Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Naming and positioning

226 views

Published on

This is a brief presentation about naming a business, the presentation was delivered to attendees of founder institute in Kabul Afghanistan.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Naming and positioning

  1. 1. Naming and Positioning
  2. 2. • The first public act of branding • At the core of brand The importance of name Survey of the “Biggest effects on hit products”
  3. 3. Brand
  4. 4. Strip the color …
  5. 5. Strip the shape … Only Name
  6. 6. • You need time • You need money • No set process • No set guide • Applicable experience Naming facts
  7. 7. • Where do you position the business – Be different – Be relevant Get strategic
  8. 8. • What is the vision of business – Develop creative themes – Allow expansion Get thinking
  9. 9. • Think about all the different kinds of names – Construct – Expression Get Creative
  10. 10. Shortlist & Decide • General criteria
  11. 11. Floor is open for you! Q&A
  12. 12. THANK YOU +93799 476 519 | business@aghaez.com | www.aghaez.com

×