The most important criteria when a company is considering a supplier as a potential collaborator in new-product development is the quality, cost, innovation, and delivery. Quality is the most important criteria which is to be used. Poor quality of supplier has negative impact on the customer and Following criteria when determining whether or not a supplier is a good fit for product development: These may include issues such as the supplier\'s: Supplier design and engineering capability. Without this, we do not accept a supplier for new development. Willingness to be involved in the design effort. We need collaboration at this stage with the suppliers. Ability to meet the schedule for the development effort. Research and development capability and technology leadership. Willingness to share cost and technology information. This is not the most important criteria but we do take it into account. Cultural compatibility with the buying company. Willingness to co-locate design/engineering personnel. Solution The most important criteria when a company is considering a supplier as a potential collaborator in new-product development is the quality, cost, innovation, and delivery. Quality is the most important criteria which is to be used. Poor quality of supplier has negative impact on the customer and Following criteria when determining whether or not a supplier is a good fit for product development: These may include issues such as the supplier\'s: Supplier design and engineering capability. Without this, we do not accept a supplier for new development. Willingness to be involved in the design effort. We need collaboration at this stage with the suppliers. Ability to meet the schedule for the development effort. Research and development capability and technology leadership. Willingness to share cost and technology information. This is not the most important criteria but we do take it into account. Cultural compatibility with the buying company. Willingness to co-locate design/engineering personnel..