It is all about our social networking sites to which we are linked for sharing ideas and information. Social Networking is also important for us to interact with the world.

1. NAME : Harshit Pachar

2. Topic :

3.  A social networking service is an online service , or website
that focuses on building and reflecting of social relations
among people .
There people are connected through same interest or
networks.
Most social network services are web-based and provide
means for users to interact over the internet .

4. Many social networking websites were launched in the 1990’s .
In India , ORKUT was the first social networking website that
actually attracted users towards the idea of building up their
social networks .
Orkut was followed by MySpace , Facebook , Twitter and now
Google+ .

5. Facebook
Founded : 2004
Number of users : 1.44 billion
Revenue : $3.54 billion
Alexa rank : 2
Revenue from : Banner ads , referral marketing ,
partnerships , branding elements , virtual currency .

6. LinkedIn
Founded : 2002
Number of users : 350+ million
Revenue : $ 638 million
Alexa rank : 14
Revenue from : premium accounts , hiring services ,
advertisements , partnerships , Google Adsense .

7. MySpace
Founded : 2003
Number of users : 50.6 million
Revenue : $ 139 million
Alexa rank : 239
Revenue from : advertisements , Google Adsense .

8. Twitter
Founded : 2006
Number of users : 288million
Revenue : $ 1.4 billion
Alexa rank : 10
Revenue from : advertisements , referral marketing ,
branding elements , virtual currency .

9. Social networking can be done mainly in 3 ways :
 Social Networking Websites
 Instant Messaging Services
 Video Calling

10. • A website that enables users to create public profiles
within that Web Site .
• Used to form relationships with other users of the same
web site who access their profile .
• Orkut , Facebook , MySpace , Google+ and Twitter .

11.  The exchange of typed messages between computer users
in real time via the internet .
 Now available as a feature in most of the social
networking websites like Facebook , Google+ , etc.
 Independent Instant messaging services are Yahoo
Messenger , Gtalk , MSN Messenger , Meebo , etc.

12.  Communication between two people at different sites by
using computer networks to transmit audio and video data
.
 A webcam and a microphone are required.
 Skype , Yahoo Messenger , LotusLive are some of the
common video conferencing platforms .

13. 975
894
676
528
405
337
0
200
400
600
800
1000
1200
Average time spent per visit

14. • Founded by a south African company
but is specially for Indians , more than
90% it receives from India.
• Used for sending free SMS to any
mobile within India , social
networking features , supports third
party applications .
• Owned by Reliance Entertainment .
• Supports blogs , apps , videos , photos
and music .

15. • Mergers and
Acquisitions
• Competing
Platforms
• Abuse and
Exploitation
• Risk of losing
image
• Integration
• Convert users
• Expose blogs and
campaigns to
community users
• Oversold
• High overlap
• Disorderly
• Privacy issues
• Collaborative
• Engaging
• Sense of
community
• Knowledge
Management
• Ease of use
• Integration
• Low cost Strengths Weakne
sses
ThreatsOpportu
nities

16. POLITICAL
- Pressure to crack down on child
predators .
- Increased emphasis on privacy .
ECONOMIC
- Greater affluence , leading to more
number of users online .
SOCIAL
- “everyone’s on it “ & there is a
pressure to belong .
TECHNOLOGY
-Increases in broadband speed and
penetration .
-Decrease in bandwidth data center
cost .
PEST

17. S.No. Site Logo Site No. Of
Users
Alexa Rank
1 Facebook 900,000,000 2
2 Twitter 310,000,000 8
3 LinkedIn 255,000,000 9
4 Pinterest 250,000,000 26
5 Google + 120,000,000 N/A
6 Tumblr 110,000,000 34
7 Instagram 100,000,000 36
8 VK 80,000,000 21
9 Flickr 65,000,000 91
10 Vine 42,000,000 1,172

19. 0
10
20
30
40
50
60
70
80
Facebook Twitter LinkedIn Youtube Google +
Male Ratio
Female Ratio

20.  Facebook = 900 MM+ monthly active users .
 LinkedIn = 161 MM+ users .
 Google + = 170 MM+ users .
 Pinterest = 6 MM+ users .
 Twitter = 230 MM+ users .
 YouTube = 800 MM+ monthly users .
 Foursquare = 15 MM+ users .