Question 1(a)Question 1(a) requires you to describe and evaluateyour skills development over the course of yourproduction work, from Foundation Portfolio to AdvancedPortfolio.The focus of your evaluation must be onskills development and the question will require you toadapt this to one or two specific production practices.
The list of practices to whichthe question will relate is as follows:• Digital Technology• Creativity• Research and planning• Post-production• Using conventions from real media textsQuestions will be posed using one or two of thesecategories. Where you have produced relevantwork outside the context of the course you areencouraged to additionally refer to this experience.
Question 1(b)Question 1(b) requires you to selectone production and evaluate it in relation to amedia concept.
The list of concepts to whichthe question will relate is as follows:• Genre• Narrative• Representation• Audience• Media LanguageQuestions will be set using one of these conceptsonly.
Whether the candidate applies the conceptto the product or uses the production tochallenge the concept, it is essentialthat candidates are sufficiently knowledgeableabout the concept for either approach.Candidates may choose to write aboutwork undertaken at AS or A2, main taskor preliminary/ancillary tasks.
Example QuestionsIn this section you need to write about yourwork for the Foundation Portfolio andAdvanced Portfolio units.You must answer both 1(a) and 1(b).
Example Questions• 1 (a) “Digital technology turns media consumers into media producers”. In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? • (b) “Media texts rely on cultural experiences in order for audiences to easily make sense of narratives”. Explain how you used conventional and / or experimental narrative approaches in one of your production pieces.  Section A Total 
How marks are allocated• Explanation/analysis/argument (10 marks)• Use of examples (10 marks)• Use of terminology (5 marks)
“Digital technology turns media consumers into mediaproducers.” In your own experience, how has your creativitydeveloped through using digital technology to complete yourcoursework productions?Explanation/ analysis/argument (9-10 marks)There is a clear sense of progression established by the answer,and a range of articulate reflections on the productionprocess are offered.Use of examples (9-10 marks)Candidates offer a broad range of specific, relevant and clearexamples of the use of technology in relation to creative skillsdevelopment.Use of terminology (5 marks)The use of both production terms and conceptual mediaterminology applied throughout is excellent.
“Media texts rely on cultural experiences in order foraudiences to easily make sense of narratives.” Explain how youused conventional and/or experimental narrative approachesin one of your production pieces.Explanation/ analysis/argument (9-10 marks)Candidates demonstrate a clear understanding of narrativetheories / approaches and relate them articulately to theproduction process, describing specific decisions made inrelation to narrative and expectations of audience response.Use of examples (9-10 marks)A broad range of relevant and interesting examples of thecreative process are offered.Use of terminology (5 marks)Both conceptual language and production terminology areapplied with excellent results.
Also for high marks…Complex issues have been expressed clearlyand fluently using a style of writing appropriateto the complex subject matter.Sentences and paragraphs, consistentlyrelevant, have been well structured, usingappropriate technical terminology.There may be a few, if any, errors of spelling,punctuation and grammar.
Digital technology Watch this videohttp://www.youtube.com/watch?v=CO1bSakyIPs
In your lifetime1990SLIP/PPP (Serial Line Internet Protocol and Point-to-Point Protocol): Weve forgotten about this now, butSLIP/PPP mostly PPP is what got everyone on theInternet via dial-up modems back when broadbandwas an obscure industry term.1991HYPERTEXT MARKUP LANGUAGE: You send theinstructions to the remote computer and let it figureout how to render the layout, dummy!
In your lifetime1992THE BROWSER: It made the Web work for the rest of us.1993E-MAIL: Electronic mail goes back to the 1960s, but itreally started taking off with Web use. By 1997, thevolume of business e-mail surpassed that of regularmail.ADOBE PDF: Lawyers and other control freaks love it!Also, it was perhaps the first truly effective document-sharing technology.
In your lifetime1994JPEG: Lit up the Web with images.1995WINDOWS 95: 32-bit pre-emptive multitasking madepossible everything that has come along for thedesktop since including the graphical Internet andMac OS X.WIKIS: They may have taken a while to catch on, butwikis are becoming a dominant collaboration tool.JAVA: Write once, run all over the Web.
In your lifetime1996MP3 AUDIO FORMAT: A file format that pretty muchleveled an entire industry and movies are next.FLASH: Scripting your Web page like a movie, oranything else, with almost zero-client footprint.1997BROADBAND: Cable and Digital Subscriber Lines startto make an appearance in homes, andtelecommuting becomes a real option.it figure out how to render the layout, dummy!
In your lifetime1998GOOGLE: Wed call it the portal to the Web, exceptportals arent this easy to use. The search bar is rapidlybecoming the „sippy cup of culture‟ with more thanpartial thanks to Wikipedia, Googles query shortstop.EXTENSIBLE MARKUP LANGUAGE: Data that tells uswhat our data is. But this data is in brackets, so weknow what it means, more or less.
In your lifetime1999WI-FI: The network computer Libre! BLACKBERRY: Lifesupport for your government executive, with its pushtechnology making the difference.VIRTUALIZATION FOR X86 ARCHITECTURES: Making themost of what you have.OPEN SSH: Telneting securely, saving untold fortunes inKVM switches.
In your lifetime2002MICROSOFT.NET FRAMEWORK: A virtual machineindependent of programming language. The future ofMicrosoft development.2003SERVICEORIENTED ARCHITECTURE: SOA and Webservices pave the way for a new generation of onlinegovernment services.
In your lifetime2007FACEBOOK API/GOOGLE OPEN SOCIAL API: Socialnetwork programming goes mainstream.And what has also happened in the last few years?
What about your experience?Draw a timeline for your own use of digitaltechnology. Include your first: • Photo • Record? CD? MP3? • Email account • Mobile phone • Camera • Use of internet – what was the first word you typed into Google? • Computer/ laptop What else..?
And think about this…Have you used any new technology in yourproduction work, from Foundation Portfolio toAdvanced Portfolio ?Have you developed skills you had? Give examples: Hardware? Software? Use of applications/ interfaces?Has your thinking about technology changed?
CREATIVITYIt is important not to assume one answer toany question! Rather than ask yourself thequestion,"How have I become more creative duringmy A level course?", ask yourself,"Have I become more creative?".If you answer the second question, then youwill evaluate your progress much morethoroughly.
CREATIVITYThink about the the pros and cons of usingthe technology and software you haveused.Perhaps your options (creativity!) havesometimes been limited by the use of certainprogrammes (Vegas, Go-animate, etc.) orhardware (cameras, mikes, etc.)How could changes these tools be improvedto make you even more creative?
CREATIVITYWhat do we mean by creativity anyway?Is it being… • Original? • Different? • Cleverer? What do you think?
Research & planningBegin with a timeline of all of the productionunits you have covered for this area:For each of these projects, note down all ofthe technologies and methods you used.Be very specific!For example dont just write blogs.You have used blogs in many different ways:
you‟ve probably used blogs… • To review real text examples and discuss conventions. • To analyse old students‟ work and discuss marking criteria. • To get peer feedback on the progress of your project. • To plan micro elements. • To discuss audience expectations. • To review your own progress and update your plans or this could apply to YouTube or Facebook
Then, for each of your technologies andmethods, make a list of pros and cons.Ask yourself some questions….such as…• What advantages do blogs have over paper planning?• Are there any disadvantages to using blogs? Are they easy to read? To access?• What are the pros and cons of getting peer feedback?• Did I find getting qualitative or quantitative information most useful?• How useful are storyboards and shotlists?• How important is research into audience experiences and expectations?
When you have completed yourtimeline of notes, you should beable to see how your researchand planning skills havedeveloped during your A levelMedia Studies and what factorshave helped them to develop.
Watch this video on YouTube:http://www.youtube.com/watch?v=Yd9-bM_fSvw
While watching answer thesequestions:• What skills were developed? Existing skills? New skills?• How were the skills developed? Give exampleshttp://www.youtube.com/watch?v=Yd9-bM_fSvw
thinkingaboutyourworkUsing conventionsfrom real media texts
Using Conventions of Real Media TextsEach of your practical projects had a specific set ofconventions. For this topic, you need to consider howyour understanding has developed over the course.Begin by make a note of the conventions of eachof the genres you created.Then pick 2 or 3 of these conventions and say howyou used (or challenged) them within your own work:
Using Conventions of Real Media TextsExample….A Convention of the Thriller genre is the theme ofidentity. In my own project I created mise en scenethat included different types of mirrors.These gave different reflections to imply that theprotagonists identity wasnt fixed and could changedepending on which context he was in...
Using Conventions of Real Media TextsDont forget to ask yourself how useful it is tounderstand and apply real conventionsANDwhy your ability to apply this understandinghas improved over the course.