Goodyear's Giant Airship Hangar: Building for the Future of Aviation

Why Did Goodyear Want To Build The Air
After the first World War, it became obvious that whoever had air superiority would win future
battles. Seeing the potential in a good investment, the U.S. Navy paid $13.4 million to Goodyear to
build two airships. The Navy wanted each airship to have a volume of seven million cubic feet, so
Goodyear compensated for the two ginormous ships by building an air dock that could fit a fifteen
million cubic foot airship. Goodyear, with help from German engineer Karl Arnstein, began work on
the air dock in 1928. Goodyear decided to build the air dock in their hometown of Akron, Ohio, but
they had trouble finding a way to build on soil which was muck, clay, gravel, and sand. To make it
easier, they removed most of the earth and replaced it with gravel.
... Get more on HelpWriting.net ...

The Goodyear Rubber Band: William Spencer Of Alliance, Ohio
Even though the rubber band was developed and patented in the 19th century, at this point it was
mainly used in factories and warehouses, rather than within the common household. This improved
thanks to William Spencer of Alliance, Ohio. The story goes, according the Cincinnati Examiner,
that in 1923, Spencer noticed the pages of the Akron Beacon Journal, his local newspaper, were
constantly being blown across his and his neighbors' lawns. Consequently, he came up with a simple
solution for this. As an employee of the Pennsylvania Railroad, he realized where to acquire free
rubber pieces and discarded inner tubes – from The Goodyear Rubber Company also established in
Akron. He cut these pieces into round strips and started to wrap the newspapers

Executive Summary : Goodyear Tires
Executive Summary
Company Overview
Goodyear tires have been around since 1898. They originated in Akron, Ohio. They not only
manufacture vehicles tires, but it manufactures racing, trucking and aircraft fleet tires. They are a
publicly traded company. Over the last 60 years they have managed to become multinational. They
are in the Asia Pacific, Europe, Middle East and Africa, and Latin America. They also have a
subsidiary in Mexico. Goodyear received the highest significant honor, they were was named the
world's most admired company in the motor vehicle part industry by Fortune magazine. Goodyear
strives to make great products and give excellent service, so they can be the consumer's ideal choice.
Global Expansion
Goodyear is the ... Show more content on Helpwriting.net ...
The tire industry is working on making factories automated through each process. With these
advancements tire retailers are realizing that this can help the bottom line.
Recommendations
History
Charles Goodyear was a man of determination, He dedicated most of this life to creating vulcanized
rubber it is more or less a moldable and water–resistant rubber. He received is patent in 1844 for his
invention.
With the invention of Charles Goodyear's special rubber which was used to make footwear and tires,
came the company named after him, The Goodyear Tire and Rubber Company.
Back in 1898, Frank Seiberling created, The Goodyear Tire and Rubber Company. It is based in
Akron, Ohio.
One of the biggest ratifications Goodyear had in the 1900's, was when Ford started equipping their
Model T with Goodyear Tires.
In the 1920's. They started designing airships and observation balloons for the US Arm during
WWI. They opened their first joint project with German Luffschiffbau Zepplin.. With great revel,
they recognized as the largest rubber company in the world. They became public on the New York
Stock exchange. They purchased their competitor Kelly–Springfield. During WWII, they were
amidst the top 30 in wartime production contracts.
In 194o's, they opened a subsidiary in Mexico, they started initial construction on their synthetic
rubber pilot plant. They celebrated their 50th anniversary. In 1950's, they constructed a sales
company in Tokyo, new tire

Goodyear Vehicle 1 Essay
VEHICLE 1: Vehicle 1 was a green 1995 Ford Explorer, four door, sport utility vehicle, bearing
temporary Florida tag. BKF5317 and VIN#: 1FMDU34X1SUA76218. The vehicle was registered to
Eric Michael Porrino of 13031 Preswick Drive, Riverview, FL 33579. The vehicle had been
purchased by Eric Michael Porrino on 05–19–2015 and had yet to be transferred to his name.
Vehicle 1 had a registered curb weight of 4065 pounds. A post collision examination of Vehicle 1
revealed it was powered by a sequential multi–point fuel injection, 160–hp 4.0 Litre, V6, OHC, 12
valve engine, with no apparent modifications. The drive train consisted of a rear wheel drive, 4
speed automatic transmission with overdrive, with no apparent modifications and both ... Show
more content on Helpwriting.net ...
An examination of the tires on Vehicle 1 revealed the two rear tires to be Goodyear brand radial
tires, 235/75/15 in size. The two front tires were Milestar brand radial tires, also 235/75/15 in size.
The left front, left rear and right rear tires were flat due to the crash. The right front tire was inflated
to 35psi. All the tires were in good condition with an average tread depth of 7/32's. The three tires
on the vehicle that were flat, appeared to have the tire seals popped from the collision and did not
suffer from any type of tire failure. Vehicle 1 appeared to have been decent working order. A search
of the National Highway Traffic Safety Administration Recall database produced 12 recalls for
Vehicle 1, campaign #'s: 09V399000, 09E025000, 09E012000, 06E026000, 01X001000,
00V402000, 00T005000, 99V310001, 95I007000, 95V053000, 95V052000 and 95E006002. Based
on a review of the recalls, it does not appear that a mechanical failure or defect was a contributing
factor in this crash. Vehicle 1 sustained significant damage to the entirety of the car, due to it rolling
over several times through the grass and

Essay about Goodyear Case
Goodyear Case
In 1992, the Goodyear Tire and Rubber Company decided to reconsider the offer from Sears to sell
Goodyear's Eagle brand tires. The reasons that Goodyear was contemplating this offer was that
Sears was replacing worn out Goodyear tires at a large amount every year. The tires were not being
replaced with Goodyear tires because the customers at Sears wanted to replace their tires with the
best possible tires that Sears offered, and the Goodyear tires were not in the offering. The company's
major options in this decision were whether to sell only the Eagle brand tires or all of the Goodyear
tire brands.
Analysis and Evaluation
The tire industry is global in area and most competitors originate, market and sell their ... Show
Goodyear?s principal business is the development, manufacture, distribution and sale of tires
throughout the world. The distribution of tires represented 83% of the company?s corporate sales of
$10.9 billion in 1991. Around 60% of Goodyear worldwide sales were in the tire replacement
market and 40% were to the original equipment market. Because of the Goodyear name, which is
one of the best known brand names in the world, the Goodyear tires have been positioned and priced
as premium quality brands. It is one of the leading national advertisers in the U.S. The company also
operates around 1,000 company owned Goodyear Auto Service Centers and sells through 2,500
franchised Goodyear Tires Dealers in the U.S. These outlets account for a good portion of the
company?s annual tire sales.
Recommendations
Because of an industry analysis that expects Sears to benefit from carrying Goodyear tires, I think it
would be a good idea for Goodyear to sell their tires at Sears? stores. The fact that Goodyear is
losing many customers to Sears by Sears not offering replacement tires to their customers is
becoming a large loss of business for Goodyear. The customers at Sears are returning customers,
and feel that the integrity of the company is well represented by the products they offer. For
Goodyear to sell their products at the Sears stores, it would show that the Goodyear name stands for
quality and that the product can be

What Are The Political Issues Of Michelin?
INTRODUCTION
Michelin, a company which was incorporated in 28th May 1889 by the brothers, Édouard and André
Michelin. It's operating in Clermont–Ferrand, France. Their nature of business is solely
concentrating on production of tires for aircrafts, automobiles, heavy equipment, motorcycles,
bicycles and space shuttles. They have the iconic symbol of the Bibendum, which symbolizes
Michelin. Michelin also own companies like BFGoodrich, Kleber, Tiger, Riken, Kormoran and
Uniroyal (in North America). They are 1 out of the 2 largest tire manufacturers in the world.
Michelin are the only proud supplier of tires to supply tires to space shuttles during the entire time
of the space program. They are frequently voted for producing the best tires around the world as it's
been voted by in the authorities consumer surveys. Michelin also own Citroen. ... Show more
content on Helpwriting.net ...
POLITICAL
The political problems faced by Michelin started since World War 1. That was when Michelin lost
their market share to Americans. And soon after that, Michelin's rubber production was affected by
the British as they were controlling 2/3 of the world's rubber production and they imposed the,
Stevenson Restriction Scheme, which controlled the price of rubber. Then the coolies, in 1927, who
were working in Michelin's Rubber Plantation, were being condemned by the IndoChina
government showed no mercy to them as they were regulating the need of labor. French government
allowed the French Planters' Association to introduce the low–wages contract with high productivity
level

The Impact Of Ford And The Firestone Crisis
Ford and the Firestone crisis was a long–standing controversy between the car manufacturer and the
tyre company based on the failures of Ford Explorer vehicles with Firestone tyres. In the year 2001,
the controversy broke out as there were plenty of incidents happened as more than 220 people have
been killed with road accidents all over America involving Ford Explorer vehicles. There was a bit
of rivalry between Ford and General Motors and with this controversy it had damaged the reputation
of Ford which resulted in the loss of its market share and its loyalty among customers. Both the
companies were facing millions of dollars of lawsuits from various costumers. This controversy
brought an end to the 100–year–old supplier –relationship which began in 1896 between Ford and
Firestone (The Economist, 2017). ... Show more content on Helpwriting.net ...
Ford had also Installed Good year tyres into their Explorer vehicles and despite having the same
standards and Quality, Goodyear tyres gave very little technical problems to the vehicles. There
were plenty of blame games going on during the controversy, as Bridgestone, the Parent company of
Firestone had argued that the problem lies within the Ford Explorer standard and safety features
rather than the fault in their Tyres. Firestone during that time is worried about the fact that other
vehicle companies would cancel their orders with firestone because of this controversy. During the
committee hearing, there were evidences which showed that Ford have been replacing firestone
tyres with tyres of Low quality (The Economist, 2017). In the end, Firestone, had agreed to pay
Ford a compensation of 240 Million USD and ended the claims (Cbsnews.com, 2017). In 2001,
Bridgestone/Firestone had announced that they would be cutting their 100–year–old relationship
with Ford (Nytimes.com,

Goodyear Essay
1. How would you characterize the competitive environment in the tire industry in 1991? The tire
industry is divided into two end–use markets: First is the original equipment tire market (OEM) in
which tires are sold directly to the automobile or truck manufacturers. This market represents 25 to
30 percent of the tire unit production volume each year. Goodyear is the market share leader in this
segment and captures 38 percent (1991). Within this segment, price is highly inelastic due to the fact
that car and truck manufacturers can easily switch to a competitor brand since the price competition
in this segment is fierce in this market The second is the replacement tire market. This segment of
the market accounts for 70 to 75 ... Show more content on Helpwriting.net ...
Their slogan also portrays a high quality message to consumers: The best tires in the world have
Goodyear written all over them. Therefore, it is essential for them to maintain the availability of
their high quality brands. 3. Does it make strategic sense for Goodyear to broaden its distribution
beyond company–owned and franchised Goodyear tire retailers as a matter of channel policy? Why?
It is important to consider that very few replacement buyers are knowledgeable about tires and
many end up choosing a tire based on price while others follow the recommendation of their local
dealer. Consumers are becoming more price conscious which is an important factor to consider
when deciding if it is time to broaden distribution beyond company–owned and franchised
Goodyear tire retailers as a matter of channel policy. Most replacement tire customers do not have a
preference, which makes it easy for tire salespeople to switch customers to private label brands that
deliver higher profit margins therefore, inability to penetrate that market segment would be a
strategic error. 4. What are the strategic implications of broadened distribution of Goodyear–brand
passenger tires through Sears Auto Centers? Broadening distribution through Sears Auto would be
strategically advantageous because consumers

Persuasive Essay On Working Women
All through the historical backdrop of the world, segregation in the sum total of what shapes has
been a consistent fight. regardless of whether its race, sex, religion, convictions, appearance or
whatever else that makes one individual not the same as another, it 's going on consistently. One
noteworthy separation issue the total populace is engaging, happens in the work put. Ladies, who
are as similarly prepared and instructed, and with an indistinguishable affair from men are not
getting equivalent pay. In January 2009, President Obama signaled his commitment to improve the
lives of working women with the signing of the Lilly Ledbetter Fair Pay Restoration Act. By signing
this act into law, President Obama signed a significant shift in ... Show more content on
Helpwriting.net ...
She would never again be reliant on her family monetarily. Being hitched at a youthful age, be that
as it may, ended up being fiscally troublesome for her too. Ledbetter landed a position with General
Electric and following two years of working there she was laid off. Around the season of the
cutback, she discovered she was pregnant. The cutback from General Electric turned out to be an
open door for Ledbetter to be a homemaker, which was something to be thankful for, in both her and
her better half 's eyes. Her significant other additionally worked at General Electric, however the
plant shut two years after the fact so he found a vocation functioning as a permit auditor for the
province. In the mean time, they had a moment kid they expected to accommodate. When both of
the youngsters were in school, Ledbetter needed to re–enter the workforce to help accommodate her
family. Ledbetter needed her kids to have a school training. Her child had a discourse advancement
issue, which involved counseling a specialist. Given these objectives and costs it is not hard to see
that her better half would not have the capacity to monetarily give on his pay alone. Ledbetter
reemerged the workforce with an occupation at H&R Block, where she arranged charges for a long
time some time recently being laid off. She went ahead to work at a school in the budgetary guide
office. While working there, H&R Block offered her an administrative

Essay on Goodyear Analysis
Goodyear Financial Analysis Writing Assignment: Financial Analysis Assume you are a savvy
financial analyst researching companies in which to invest. Select a U.S. publically–traded company
you think might be a good investment and perform a financial analysis. FIN 534: Financial
Management – Quarter (Winter 2013) Professor: March 12, 2013 Goodyear Financial Analysis
Company Overview The Goodyear Tire & Rubber Company a leading manufacturer of tires is one
of the best in the world and one of the most recognizable brand names in the world (Edgar).
Goodyear has operations in most regions of the world with 52 manufacturing facilities in 22
countries, including the United States (Edgar). ... Show more content on Helpwriting.net ...
Also In 2012, Goodyear exceeded its $1.0 billion cost savings goal. In 2012 Goodyear realized
approximately $346 million of cost savings, bringing the total cost savings for 2010 to 2012 to
approximately $1.1 billion (Edgar). Another positive in 2012 Goodyear completed the transition to
its new manufacturing facility in Pulandian, China adding to continued improvements in working
capital efficiency, measured as a percent of sales (Edgar). In order to address the uncertain economic
environment and the challenges described above, Goodyear remains focused on the following key
strategies: Consumer–driven product development focus(Edgar); Identify and select the most
profitable markets, taking advantage segments where Goodyear has competitive advantages(Edgar);
further improving customer service, improving manufacturing efficiency and creating an advantaged
supply chain focused on optimizing inventory levels(Edgar); To investment in future growth by
Focusing on cash flow to provide funding(Edgar); Build top talent and teams (Edgar). A profit
improvement plan is underway and actions are planned to address continued economic weakness in
Europe and the significant challenges that Goodyear faces in EMEA (Edgar). Goodyear has
announced the exit of the farm tire business in

Why Should Women Earn Impartial Pay
The possibilities of dreams are endless, but "no person can maximize the American Dream on the
minimum wage" (Benjamin Todd Jealous). The unequal pay between men and women has persisted
for a while, and it is time that a law should be passed. If a colleague is working just as hard as a
person in that same position, they should not be paid less. A law for wage equality is needed because
the hard work of both men and women should be treated equally. Women who play as good as, or
better than men, earn an impartial pay based on their work. Even if men and women are both very
good at the same sport, being a women interferes with the pay value. For example, WNBA star
Candace Parker earns the league maximum of $111,500 per year. NBA star LeBron James makes
$31 ... Show more content on Helpwriting.net ...
In last year's Western & Southern Open in Mason, Ohio, for example, Roger Federer earned
$731,000 for winning, while Serena Williams received $495,000–68 percent of Federer's prize––for
her victory the same day (Stoffers). Although Serena Williams works very hard and wins a tennis
championship, she gets a dissimilar amount of money to congratulate her victory. Furthermore, as
women move up in job positions, the impartial pay value increases. In technology industries, the
study found that female technologists earn as much as men with comparable experience during their
first five years of experience (Pratt).
Although women start out with an equal pay, the more experience they have, the less money they
earn comparable to men. In addition, Lilly Ledbetter worked in the Goodyear Tire and Rubber
Company in Gadsden, Alabama, in 1979. Ledbetter's position is high on the experience ladder. But,
as Ledbetter was nearing retirement in 1998, an anonymous tipster left her a note detailing
discrepancies between her salary and those of three men in the same position (Gale Biography In
Context). The Goodyear Tire and Rubber Company is not paying Ledbetter the full salary of men,
even

Ledbetter V. Goodyear Tire & Rubber Co
Ledbetter v. Goodyear Tire & Rubber Co., 05–1074
Summary of one or more of the main legal arguments:
It seems this class has made me realize how tricky the justice system can be. I have been coaxed
into reading more and more about the law and realizing that everything is not as black and white as
it seems. For this legal research paper I decided to analyze the law concerning pay discrimination.
This is a subject dear to my heart, as I believe I witnessed some of this first hand in relation to my
wife when she managed a branch of a credit union.
Lilly Ledbetter worked at Goodyear's facility in Gadsden, Alabama, for 19 years, beginning in 1979.
She first contacted federal authorities in March 1998, alleging sex discrimination. A formal ... Show
Brief overview of final outcome of lawsuit or current state of lawsuit
A divided 5–4 high court upheld the ruling that she only had the federally mandated 180–day
window in which to make her initial claim. The decision below is wrong," argued Ledbetter's
lawyers in the petition. "The Title VII limitations period does not provide an employer license to
continue pay discrimination in perpetuity whenever an employee fails to immediately challenge the
initial pay decisions. (http://docket.medill.northwestern.edu/archives/003741.php) The EEOC
(Equal Employment Opportunity Commission) charging period is triggered when a discrete
unlawful practice takes place. Such a "filing deadline protects employers from the burden of
defending claims arising from employment decisions long past."
(http://money.cnn.com/2007/05/29/news/pay–discrimination/)
Update: George Miller (D–California) and top Democrats just introduced the Lilly Ledbetter Fair
Pay Act. (http://www.house.gov/apps/list/speech/edlabor_dem/rel062207.html) "Justice was denied
to Ms. Ledbetter, and she now has to live the rest of her life with years of pay discrimination. We
cannot allow this injustice to continue for other workers. The fact is that Ms. Ledbetter was
discriminated against with nearly every paycheck she received. The Supreme Court told employers
that they could escape responsibility by hiding their decision to discriminate and run out the clock."
(Miller, George, Chairman of the house and Labor

History Of Charles Goodyear: The First Soccer Ball
Background Report In 1855, Charles Goodyear invented the first soccer ball made out of rubber.
Charles was in jail for debts, but while he was in jail, he asked his wife to bring him rubber, and a
rolling pin.There, in his cell, he made his first rubber experiments , kneading and working the gum
hour after hour. If rubber was naturally adhesive, he reasoned, why couldn't a dry powder be mixed
in to absorb it's stickiness? Perhaps the talc–like magnesia powder sold in drugstores? Out of jail, he
tried, with promising results. After inventing vulcanized rubber, he invented the first soccer ball.
When air is pumped in a ball, the amount of air molecules crammed into one place is increasing.
This leads to the rise of air pressure within the ball. Air pressure can be ... Show more content on
Helpwriting.net ...
Newton's second law of motion states that "The change in velocity in which an object moves
directly proportional to the magnitude of the force applied to the object." This can be explained by
the equation F=MA. The acceleration of the ball, (A), is determined by the force applied, (F),
divided by the mass of the object that is being moved, (M). This simply means that if the ball has a
lot of mass, it will require more force to accelerate, and if the ball has little mass, then it will require
little force. Newton's third law states that "For every action, there is equal and opposite
reaction."This means that if a person would kick the soccer ball, it will kick back at them just as
hard. People don't realise this because their leg doesn't seem to move. This is because the leg has
more mass, meaning it has more inertia, which is the resistance to move. When a soccer player kicks
the ball, he transfers his momentum to the ball. Momentum is the velocity of an object times its
mass. My project is important to humans and science because then people will know how much to
air up their soccer ball. Vocabulary

'Grub' By Dana Goodyear: A Comparative Analysis
For generations the thought of a home cooked meal has brought family and friends together.
Whether fresh, frozen or refrigerated, almost everyone can agree the best time of day is finally being
able to sit down at the dinner table and enjoy a delicious meal. However, as many people know not
every meal is created the same. In many cases, different meals can vary in how they look, how they
are prepared, what they are made of, and how they taste. The reason so many meals vary is because
of what is available at the time of making the dish. Brent Cunningham's "Pastoral Romance"
compared to Dana Goodyear's "Grub" provides a great inside look at the different culinary habits of
the United States. Dana Goodyear, a writer for the New Yorker, has ... Show more content on
Helpwriting.net ...
These articles might have many comparable features and references, but they also have many
comparable differences as well. The main focus of "Pastoral Romance" is looking back on the
history of agricultural production in the United States, whereas the main focus of "Grub" is looking
into the future at how and what could be done to make the United States more agriculturally self
sufficient. Furthermore the subject matter for both of these articles is the same because they are both
based on food, but where they start to differ is in what type of food is being discussed. Goodyear's
article is based on consuming insects and what can be done with those insects to further change the
food industry in the United States. In her article she states "Four–fifths of the animal species on
earth are insects, and yet food insects are not particularly easy to find." Goodyear's statement is
important because it pushes the issue on why we need to look more into the bug eating community.
There are many reasons why consuming bugs has not taken off in the United States. The most
compelling argument not to consume insects is because "Processing insects is labor–intensive, and
they are not exactly filling. One would have to eat about a thousand grasshoppers to equal the
amount of protein in a twelve–ounce steak." Sure the idea is great, but it's not exactly realistically
achievable. Still, the example from "Grub"

Rhetorical Appeal Of A Goodyear Campaign
I'm Abby Dayton, and I attend Estrella Foothills high school here in Goodyear. Recently at school,
we've been analyzing local campaigns and I chose yours because it stood out to me. I know there is
some ruthless competition in the election, but I believe your reliable campaign will win for your
position. After reading about you and what you have to offer our community, I can see that you're
ready for this position in Goodyear city council. Your campaign poster I found seemed very
reputable which will sway voters in the election. The word choice and tone in your campaign poster
influenced the rhetorical appeal. The reliable accomplishments you listed on the poster shows what
you are capable of doing for Goodyear city council. The use of word

Challenges Facing Goodyear Essay
Challenges Facing Goodyear
Problem Statement
There are several challenges facing Goodyear in the current environment. Our sales have leveled off
in the past few years and we need to increase our market share in order to improve these numbers.
Our debt is high and our interest payments are eating away at our profiles so we need to get more
income to pay down this debt. The more immediate question is if Goodyear should launch its new
line of
Aquatred tires. The trend has been toward higher mileage tires and the Aquatred tire is not in line
with this trend, being more of a higher end tire. Additionally, if we do determine that we are going
to launch the Aquatred, do we start the advertising during the
Olympics when we don't ... Show more content on Helpwriting.net ...
Again, to capture this buyer, we would have to get our tires to the preferred store and have
aggressive pricing at all stores. Since our product is higher priced, we probably will not get many
Commodity buyers purchasing the Aquatred tire.
Market size and trends
The Aquatred is going to be sold as a strictly replacement tire, as the automakers have a long lead–
time for their purchases and changes in products. The market for replacement tires for the tire
industry is almost 3 times the number of units to OEMs so the potential here is huge for the
Aquatred. Goodyear has traditionally had a much higher percentage of OEM tires sold versus
replacement tires so an aggressive campaign could help these numbers for us. The problem that we
have here is that we are not as strong in the replacement tire market so we will have to be more
aggressive than our competitors. Automobiles are being driven longer and longer with the increase
in reliability over the years, so the market for replacement tires should be expected to grow at a
higher rate than OEMs.
Aquatred is considered a broad–line tire and not a performance tire.
The trend is toward broad–line tires with higher mileage warranties.
The Aquatred tire only has a 60,000–mile warranty so this presents a possible challenge to us since
there are tires with 80,000–mile warranties on the market and

Goodyear Co Essay
Throughout the years Goodyear has been distributing its tires only through the company–owned
Goodyear Auto Service Centers and franchised Goodyear Tire dealers. The decision of Goodyear
Company to broaden its distribution to Sears Auto Centers will have several advantages and
disadvantages related to this action.
Advantages: 1) Increase in sales in the short term, which will create an increase of market share in
the long term. Goodyear's sales are declined because of multi–branding among mass merchandisers
by warehouse membership club stores and discount tire retailers. Also, customers are price sensitive
and they seek inexpensive tires at places such as Sears. 2) Expanded distribution. Sears has a strong
market presence and can ... Show more content on Helpwriting.net ...
2) Goodyear's Tires brand image maybe hurt. Due to the fact that Sears sells mostly tires that are not
premium quality, consumers may start to think Goodyear as a moderate brand and not as a high–
quality product as it has been positioned. 3) Consumers of tires are becoming more price conscious
and less brand loyal, thus they easily proceed into brand switching and erode the importance of
securing replacement sales through original equipment sales to vehicle manufactures. 4) Dealer–
sponsored private–label tires accounted for 15% to 20% of total replacement tire sales in the US in
1991.Many dealers are able to influence choices and push their private–label tires to obtain higher
margins.
The above decision of Goodyear Company to distribute its tires to Sears Auto Centers should be
carefully implemented. As we know Goodyear tires have been positioned as high quality products
and as the advertising slogan communicates, "The best tires in the world have Goodyear written all
over them". This means that well studied actions should be taken when it comes to distribute to
places such as Sears Auto Centers. The customers that go to department stores to replace their tires,
they are not really knowledgeable about the several types of tires. Thus, they choose on the basis of
price or others patronize with their dealers. As mentioned earlier, consumers are not brand loyal and
they are becoming more

Lilly Ledbetter Goodyear Case Summary
Lilly Ledbetter brought a case against Goodyear that was decided by the US Supreme Court. During
the time Ms. Ledbetter was employed by Goodyear, salaried employees at the plant were given or
denied raises theoretically based on performance evaluations. She submitted a formal Equal
Employment Opportunity Commission charge in July 1998. Ms. Ledbetter then retired in November
of that same year and proceeded to file her suit against her employer, asserting a sex discrimination
claim under Title VII of the Civil Rights Act of 1964.
Ms. Ledbetter alleged that several supervisors had given her poor evaluations in the past strictly
because of she was a female. The ultimate result was that Ms. Ledbetter's pay had not increased as
much as it would

Gender Discrimination At Goodyear
Lilly Ledbetter had finally had enough of the gender discrimination at Goodyear and decided to take
a stand. In 2003, she sued Goodyear and the federal jury awarded her $3.8 million in damages. Later
in 2003, a judge reduced her winnings to $300,000. However, Goodyear appealed until Supreme
Court although the Civil Rights Act clearly forbids gender discrimination. At the Supreme Court
trial, Goodyear pointed out that the Civil Rights Act also has a statute of limitations which means
that an employee must file a complaint within 180 days of the first unfair paycheck. This means that
Lilly Ledbetter needed to have sued six months after she was hired. In 2006, the Supreme Court
found Goodyear innocent of gender discrimination meaning that Goodyear won the case. Lilly
Ledbetter got no reward at all and all of her previous awards were taken away except for a $3,165
check from Goodyear for "court costs." But this was just a small setback for Lilly Ledbetter. Samuel
Alito of the Supreme Court had declared that her complaint was "untimely." The Supreme ... Show
At Goodyear, Lilly Ledbetter had been targeted after rejecting the advances of a superior. Because
after she did this she was unfairly targeted, Lilly Ledbetter knew that she could be targeted again.
Lilly Ledbetter had filed her previous suit of harassment with the same organization that she was
filing her newest suit. Her last suit didn't work out and she realized that her gender suit might not
work out either. This suit cost her a lot of money and she spent most of her money on the case. She
knew that if she were to lose, she would lose everything. This happened as she was awarded
$3,285,979 but all of her money was taken away when Goodyear appealed. Not to be stopped,
Ledbetter risked her money yet again by appealing to the Supreme Court. Lilly Ledbetter even said
in her novel that she "had seen people lose everything in

Miles Goodyear And The Whitman-Spaulding Party
Miles Goodyear was born on February 24, 1817 in Hamden, Connecticut. In his youth, he was
raised as an orphan and was a servant for many years. As he got older, he joined the Whitman–
Spaulding Missionary Party. His fellow men in the party described him with light flaxen hair and
light blue eyes. As he got older his hair turned red. When the Whitman–Spaulding party reached
Fort Hall, he decided to leave. Part of the company he was with would say things like, "he liked to
be free and able to do what he wanted." For the next ten years, after he left the party, he trapped and
became a mountain man. Later on in his life, he married Pomona. She was a daughter of a Ute chief
in 1839. They had two children together. Their names were William and

The Goodyear And The Tire Industry
The Goodyear name has been one of the most recognized brands in the tire industry around the
world. They are known for having a superior quality product through the price and positions they
have chosen. Their slogan, "The best tires in the world have Goodyear written all over them,"
(Kerin, 2005) provides their customers with a high class message and creates an importance for
them to preserve the accessibility of their high value brands. Unfortunately, consumers have become
more price conscious about their tire purchases and less focused on loyalty to a specific brand. They
experienced a 3.2% decline in the market share for the tires associated with passenger car
replacement (Kerin, 2005). Because of this change, Goodyear has seen a drop in their sales. With
already 2 million Goodyear brand tires, which have been worn out, being replaced at 850 Sears Auto
Center locations annually, Goodyear reopened previous discussions with Sears to possibly sell their
Eagle brand tires or all Goodyear tire brands through them. Choosing to do so could create great
benefits for the company but could also generate turmoil within their franchises and other retail
chains where their brands are sold. Before making the final decision, they must determine how this
move will affect their franchisees, are they willing to significantly change their distribution policy,
what brands Goodyear will allow to be retailed through the Sears network, and how cannibalization
of their brands sold via other

Persuasive Essay On Texting And Driving
Over the years texting and driving has always been a huge safety risk. In today's world, the average
person owns a device of some sort. Most people carry their cell phone or device on them daily. As a
result of this, distracted driving has become an everyday problem. One major result of this issue is
motor vehicle accidents. A driver that is not paying full attention to the road is more likely to get
into a car accident. Many accidents that have occured can end up being fatal or even deathly.
Texting and driving should be stopped and punishments should be implemented. This has been a
recurring issue and needs to be solved. It is not easy for one person to make a difference. In order to
solve the issue, it will acquire more help from others. Groups have used signs and even blimps to try
to promote this. To make this more aware, people need to become involved to help stop this
distraction that is happening behind the wheel. Over the years different companies and people have
been trying to prevent texting and driving. The most popular solution is promoting the issue on
signs and build boards all around. Companies continue to promote this because the number of fatal
crashes are increasing. Technology is still growing which makes people more vulnerable to reach for
that device while driving. With these signs being presented to the people it could solve this issue.
People will read anything that is short and simple. Pictures of fatal car crashes show so much more
beyond just the image. Anyone can take that to heart and realize what they have been doing is
wrong. Companies like Verizon Wireless, Goodyear Tire Company, and even young High School
Students are not going to stop to solve this issue. Other people like our Congressman should be
informed to help as well. Many people in this world have tried to stop distracted drivers. Out of all
of those people, most have lost someone to distracted driving or was involved in a fatal car crash
themselves. In Ohio the texting and driving law is a secondary offense for adults. Anyone under the
age of 18 will be charged with a primary offense. State Representative, Rex Damschroder says, "...it
should be a primary offence for all drivers, as intended in the bill he sponsored

Case Of Ledbetter Vs. Goodyear Tire & Rubber Co.
The case, Ledbetter vs. Goodyear Tire & Rubber Co., was about discrimination against gender.
Ledbetter felt that she was being discriminating against due to her being a female. After reading
over the case, Ledbetter was employed at the company for 19 years. She felt that she was getting
lower ratings and lower raises then the other employees at the company. According to the case,
Ledbetter sued Goodyear for gender discrimination in violation of Title VII of the Civil Rights Act
of 1964, alleging that the company had given her a low salary because of her gender. A jury found
for Ledbetter and awarded her over $3.5 million, which the district judge later reduced to $360,000
(2016).
After Ledbetter was awarded for the discriminated, Goodyear came back to the court. The company
appealed the decision that was decided by the court. Goodyear argued that due to Title IV provision
that requires discrimination complaints to be made within 180 days of the employer's discriminatory
conduct. When the jury came up with their decision they looked over Ledbetter entire years working
with the company. Goodyear only wanted them to look at the one annual salary review that had
occurred within the 180–day limitations period before Ledbetter's complaint.
According to the case, The U.S. Court of ... Show more content on Helpwriting.net ...
Although there were provisions, Ledbetter case should not have been dismissed. The review before
the start of the 180 day limitation period should have shown low reviews. If everyone's reviews
were hire there still could have been an argument of discrimination. If Ledbetter was being
discriminated due to her gender then she should have been awarded something for the
discrimination. If they were able to see discrimination through her entire employment there, it
should have been shown that it could have been discrimination since the beginning of her

Goodyear Tyre
CASE STUDY
Heat exchanger rupture and ammonia release in Houston, Texas
(One Killed, Six Injured)
2008–06–I–TX January 2011
This case study examines a heat exchanger rupture and ammonia release at The Goodyear Tire and
Rubber Company plant in Houston, Texas. The rupture and release injured six employees. Hours
after plant responders declared the emergency over; the body of an employee was discovered in the
debris next to the heat exchanger.
Introduction
The Goodyear Tire and Rubber Company
Houston, TX June 11, 2008
Key Issues:
Emergency Response and Accountability Maintenance Completion Pressure Vessel Over–pressure
Protection
INSIDE . . .
Background Analysis
Incident Description Lessons Learned
Goodyear ... Show more content on Helpwriting.net ...
Goodyear uses three ammonia heat exchangers in its production process lines. The ammonia cooling
system supplies the heat exchangers with pressurized liquid ammonia. As the ammonia absorbs heat
from the process chemical flowing through tubes in the center of the heat exchanger, the ammonia
boils in the heat exchanger shell (Figure 2). A pressure control valve in the vapor return line
maintains ammonia pressure at 150 psig in the heat exchanger. Ammonia vapor returns to the
ammonia cooling system where it is pressurized and cooled, liquefying the ammonia.
Figure 2. Ammonia heat exchanger
3

Goodyear Houston Case Study
January 2011
The process chemicals exiting the heat exchanger flow to the process reactors. Each heat exchanger
is equipped with a rupture disk in series with a pressure relief valve (both set at 300 psig) to protect
the heat exchanger from excessive pressure. The relief system vented ammonia vapor through the
roof to the atmosphere.
Liquefied ammonia causes frostbite on contact. One cubic foot of liquid ammonia produces 850
cubic feet of vapor. Since ammonia vapor is lighter than air, it tends to rise. The vapor can also
remain close to the ground when it absorbs water vapor from air in high humidity conditions. The
Occupational Safety and Health Administration (OSHA) and National Institute for Occupational
Safety and Health (NIOSH) limit worker exposure to ammonia to 25 and 50 parts per

A Short Story : Grub By Dana Goodyear
Instead of relaxing one late afternoon in the summer, a person is chasing a fly all over their house.
After a person approaches the fly, after hours of trying to catch it, they finally catch and kill the fly
with their bare hands. Being a curious person, they put the dead bug in their mouth, and they chew it
up and swallow. The aftertaste of the bug was disguising so they ran to the fridge to get water. The
next morning the person who ate the bug tells their friend about the traumatizing experience. The
friend looks at the bug eater with disgust. Although, the friend should not because in so many
countries eating bugs is entirely reasonable and a part of everyday meals. The normalcy of eating
bug is in this short article called "Grub" by Dana Goodyear, when she informs the readers about
how to eat insect the right way, the specific types of bugs that people can eat, the people who do eat
bugs, and the reasons why people should eat bugs. In this short story, "Grub," Goodyear discusses
how to eat insects the right way, and also grouped by this category is when she talks about the
specific types of bugs that people can eat. She says that people around the world eat crickets,
worms, beetles, mealworm, ants, butterflies, bees, maggots, termites, tarantulas, grasshoppers,
caterpillars and slugs. There are several different ways to prepare these insects. For example, people
roast crickets, and if they are pinheads before they get cooked and, then people place the crickets

Goodyear Tire And Rubber Co.
Goodyear Tire and Rubber Co. faces approximately 62,000 claims involving asbestos–related
injuries in New York, Maryland, Texas, Florida and Pennsylvania. The claims allege exposure to
asbestos through the tire company's products, including floor tiles, gaskets and furnace hoses,
according to Law360. Berkshire Hathaway Specialty Insurance Co. filed a petition in federal court
Wednesday to declare it has no duty to pay defense costs, though Goodyear says otherwise due to an
insurance policy. "[Berkshire] contends it has no such obligation for some or all of the underlying
claims," the lawsuit says, according to the news source. "Alternatively, if [Berkshire] is found to
have any such obligation, [Berkshire] contends that this obligation is

Goodyear Argumentative Essay
Biodiesel is a renewable, biodegradable fuel that is recycled from vegetable oils, animal fats, and
restaurant grease. Used to replace petroleum diesel fuel by its clean burning. It is a liquid fuel often
known as B100 or neat biodiesel in its pure, unblended form. It is used to fuel compression–ignition
engines like petroleum diesel. Both biodiesel and petroleum have compounds that crystallize in very
cold weather. To prevent this, fuel blenders and suppliers use cold flow improvers.
Electricity is used to power all–electric vehicles and plug–in hybrid electric vehicles. By drawing
electricity directly from the grid and other off–board electrical power sources, like Goodyear's
Electricity–Generating Tire Concept and stores the power in the batteries. Hybrids electric vehicles
use electricity to boost fuel efficiency by using electricity to power the vehicles for increase energy
security and emissions benefits. Most plug–in vehicle owners, will power their vehicle at home, but
some employers offer access to charging at the workplace. Some states, offer plug–in vehicle drivers
access to public charging stations at businesses, hospitals, and libraries. The idea is rapidly
expanding and becoming more convenient for drivers and the confidence to meet their needs. ...
Show more content on Helpwriting.net ...
The research and efforts are under way to build the hydrogen fueling infrastructure and produce
hydrogen fuel cell vehicles that are practical for widespread use. Hydrogen, or H2, is produced from
domestic resources. Although in its market infancy as a transportation fuel, government and industry
are working towards clean, economical, and safe hydrogen production and distribution for use in
fuel cell vehicles. Fuel cell vehicles are starting to enter the consumer market in localized regions
domestically and around the world. This resource ranges from school buses to military

Stanley Gault Research Paper
WOOSTER – Stanley Gault was remembered as a faithful husband, caring father, successful
businessman, generous philanthropist, committed Christian and "lover of this community" Saturday
during funeral services for the former Rubbermaid CEO at Wooster United Methodist Church.
Sons Stephen and Chris Gault, longtime friend Ron Holtman, the Rev. Charles Tobias and Deborah
Hoover shared memories of Stanley Gault, who died June 29 at the Cleveland Clinic. He was 90.
"We come together in grief," Tobias said, but through the course of the service and his message
shared how Stanley Gault was now in a heavenly home prepared for him by Jesus. And, he was now
reunited with his wife, Flo, who died April 16, 2013.
Stephen Gault said it was gratifying to see so many wonderful people from near and far who
arranged their schedules to celebrate the life of his father. He shared a series of stories about ...
There was another time his father caught a great walleye, but Stephen failed to string it to the side of
the boat, and it swam off. Both occasions were followed by a "vigorous Stanley Gault lecture,"
though in the second one his dad used shorter words.
There was a time when Stanley Gault was grilling hot dogs at the cabin in Canada for family and
construction workers who were building an addition. While eating, he talked about how he had just
sat next to Lee Iacocca when he retired from Chrysler and had spent time with Prince Rainier of
Monaco and princesses Caroline and Stephanie.
Everyone there was in amazement, but Stanley Gault pivoted the conversation. All of a sudden, the
discussion became all about the construction workers, their lives and their thoughts.
"He treated everyone with dignity and respect," Stephen Gault said.
Chris Gault said his father would be the first to admit he never really got over his wife's death. They
were married for 63

Goodyear Tires Case Study Essay
Case Study: Goodyear: The Aquatred Launch
Although Goodyear was the leader in U.S. passenger tire market with 15% market share, the
company still had to be very careful in all things done because the competition was so intense.
There were so many players in the industry, both branded and private label. Although, each of them
had less than 10% of market share, the second in rank, Michelin, was growing very fast in both
replacement and OEM market. Also, the private label had become the biggest threat for all branded
tires since many branded tire owners intended to replace their tires with private label.
Changes in consumer preferences
From Goodyear's research, 45% of tire buyers thought that price was the most important factor ...
The company could lose lots of tire customers who their preferred outlets had no Goodyear tires.
Although Goodyear claimed not to want its tires sold in low–priced outlets, they sporadically
obtained Goodyear tires. Therefore, Goodyear should answer itself first why it didn't want its tires
sold in low–priced outlets? Bad image? Then why Michelin, which had its tires sold in low–priced
outlets, still got higher percentage from value–oriented buyers and quality buyers in the survey of
'what brand of tires the owners intended to buy the next time'?
New product launched: Aquatred
Aquatred was a new tire providing improved driving traction under wet conditions. The question
was 'was it the right product for the dealers and for the consumer, as the industry seemed to be
turning toward long–life warranties and low–cost private label?'
It was also planned to launch during the Winter Olympics in January of 1992. However, the initial
inventory of Aquatreds had been made to fit only domestic cars and molds to produce other sizes
would not be available until several months after the Olympics.
In addition, Goodyear hoped to price the Aquatred at a 10% premium over the existing most–
expensive tire. However, as the company research stated that more customers were price–sensitive,
the company

Gender Inequality Of Equal Pay For Women
Introduction:
On January 29, 2016, The White House Press Office released a FACT SHEET on new steps to
advance equal pay for women. This FACT SHEET states that,
"the median wage of a woman working full–time all year in the United States is about $39,600–only
79 percent of a man's median earnings of $50,400" (The White House, 2016).
However, many scholars and economists disagree that a gender wage gap exists. In addition,
conservative political experts and bloggers promote the notion that gender based wage gap is an
idea propagated by feminists, women empowering organizations, and progressives. However,
almost all the working women in the United States, and organizations such as Institute for Women's
Policy Research (IRWP), and American Association of University Women (AAAU), strongly
believe in the existence of the gender wage gap.
This sociological issue of equal pay for women is extremely relevant in today's environment where
women perform equal work as men in many occupations. Furthermore, with almost 50% of the
work force being women, women contributing equally to the family income, and a large number of
women being the single parents supporting children, lack of equal pay over time could increase the
poverty rates for women (White House, 2016). In addition, IWPR's 2015 report on the status of
American women, states that if women receive equal pay for the same work, the poverty rate among
women will see a reduction from 8.2% to 4%, an almost 50% reduction (Hess et

Goodyear Aquatred Case
Goodyear's Aquatred Case
Goodyear, around the late 1980s was developing a tire that would set them apart from the
competition. Unfortunately they were stuck in a time when replacing tires was not high on peoples
list of pleasantries, which will be explained in greater detail. Goodyear developed what they called
the Aquatred tire which was supposed to give greater traction during wet weather and a superior
quality that would have the same traction after much use as some tires did when they were brand
new. However, they faced a few problems along the way. The price for this new tire was going to be
quite expensive. The industry at this time was not looking for a high performance tire so much, but
rather something with a guarantee and ... Show more content on Helpwriting.net ...
In order to determine which option to choose, Goodyear weighed the advantages and disadvantages
of each. The advantage of having a 'premium' tire is being able to charge more, thus generating
higher profits. On the other hand, consumer perception at the time was that buying tires is a 'grudge
purchase' and they were not willing to pay the extra money for features they didn't want. Goodyear's
tires had always been marketed toward the average consumer who wanted a good tire at a good
price. The possibility of losing those loyal customers was high. The second option of which
distribution channel to go through also has its advantages and disadvantages. The advantage of
moving to a large wholesaler, rather than just independent tire dealers, was greater exposure and
possibly higher profits. However, Goodyear's past revenue mainly came from loyal independent
dealers, and it could be devastating to business if Goodyear lost that loyal base. In addition to the
cost, independent tire dealers didn't feel Aquatred's 'premium' features warranted the high cost or
that it would appeal to their customers.
In the end Goodyear tried to do too much and forgot their market and what made them so great in
the first place. It is shown that in the '80s and early '90s Goodyear was in commanding lead of their
competitors in the segment they were targeting. I believe that if they were going to launch the tire,
then broadening their channels to a

Essay on Sumerel v. Goodyear Tire & Rubber Company Case Study
Sumerel v. Goodyear Tire & Rubber Company (pp. 394–396)
The Parties:
The Parties in this case are Bob and Sallie Sumerel, Steven and Ann Berzin, Dane and Kerry Dicke,
and Bart Kaufman and Good Year Tire & Rubber Company. Bob and Sallie Sumerel, Steven and
Ann Berzin, Dane and Kerry Dicke, and Bart Kaufman are all the plaintiffs and appellants since
they are suing and also appealing the decision. The Good Year Tire & Rubber Company is the
defendant and the appellees since they are being sued and contesting the appeal.
History of the case:
Bob and Sallie Sumerel, Steven and Ann Berzin, Dane and Kerry Dicke, and Bart Kaufman are
suing Good Year due to a the defective manufactured hose that was installed in the plaintiffs' heating
... Show more content on Helpwriting.net ...
Since the hose was put in the vehicles Good Year was liable for any issue caused by this hose. They
want to be compensated for all "other cost and losses" they encountered because of this.
The defendant's theory
Good Year doesn't feel they are responsible for the "other cost and losses" suffered by the Plaintiffs
in this case. Good Year feel like if they pay the correct amount they will have satisfied the courts
decision. Once the attorneys calculated the correct amount and tried to fix the issue Good Year felt
they were only obligated to pay that amount only.
The legal issue
Should the Plaintiffs really get the $1.3 million ordered by the Courts? Should they be awarded any
money for their "other cost and losses"?
The holding of the court
It was found that no, Good Year Tire & Rubber Company was not responsible for the "other cost
and losses" of the Plaintiffs. Good Year was not obligated to pay the Plaintiffs since there was no
agreement made for payment. The error that was found was bought to Good Year's attention but the
attorneys failed to agree on the correct amount.
What do you think?
I think that Good Year Tires should pay the Plaintiffs' the correct amount from the parentages the
courts ordered them to pay. The Plaintiffs' attorneys should have ensured they make an agreement
on their behalf once the discrepancy was found. The emails and charts was a start but the best thing
Brooks could have

Summary of Case Analysis: Goodyear Tire and Rubber...
Summary of Case Analysis: Goodyear Tire and Rubber Company
1. INTRODUCTION GOODYEAR TIRE AND RUBBER COMPANY
Goodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader
until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire
Company.
Goodyear¡¦s principal business is the development, manufacture, distribution, and sale of tires
throughout the world. Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion
with corporate wide earnings of $96.9 million. It has its owned Goodyear Auto Service Centers and
franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US.
Goodyear controls 20 percent of ... Show more content on Helpwriting.net ...
SITUATION ANALYSIS
We need to consider a number of relevant information prior to making the decision. The information
that needs to be considered is:
(a) What are Goodyear¡¦s situation, its strength, weaknesses, opportunities and threat?
Table 4 ¡VSWOT Analysis on Goodyear
Strength Weaknesses
„X 94 years of experience
„X 37% of US tire–making capacity
„X 60% in the Tire Replacement market (Top Ten in US)
„X 40% in the Original Equipment Manufacturer market
„X Market leader in North America
„X Broadest line of product
„X Broad market brand names with 11 brand names
„X Premium quality brands
„X A leading national advertiser
„X 8000 retails point of sale
„X 1000 company owned Goodyear Auto Service Centers

„X 2500 franchised Tire Dealers „X exclusive distribution policy
„X lack of customer service
Opportunities Threat
„X Additional 850 retails channels „X 2 million Goodyear brands were replace annually at Sears
„X growth of warehouse membership club stores and discount tire retails
„X customers loyalty to Sears
(b) What is the position of Goodyear in the Tire Industry?
There are 2 types of market in the tire industry, namely;
(i) Original Equipment Tire market;
Original equipment tires are sold by

Goodyear: Driverless Vehicles Revealed In The Film I, Robot
When the movie I,Robot came out, one of the most interesting things in the movie was the futuristic
autonomous car that Will Smith's character drove in the movie. Despite the cheesy moments where
he has to drive it himself because he doesn't trust technology, I almost noticed that the wheels of the
car where spherical –– at least when it was lifted up in the huge garage of the corporate building he
was investigating. I remember thinking how cool that would be, but I never in a million years would
know how that sort of technology could work until now. Ubiquitous tire manufacturer Goodyear is
apparently trying to make the spherical tire go from science fiction to a reality. With the introduction
of more driverless vehicles, Goodyear will introduce

Myth Gender Based Wage Gap
Myth – Gender Based Wage Gap
Raaga Agraharam
Soc 101
Introduction:
On January 29, 2016, The White House Press Office released a FACT SHEET on new steps to
advance equal pay for women. This FACT SHEET states that,
"the median wage of a woman working full–time all year in the United States is about $39,600–only
79 percent of a man's median earnings of $50,400" (The White House, 2016).
However, many scholars and economists disagree that a gender wage gap exists. In addition,
conservative political experts and bloggers promote the notion that gender based wage gap is an
idea propagated by feminists, women empowering organizations, and progressives. However,
almost all the working women in the United States, and organizations such as Institute for Women's
Policy Research (IRWP), and American Association of University Women (AAAU), strongly
believe in the existence of the gender wage gap.
This sociological issue of equal pay for women is extremely relevant in today's environment where
women perform equal work as men in many occupations. Furthermore, with almost 50% of the
work force being women, women contributing equally to the family income, and a large number of
women being the single parents supporting children, lack of equal pay over time could increase the
poverty rates for women (White House, 2016). In addition, IWPR's 2015 report on the status of
American women, states that if women receive equal pay for the same work, poverty rate among
women will see a

Essay on Cause and Effect
Cause and Effect of Price Wars
When large sums of money are at stake, many companies bend and flex to their limits to guarantee
defeat over the competition. Sometimes they take a loss in one area for a gain in another area. There
is a cause for every action the company makes, and in return for their action there is an effect.
Although the effect can sometimes be pre–determined, no one is really sure what the outcome is
going to be until the time comes.
There are millions of cars on the road today and they all require tires. When an owner replaces the
tires on his or her vehicle, they can decide what make and model will be on the car. But when a
buyer purchases a new car, they do not have the option of which tires they would ... Show more
content on Helpwriting.net ...
They ran them at 90 miles per hour for 200 miles at and average temperature of 90 degrees, which is
not exactly considered every day driving. The effect of these cheaper, lower quality tires was tread
belt separation. This occurs when the tread of the tire peals away from the rest of the tire
(http://archives . ) The effect of the tire separation caused many more problems. Firestone was
forced to recall 6.5 million tires. The tires that were affected buy the recall were the Radial ATX,
Radial AXT II, and some Wilderness AT tires. Only the versions of these tires that have "VD" at the
beginning of the serial number are affected. These tires are found mainly on the Ford Explorer and
the Mercury Mountaineer. "We made some bad tires and we take full responsibility for those" said
Firestone executive John Lampe (Naughton). The effect of these 6.5 million recalled tires is starting
to show through. "We have seen an alarming number of serious accidents from rollovers of the
Explorer after a tire failure" said Firestone's Lampe while arguing his defense in front of the
supreme court. Evidence directly relates 103 deaths and 400 injuries to these tires. These statistics
were based on 2226 consumer complaints. There are also over 600 deaths alone from the Explorer
rolling over, but not all have been investigated to determine if the tires were the cause.
Unfortunately the number of deaths and injuries is rising every day due to

AquaTred Goodyear Tyres: A Competitive Market Analysis
A competitive market analysis: AquaTred Goodyear Tires The problem AquaTred Goodyear tires
were replacement tires designed in 1992 to provide enhanced traction during poor weather
conditions. Trends in the tire industry during the 1970s had resulted in consumers driving less often,
replacing tires less, and using more durable and long–lasting radial tires on smaller vehicles. Also,
increased foreign competition was now a factor in the tire industry. The industry never quite
recovered the level of robustness that had existed previously. AquaTreds were an attempt by
Goodyear to offer added incentive to choose its product in the volatile tire market. Because tire
purchases have little glamour attached to them, and practicality and price are a premium, Goodyear
wanted to offer an added functional advantage to choose its product, as well as added social cache
by selecting a premium tire. The AquaTred was positioned to be marketed to higher–end customers
that cared about quality as well as price. Preliminary research indicated that the target consumer for
the AquaTreds was also more likely to research a product before purchase (Isaacson 1994: 13). But
Goodyear dealers were lukewarm about the product, citing the fact that price and the ability to last
for longer distances was more of a factor in consumer decision–making. It was a 'boutique' tire,
when middle–range products moved the quickest off the shelves (Isaacson 1994: 14). Expanding
distribution channels to reach a wider

Strength Of Goodyear
Strength a) Marketing A good marketing strategy is very important for a company to promote and
advertise their product. As for Goodyear Tires and Rubber Company, marketing could be one of the
strength for the company. In United Stated, Goodyear is one of the leading national advertiser. They
have maintained high–profit in auto racing to emphasize the high–performance capabilities of its
tires and the company's commitment to product innovation. Goodyear company is very well –
known to have blimps that often to be seen at special event in United State and was the one of the
most recognizable advertising icons in America till today. The company slogan "The best tires in the
world have Goodyear written all over them" show that the company positioning as high–quality,
worldwide tire manufacturer and marketer. b) Manufacturing The company ... Show more content
on Helpwriting.net ...
Besides that, their company market share also the highest compare to other company. In Exhibit 2
and 5, show that Goodyear was the top manufacturer brand in U.S market share for original
equipment passenger car tires and estimated U.S market shares of top 10 brands in replacement tire
market. However, as increasing number of competitors has entered to the tire industry Goodyear has
faced a lot of problems in their management. Goodyear has faced management crisis; its causes
Goodyear has loss $38 million in the year 1990 and a change in their company top management in
1991 has makes them reconsider about Sears proposal. Besides that, Goodyear has faced decline
about 3.2% in market share for passenger car replacement tires with the loss about 4.9 million tire
unit. This show that Goodyear is weak in management in order to maintain themselves on the top in
tires industry and can't compete among their competitor as well as differentiate themselves from
their

Case Analysis : Goodyear Tire And Rubber Company
Case Analysis: Case Studies: Goodyear
As of the past 3 decades, women have shown a commendable progress in the workplace. For
instance, the average weekly earnings for women was 62.1 % that of men in the year 1970. The raw
pay difference decreased from 37.9 % to 21.5 % by the year 2007. Despite the progress, the raw
wage difference has continually been used to further public policy agendas without offering an
explanation behind the difference (An Analysis of Reasons for the Disparity in Wages between Men
and Women, 2009). This essay discusses a case of Ledbetter vs the Goodyear Tire and Rubber
Company where Lilly Ledbetter, the only female production supervisor at Goodyear Tire and
Rubber Company's plant in Gadsent, had worked for over ... Show more content on Helpwriting.net
...
It is true that Ledbetter never succeeded with the case, the Goodyear Tire and Rubber Company
went against the utilitarian theory when they made the choice to underpay her. First, whether an act
is wrong or right depending on the consequences of the act. Second, whether an act is good or bad
depends on facts about welfare. Third, the sources of value in the world are found in individuals
such as people and animals. Fourth, the value of a state of affairs is obtained by getting the average
of the values associated with the persons in that state of affairs. Finally, the value of a state of affairs
is desired to be as great as possible (Eggleston, 2012). The company should also have considered
the consequences that followed the act of discrimination against Ledbetter. This discriminatory act
brought more unhappiness than happiness in the sense that it had to have negatively affected the
morale of female employees who were working for the company, the emotions of their families,
consumers, the stock–holders, and even some of the male employees, thus affecting productivity.
This shows that the Company cannot be justified for the discriminatory act against Ledbetter.
Gender discrimination might increase inequality at the work place. Ledbetter claimed that she was
consistently given poor assessments at work by her supervisors and that is why after so many years
of hard work she was still earning far less

Goodyear's Giant Airship Hangar: Building for the Future of Aviation

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Goodyear's Giant Airship Hangar: Building for the Future of Aviation