SOCIAL NETWORKING SITES......

1. A new era of communication

2. Internet has given us the ability to connect
with people from around the globe with a
few clicks of a button, making it easier than
ever to keep in touch with our friends and
family. Because of that, social networking is
the biggest industry of our time, but it
wasn’t always that way.

3.  Social networking began in 1978 with the Bulletin
Board System (or BBS.) The BBS was hosted on
personal computers, requiring that users dial in
through the modem of the host computer,
exchanging information over phone lines with other
users. This was the first system that allowed users to
sign in and interact with each other, but it was quite
slow since only one user could be logged in at a
time.

4.  1994 Geocities was the first social networking sites on
internet, launching its website in. Its intent was to
allow users to create their own websites, dividing them
into “cities” based on the website’s content.
 In 1995, TheGlobe.com was launched, offering users
the ability to interact with people who held the same
interests and publish their own content.
 1997, AOL Instant Messenger and SixDegrees.com
were launched. This was the year instant messaging
became popular and it was the first time internet users
were able to create a profile and friend each other.

5.  “Friendster” was the pioneer of social networking sites
and in it’s first three months, the social networking
website acquired 3 million users.
 Followed by MySpace, Classmates.com, LinkedIn and
Tribe.net.
 LinkedIn was the first social networking platform on
internet for business and professionals.

6.  Facebook.com was launched in 2004 with
the intent to connect U.S. college students,
starting with Harvard College. In it’s first
month, over half of the 19,500 students
signed up. After gaining popularity,
Facebook opened it’s registration to non-
college students, and in 2008, Facebook
surpassed MySpace as the leading social
networking website.

9.  According to a study by Neilson company, 89 percent of 15 -
20 year olds in India access a social net working site everyday
and 60 percent of them spend at least half an hour on social
networking each day
 The world now spend around 22 percent of all time online on
social networks and blog sites
 The average visitor spends 66% more time on these sites than a
year ago
 CNN’s international readership found that 43% of online news
sharing occurs via social media networks and tools
 The number of users registered for virtual world sites broke the
one million mark during 2010

10.  Blackplanet users spent 3.6 minutes more on the site
than the average face book visitor
 MyYearbook and Tagged users spent around 3 minutes
more than the average Myspace visitors
 Facebook witnesses more than 65 billion page views
per month
 More than 14 million photos are uploaded on facebook
and 8 million photos on Myspace daily

12.  Facebook
 Founded: 2004
 No. of users : 600 million
 Revenue: US$ 800 million
 Alexa rank :2
 Revenue from : banner ads, referral marketing,
partnerships, branding elements, virtual currency

13.  Twitter
 Founded : 2006
 No. of users : 190 million
 Revenue : US$ 150 million (projected)
 Alexa : rank 9
 Revenue from : verified accounts, advertisements
(promoted trends)

14.  Myspace
 Founded : 2003
 No. of users :100+ million
 Revenue ; US$ 385 million (2009 est.)
 Alexa Rank : 68
 Revenue from : advertisements , Google AdSense

15.  LinkedIn
 Founded : 2002
 No. of users : 100+ million
 Revenue : US$ 161.4 million (jan. - sep. 2010)
 Alexa rank : 18
 Revenue from : premium accounts , hiring services,
advertisements ,partnerships, Google AdSense

21. Strength
 Collaborative
 Engaging
 Sense of community
 Knowledge management
 Ease of use
 Integration
 Low cost
 Oversold
 High overlap
 Disorderly
 Privacy issues
Weakness

22. opportunities
 Integration
 Convert users
 Expose blogs and
campaigns to
community users
 Mergers and acquisitions
 Competing plat forms
 Abuse and exploitation
 Risk of losing image
Threats

23.  The national school board s association
reports that almost 60% of students who use
social networking talk about education
topics online, and more than 50% talk
specifically about school work