BRANDING,BRAND,ELEMENTS

7.  The bias shown by customers towards certain
products because of a favourable experience
with other products made by the same
manufacturer or maker.

8.  Brand Name
 Brand Logos and Symbols
 Brand Slogan
 Brand Jingle
 Brand Packaging

9.  Memorable
 Meaningful
 Likable
 Transferable
 Adaptable
 Protectable

10.  Memorable
◦ Easily recognised
◦ Easily recalled
 Meaningful
◦ Descriptive
◦ Persuasive
 Likable
◦ Fun and Interesting
◦ Rich visual and verbal imagery
◦ Aesthetically pleasing
 Transferable
 Adaptable
 Protectable

11.  Transferable
◦ Within and Across product categories
◦ Across geographic boundaries and cultures
 Adaptable
◦ Flexible
◦ Updatable
 Protectable
◦ Legally
◦ Competitively

18.  Think Globally – Act Locally