The Goodyear Tire & Rubber Company is an American multinational tire manufacturing company founded in 1898 by Frank Seiberling and based in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, motorcycles, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery. It also produced bicycle tires from its founding until 1976.[2] The company was named after American Charles Goodyear, inventor of vulcanized rubber. The first Goodyear tires became popular because they were easily detachable and required little maintenance. Goodyear is also known for the Goodyear Blimp. Though Goodyear had been manufacturing airships and balloons since the early 1900s, the first Goodyear advertising blimp flew in 1925. Today it is one of the most recognizable advertising icons in America.[3] The company is the most successful tire supplier in Formula One history, with more starts, wins, and constructors' championships than any other tire supplier.[4] They pulled out of the sport after the 1998 season. It is the sole tire supplier for NASCAR series. Goodyear is a former component of the Dow Jones Industrial Average.[5] The company opened a new global headquarters building in Akron in 2013.

1. 1
AN OVERVIEW ON THE GOODYEAR TIRE AND
RUBBER COMPANY
Varun Kesavan, Research Scholar, E – Mail Id –
varunkesavan@yahoo.com
The Goodyear Tire & Rubber Company is an American multinational tire
manufacturing company founded in 1898 by Frank Seiberling and based
in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial
trucks, light trucks, motorcycles, SUVs, race cars, airplanes, farm equipment
and heavy earth-mover machinery. It also produced bicycle tires from its
founding until 1976.[2]

2. 2
The company was named after American Charles Goodyear, inventor
of vulcanized rubber. The first Goodyear tires became popular because they
were easily detachable and required little maintenance.
Goodyear is also known for the Goodyear Blimp. Though Goodyear had been
manufacturing airships and balloons since the early 1900s, the first Goodyear
advertising blimp flew in 1925. Today it is one of the most recognizable
advertising icons in America.[3] The company is the most successful tire
supplier in Formula One history, with more starts, wins, and constructors'
championships than any other tire supplier.[4] They pulled out of the sport
after the 1998 season. It is the sole tire supplier for NASCAR series.
Goodyear is a former component of the Dow Jones Industrial Average.[5] The
company opened a new global headquarters building in Akron in 2013.
HISTORY
GOODYEAR FACTORY BUILDINGSAND FORMER HEADQUARTERS
COMPLEX
EARLY HISTORY 1898–1926
The first Goodyear factory opened in Akron, Ohio, in 1898. The thirteen
original employees manufactured bicycle and carriage tires, rubber horseshoe
pads, and poker chips. The company grew with the advent of the automobile.

3. 3
In 1901 Frank Seiberling provided Henry Ford with racing tires. In 1903, Paul
Weeks Litchfield was granted a patent for the first tubeless automobile tire. By
1908 Ford was outfitting his Model T with Goodyear tires. In 1909 Goodyear
manufactured its first aircraft tire.[6]
In 1911 Goodyear started experimenting with airship design. It later
manufactured airships and observation balloons for the United States Army
Air Service during World War I. The transport and reconnaissance capabilities
that Goodyear provided contributed significantly to the Allied victory.[citation
needed]
In 1916, Litchfield found land in the Phoenix area suitable for growing long-
staple cotton, needed for reinforcing rubber in tires. The 36,000 acres
purchased were controlled by the Southwest Cotton Company, formed with
Litchfield as president. (This included land that would develop into the towns
of Goodyear and Litchfield Park.)
In 1924, Litchfield, as Goodyear Vice President, forged a joint venture with the
German Luftschiffbau Zeppelin Company to form the Goodyear-Zeppelin
Corporation.
By 1926 Goodyear was the largest rubber company in the world. Only four
years earlier it was forced to temporarily halt production of racing tires due to
heavy competition. Nevertheless, the popularity of the Goodyear tire on the
racing circuit led to a popular demand for the return of the brand.

4. 4
EXPANSION 1926–1970
Paul Litchfield, inventor of the tubeless car tire who promoted the Zeppelin
partnership and later became Goodyear president and board chairman.
On August 5, 1927, Goodyear had its initial public offering and was listed on
the New York Stock Exchange.
By 1930 Goodyear had pioneered what would later become known as "tundra
tires" for smaller aircraft — their so-called low inflation pressure "airwheel"
aviation wheel-rim/tire sets were initially available in sizes up to 46 inches
(117 cm) in diameter.
For the next sixty years Goodyear grew to become a multinational corporation
with multibillion-dollar earnings. It acquired their rival Kelly-Springfield Tire in
1935. During World War II Goodyear manufactured F4U Corsair fighter planes
for the U.S. Military. Goodyear ranked 30th among United States corporations
in the value of wartime production contracts.[9] WWII forced the dissolution of
the Goodyear-Zeppelin partnership in December 1940. By 1956 they owned
and operated a nuclear processing plant in Ohio.
In 1944, Goodyear created a subsidiary in Mexico in a joint venture with
Compañía Hulera, S.A. de C.V., Compañía Hulera Goodyear-Oxo, S.A. de
C.V. or Goodyear-Oxo.

5. 5
RADIAL TIRE TRANSITION
Of the five biggest U.S. tire firms in 1970, today only Goodyear remains
independent, due to the challenge posed by radial tire technology, and the
varied responses. At the time, the entire U.S. tire industry produced the older
bias-ply technology. Estimates to fit the factories with a new set of machinery
and tools for making this new product were between $600 million and $900
million. This was a substantial amount in a low margin business with sales
revenue in the low billions.
The U.S. market was slowly shifting towards the radial tire, as had already
been the case in Europe and Asia. In 1968, Consumer Reports, an influential
American magazine, acknowledged the superiority of radial construction, first
developed in 1946 by Michelin.
When Charles J. Pilliod Jr. became CEO in 1974, he faced a major investment
decision regarding the radial tire, which today has a market share of nearly
100%. Despite heavy criticism at the time, Pilliod invested heavily in new
factories and tooling to build the radial tire.
Sam Gibara, who headed Goodyear from 1996 to 2003, has noted that
without the action of Pilliod, Goodyear "wouldn't be around today."
Sales for 1969 topped $3 billion, five years later sales topped $5 billion and it
boasted operations in thirty-four countries. In 1978 the original Akron plant
was converted into a Technical Center for research and design. By 1985
worldwide sales exceeded $10 billion.

6. 6
Goodyear Aerospace, a holding that developed from the Goodyear Aircraft
Company after World War II designed a supercomputer for NASA's Goddard
Spaceflight Center in 1979, the MPP. The subsidiary was sold in 1987 to the
Loral Corp. as a result of restructuring.
In 1987, Goodyear formed a business partnership with Canadian tire retailer,
Fountain Tire.
1990 TO PRESENT
The last major restructuring of the company took place in 1991. Goodyear
hired Stanley Gault, former CFO of Rubbermaid to expand the company into
new markets. The moves resulted in 12,000 employees being laid off.
In 2005, Titan Tire purchased the farm tire business of Goodyear, and
continues manufacturing Goodyear agricultural tires under license. This
acquisition included the plant in Freeport, Illinois.
On July 10, 2008, Goodyear was recognized as one of America's most
respected companies by the Reputation Institute (RI) and Forbes magazine.
Goodyear ranked 16th on the magazine's third annual listing of companies
with the best reputations in the United States.

7. 7
The list is based on the results RI's Global Pulse consumer opinion survey,
which measures the overall respect, trust, esteem, admiration and good
feelings consumers hold toward the world's largest companies.
Scores are based on RI's seven dimensions of reputation: products/services,
innovation, workplace, citizenship, governance, leadership and performance.
RI said the 2008 survey indicates that consumers are most influenced by a
company's high-quality products and services as well as its governance and
citizenship.
Goodyear's score of 76.0, represented a 7.54 point increase over 2007 and
was the largest year-over-year improvement of any company on the list.
Goodyear is the only tire company on the top-75 list.
The recognition from RI and Forbes is the fifth significant honor for Goodyear
in 2008. The company was named the world's most admired company in the
motor vehicle parts industry by Fortune magazine. Audit Integrity Inc. and
Forbes magazine ranked Goodyear sixth on their list of America's most
trustworthy companies. The Wall Street Journal recognized Goodyear for
leading shareholder return for the past five years in the automotive category.

8. 8
Goodyear was also ranked among the Top 100 Corporate Citizens selected
by CRO magazine.
The company announced in summer 2009 that it will close its tire plant in the
Philippines as part of a strategy to address uncompetitive manufacturing
capacity globally by the end of the third quarter.
Goodyear announced plans to sell the assets of its Latin American off-road
tire business to Titan Tire for US$98.6 million, including the plant in Sao
Paulo, Brazil and a licensing agreement that allows Titan to continue
manufacturing under the Goodyear brand. This deal is similar to Titan's 2005
purchase of Goodyear's US farm tire assets.
In 2011, more than 70 years after the dissolution of the Goodyear-Zeppelin
Corporation, it is announced that Goodyear will partner with Zeppelin again
(the legacy company Zeppelin Luftschifftechnik) to build more zeppelins
together.
TIMELINE
Goodyear Tires advertisement, Syracuse Post-Standard, February 26, 1916
1898: Goodyear founded
1899: automobile tires added to the original product line of bicycle tires,
carriage tires and horseshoe pads

9. 9
1901: Seiberling makes racing tires for Henry Ford
1903: Paul Litchfield granted patent on first tubeless automobile tire (Litchfield
would go on to become president of Goodyear-Zeppelin, then board
chairman)
1908: Ford's Model T is outfitted with Goodyear tires
1909: first pneumatic aircraft tire
1911: first airship envelope
1912: Goodyear blimp first debuts
1917: made airships and balloons for the U.S. military during World War I
1919: tires on the winning car at the Indianapolis 500
1924: Zeppelin patents acquired, joint venture Goodyear-Zeppelin Corporation
formed with the German company
1925: Pilgrim is launched, the first commercial non-rigid airship to use helium
1926: world's largest rubber company, based on sales of $230,161,356
1927: initial public offering [7]
1929: construction of world's largest airship dock started in Akron
1935: acquired Kelly-Springfield Tire
1937: first American-made synthetic rubber tire

10. 10
1940: in December, Goodyear-Zeppelin Corporation dissolved with WWII
straining partnership[27]
1942: awarded contract to build Corsair fighter planes
1944: tire testing begins near San Angelo, Texas[29]
1947: first nylon tires developed
1949: first television advertising with sponsorship of "The Goodyear Review,"
hosted by Paul Whiteman
1954: first nationwide strike in company's history lasted 52 days
1956: Goodyear-operated U235 atomic processing plant opens in Ohio
1957: Goodyear Proving Grounds for tire testing, near San Angelo, Texas, is
rebuilt[29]
1958: production of foam-padded instrument panels begun for 1959 model
cars
1962: Goodyear racing tires used on more winning stock and sports cars than
any other brand
1963: Goodyear produces its one billionth tire
1965: radial-ply tires made available in a full range of sizes to auto
manufacturers

11. 11
1967: Goodyear introduces the Polyglas tire, one of the first wide-tread bias-
belted fiberglass tires, which along with similar tires from competitors such as
the Firestone Wide-Oval would become regular equipment on 1970 to 1974
models, which would be superseded by radial tires beginning in 1975.
1969: sales reach $3 billion
1970: first tires on the moon (Apollo 14)
1974: sales reach $5 billion
1975: all tires used in Indianapolis 500 supplied by Goodyear
1976: Chemical Division shipped first shatterproof polyester resin bottles
1977: industry's first all-season tire (Tiempo) introduced
1978: Akron plant converted into Technical Center for R&D
1983: three billionth tire produced
1984: worldwide sales exceed $10 billion
1986: James Goldsmith takeover attempt and resulting restructuring
1987: completion of the California - Texas "All American" oil pipeline
1991: Aquatred tire introduced
1992: began selling tires at Sears stores
1993: opened first tire store in Beijing, China

12. 12
1993: inauguration of Dalian plant, China
1994: "electronic store" opened on CompuServe
1995: worldwide sales exceed $13 billion
1995: Bought Polish Tire Company Dębica,
1998: sold the All American Pipeline and Celeron businesses
1999: Announced $1 billion global alliance with Japan's Sumitomo Rubber
Industries, which had rights to the Dunlop tire brand in much of the world, to
establish six joint ventures in North America, Europe and Japan
2000: formed an Internet-based purchasing alliance with five other rubber
companies called RubberNetwork.com
2003: quarterly dividend to shareholders eliminated
2004: Assurance TripleTred and ComforTred tires introduced
2005: North American farm tire operations sold to Titan Tire Corporation
2006: Goodyear blimp made maiden voyage in China
2007: Engineered Products Division sold to Carlyle Group; EPD is renamed
Veyance Technologies
2008: Voluntary Employees' Beneficiary Association trust (VEBA) approved by
U.S. District Court, funded with $1 billion
2009: Goodyear Assurance Fuel Max tire introduced in North America

13. 13
2010: plans announced to sell European and Latin American farm tire
businesses
2011: after being dissolved during WWII, Goodyear and Zeppelin's legacy
company partner again to build more airships together[27]
2013: New headquarters complex opens in Akron
2015: Goodyear and Sumitomo announced that they would dissolve their
worldwide partnership.
GOODYEAR PRODUCTS
This section contains embedded lists that may be poorly defined, unverified or
indiscriminate. Please help to clean it up to meet Wikipedia's quality
standards. Where appropriate, incorporate items into the main body of the
article. (February 2010)
 Automotive
 KhADI-27, USSR
 Wrangler DuraTrac
 Assurance (Passenger All Season)
 TripleTred All Season
 Triplemax
 ComforTred Touring
 FuelMax

14. 14
 CS Fuel Max (SUV)
 CS TripleTred All Season (SUV)
 Integrity (OE All Season)
 Fortera (SUV)
 Silent Armor
 TripleTread
 HL
 SL
 Wrangler (truck)
 Silent Armor
 All Terrain Adventure
 AT/R
 AT/S
 AT/SA
 RS/A
 RT/S
 SR-A
 TG
 HP
 HP AW
 MTR with Kevlar
 DuraTrac
 DuraGrip

15. 15
 Radial (235/75R15 only)
 EfficientGrip (Summer Tires)
 EfficientGrip Performance
 EfficientGrip Compact
 Eagle (Touring/Performance/OE)
 Eagle F1
 Eagle F1 Asym SUV
 Eagle F1 Supercar
 Eagle F1 GS-D3
 Eagle F1 Directional 5
 Eagle F1 Asym
 Eagle F1 Asym 2
 Eagle F1 Asym 3
 Eagle Efficient Grip
 Eagle Efficient Grip Performance
 Eagle GT3
 Eagle LS
 Eagle LS2
 Eagle NCT
 Eagle RS-A
 Eagle RS-A 2
 Eagle RV
 Excellence

16. 16
 Response Edge
 Carbon Fiber Technology
 Nordic (Winter tires)
 UltraGrip (Winter tires)
 KhADI-27
COMMERCIAL
 Goodyear Tire Company mechanic shop in Goodlettsville, Tennessee.
 2004-06 Ford F-150 Goodyear.
 Commercial Truck
 Cargo G26
 Cargo Marathon
 Cargo Marathon 2
 Cargo Vector
 Cargo Vector 2
 Fuel Max
 Duraseal
 Off The Road Tires
 Articulated Dump Truck
 Rigid Haulage Truck
 Mobile Crane
 Scaper
 Port & Container Handling

17. 17
 Dozer and Loader
 Mine Service
 Motor Grader
 ATV Tires
 Rawhide Camo
 Rawhide MT/R
 RV Tires
 Unisteel series (G670RV, G149RSA, G169RSA, G647RSS, G614RST)
 Wrangler HT (all weather)
 Marathon (trailer towing)
AVIATION
Non-tire industrial (licensed products produced by Veyance Technologies)
Goodyear trailer at a NASCAR Nationwide Series race
 Airsprings
 Industrial hose
 Hydraulic products
 Conveyor belt products
 Power transmission products
 Molded transportation products (vibration control)
 Rubber Track
 Isoprene monomer
 Synthetic rubber for medical applications

18. 18
 Synthetic rubber for chewing gum
Veyance Technologies was purchased by ContiTech and no longer has the
rights to Goodyear's licenses.
Goodyear-branded wiper blades are made under license by Saver
Automotive, in Ohio. The wipers were never under the Veyance umbrella.