This document summarizes key information about the clothing retailer Zara. It notes that Zara is Europe's leading apparel retailer and ranks 51st on Forbes' most valuable brands list. It operates over 2000 stores globally and generates over $14.5 billion in annual sales. The document highlights Zara's fast fashion model, with new shipments arriving at stores twice a week and an average order-to-delivery time of 24 hours. Unlike other retailers, Zara does not advertise on television or print but still dominates the market through its speed and affordable fashion-forward clothing.
3. Europe’s Leading apparel retailer
#51 on Forbes Most Valuable Brands List
More than 2000 Stores
More than $14.5 billion In Sales
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5. 1. THE AMAZING 6 SUCCESS FACTORS
2. CHUCK THE 4TH P OF MARKETING
Keep it simple, silly..
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7.
8. HIT THE SWEET SPOT EITHER DEVELOP OR TWEAK
KEEP AN EYE ON THE FASHION
TRENDS
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10. Stores at high traffic regions
Open more and more stores is the key
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12. Time from receipt of an Order to Delivery averages 24 hours
50 percent of production facilities nearly
Zara stores receive new shipment twice a week
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15. THAT’S IT. NO TV ADS. NO PRINT ADS. NOTHING.
AND YET THEY RULE.
16. And it doesn’t end here…
ZARA GREEN AND SUSTAINABLE MARKETING!
17. Zara has overtaken all competitors in the market due to its ‘fast fashion’ at affordable prices
18. Q1. Would Zara’s model work for other retailers? Why
or Why not?
YES OFCOURSE IT CAN WORK…. IF RAJNIKANTH SIR RUNS IT.
19. Q2. What can Zara do to ensure successful growth around the world
while maintaining the same level of speed and instant fashion?
DESIGN. PRODUCE. MORE STORES. UNDERSTAND CUSTOMERS. STRENGTHEN SUPPLY CHAIN.
20. SUMMARY
• 4Ps of Marketing 3Ps of Marketing!
• Zara Green
• Store designs
• Case Study Questions
21. Created By Anshu Bhatia during a
marketing internship under Prof. Sameer
Mathur, IIM Lucknow.
