9. • It involve a close investigative scrutiny of
companies financial and non financial aspects
with a view to identify strength ,weaknesses
, and future business prospects.
•MARKETING SUCCESS
•BUSINESS MODEL
•COMPETITIVE ADVANTAGE
10. STRENGTH WEAKNESSESS
THREAT OPPURTUNITIES
Latest technology
Lower delivered cost.
Established products.
Committed manpower.
Advantageous location.
Strong finance.
Untrained labour force.
Strained cash flows
Family fund
Poor public image
Loose control.
Price war
Intensive competition
Suppliers
Power cuts
Growing domestic demand
Expanding export market
Cheap labour
Low interest rates
Booming capital market
11.
12. •Analysis of industries financial position
•Review of trends like seasonal fluctuation
•External influence on industry like govt. laws
•Review of competition like present and future.
13.
14.
15.
16. fundamental analysis studies the business at a
basic fundamental level to judge its financial
health. It examines the key ratios of a
business to determine if the stock’s current
price is undervalued or overvalued.
17.
18.
19. dividing net earnings after
tax by shareholders’ equity
If the company has
made Rs 50 lakh this
year with
shareholders’ equity
at 5 lakh, then the
ROE is 5000000/
500000 = 10%.
ROE is expressed in
percentage terms. A
higher ROE signifies
a more efficient
company. It means
the company can
increase its
profitability
without any
additional capital
27. Candlestick chart trace their root to
japan,where technical analysis has been in use
fot centuries. Like bar chart , candlestick chart
provide four prices per data point entry.
Opening and closing prices and high and low
prices during the period.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40. Symmetrical triangles occur when two
trend lines converge toward each other and
signal only that a breakout is likely to
occur—not the direction
