Case study flight plans
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It is a case presentation of Flight Plans Case. A case study on Branson Airport.
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Case study flight plans
- 1. DEDICATED TO PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH CASE STUDY – “FLIGHT PLANS” Submitted To Submitted By Prof. Mansi Jain Anjali Rai Anshika Shrivastava Anurag Dubey Atul Anand
- 2. BACKGROUND Branson Appeal Clay Cooper theatre Hollywood Wax Museum Branson Wild World America’s Fun Park Silver Dollar City Branson Ferris Wheel 7.2 million visitor annually 65,000 visitor daily- $1.5 billion
- 3. CASE ANALYSIS “Branson Airport” Steve Peet & Jeff Bourk Leaders Has an idea of Private Airport+ $155 million – 2 years. AirTran, Sun Country, Frontier , Branson Airlines Increased Tourism of Branson $8.24 fee/ Passenger paid by Branson. ▪Branson City Voiding the contract of $8.24 fees. ▪Airport official claiming they have legal documents.
- 4. What challenges would Jeff Bourk face in managing the Branson airport? ❑ Jeff wears management hats, his focus is on planning. ❑ Setting strategy and mission of the airport.
- 5. Again using four function as your guide, do you think the managerial challenges Jeff Bourk faced when getting the airport up and running are different from what he faces now in actually overseeing the airport’s operation? ▪ Organising ▪ Leading ▪Controlling
- 6. What management roles would Jeff Bourk be playing as he (a) negotiates new contracts with potential airlines, (b) Works with the airport employees in providing a high level of customer services to arriving and departing passengers (c) resolves the contractual issues with the city of Branson? Be specific and explain your choices. a) Decisional Role b) Interpersonal Role c) Decisional Role
- 7. What skills would be most important to a manager like Jeff Bourk? Explain your choices. ⮚ Conceptual Skill ⮚ Technical Skill ⮚ Human Relation Skill
- 8. Public to Private. Consumer Demand. Intensive Capital. Limited Track Record. New Industry. New Job Opening Public access to space. Increasing Fuel prices. Government Policies. SWOT Analysis Strength Weakness opportunity Threat
- 9. How Case is related with Our Syllabus ❖ Function Of Management ❖ Role of Manager ❖ Challenges for Management
- 10. CONCLUSION • Different party brought together in a large scale transaction. • Optimum utilisation of opportunity. • Ways to overcome certain unpleasant situation.