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1. LOGO’s Secrets

3. Fo cus o n C o mpa nie’ s
LOGOs

4. What will be discussed ?
• Introduction : The Difference between ( Logo, Brand & Brand
Identity )
• Types of Logos
• Logos Tagline
• What Your Logo’s Color Says about Your Company?
• The Recipe for a Perfect Logo
• Logo’s Copy Right
• 5 Worst Logos
• 5 Best Logos
• Evolution of Logos
• Logos with Hidden Meaning

5. Logo, Identity & Brand

6. An Identity is
• The Different physical elements
of the company that work
together and customers come in
contact with
• The complete package of
company materials : your logo,
business cards, email signatures,
websites, ads, your employee
uniforms, package design, store
layout design, etc.
A Brand is
• A Concept, not a concrete object
• The foundation of your entire
marketing frame work
• The emotional and psychological
relationship between a company
and consumer
• What people think and feel when
they experience your company (
Their gut feeling)

7. A logo is
• The representation of the organization in its simplest form
• The emblem or mascots of the organization
• The foremost element that triggers the feeling of consumer
• Critical for the organization to be recognizable
• A trade mark

9. Types Of Logos

10. Types Of Logos

11. Types Of Logos

12. Logo’s Tagline
• Reinforce & strengthen the audience’s memory
• Designed to provide further definition of your companies service or product
• Convey your brand promise or message
• The mental footprint you want your client to remember
• To come with your catchy slogan :
1. Think about your message – what do you want to say to your current and
potential clients?
2. What value do you bring to your clients?
3. What benefits do you offer above the competitors?
4. How are you different from the others in your field?

13. Logo’s Tagline

14. Logo’s Tagline

15. Psychology of Color
• 84.7% of consumers cite color as the primary reason they buy
a particular product
• When people buy :
 93% look at Visual Appearance
 6% look at Texture
 1% decide on ( Sound)
• People make a sub-conscious judgment about an
environment or product within 90 second of initial viewing.
Between 62% and 90% of that assessment is based on color
alone

16. What Your Logo’s Color Says
About Your Company
Red
• Strong Emotions
• Encourages appetite
• Increase Passion and intensity
• Red roses symbolized love
• Create Urgency ( Sales )
Yellow
• Increase cheerfulness, warmth
• Causes fatigue and strain on the
eyes
• Stimulate nervous system
• Encourages communication
• Stimulate mental process
• Grab attention

17. What Your Logo’s Color Says
About Your Company
Blue Green
• Health & Tranquility
• Symbolizes money
• Denotes Nature
• Alleviates Depression
• Represent new growth
• Associated with wealthy
• Associated with peace
• Most preferred by men
• Represent Calmness
• Curbs appetite
• Known as cold color
• Increase Productivity
• Used in corporate business

18. What Your Logo’s Color Says
About Your Company
Purple Orange
• Represent a friendly, cheerful,
confident brand
• Reflects excitement, enthusiasm
• Show warmth
• Warns of caution
• Creates call to action : Buy, sell,
subscribe
• Showed royalty, wealth, success
• Beauty and anti-aging
• Sooth and calm
• Represent a creative, imagination,
wise brand

19. The Recipe For Good
Logo

20. The Recipe For Good
Logo

21. The Recipe For Good
Logo

22. Logo’s Copyright
• Copyright doesn’t protect ideas ( It
protect the expression of ideas)
• You need unique designs to claim
Copyright for a logo
• Be careful with characters if they are
inspired by something famous
• Taglines / Slogans might be protected by
Copyright
• Protect your brand’s identity with a
Trademark

23. 5 Worst Logo Redesign Fails

24. 5 Best Logo Redesign Wins

25. Evolution of Logos
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26. Evolution of Logos

27. Logos with Hidden Meanings

28. Logos with Hidden Meanings

29. Q & A