The name should be:
• Memorable: easily recognized, easily recalled
• Meaningful: descriptive, persuasive
• Likeable: fun and interesting, rich visual and
verbal imaginary
• Transferable: within and across product
categories, across geographic boundries and
culture
• Adaptable: fexible, updatable
• Protectable: legally, competitively

3. Kapherer
• There should be a consistent effort over time
to give meaning to the name i.e to give the
brand meaning of its own
• Brand name must be chosen with a view to
brand’s future and destiny, not in relation to
the specific market and product situation at
the time of its birth.

4. Choosing a descriptive yet a made-up word as
a brand name
• Microsoft
• Cocacola

5. Choosing the founder’s name as a brand name
• Toyota(Toyoda)
• Adidas(Adi Dassler)

6. Choosing a short, pronounceable and yet a
catchy name
• Google
• Yahoo

7. Acronym
AAP(Aam Admi Party)
• Relates your vision
• Target your customer(Voters i.e. middle class and lower
class)
• Reflects your personality(Social welfare)
• Defines your objective
• Helps in positioning

8. And finally
Creates an image in the mind of customer….
AAP--------Will abolish (AAM ADMI’S
PROBLEM)
i.e.
Corruption