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UAS
–
Communication
Technology
Solution
for
Company
“X”

Presentation:


• Class
A
:
November
31st

,
2010

• Class
B
:
December
1st
,
2010

• Preparation
time
10.30
am
–
11
am,
no
technical
errors
during
the

presentation.
Any
errors
recoveries
will
be
counted
into
your
10
minutes

presentation
time.

• Presentation
start
at
11
am
sharp

• 10
minutes
presentation,
5
minutes
discussion.
Time
management
is

IMPORTANT!

• Performances
are
IMPORTANT!
Use
appropriate
dress
or
costume.



!
IMPORTANT
ANNOUNCEMENT!

Every
group
has
to
add
“MOBILE
APPLICATION”
for
their
project.
Learn
about
this

in
Week
12
Tutorial.



Consultation
and
Progress
Report

• Class
A
:
November
23rd

,
2010

• Class
B
:
November
24th

,
2010



Report:

• 1st

report:
contains
print
screens
and
information
on
your
solutions

• 2nd

report:


o 1500
words
essay
about
your
Communication
Technology
Solution

o Relate
your
solution
to
at
least
2
of
these
theories:

 Groundswell

 New
Media

 Media
Convergence

 Computer
Mediated
Communication

 Introduction
to
Cyber
PR

 Marshall
McLuhan
“Medium
is
the
Message”

 Cybercrime



• Submit
the
reports
and
CD
on
UAS








Evaluation


• Participation
:
10%

• Creativity
:
30%

• Presentation
:
30%

• Strategy
:
30%







Minimum
Requirements:



iPhone
/
BlackBerry
/
Android
/
Symbian
Application

• Wireframe
design


• Flowchart
/
storyboard
of
how
the
application
works



Website

• 3
pages
design:
Home
and
other
2
pages.


• Wireframe
design
(try
to
Google
this)

• If
you
make
a
real
website,
prints
creen
3
main
pages
and
write
down
the

domain
address.



Blog

• 5
posts:

o Image,
video,
and
sound
(if
necessary)
in
each
post

• Registered
to
Feedburner
and
Technorati

• Widgets
and
badges

• Extra
marks
if
you
could
get
other
bloggers
to
leave
comments



Facebook
Pages
/
account

• 20
wall
post

• 5
photos

• Extra
marks
if
you
could
get
at
least
25
fans
that
suit
your
user
personas

• Extra
more
marks
if
others
comment
on
your
wall
posts









Twitter

• 25
tweets

• Multimedia
content
:
TwitPic,
TwitVid

• Follow
at
least
50
accounts
that
suits
your
user
personas

• Extra
marks
if
you
could
get
some
followers
that
actively
respond
to
your

tweets.
(eg.
Those
who
tweet
@yourtweetusername)



Youtube


(
video
/
photo
slide
show
)

• Video
storyboards,
using
one
of
these
options:

o Hand
–
sketch
(draw
and
scan)

o Icons
(human
icons,
house
icons,
etc)

o Photos


• Photo
slide
show

o Power
point
slide
show

• Try
to
google
“storyboards”
for
more
examples

• Extra
marks
if
you
could
create
and
upload
simple
videos
on
YouTube
(hint:

optimize
your
camera
phone)



Online
Competition

• Flowchart
or
storyboard
about
the
competition
rules

• Promote
the
competition
on
your
website/FB/Twitter/Blog



Online
Community

• Create
Facebook
Pages
or
Twitter
for
each
community

(do
not
use
the

company
Pages
or
Twitter)

• Create
events,
competitions,
or
promotions
for
the
community


• Optimize
Facebook
Pages
or
Twitter
to
promote
those
events,
competitions

and
promotions

• Extra
marks
if
you
could
get
community
members
that
suit
your
user

personas.



Bonus
Point
online
/
Free
membership

• Flowchart
or
storyboard
about
the
rules

• Promote
it
on
your
website/FB/Twitter/Blog











Event

• Flowchart
or
storyboard
about
the
event

• Promote
it
on
your
website/FB/Twitter/Blog



BlackBerry
Group

• Create
the
group

• 5
Broadcasts

• For
report
and
presentation,
capture
your
BlackBerry
screen.
You
can
Google

how
to
print
screen
the
device
or
simply
take
good
pictures
with
camera.

• Extra
marks
if
you
could
get
at
least
15
members
that
suits
your
user

personas



FLICKR
and
Photo
bucket

• 10
photos

• Optimize
this
service
for
your
website
or
blog.

• Extra
marks
if
you
could
get
followers
or
friends
that
suits
your
user
personas



Foursquare

• Create
places
and
tips
for
your
company

• For
report
and
presentation,
capture
the
Foursquare
profile,
tips,
and
other

pages
from
your
mobile
device.
You
can
Google
how
to
print
screen
your

devices
or
simply
take
good
pictures
with
camera














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Uas brief

  • 1. UAS
–
Communication
Technology
Solution
for
Company
“X”
 Presentation:

 • Class
A
:
November
31st 
,
2010
 • Class
B
:
December
1st ,
2010
 • Preparation
time
10.30
am
–
11
am,
no
technical
errors
during
the
 presentation.
Any
errors
recoveries
will
be
counted
into
your
10
minutes
 presentation
time.
 • Presentation
start
at
11
am
sharp
 • 10
minutes
presentation,
5
minutes
discussion.
Time
management
is
 IMPORTANT!
 • Performances
are
IMPORTANT!
Use
appropriate
dress
or
costume.
 
 !
IMPORTANT
ANNOUNCEMENT!
 Every
group
has
to
add
“MOBILE
APPLICATION”
for
their
project.
Learn
about
this
 in
Week
12
Tutorial.
 
 Consultation
and
Progress
Report
 • Class
A
:
November
23rd 
,
2010
 • Class
B
:
November
24th
 ,
2010
 
 Report:
 • 1st 
report:
contains
print
screens
and
information
on
your
solutions
 • 2nd 
report:

 o 1500
words
essay
about
your
Communication
Technology
Solution
 o Relate
your
solution
to
at
least
2
of
these
theories:
  Groundswell
  New
Media
  Media
Convergence
  Computer
Mediated
Communication
  Introduction
to
Cyber
PR
  Marshall
McLuhan
“Medium
is
the
Message”
  Cybercrime
 
 • Submit
the
reports
and
CD
on
UAS

 
 
 

  • 2. Evaluation

 • Participation
:
10%
 • Creativity
:
30%
 • Presentation
:
30%
 • Strategy
:
30%
 
 
 
 Minimum
Requirements:
 
 iPhone
/
BlackBerry
/
Android
/
Symbian
Application
 • Wireframe
design

 • Flowchart
/
storyboard
of
how
the
application
works
 
 Website
 • 3
pages
design:
Home
and
other
2
pages.

 • Wireframe
design
(try
to
Google
this)
 • If
you
make
a
real
website,
prints
creen
3
main
pages
and
write
down
the
 domain
address.
 
 Blog
 • 5
posts:
 o Image,
video,
and
sound
(if
necessary)
in
each
post
 • Registered
to
Feedburner
and
Technorati
 • Widgets
and
badges
 • Extra
marks
if
you
could
get
other
bloggers
to
leave
comments
 
 Facebook
Pages
/
account
 • 20
wall
post
 • 5
photos
 • Extra
marks
if
you
could
get
at
least
25
fans
that
suit
your
user
personas
 • Extra
more
marks
if
others
comment
on
your
wall
posts
 
 
 
 

  • 3. Twitter
 • 25
tweets
 • Multimedia
content
:
TwitPic,
TwitVid
 • Follow
at
least
50
accounts
that
suits
your
user
personas
 • Extra
marks
if
you
could
get
some
followers
that
actively
respond
to
your
 tweets.
(eg.
Those
who
tweet
@yourtweetusername)
 
 Youtube

 (
video
/
photo
slide
show
)
 • Video
storyboards,
using
one
of
these
options:
 o Hand
–
sketch
(draw
and
scan)
 o Icons
(human
icons,
house
icons,
etc)
 o Photos

 • Photo
slide
show
 o Power
point
slide
show
 • Try
to
google
“storyboards”
for
more
examples
 • Extra
marks
if
you
could
create
and
upload
simple
videos
on
YouTube
(hint:
 optimize
your
camera
phone)
 
 Online
Competition
 • Flowchart
or
storyboard
about
the
competition
rules
 • Promote
the
competition
on
your
website/FB/Twitter/Blog
 
 Online
Community
 • Create
Facebook
Pages
or
Twitter
for
each
community

(do
not
use
the
 company
Pages
or
Twitter)
 • Create
events,
competitions,
or
promotions
for
the
community

 • Optimize
Facebook
Pages
or
Twitter
to
promote
those
events,
competitions
 and
promotions
 • Extra
marks
if
you
could
get
community
members
that
suit
your
user
 personas.
 
 Bonus
Point
online
/
Free
membership
 • Flowchart
or
storyboard
about
the
rules
 • Promote
it
on
your
website/FB/Twitter/Blog
 
 
 
 
 

  • 4. Event
 • Flowchart
or
storyboard
about
the
event
 • Promote
it
on
your
website/FB/Twitter/Blog
 
 BlackBerry
Group
 • Create
the
group
 • 5
Broadcasts
 • For
report
and
presentation,
capture
your
BlackBerry
screen.
You
can
Google
 how
to
print
screen
the
device
or
simply
take
good
pictures
with
camera.
 • Extra
marks
if
you
could
get
at
least
15
members
that
suits
your
user
 personas
 
 FLICKR
and
Photo
bucket
 • 10
photos
 • Optimize
this
service
for
your
website
or
blog.
 • Extra
marks
if
you
could
get
followers
or
friends
that
suits
your
user
personas
 
 Foursquare
 • Create
places
and
tips
for
your
company
 • For
report
and
presentation,
capture
the
Foursquare
profile,
tips,
and
other
 pages
from
your
mobile
device.
You
can
Google
how
to
print
screen
your
 devices
or
simply
take
good
pictures
with
camera