How to use the way search engines work as a framework to inform what you do with your film and presence online and even which movie projects you choose to develop.

1. An SEO Approach to
Filmmaking &
Distribution
January 2019
eria.ca
eria.ca

2. What is SEO?
eria.ca

3. SEO?
Search
Engine
Optimization
.
What is

4. What is SEARCH?
eria.ca

5. SEARCH?
What is
5
The act of looking
for something

6. SEARCH?
What is
6
When we go online &...
• Ask questions
• Submit descriptions
• Look for
recommendations
• Research & browse

7. SEARCH?
What is
7
Truth #1:
All online searches &
searching behaviour
generate data

8. What is a SEARCH ENGINE?
eria.ca

9. SEARCH ENGINE?
What is a
An online tool
for finding

10. SEARCH ENGINE?
What is a
• Websites with a
search bar

11. SEARCH ENGINE?
What is a
• Websites with a
search bar
• Recommendations

12. SEARCH ENGINE?
What is a
3. Smart devices
• Websites with a
search bar
• Recommendations
• Smart devices

13. SEARCH ENGINE?
What is a
Truth #2:
Search engine
business models
are about serving
the searcher

14. What is OPTIMIZATION?
eria.ca

15. OPTIMIZATION?
What is
15
Getting found
more easily
(being search
friendly)

16. OPTIMIZATION?
What is
16
• Creating content
people are looking for
• Topics
• Formats
• Experiences

17. OPTIMIZATION?
What is
17
• Creating content people
are looking for
• Using the language of
search

18. OPTIMIZATION?
What is
18
• Creating content people
are looking for
• Using the language of
search
• Being where the
audience is already
looking

19. OPTIMIZATION?
What is
19
• Creating content people
are looking for
• Using the language of
search
• Being where the
audience is already
looking
• Removing obstacles
along the path of
discovery

20. OPTIMIZATION?
What is
20
Truth #3:
Being search friendly
means
being searcher friendly

21. How to use SEO to inform
your FILMMAKING &
DISTRIBUTION strategy
eria.ca

22. FILMMAKING & DISTRIBUTION
CROCUS Presentation
How to use SEO to inform your
An SEO approach
is a
searcher (audience)
first approach

23. FILMMAKING & DISTRIBUTION
CROCUS Presentation
How to use SEO to inform your
An SEO approach
requires you to target
& understand very
specific (niche)
audiences

24. FILMMAKING & DISTRIBUTION
CROCUS Presentation
How to use SEO to inform your
An SEO approach
allows you to answer
very important
questions like these…

25. FILMMAKING & DISTRIBUTION
CROCUS Presentation
How to use SEO to inform your
• Where are/is your
audience(s) online?
• What language are
they using?
• Who do they trust?
• How do find what they
want?
• How do they get their
content?...

26. FILMMAKING & DISTRIBUTION
CROCUS Presentation
How to use SEO to inform your
Truth #4
The more you
understand & serve
these target
audience(s), the
better you can build
effective strategies &
a successful
filmmaking career.

27. The audience comes first…
then the business model…
which will allow you to continue to
tell your stories…
AND make a living.
eria.ca

28. You can find me at:
28
ANNELISE LARSON
Veria.ca
StorypreneursUnite.com