Swot Analysis Of Bahamasair

Swot Analysis Of Bahamasair
Definition of S.W.O.T. Analysis
When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an
organized list of a business's greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it
an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed
over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are
elements in the environment that could cause concern for the business, are external and they are out there in the market, ... Show more content on
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Bahamasair has some of the most elite pilots on their team. According to Captain Samuel Brennen, a pilot with Bahamasair for more than twenty
years, in order to become a pilot at Bahamasair back in the old days, one had to get certified in London (Brennen, 2016). Also, one had to go
through an extensive training process to become a captain on the airline. The criteria is very stringent. This is done to ensure that pilots are efficient
in whatever situation they are faced with when flying. He went on to say, "The other day when Hurricane Joaquin had passed, the Prime Minister and
his entourage wanted to assess the damages in San Salvador but because he didn't have any clearance and paper work to land on the island, he refused
to grant the request (Brennen, 2016)." That demonstrated proficiency in his line of work and how important it is to follow the aviation rules. Flight
attendants are very professional with their as they strive to make the customers feel welcomed and appreciated when on board the aircrafts. The
mechanics are also highly trained to ensure that the aircrafts are air
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Southwest Airlines Case Study
The airline company of Southwest Airlines was founded in 1971 by Rollin King and Herb Kelleher. Southwest Airlines originally started by just
servicing the Dallas, Houston, and San Antonio areas in Texas. Some things that Southwest became known for right off the bat were a frequent
miles program, which allowed the traveler to bank traveler air miles to be latterly used credit for a free ticket or even some reduced airfare.
Southwest also was ranked number one in its customer service for the fourth consecutive year in a row in 1984. Two years later, Southwest took over
Transtar Airlines and also took over Morris Air in 1994. Some of the airlines that were around when Southwest started were Braniff, Aloha Airlines,
United Airlines, Trans–Texas, and Continental Airlines. Some of these airline companies started legal action and began and began a long three year
battle to try and keep Southwest Airlines on the ground. However, the U.S. Supreme Court declined the case on December 7, 1970. What was
interesting about this certain event, is that a children's book, called Gumwrappers and Goggles by Winifred Barnum in 1983, was made from it. The
children's book was later turned into a stage musical called Show Your Spirit, which was sponsored by Southwest Airlines. Southwest Airlines got a lot
of it's corporate culture from the founder, Herb Kelleher, extensively studying the California–based Pacific Southwest Airlines.
Southwest again found it's way to another legal controversy

History & Background of Southwest Airlines
Southwest Airlines
Cindy Carbaugh
Embry Riddle Aeronautical University
Abstract
According to section 1.07 of the APA Publication Manual (2001), ГѓВўГўвЂљВ¬Г…"An abstract is a brief, comprehensive summary of the contents
of the article; it allows readers to survey the contents of an article quickly, and like a title, it enables abstracting and information services to index and
retrieve articlesГѓВўГўвЂљВ¬Г‚Вќ (p. 12).
.
TABLE OF CONTENTS
ABSTRACT ii
Chapter
I INTRODUCTION History & Background 1 II ANALYSIS OF CURRENT OPERATIONS The Statements 4 Fleet Composition 4 Hub... Show more
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Louis from Love Field.
Southwest is the largest domestic carrier in the United States with the corporate headquarters located at Love Field, Texas. November 1, 2009,
Southwest flew to 68 cities in 35 states, with 438 nonstop city pairs with more than 3,300 flights a day.
CHAPTER II
ANALYSIS OF CURRENT OPERATIONS
The Statements
The Mission Statement for Southwest Airlines is, ГѓВўГўвЂљВ¬Г…"Dedication to the highest quality of customer service delivered with a sense of
warmth, friendliness, individual pride and company spiritГѓВўГўвЂљВ¬Г‚Вќ ( ). The Vision Statement is, ГѓВўГўвЂљВ¬Г…"to provide the best
service and lowest fares to the short haul, frequent flying, point–to–point, and non–interlining travelerГѓВўГўвЂљВ¬Г‚Вќ ( ).
Fleet Composition
Southwest presently operates 544 Boeing 737ГѓВўГўвЂљВ¬ГўвЂћВўs aircraft, including 737–300 (181), 737–500 (35), 737–700 (338) ( ). In

addition, 75% of the aircraft owned or capital leases and the remainder are operating leases. The future orders Southwest has with Boeing include 104
aircraft orders, 62 options and 54 purchase rights.
The use of Boeing 737 series of aircraft helps Southwest reduce maintenance costs, costs of replacement parts, and cost of parts inventories. Southwest
maintains four maintenance centers: Dallas Love Field, Houston Hobby, Phoenix Sky Harbor and Chicago Midway.
Hub Activity
Southwest only major airline that uses regional point–to–point

Airline Battle For Competitive Advantage By Giving...
Abstract
Airlines battle for competitive advantage by giving customers unbelievably low fares at an irresistible price.
Company Background
In 1967, Air Southwest was incorporated by Rolling King and Herb Kelleher. There was only $500,000 in the bank and their intentions were to only
fly in Texas. After battling legal issues, the Texas Supreme Court ruled in favor of Air Southwest. In 1971, Lamar Muse became president of Air
Southwest and changed the name to Southwest Airlines. It was not until June 1971 that Southwest began its service between Dallas, Houston and San
Antonio with one way tickets costing $20. Southwest started out with three Boeing 737–200s with Boeing carrying 90% of the financing. The end of
1973, Southwest had ... Show more content on Helpwriting.net ...
(News, 2014)
Today, Southwest Airlines is considered the world's largest low cost carrier. After just over 44 years of service, Southwest Airlines has 665 Boeing
737s and employ more than 46,000 people. Southwest has also expanded outside of Texas, now serving 93 destinations. In 2015, Southwest is looking
to expand even further with destinations in Mexico, Costa Rica, and Belize.
In 2014, it had a record $465 million quarterly net income. Most airlines charge the customer for anything and everything extra. Southwest Airlines
still maintains its loyalty to the customer by offering low fares and free amenities. It is the only major U.S. carrier that does not charge baggage fees
and change fees. Another perk Southwest offers is that there is no assigned seating. Some passengers may look at this as a negative because they may
get stuck in seating that is not ideal for them. Also, in 2014, Southwest changed its look and now has a heart emblem on the aircraft as a symbol of its
dedication to connect with customers (Southwest, Corporate).
The roots for Delta Airlines were formed by Huff Daland Dusters, which was formed in 1924 as a crop dusting company, in Macon, Georgia. In 1925,
Huff Daland Dusters moved its headquarters to Monroe, Louisiana. In 1928, the name was changed to Delta Air service in reference to the

What Is Strategic Management Patterns Of Every Organization?
When we look at modern business practices and how things develop, we notice the level of contemporary business competition is on the increase
particularly in the airline industry. This is usually accredited to the innovative pattern in which an airline competing in the same industry comes up
with strategies and patterns of things that are different from the usual way. In other words, the fact is manyairline organizations are innovating unique
and out–of–the–box strategies for them to carve a niche over their rivals. The information and technology age requires that an organization invest more
in research and development activities for them to come out with an innovative strategic pattern of operating that is vastly unique from what is usually
known to their fellow competitors but at the same time developing a unique way to deal with organizational behaviors to maximize efficiency. Some
organizations go above and beyond traditional marketing, making sure their services or product brands are different and difficult to be imitated.
Strategic management patterns of every organization may differ from what is obtainable in another; while there may be areas of similarity, certain
aspects are uniquely structured out to suit the operation of the organization in question. The ability of an organization to compete successfully depends
on how unique its strategy is. Strategic competitiveness is achieved when a firm successfully formulates and implements a value–creating strategy.
When a

Southwest Airlines : Strategic Planning
Southwest Airlines Co., originally named Air Southwest Co., was founded March 16th, 1967. Today their headquarters is located in Dallas, TX and
they employ over 46,000 people. Southwest Airlines current fleet size is 689 Boeing 737s. The currently operate out of 97 different destinations and
continues to expand their service area. The first flights of this airline company only flew within the state of Texas. Their reason for having a limited
flying area was to avoid federal regulations. Competitors such as Continental Airlines, Trans–Texas and Braniff, were not in agreement with the
geographical area in which Southwest was choosing to flying. These three airlines began legal action against Air Southwest Co. claiming that their
actions were no legal. After a few years of court litigation, the U.S. Supreme Court stood in agreement with Air Southwest Company and supported
them in keeping their service flights within Texas. Since the airlines establishment, they have continued to see record growth year after year. With
strategic planning, as recent as 2011, Southwest Airlines purchased Air Tran Airways. It has been because of their mission, objectives, tactics, and
strategy that they are now the largest low priced airline carrier in the world. Southwest Airlines main product is to provide low cost air travel to
passengers that are traveling on business and those that are leisure travelers. This airline focuses on making their customers travel experience

How Does The Government Affect The Airline Industry
One of the world's most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each
year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.
According to the latest statistics given by the International Air Transport Association (IATA), theairline sector will post a profit of $9 billion in 2011.
After the recent credit crunch, economies are now coming back to normal, business travel is increasing and investments in the airlines are now rising.
Political/Legal influences
Privatization
Over the years airlines have undergone large–scale privatization; previously a significant portion of airlines ... Show more content on Helpwriting.net ...
Government policies
Fiscal policies of the government can have significant impact on the industry's performance. Governments generally impose high taxes on airline
industry, which is passed on to the customers in the form of higher air fares, alternatively airlines reduce the number of staff is cut down costs. An
example is United Kingdom, when the UK government imposed high taxes on the aviation industry, the number of cargo operators reduced sharply in
order to reduce costs (My–Efficient–Planet, 2010).
On the other hand governments support aviation industry by building airports, roads and hotels near airports, because they recognize this industry as
an important ingredient for economic well–being. In addition governments arrange security at the airports to ensure safe journey. The terrorist attacks
of September 11, 2001 have had negative implications for the industry. Over the years, all the airlines have changed their routes, marketing tactics and
prices; they are also making an effort to reduce the fear and negative image associated with air–planes. Governments have imposed strict security
checks on air travel passengers in order to avoid any unforeseen terrorist activity.
Economic forces
GDP
The growth of airline industry in any country is directly proportional to its GDP growth; the greater the business activity, the more air travel and the
higher the GDP of the country. The demand

What Is The Pest Analysis Of Emirates Airlines
Introduction:
Emirates are airline based in Dubai, United Arab Emirates. The airline is an ancillary of The Emirates Group, which is totally owned by the
government of Dubai's Investment Corporation of Dubai. It is the biggest airline in the Middle East, and it is a global airline, serving 142 cities in 80
countries from its focal point in Dubai. Operating the world's largest fleets of Airbus A380 and Boeing777 aircraft, its main activity is the provision of
commercial air transportation services. Cargo activities are undertaken by the Emirates Group's Emirates Sky Cargo division. During the mid–1980s,
Gulf Air began to cut back its services to Dubai. As an effect Emirates was conceived in March 1985 with backing from Dubai royal family, with
Pakistan ... Show more content on Helpwriting.net ...
Emirates Airlines support of Dubai Government Dubai's mission of promoting tourism in the region and its interference of Dubai's government in
emirates political.
EnvironmentalEconomic
Emirates is committed to operating our asset in the most environmentally responsible manner, and in compliance with all applicable environmental
regulations and standard Dubai economy has undergone a rapid growth in last fourteen years as per the market analysis the UAE stock market is yet to
pick the stem and it is still undervalued
LegalSocial – Cultural
There are many legal parameters governed by IATA which defines the way Emirates flight operation operates. Emirates airlines enjoy the benefits of a
cosmopolitan cultural and have a workforce from different countries. Being in the service industry which caters to the customer from all over the
world the cosmopolitan cultural of Emirates airlines proves to be a blessing to the

American Airlines: A Brief History
American Airlines was form by the acquisition of 80 small airline companies, named American Airway Inc. The first job that this airline had was
distributing mail to different parts of the United Stets. In 1934, America Airway Inc. changed their name to American Airlines. With the help of Donald
Douglas, America Airlines was able to build the DC–3 airplane, which allowed this company to be first ones to make profit from only transporting
passengers, unlike other airlines, who had too transport passengers and mail. In 1942, American Airlines provided international flights to the public. In
1973 Bonnie Tiburzi was hire by American Airlines, which made them the firstairline to hire female pilots. In addition, the airline was the first one to

Southwest Airlines : A Low Cost Airline Operating
Southwest Airlines was established in 1971 as a low–cost airline operating just in the state of Texas. Today, Southwest Airlines is one of the largest
domestic carriers in the United States employing more than 46,000 employees and operating 3,600 flights per day (Southwest, 2014). Southwest is
also the largest operator of Boeing 737 aircraft in the world with over 680 in service operating an average of six flights per day each (Southwest,
2014). Under its original name, Air Southwest Company,Southwest Airlines was founded by a group of Texas investors that put together $560,000, to
form a small airline to serve the cities of Dallas, Houston, and San Antonio. By the summer of 1971, operating under Southwest Air, the airline owned
three ... Show more content on Helpwriting.net ...
Southwest maintains high profit earnings despite being heavily unionized. Using high level aircraft/employee productivity and minimizing costs by
reducing aircraft turnaround time at the gate, Southwest was able to generate an operating revenue of 17.7 billion dollars and an average
passenger load of 80.1 percent (Southwest, 2014). A major contributor to the airline's success is fuel hedging. Fuel hedging is a contractual tool
used to mitigate rising fuel costs. Fuel hedging allows Southwest to establish a fixed or capped cost, via a commodity swap or option. When buying
a fuel swap, if the price of fuel drops, then the company will be forced to pay the above market rate. When purchasing a fuel call option and the price
increases, the company will receive a return that offsets their actual costs. Some fuel call options require an upfront cost. In the previous scenario, if
the cost of fuel decreases the company will not receive a return on the option, but will benefit from buying fuel at the lower cost. Southwest Airlines
has leveraged this technique and in doing so avoids high fuel costs; drastically important to a company whose annual fuel consumption in 2012 topped
approximately 1.9 Billion gallons (Southwest, 2014)!
For many years Southwest Airlines has maintained high customer satisfaction. According to the U.S. Department of Transportation, for the first half of
2014 Southwest has ranked number two out of all U.S. airlines

Open Skies Policies Essay
Open skies policy:
In the 1990 the government of Pakistan takes on an open skies aviation policy, and signed a memo of considerate with a number of countries of the
state and external. These work out were take on in great speed without really considerate the insinuation of "open skies " PIA, which was at that time
mostly needy upon domestic and cultural passenger traffic, unexpectedly set up itself challenging with carries at home. The result disorder led to more
confusion in the minds of underfessional bureaucrats, the narrow authority and of course the national carrier. All was looking shortsightedly from side
to side its own prism of attention, litter understanding the harmful shock of its events, or inactions, on the condition of the ... Show more content on
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Pakistan has included air services contract with 91 countries. As per the new national aviation policy of Pakistan, namely Lahore, Islamabad and
Peshawar, effective January 01, 1990. The national air line, Pakistan international Airline (PIA) now operates services to 45 cities in 36 countries
across four continents. Is also serves over 30 cities within the Pakistan.
Thee aviation liberalization policy has also opened up investment chance in the hardship of airports. in general, the deregulation of air transport has
resulted in unique increase of the sector, with domestic passenger traffic increasing greatly. On the major means of transportation routes of air
transport, in exacting in Karachi– Islamabad and Karachi –Lahore, lower fares have give to the break–in increased.
In recent year, the private airlines in Pakistan in Pakistan have flourished. Presently tree private airlines namely Aero Asia, bhoja and shaheen air lines
are operation on domestic and international routes. New entrants are expected to enter the aviation market.
35 worldwide airlines operate to Pakistan and there has been a great increase on the cargo side, where the government "open sky " rule for select
cargo flights is creating increase in this sharpness. In particular, with the opening of CIS stats, charter operations have aloes improved.
PIA cargo & speeded becomes the gold sponsor of logistics Pakistan, exhibition and conference:
PIA Cargo and speeded is the supporter of logistic in

Braniff International Airways : A Brief History
Braniff International Airways: A Brief History
The Beginnings
When thinking about airline companies, most people naturally gravitate to the big name carriers of current times. Delta, American, United, and
Southwest usually top the list of companies that come to mind when discussing airline companies. Throughout history, however, a multitude of airlines
have operated in the United States and abroad. Some of these merged or were bought by other companies forming the mega airlines we see today.
Others were not so fortunate. The airline industry is a complicated business with high costs and narrow profit margins. Many airlines have simply
succumbed to these challenges unable to turn a profit. One of these companies, most people have ... Show more content on Helpwriting.net ...
The economic downturn frightened many plane owners into exiting the aviation industry. Braniff saw this as opportunity, and significantly increased
their fleet by purchasing used aircraft at a discounted rate. This expansion put the company in financial distress and nearly collapsed. However, in
1934 Braniff was awarded an air mail route which revived the company by providing steady income for years to come. The 1930's also brought
change in the leadership of Braniff. Tom Braniff was elected president of the company and Paul Braniff became Executive Vice President. Also, in
1935 Charles Beard joined the Braniff team as General Traffic Manager. This would prove to be an important addition in subsequent years. In 1936
Paul Braniff left the company and Mr. Beard was promoted to Executive Vice President.
The Good Times
With the air mail route secured, the company began to expand even more. By 1936 Braniff had established its hub in Fort Worth Texas, and
expanded its coverage as far north as Chicago and as far South as Brownsville and Houston Texas. They also moved to expand their fleet by adding 7
DC–2 aircraft to their inventory. With the new and improved aircraft also came another first for Braniff. In 1937 the company chose their first flight
attendants or "Hostesses" as they were then called. Braniff continued to expand through mergers and route expansions to include South America and
Mexico by 1947. They added now iconic planes such as the DC–3 and

Pakistan International Airlines Case Study
Abstract:
Pakistan International Airlines is in competition with not only international airlines but also with domestic airlines on the various routes to the Middle
East and the Gulf. Due to fierce competition and rising oil prices, international aviation industry regulations and some internal factors such as human
resource issues of over recruitment, de–motivated employees, mismanagement of resources both in case of manpower and other resources, aged fleet,
corruption and lack of accountability PIA is facing a deep financial crisis. It is losing its market share both in international market and domestic circuit.
The present research is done to know about the current situation of PIA and the factors underlying the poor performance of the organization. Nepotism,
lack of management, poor service provisions are some of the factors identified through this piece ... Show more content on Helpwriting.net ...
The airline was founded on 23 October 1946 as Orient Airways The airline was nationalized on 10 January 1955 and was renamed Pakistan
International Airlines. It is Pakistan's largest airline with a fleet of more than 30 aircraft of its own, as well as several aircraft wet–leased from other
airlines. As of 2016, PIA is going through a procedure of privatization to shift management from government to the private sector
In recent years, PIA revenue and source of income has been dropping significantly.
The revenue of PIA witnessed a decrease of Rs. 69.24 billion PKR (Third Quarter Report 2015) and a decrease of Rs. 20.55 billion PKR in the net
income (Third Quarter Report 2015)
The project identifies the factors contributing towards the decline of PIA, with the help of various research articles and secondary data available for PIA.
Research Questions:
пѓ Are there any factors which are contributing towards the declining performance of PIA?
пѓ What are the factors that form the failure of PIA?
Case

Southwest Airlines : Strategic Issue
Introduction
Southwest Airlines is a company that is not only well known in the United States, but also happens to be the number 1 airline in terms of the number
of seats and flights each year domestically. Over the years, Southwest has grown from its original three Boeing 737s to seven hundred and four making
it Boeings top customer. Southwest entered the market as a broad cost leader (where it still sits today), offering substantially lower prices than
competitors.
Strategic Issue Identification
The largest strategic issue on the table for Southwest Airlines is the decision of whether or not to expand to more locations. In the case study, the
specific destination is LaGuardia in New York, but the strategic issue can be more expansive such as more domestic locations as well as the opportunity
to create international locations.
After ATA Airlines went out of business in 2008, Southwest Airlines had a tough decision to make. The decision to take ATA's existing slots at
LaGuardia airport in New York was a big decision with a myriad of opportunities but also a lot of difficulties. The thought of delays was something
that Southwest was not to fond of, as "50% of all delays in the U.S are driven by delays experienced in the three major New York airports" (Hesskett
& Sasser, 2013), which include LaGuardia as well as JFK and Newark. Southwest had made it a habit to not move into busy congested airports at the
time, however realized the lost opportunity in revenues and customers

Southwest Airlines Case Study
Southwest Airlines have become an international carrier with gradual development coupled with strong leadership. The company has faced difficulties
through stiff competition from the other leading carriers, which struggle to gain a larger market share for the travel product. The company desire to
expand is what makes it more successful in the market. The expansionary measures also require significant management practices, which become
harder. Southwest Airline faces competition from Delta Airlines, which is a major carrier on the international travel. The companies go neck to neck on
revenues and number of passengers in the recent financial years. For Southwest Airlines to overcome the stiff competition, different strategies like more
... Show more content on Helpwriting.net ...
According to Dresner et al (2016), the financial strength of Southwest Airlines has continued to improve over the years despite the stiff competition in
the industry. The company enjoyed an after–tax profit of 2.2 billion dollars in 2015 from a total revenue of 19.8 billion dollars, which was an increased
value from the previous financial year of 2014, which had 18.6–billion–dollar revenue with an after–tax profit of 1.2 billion dollars. The commercial
might of the company is also indicated by the repurchase program of 2 billion dollars introduced by the board of directors to the public with an
increased quarterly dividend earning from 0.075 dollars per share in 2015, to 0.10 dollars per share in 2016. Weathering the industry downturns,
increased jet fuel prices, airline traffic falloffs, fare wars, recessions and unhealthy competition by the rival airlines, the company has stood firm in the
market but more remains to be done in a gaining a wide and greater competitive edge. In 2015, Southwest Airlines had 704 Boeing 737 carriers, which
were serving 40 states in America with 97 destinations. With the adoption of international flights recently, Southwest looks at expanding measures,
which bring competition to another level rather than the local competition. The board of management will have to come up with ways of weathering
down the stiff competition that exists in

Descriptive Essay About Emirates Airlines
Emirates Airlines
If you have a glance at the top list of airlines, there are many airlines that have always coped to stay in the top because of many reasons. Though, they
excel in almost all the services, there will be something unique that they always manage to provide to the travelers.
One such popular airline is Emirates, which is every traveler's preferred and favorite, as it is always in forefront to go an additional mile to make their
passengers feel so special about flying with their commendable services.
Emirates– The World's Safest Airline Carriers
Emirates Airlines, which is the largest airline in the Middle East, has redefined the word luxury in terms of every aspect. When it comes to excelling
services, Emirates bags first place ... Show more content on Helpwriting.net ...
Emirate Airlines provides a menu with more than 500 dishes.
Flyers are also offered a wonderful selection of soft drinks.
Non–vegetarian along with all kinds of sea food will be provided.
All costly brands of alcoholic beverages are available.
Light yet tasty snacks will also be provided to passengers.
Emirate Airlines also provides specially prepared nutritious food to Kids and infants.
On–Ground Facilities
To let passengers to have a fantastic stay at the airport Emirates Airlines has done their best.
The world class lounges provided by Emirate airlines are excellent when it comes to working or relaxing, and are equipped with all the finest amenities.
Baggage information:
Traveling classes of the airline consist of first class, business class and economy. You can book your tickets for any class, depending on your
necessities. When flying with Emirates you can enjoy the following checked baggage allowances:
пѓ The embarked baggage allowance of Emirates is 30 kg per person.
пѓ Emirate Airlines hand baggage allowance is 7 kg (55 x 38 x 20 cm) per person.
пѓ For excess baggage (10 per kg) the charge is EUR.
Weight concept:
For economy class:

The International Air Transport Association
INDUSTRY DRIVERS
Revenue
The airline industry exists in an extremely competitive environment and as a result, prices are very elastic. Since all airlines essentially offer the
same service, there cannot be a significant variance in airfare, or else there would be losses in business to competitors. Nevertheless, improvements in
technology have made the world a smaller place in recent decades, however inversely, the global population continues to grow, which will result in
more people flying in the years to come.
The International Air Transport Association (IATA), which represents 240 airlines and comprises 84% of global air traffic, estimates that there will be
a 31% increase in passengers by 2017, resulting in 930 million more ticket sales ... Show more content on Helpwriting.net ...
In response to appreciation in fuel, airlines achieved larger productivity and efficiency in non–fuel cost items, resulting in a decrease of labor costs as a
percentage of total operating costs, falling from 28.3% in 2001 to 20.1% in 2008 before increasing to 24% in 2014. As of 2014, however, fuel costs
dropped to an average of $108.80 per barrel, resulting in 30% of total operating expenses. It is important to note that fuel costs can be volatile and can
be hedged by investing in futures.
According to the IATA, 49.3% of employees in theairline industry are union members while the remaining 51.6% are represented by collective
bargaining agreements. This more than doubles the percentage of employees in the private sector who are union members. Union workers receive
substantial wage premiums; for example, pilots receive an estimated 36% earnings premium. Also fixed costs are very high in the airline industry, as
carriers must make lease and loan payments for aircrafts, hangars, insurance, taxes, and FAA fees, among others.
Macroeconomic Factors/Lifecycle/Cyclicality
The airline industry exists in an extremely competitive market structure, hence the elasticity of prices. With revenue and demand forecasted to increase
substantially over the next three years, the industry appears to have recalibrated from the

Segmentation and Target Market for Southwest Airlines
Segmentation and Target Market for Southwest Airlines Steven Garnes MKT/571 August 10, 2015 Denise A. Rueb Segmentation and Target Market
for Southwest Airlines Introduction Southwest Airlines was formed in 1967 by Rollin King and Herb Kelleher and started service in June of 1971.
The airline is headquartered in Dallas, Texas and originally operated flights within the state of Texas. The company has since expanded and now
operates flights from Dallas to almost all major cities in the United States and is considered the largest low–cost carrier in the country. "Southwest
seeks to offer a travel product that is built around flights targeted to specific demographics and ticket pricing that is simplified so that passengers know
... Show more content on Helpwriting.net ...
This business model has helped the company identify its target market and market segmentation. Operating as a low–cost carrier means the company is
seeking to serve cost and value–conscious consumers, small business executives, and customers who are traveling short distances and prefer a
low–cost fare. This is the first segment of its target market. The second segment includes families who are value–conscious, and senior citizens.
Demographic Segmentation The target demographic for Southwest is very broad. The fact the airline has a brand that appeals to price–conscious
travelers who do not mind the airline's no–frills philosophy means it attracts lots of small business owners, young adults, middle–class families, and
those who are traveling a short distance. Southwest operates a simplified airline to keep costs down. It only operates one type of aircraft, and its
no–frills plan includes no assigned seats or class seating, no meals, and no onboard movies. The company has a strong emphasis on customer service
and a differentiation strategy to keep customers happy and loyal. When hiring for customer service positions within the organization, Southwest
focuses on attitudes rather than skills and encourages peer hiring. This strategy helps the company identify those who fit the organizational culture and
who are most likely to further the company's philosophy of

A Report On The City Of Pakistan
After gazing on Mughal monuments and feeling the beat of pounding drums at Sufi shrines in Lahore, many travelers choose to head south to Pakistan
's financial capital, Karahi for some fun in the sun, upscale nightclubs, and modern skyscrapers. From rambling through the ramparts of Old Lahore to
an all night beach rave in Karachi, you might be in for a culture shock, but here 's how to get there. Train The cheapest option is the train. The
Fareed Express #38DN leaves Lahore every morning at 10:00am and arrives in Karachi at 12:35pm the next day. That means your train journey
will be at least 26 1/2 hours if the train is running on time. Trains in Pakistan are not known to be exceptionally punctual or safe. There are 5
possible classes for this train, including the full berth AC class for 1810 rupees ($23), the full berth EC (Economy) for 790 rupees ($10), a full seat in
economy for 710 rupees ($8.90), a half–berth for 480 rupees ($6) and a half seat for 400 rupees ($5). Sitting on half of a seat for 26 hours is certainly
not the most comfortable way to travel to Karachi, but it is the cheapest. To see fares, timetables, and addresses of booking agents, you can check out
Pakistan Railways online. Tickets are usually booked through a travel agent in order to avoid the inevitable chaos on the station. Bus A safer, more
comfortable, and faster option is to the take the bus. There are many different bus companies that ply the route from Lahore to Karachi, but Daewoo is
by

Essay about Southwest Airlines
Southwest Airlines
Introduction While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could
ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative
asked me if I wanted to play a game that could get me free round trip tickets. "Sure, who wouldn't," I exclaimed. As she gave me my
boarding pass she said, "Great, how many holes do you have in your socks?" Initially caught off guard, I responded, "Excuse
me!" "The free tickets are being given to the customer who has the most holes in their socks," she explained with a perky smile. ...
Show more content on Helpwriting.net ...
This paper will give a historical overview of the company, discuss the ingredients to the company success, offer some financial strengths and present a
final conclusion. Section I: Southwest's History Twenty–seven years ago, Rollin King, a San Antonio entrepreneur who owned a small commuter air
service, and Kelleher, who was a lawyer at the time, got together and decided to start a different kind of airline. They began with one simple notion. If
you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make certain they have a good
time doing it, people will fly your airline. And you know what? They were right. Within those 27 years,Southwest Airlines became the fifth largest
major airline in America. Today, they have flown over 50 million passengers a year to 54 cities all over the southwest and beyond. They do it over
2,300 times a day with over 267 of the newest jets in the nation and fly only one type aircraft; the B–737. The average age of their fleet is only 8.4
years and they own over sixty percent of them. In May 1988, they were the first airline to win the coveted U.S. Department of Transportation Triple
Crown for a month – Best On–time Record, Best Baggage Handling, and Fewest Customer Complaints. Since then, they've won it

Southwest Airlines Human Resources Essay
Southwest Airlines collaborated with Texas to begin customer service on June 18, 1971, when Boeing 737 aircraft services began in major Texas cities
of Houston, Dallas and San Antonio. In 1994, Southwest Airlines became the first major airline to offer non–smoking travel. In 1996, Southwest
became the first major airline to publish a website that started home gates.
For the first time in May 2003, Southwest ranked first in the monthly domestic departure passenger rankings. In 2013, Southwest has provided services
to Puerto Rico and has launched Southwest services to 48 non–state destinations. In July 2014, Southwest became the first international airline to travel
to Nassau, the Bahamas, Montego Bay, Jamaica and Aruba, and continues to expand. Southwest was created to explain the principle of honesty and
fairness to our customers, and low rates are actually kept low. Southwest is the only major airline in the United States that offers free bags for
everyone. This noteworthy business strategy includes primary and ... Show more content on Helpwriting.net ...
With reduced fares and increased passenger traffic everywhere the carrier operates, Southwest is one of the most important airlines performance and
productivity, the importance of human resources and community service for 45 consecutive years. From 2011 to now, Southwest returned more than $
9 billion to shareholders in repurchase and dividend. As of March 31, 2018, Southwest returned approximately $ 500 million to shareholders in 2018,
with $ 300 million in common shares and a dividend of $ 160 million. Southwest is committed to returning value not only to shareholders but also to
customers. The cultural foundation of Herb Keller, one of Southwest Airlines' founders and one of the most influential leaders, is the right culture for
Southwest Airlines. Although Southwest offers only domestic flights, it has international standards and its performance is above

What Are The Similarities Between Garuda Indonesia And...
In this high mobility era, plane became indispensable part of people life especially for those who like or need to travel. Plane is the most efficient
transportation particularly for traveling across islands, province and country. There are two kinds of plane services, which is low–cost carrier and full
services. Commonly, low–cost carrier is chosen because of the fare is cheaper, but some people priority services rather than price. In Indonesia, there
are two airlines providing full services, Garuda Indonesia and Batik Air (JPPN, 2015). There is argue in which one is the best full services airlines
between Garuda Indonesia and Batik Air. Moreover, both airlines have some similarities as well as contraries. Garuda Indonesia and Batik Air is
totally opposite in several keys. Obvious differences are ... Show more content on Helpwriting.net ...
The fare of each airline is also counted as integrated part of the qualitative measurement to make it more objective and accurate. According to
Nurfitriyani (2016), for on–time performance which is reflected by on–time of take off, Batik Air overcome Garuda Indonesia with 91.21 percent or
23,366 of 24,617 flights scheduled, while Garuda only 85.82 percent or 77,955 of 90,832 flights scheduled. This is also given Batik Air award by
Transportation Ministry as the most on–time airline in Indonesia, while Garuda only in third place. Most of the delayed factor is the plane is not
ready yet when take off time comes. However, according to Nusaresearch (2013), Garuda Indonesia is the most satisfaction and reliable airline for
higher monthly expenditure passengers. Time by time, the dominance of Garuda Indonesia still remain in some area but already overcame by Batik
Air in other area as well. Therefore, Batik Air is extremely tough competitor for Garuda Indonesia particularly in domestic

Southwest Airlines And The State Of Texas
Back in March of 1967, Southwest Airlines was first founded under a different name, Air Southwest Company, by Rollin King and Herb Kelleher .
With his own funds of $500 thousand, Kelleher filed an application with the Texas Aeronautics Commission for the right to fly commercial airplanes
in the state of Texas. In February 20th of 1968, the Texas Aeronautics Commission voted unanimously, granting Air Southwest a certificate of public
convenience and necessity. The following day, Braniff, Trans Texas (later known as Texas International), and Continental Airlines obtained a
restraining order from Travis County District, prohibiting the certificate to be delivered to Air Southwest Company . Air Southwest Company tried to
file appeal with the Austin State District Court and the Third Court of Civil Appeals. Both courts ruled against Air Southwest, forcing Herb Kelleher
to appeal with the Texas Supreme Court. The Texas Supreme Court unanimously voted to overturn the lower court's decisions and ruled in favor of
Air Southwest . In December of 1970, the United States Supreme Court denied the appeal by Braniff and Texas International to remove Air
Southwest certification . In 1983, Winifred Barnum, a children's author and illustrator, wrote a children's book based on Southwest's legal fight called
Gumwrappers and Goggle. In Jan 1st of 1971, Lamar Muse joined Air Southwest as the President. In March of 1971, Lamar Muse raised $1.25 million
for the company by selling promissory

Southwest Airlines Competition
According to Wikipedia, an online encyclopedia, Southwest Airlines is currently the third largest airline in the world, measured by the number of
passengers carried. Total number of passengers that were carried in the year 2005 amounted to 77.7 million. They are behind American Airlines and
Delta Air Lines. After the tragic September 11th incident,Southwest airlines remains as one of the only major airlines that are still profitable. After the
September 11th attacks, Southwest Airline's 6 biggest competitors grounded 240 planes and laid off 70,000 people. Southwest kept every single
person and plane flying. In fact, they have been so successful, even other airlines have started to copy their practices. One of the biggest reasons ...
Show more content on Helpwriting.net ...
This posed a great threat to Southwest Airlines. Raising money to build such a railway proved difficult for Texas TGV Corporation. Southwest Airlines
created legal barriers that halted the plan with the help of lobbyists. The state of Texas eventually decided that the company had not lived up to its
promises and stopped the production. The opposition had then been crushed and no longer posed a problem to Southwest Airlines. In April, 2006,
Southwest Airlines has announced their plans for expansion into the Washington Dulles International Airport. Their plan is to compete with the other
budget carriers there such as Jetblue and AirTran Airways. United Airlines, one of the bigger airlines, will also be one of their competitors. Many
believe that this move by Southwest Airlines was a defensive move after they saw other budget carriers start to take the passengers. They're trying to
stop other budget carriers from expanding or starting up. Southwest airlines generally avoided the larger and more congested hub airports but they have
gotten more aggressive in their competition with the larger airlines in recent years. Within the last two years, Southwest Airlines has started at hubs in
both Pittsburgh and Philadelphia. Both hubs are also served by US

Frank Lorenzo, Carney & Co.
Frank Lorenzo was chairman, president and chief executive officer of Texas Air Corporation. He was also chairman, president and chief executive
officer of Continental Airlines, and the chairman of Eastern Air Lines. Early in his career, Lorenzo had been associated with the financial departments
of Trans World Airlines andEastern Air Lines, but in 1966 co–founded Lorenzo, Carney & Co. around 1969, Lorenzo co–founded Jet Capital
Corporation, which then had a huge interest in Texas Air.
With the passing of the airline deregulation act of 1978, airline carriers were now provided with new options to help expand their route systems and to
help the flexibility of innovative pricing structures. This flexibility allowed the carrier to now grow into new markets. Also, deregulation now brought
many unwanted and very hostile takeovers and mergers. Many airlines became onboard with this and became giants in the industry. ... Show more
content on Helpwriting.net ...
Non–union carriers such as people express, triggered airfare wars that would cost the airline industry almost 100 million dollars. Frank Lorenzo, took
over People Express, continental airlines, New York air and eastern airlines in both early 1970's and 1980's. Now having control of Continental,
Lorenzo filed for reorganization under the bankruptcy laws.
He had then laid off his entire work force and brought in non union workers and restarted the airline. This allowed him to cut union personnel wages
in half by bring in non union workers. Lorenzo then went down on airfares, which then caused an airfare war throughout the industry. Airlines had
great issues in keeping their doors open. Many air carriers had to merge in order to stay open. Frank Lorenzo, with a goal to have major control of the
air passenger industry, gained control over Eastern Airlines and Frontier

Five Forces Of The Airline Industry
Five Forces model is one way to answer the fundamental question in strategic management; "Why are some industries more attractive than others?"
This pattern suggests five forces that shape industry competition; bargaining power of buyers, threat of new entrants, threat of substitutes, bargaining
power of suppliers and competitors. In order to analyze the airline industry, we have a look at each of these forces.
Bargaining power of Buyers The airline industry is made up of two groups of purchasers. First, there are individual pilot. They buy airplane tickets for
a number of reasons that can be personal or business related. This group is extremely multitudinous; most people in developed countries have
purchased the airplane ticket. They can do this through the particular airline or through the second group of purchasers; travel agencies and online
portals. This buyer group ... Show more content on Helpwriting.net ...
In this case the key suppliers are the airplane producer. The top two producers in the world currently are Boeing and Airbus (Odell, Mark). In this
industry the factor of production is extremely standardized. Airline companies only look differentiate with amenities. The planes are very similar.
Currently, some producer is trying to make their plans more Eco friendly.
Threat of New Entrants
The threat of new entrants is one of the five forces. This aspect is under threat for the aviation industry. There are two aspects that are not But the
threat level is raised. First, there is the cost of the change is very low. Second, no proprietary products or services.
Despite the threats, the industry still has a very low overall. The company has a large cost advantage. This industry requires significant capital and
have a strong customer base will have little to no gain in the first few years. Companies are able to finance their higher to counter the new company
with the means necessary, such as lower prices and a loss.
Threat of

Southwest Airlines Business Model
The airlines industry has historically been one of the most unprofitable industries. The reason can be explained when incorporating Michael Porter's
famous Five Forces Model. The threat of competition is
Southwest Airlines Co. (NYSE: LUV) is an American low–cost airline based in Dallas, Texas, with its largest focus city at Las Vegas ' McCarran
International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31,
2007) also the largest airline in the world by number of passengers carried.[7] It is also the 6th largest U.S. airline by revenue.[8] It also maintains the
third–largest fleet of aircraft among all of the world 's commercial airlines. As of July 12, ... Show more content on Helpwriting.net ...
Southwest continued to operate a schedule predicated on four aircraft but using only three, and in so doing the "ten minute turn" was born, and was the
standard ground time for many years.[16]
Southwest turned its first annual profit in 1973, and has done so every year since – a record unmatched by any other commercial airline.[17] Southwest
has used financial techniques such as fuel hedging to bolster its profitability and counteract many of the fiscal disadvantages of operating an airline.
Fuel cost containment measures
Southwest Airlines earned a reputation for being very aggressive and proactive about containing fuel costs as a key to maintaining profit margins. [19]
With fuel being an airline 's most important variable cost, Southwest 's measures have become a model for the industry.
[edit] Hedging fuel
Southwest has a longtime program to hedge fuel prices. It has purchased fuel options years in advance to smooth out fluctuations in fuel costs.
In 2000, Southwest said it had "adjusted its hedging strategy" to "utilize financial derivative instruments... when it appears the Company can take
advantage of market conditions." Additionally, the company hoped to "take advantage of historically low jet fuel prices." SEC statement Southwest 's
decision proved to be a prescient and, for a time, extremely profitable effort.
To lock in the low historical prices Southwest believed were

Braniff International Airways : A Brief History
Research Paper
Kyle Goeller
Aviation Transportation (SP17)
14 February 2017
The Beginnings
When thinking about airline companies, most people naturally gravitate to the big name carriers of current times. Delta, American, United, and
Southwest usually top the list of companies that come to mind when discussing airline companies. Throughout history, however, a multitude of airlines
have operated in the United States and abroad. Some of these merged or were bought by other companies forming the mega airlines we see today.
Others were not so fortunate. The airline industry is a complicated business with high costs and narrow ... Show more content on Helpwriting.net ...
The stock market crash of 1929 and the subsequent depression would prove to be tough on the company but would also provide opportunities. The
economic downturn frightened many plane owners into exiting the aviation industry. Braniff saw this as an opportunity, and significantly increased
their fleet by purchasing used aircraft at a discounted rate. This expansion put the company in financial distress and nearly collapsed. However, in
1934 Braniff was awarded an air mail route which revived the company by providing steady income for years to come. The 1930's also brought
changes in the leadership of Braniff. Tom Braniff was elected president of the company and Paul Braniff became Executive Vice President. Also, in
1935 Charles Beard joined the Braniff team as General Traffic Manager. This would prove to be an important addition in subsequent years. In 1936
Paul Braniff left the company and Mr. Beard was promoted to Executive Vice President.
The Good Times
With the air mail route secured, the company began to expand even more. By 1936 Braniff had established its hub in Fort Worth Texas, and
expanded its coverage as far north as Chicago and as far South as Brownsville and Houston Texas. They also moved to expand their fleet by adding 7
DC–2 aircraft to their inventory. With the new and improved aircraft also came another first for Braniff. In 1937 the company chose their first flight
attendants or "Hostesses" as they were then called. Braniff

Southwest Airlines Research Paper
Southwest Airlines: Company Culture
Sean–Michael Kemp
Florida Institute of Technology
Professor Kathy Douglas
BUS 4502: Organizational Behavior and Theory
July 27, 2016
Table of Contents
Abstract
2
Introduction
3
Leadership
3
Employees
5
Effects of Culture
6
Conclusion
7
References
8
Abstract
This research paper will examine the company culture at Southwest Airlines. The company culture at this company is renowned as one of the best in
the United States. They have been placed on the Forbes best places to work list many times. The culture at Southwest Airlines has also been noted as
one of the main reasons that the company succeeded and continues to succeed. This research paper will analyze the culture ... Show more content on

Helpwriting.net ...
The culture has been attributed to many of their successes. The airline has won many awards and accolades throughout their existence. Some were given
to them and some were awarded by them for them. The department of transportation publishes statistics based on certain categories during the year in
relation to air carriers. These statistics include on–time performance, baggage handling and customer complaints. Southwest ranked number one in all
three of these statistics. The company felt as though they deserved an award for this accomplishment. Instead of waiting for the award to come
they created the award for themselves and named it the triple crown award (Freiberg, Freiberg, 1996). The company went on to win multiple triple
crown awards in the future. They even painted an aircraft in a special paint scheme recognizing their accomplishment. They have philosophy at
Southwest to celebrate everything big or small. This was a big accomplishment so they celebrated quite a bit. The airline is no stranger to the
Forbes best companies to work for list. The company has recorded a profit almost every year in its existence which includes the recession and post 9
/11 declines. When all of the other airlines were declaring bankruptcy Southwest continued to record a profit even when times were tough. During the
post 9/11 era the company voued to keep the current schedule, not cutting service and not cut one employee (Freiberg, Freiberg, 1996). This initiative
was completed. Employees even gave a percentage of their salary to keep the company profitable. The culture stayed strong and continues to be a big
success. They currently have 718 aircraft traversing the American skys daily and serve destinations in almost every

Impact Of The Wright Amendment On The City Of Dallas, The...
Data Relation The use of this quantitative analytical data along with the qualitative nature of a personal interview provided the necessary
measurements needed to show how the expiration of the Wright Amendment has affected Dallas Love Field, the City of Dallas, the airline industry and
its associated businesses. This data collection detailed the overall big picture relationship as to the long–term economic outcome already being realized
and the impact forecasted due to the consequences of this restrictive transportation policy being concluded. The economic impact of the expiration of
the Wright Amendment, although a recent event, has been widely anticipated and projected for years prior to actual termination. The restrictive
elements of... Show more content on Helpwriting.net ...
of Aviation (2014) As seen by the current fligth data numbers provided by the City of Dallas Dept. of Aviation, the year
–to–date (YTD) information
shows that Love Field is more than half way to exceeding the total plane ridership numbers for 2014 after the first 5 months of the Wright Amendment
expiration. This data clearly shows the impact that the expiration has had on the flight travel at Love Field. City of Dallas – Dept. of Aviation (2014)
As the research data was collected, especially with the case study comparative analysis' between the Texas airports, the statistical occurrences began to
detail flight/economic improvements, not only at Love Field, but also at Austin, DFW, Houston, and San Antonio. As seen by the data below all the
major airports saw an increase in airline ridership, flights and overall operations. William P. Hobby Airport (HOU) 2014 11 million passengers 3.4%
increase 5 carriers/25 gates International terminal opens in October 2015 http://www.fly2houston.com/hobbyinternational San Antonio Airport (SAT)
(2014) 8 million passengers 13 carriers/25 gates Ended 2014 up 1.4% http://sanantonio.gov/Aviation/FinancialInformationStatistics.aspx
Austin–Bergstrom International Airport (2014) 10.7 million record Up 7% from a record 10 million in 2013 Four new carriers/eight new routes in
2014 Experienced passenger growth for 60 of the last 61 months dating back to January 2010 http://www.austintexas.gov/department/airport–news
Dallas

Marketing Strategy Of Nike
Table of Contents
Introduction2
Campaign Information2
Consumer Reaction4
Company Reaction4
Campaign Costs6
Conclusion8
Appendixes9
Intro
Is marketing important? If you ask most business professionals, they would say "Yes". If you do not know, marketing consists of the activities that
businesses partake in to direct the exchange of goods and services from a company to a consumer. Advertising is one of the many activities that a
business can use in order to spread awareness and information about a specific product. Companies develop marketing campaigns, which is the
course of action the company will take to promote the product or service. Nike's "Just Do It" is an example of a very effective marketing campaign. It
jumped Nike's sales from $800 million a year to over $9.2 billion a year (Kolowich, n.d.). However, not every marketing campaign is as successful as
Nike's. Some campaigns are not even successful and end up costing the company behind the idea millions of dollars and tarnishing its reputation to an
unrepairable point. In this report, I will be analyzing American Airlines and their AAirpass. I will go over what the AAirpass campaign was, the
reactions of both the consumer and the company, and then I will go over the cost of the campaign.
Campaign Info

In 1978, the United States government passed the Airline Deregulation Act (Unnikrishnan, 2015). Before 1978, the Civil Aeronautics Board (CAB)
was the regulator of all airlines. The

What Is Southwest Airlines?
Southwest Airlines has been around for forty–five years now. I have personally flown with them many times in my traveling within the states and even
to other countries. Southwest's based out of Dallas, Texas, where it began with only one Boeing 737 going to three different cities. The company has
grown tremendously in every way. Now with over 500 Boeing 737's Southwest Airlines sends its planes all over the states and even other countries. It
was the first airline that offered ticket–less boarding and travel across the states. In May 2003 Southwest Airlines was given the top–dog spot in the
monthly domestic originating passenger ranking list. International travel within Southwest Airlines includes flights to Nassau, Bahamas Montagu Bay,
Jamaica;

Brief History Of American Airlines Essay
Brief history of American Airlines
On April 15, 1926, Charles Lindbergh flew the first American Airlines flight– carrying U.S. mail from St. Louis, Missouri, to Chicago, Illinois. After 8
years of mail routes, the airline began to form into what it is today. American founder C.R. Smith worked with Donald Douglas to create the DC–3; a
plane that changed the entire airline industry, switching revenue sources from mail to passengers.
American Airlines, Inc. (AA), commonly referred to as American, is a major American airline headquartered in Fort Worth, Texas. American Airlines
was developed from a conglomeration of 82 small airlines through acquisitions in 1930 and on June 25,1936 it became the first airline to fly the DC–3
in commercial service

The History Of Southwest Airlines
The History of Southwest Airlines
Andre McCoy
Middle Tennessee State University
Andrew B. Symonds
Intro. To Aerospace 1020
October 22, 2015
Introduction
The Southwest is a leading American air service and is the largest low–priced service provider with the base in Texas. The airline came to existence in
1976 and its name became Southwest in 1971. According to an overview in 2014 the company has around 45k employees and around 3.4k flights are
operated each day. Mostly Southwest Airlines uses 737s, except in 1970s and 1980s, when it rented some 727s from BI airlines. Over the last couple of
years southwest is facing certain logistic issues, which is not only damaging its reputation but also affecting its business strategies (Gittell, 2004).
Southwest airline is the biggest airline in the United States carrying more than. It is the sixth largest US airline by revenue and maintains the second
largest fleet of airliners of all commercial airlines worldwide. On July 12, 2008, Southwest operated approximately 3,500 daily flights. The airline is
based in 2702 Love Field Drive Texas, adjacent to the airport "Love Field".
According to statistics, Southwest Airline carried more passengers than any other US based airline since 2006.These statistics include all the
international and national passengers' routes. It is estimated that Southwest is one of the most profitable airlines in the world.
According to the Department of Transportation of

Southwest Airlines Financial Analysis Essay
Southwest Airline's Financial Analysis
While Southwest Airlines have been consistently profitable for 44 years, it appears that they have not been the most profitable airline (Southwest
Airlines Co., 2017). Moreover, the rankings provided by Business Insider as of April 2016, stated out of the top seven airlines Southwest came in
second place behind Delta (Holmes, 2016). Nevertheless, they are currently ranked the number one airline for domestic flights within the United States.
Additionally, the ratios listed below will show profitability and liquidity of Southwest Airlines. The data was pulled from Southwest Airlines' financial
statements, ending fiscal year 2016. The statements were calculated in the millions. Their foundation was built on ethical behaviors and teaching the
Golden Rule (Southwest Airlines Co., ... Show more content on Helpwriting.net ...
In other words, Southwest Airlines does not keep large of amounts of receivables on their books. The airline industry is based on cash sales and
prepaid expenses (Southwest Airlines Co., 2016).
Debt to Equity Ratio
In the fiscal 2016, for each $1.00 of stockholder's equity, Southwest Airline's had $1.76 of liabilities. This figure compared with the debt to assets
ratios shows the airlines advantage of financial leverage. The executive board developed a strategic plan in 2009, this was a five–year plan that ended
in 2014. Moreover, the plan was extremely successful for them and their financial statements prove it (Southwest Airlines Co., 2016).
Return on Equity Ratio
Southwest Airlines earned 47.59 percent on the owners' investment. Thus, for every dollar contributed to Southwest Airlines by investors, the airline
earned 47 cents in fiscal 2016 (Southwest Airlines Co., 2016). Shareholders are extremely happy with this rate of return. It is phenomenal; therefore, I
feel it would be a good company to invest in personally.
Net Profit

Why Is Southwest Airlines Unique
Southwest Airlines is a unique airline that has a history dating back over 45 years. To say that Southwest Airlines is unique, one must only look at
how the airline came to life. In 1967 Herb Kelleher was hired by Rollin King to close down a defunct charter flying company in Texas. After the
work was complete the two men supposedly met for drinks at a bar in San Antonio. At the bar, King drew a triangle on a cocktail napkin with Dallas,
San Antonio and Houston at the three points and said "I have an idea for another airline; one that connects just the main metro areas of Texas." (Roam,
2008) The early years for Southwest Airlines, then known as Air Southwest, were fraught with legal struggles to get off the ground. In 1968 Southwest
was

The Fight To Fly: Southwest Airlines History
The Fight to Fly – Southwest Airlines History
According to Southwest Airlines website and other media outlets, it is a miracle that Southwest Airlines even exists today. Hard to believe since U.S.
Department of Transportation currently has Southwest Airlines as the nations number one domestic airline in passengers boarded. Southwest has the
largest fleet of Boeing aircrafts in the world and many of them offer gate to gate WiFi which allows the traveler to use personal handheld devices to
pass the time while flying to their destination. In March of 1967, Herb Kelleher and Rollin Dean, incorporated Air Southwest Company before even
owning a plane to fly. Later in 1967 they applied to the Texas Aeronautics Commission to fly from Dallas Love ... Show more content on
Helpwriting.net ...
Southwest Airlines is known as a low cost service in the industry. Southwest Airlines has created a reputation that is built on high quality of service
at low costs. By keeping their own costs low Southwest Airlines is able to pass those savings onto consumers. This creates a unique opportunity
which Southwest Airlines has created for themselves. This is an area which was created by Southwest Airlines and will serve to continue as a self
created opportunity as Southwest Airlines makes its way into the international market. This has a lot of do with the fact that Southwest treats the
current cost of flight as overfares. Overfare is the airline way of saying that a seat is over priced. In Charisse Jones's article 'Southwest Announces
First International Flights' she quotes, ""Most of these routes are overfared,'' Bob Jordan, Southwest's executive vice president and chief commercial
officer, said during the news conference. "It's a very substantial opportunity for Southwest Airlines. ... It's a big, big component of our growth
strategy'". As Bob Jordan says routes are overpriced. This is an ideal opportunity for Southwest Airlines to come in and fill in gap by creation.
Southwest Airlines is own to be a low cost airline and since they have modeled themselves as such this is a self created opportunity in order for them
to seize this gap in the international

History Of Southwest Airlines By Rollin King And Herb...
History
Southwest Airlines was incorporated on March 15, 1967, in Texas as Air Southwest Co. by Rollin King and Herb Kelleher. At the time, Southwest
Airlines had a fleet of three Boeing 737 aircraft serving Dallas, Houston, and San Antonio. Southwest Airlines Founder Herb Kelleher had faith that by
operating within Texas, the airline could escape from federal regulation. According to SWA, on February 21, 1968, Braniff, Trans
–Texas and
Continental Airlines attained a provisional restraining order from a District Court forbidding the Texas Aeronautics Commission (TAC) from
delivering SWA Certificate. On May 13, 1970, the Texas Supreme Court unanimously votes to overturn the lower courts ' findings and rules in favor
of Air Southwest (SWA, History by Date, (1)). Conclusively, on December 07, 1970, the United States Supreme Court denies appeal by Braniff and
Texas International (TI) of Texas Supreme Court decision (1).
Eventually, Air Southwest Co. changed its name toSouthwest Airlines. On that same day, SWA was offered three 737
–200s by Boeing. During 1971,
southwest airlines began scheduled flights from Dallas to Houston and San Antonio with a $20 one–way fares. In Addition, on July 09, 1972,
southwest introduced "Executive Class Service" fares with a fare increase and complimentary cocktails. On the other hand, on October 01, 1974, SWA
introduced a new uniform for their Flight Attendant, consisting of an orange blouse with white dots, an orange hot pants and an aviator

Southwest Airlines : International Passenger Transport Routes
Student Name
University Name
Southwest Airlines Co is a low–cost airline in the United States. Southwest is the largest airline in the United States by number of domestic
passengers carried per year .Southwest, the sixth largest US airline by revenue and it maintains the second largest fleet of airliners of all commercial
airlines worldwide. On the July 12, 2008, Southwest operated approximately 3,500 daily flights. Southwest is based in the 2702 Love Field Drive
Texas, adjacent to the airport Love Field (Gittell, 2004).
Southwest Airlines has carried more passengers than any other US airline since August 2006.This statistics is about the national and international
passenger transport routes. According to the statistics from the Department of Transportation of the United States, it is one of the most profitable
airlines in the world, serving 36 consecutive months of gains in January 2009.
Southwest introduced a very creative model of profitable business and unusual traditional airlines. According to this new model fly many short trips
with fast rotations in the large cities and mainly using a single type of aircraft, the Boeing 737 secondary airports. Southwest airline was included in
the list of world's safest airlines in the year 2012 as it never had major plane crash in its whole history.
History
Southwest Airlines was created to address the flight needs of just three cities of the Texas. It was

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