Salesforce Executive Summary

Salesforce Executive Summary
Salesforce.com Inc. is the market leader with18.6% market share for CRM; its flagship product is a customer relationship management (CRM) that
only delivered as software–as–a–service or cloud computing model, so the customers do not need to purchase, install, update or maintain exclusive
hardware and software. Salesforce CRM fulfill the diversity of its customer demands by helping companies with global customer communication. Its
main competitors are SAP Business ByDesign and SAP Sales On Demand, Oracle CRM on Demand, Oracle RightNow, Microsoft Dynamics CRM,
NetSuite CRM+, SugarCRM. A recent Gartner 's Magic Quadrant study shows that "Salesforce dominates the worldwide CRM market with 18.6%
market share, and 28.2% revenue growth from 2013 to 2014. SAP has the second–largest market share with 12.1%, attaining 7.2% growth. Oracle has
9.2% market share and just 2.6% growth. Microsoft has 6.2% market share and 21.7 growth (Columbus, 2015)." Firstly, one of Salesforce CRM
strengths is pricing. The price of a Salesforce CRM license starts as low as $25 per user per month for any small business owners, and as high as
$250 per user per month with the unlimited edition for large organizations. There are four options for its users: $25 for SalesforceIQ, $65 for
Professional, $125 for Enterprise, and $250 for Unlimited Editions per user, per month. Thus, almost every business owner can afford Salesforce CRM
no matter the size or type of the business ("Sales Force Automation and
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Comparative Analysis of Salesforce.com and Oracle Corporation
Comparative Analysis of Salesforce.com and Oracle Corporation Introduction Enterprise software is in the midst of a series of disruptive innovations
that are fundamentally changing the economics of how software is purchased, customized and used by organizations globally today. The dynamics
defined by Dr. Clayton Christensen in The Innovator's Dilemma are in full force in enterprise software, completely re–ordering the economic, legal,
social and political factors of the industry. These same dynamics are fundamentally redefining how enterprise companies respond as well.
Salesforce.com is a company which has been able to make full advantage of the creative destruction in The Innovator's Dilemma, while Oracle is
constrained in the traditional enterprise software model of relying on maintenance revenue. These two companies anchor the continuum of competition
that The Innovator's Dilemma defines and together serve as the foundation of this analysis. Analysis of Salesforce.com versus Oracle: A Study of
Extremes Both Salesforce.com (NYSE: CRM) and Oracle (NASDAQ: ORCL) are publically held, which makes researching the specifics of their
business models, strategies and operations possible given their filings with the Securities and Exchange Commission (SEC) and extensive reporting
each do in their annual reports. As both are competing in the enterprise software market, they have comparable frameworks, systems, strategies and
processes in place for managing risks while making

Organization Description Of The Cloud Computing System
Organization Description
Salesforce.com was formed fifteen years ago with the vision of revolutionizing the entire concept of CRM, in the cloud computing system. It lead to
the development of a new philanthropic model for all others to follow, and it was only achieved by the wholehearted dedication and sincerity of its
employee force as such, who have over the years formed a pillar of strength for the company. The stakeholders and the customers have all shown their
immense support in the system, and it is because of their faith in the system, that today it is known as the leading enterprise in the cloud–computing
ecosystem. Industries and consumers all across can now get connected to their consumers in a whole new way by the use of the ... Show more content
on Helpwriting.net ...
Leadership Practices
Salesforce.com has not only succeeded in becoming the leading enterprise in cloud computing and CRM activities, but it has also been seen as an
organization that has produced leaders in the past. The company is thriving under the guidance and leadership of some of the brightest minds and
most experienced executives in business over the years. We have taken the example of Mr. Mark Benioff who is the chief executive officer of the
organization and studied his leadership style in an attempt to understand and learn from him the kind of leadership qualities he projected and how
exactly his leadership has contributes to the overall success of the business over the years. One of the key person who pioneered the process of cloud
computing, and founded the company in 1999 with a mission to create an on–demand, information management service aimed to replace the traditional
enterprise software technology (Denning, 2011). Under his leadership, salesforce.com has grown from just a groundbreaking idea to one of the fastest
growing top ten software companies in the world and one of the largest customer relationship management (CRM) company.
From Mark Benioff it can be learnt that he portrays a situational leadership style where he is skilled to share the vision, motivating the employees, and
mentoring individual. He has exhibited situational leadership style, and this can be justified from the

My Challenges as a Systems Engineer at Salesforce.com Essay
Cloud Computing has radically changed the way businesses and consumers leverage technology both professionally and personally. Unlike traditional
solutions, cloud–based solutions have not only accelerated the process of IT deployment and process execution but also reduced the burden of
ownership to companies. My experience at Infosys Ltd. has acquainted me with this facet of Cloud Computing and given me a chance to work with one
of the most innovative company in this field, Salesforce.com.
My challenges as a Systems Engineer, working on the Salesforce.com Level 3 Release Management Team for Motorola Solutions (client), included
development, enhancement and deployment of functionalities on the Force.com platform. Creating Apex classes, ... Show more content on
Helpwriting.net ...
To this end, I feel a master's degree in Computer Science with a specialization in Distributed Computing and Databases would help me gain a more
comprehensive understanding of these two technologies and provide the ideal launching pad for my entrepreneurship venture.
Projects at Infosys have given me invaluable experience in different phases of software development cycle including requirements gathering, design,
development and production support. My first project, where I was part of a large maintenance program for Intel (client), required me to support
several middleware services implemented in technologies like SAP–XI, TIBCO, Web methods 8.2, and BizTalk. My responsibilities included
monitoring applications, gateways and servers, managing tickets, bug fixing and roll out to productions. Direct interactions with the client taught me
how to organize, automate, and synchronize the support services and finally, how to build customer loyalty. Working on various EAI (Enterprise
Application Integration) technologies familiarized me well with the production support phase of the software development. Management and handling
of the gateways and servers, used by Intel for transactions worth millions of dollars, induced a deep sense of responsibility in me and gave the
confidence to manage big projects.
The undergraduate curriculum at Mukesh Patel School of Technology Management & Engineering (MPSTME) exposed me

Sales Force Automation
Project Title: Salesforce SFA on the iPhone and iPod Touch
Content: 1. Summary of case study 2. Questions & Answers 3. Learning outcome
Summary of Case Study
* Role of Apple
Apple is a company known for creative, disruptive new technologies and business models. One of its most recent products, the iPhone, represents this
kind of technology. Apple opened up its iPhone platform to third–party developers shortly after releasing it. They provide what's known as the iPhone
SDK (software development kit) to developers free of charge.
The iPhone is very different from other smart phones because of its third–party development environment. Third–party applications make the iPhone
unique, and the iPhone is an ... Show more content on Helpwriting.net ...
In addition, it can be considered as a low end disruption technology as they reduced the price of music sales by introducing the iTunes store. Moreover,
when considering Apple's iPod product chain, it can be said that they introduced products that cover low end disruption and are also sustaining
innovations.
Even though there were many companies involved in the DAP market before and after iPod was introduced, Apple still holds more than 70% of the
DAP market share and they are the largest music store in major countries such as USA, Japan and Canada. Therefore, it can be argued that the iPod is
not a sustaining technology but a disruptive technology.
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It seems safe to safe that never in history has a single product been so astoundingly successful so fast and had such a radical impact on the world.
A few highlights: * Five years ago, the iPhone didn 't exist. It now generates nearly $25 billion of revenue per quarter, or $100 billion per year. That
is a staggering amount of revenue. The iPhone alone is now a bigger business than most companies on earth. * The iPhone business is now bigger than

Microsoft. Yes, you read that right––"bigger than Microsoft." A single product that didn 't exist five years ago is now bigger than the 30–year old
company that was once considered so all–powerful that the government intervened to try to break it

Application Pricing, Enterprise Selection Of Base Vs...
For Siebel CRM Application pricing, enterprise selection of base vs industry specific drives the pricing of the application & support features. For
Siebel sales, the base module of CRM Base is the public sector module plus the Siebel CRM Sales would cost, the base price of 3750 (Public sector) +
550 (Sales) = $4300 / license in addition of 825 + 77 = 902 for support totaling to $ 5202 / user lifetime.
For Salesforce – Sales cloud – Enterprise edition for real time users with $125/user/month = $1500/user/yr. and 5 license with unlimited edition at $250
/user/month = $3000/user/yr. for development licenses. Multiplying the numbers by 50 = 39000/yr. for users, $15000/yr. for developer/admin team.
TCO ComponentsSiebel CRMSalesforce.com Enterprise Edition / 1YrSalesforce.com Enterprise Edition / 5 YrSalesforce.com Enterprise Edition / 10
Yr
Number of Users50505050
Application Tools + Server$100,000$15,000$60,000$150,000
Public Sector Base(For Siebel) + Sales module$215,000 / lifetime$75,000.00$375,000$750,000
Support/Upgrade fee$25,000.00$0.00$0.00$0.00
Implementation cost$600,000.00$20,000.00$20,000.00$20,000.00
Deployment time180 days15 days15 days15 days
Hardware Investment$100,000,00$0.00$0.00$0.00
Training cost$15,000.00$5,000.00$5,000.00$5,000.00
Totals($)$1,055,000.00$115,000$460,000.00$925,000.00
Cost (%)100%10.9%43.6%87.6%
Table 4.2 Comparison of TCO (Total Cost of Ownership)
(Source: Siebel and Salesforce.com websites)

Measuring Instruments, Empirical Data And The Technical...
4.5Result interpretation As part of the empirical study, we started off with deciding the research methodology, measuring instruments, empirical data
for the products chosen to compare, followed by the comparisons on business values, functionalities and the technical aspects of the CRM products
along with the approaches with an opinion on each topic during comparisons. This section is dedicated to interpret the results for the 2 products Siebel
and Salesforce.com. From a business perspective, there exists a significant difference exists between two CRM applications – Siebel and
Salesforce.com in terms of Total Cost of Ownership (TCO). As shown in table 5.4.1, our analysis is based on 50 users using both ASP products
equates to saving of... Show more content on Helpwriting.net ...
Salesforce.com offers force.com as a platform as a service where any enterprise can customize the application in their own fashion, the development
times and costs would increase to suit their business needs. Siebel CRM started out their first product on Sales force automation and has pioneered the
features it offers, and call center or customer service the most popular module. Siebel offers customized products for all industries like Consumer
goods, Healthcare, Financial, Insurance, Automotive and several others as documented on the ASP's website. The comparison results for the functional
requirements for CRM products will be scored According to the scoring range values as 1= Not Available/unknown; 2= slightly support; 3=support; 4=
strongly support/ extra capabilities CRM functionalitySiebelSalesforce.com Sales FunctionsContact Management44 Account Management44 Lead
Management44 Opportunity Management44 Territory Management44 Sales Forecasting and report44 Sub Total (Percentage)2424 Marketing
FunctionsCampaign Management44 Direct Mail Management33 Email Management43 Content Management33 Sub Total (Percentage)1413 Customer
Service functionsCustomer Dashboard44 Customer Management44 CTI33 Household Management43 Workflow Management43 Sub Total
(Percentage)1917 Grand Total5754 Table 4.4: The result of functionality comparison.

What issues and challenges is the use of social network...
Social enterprise seeks to change three dimensions of firms: involvement, transparency, and velocity of change. The idea is to use social networking
platforms, including Facebook, Twitter, LinkedIn, as well as blogs, collaboration environments, and YouTube, to tighten the communication links
among consumers, employees, and suppliers and thereby increase their emotional involvement in the firm and the creation of value. In short,
everyone involved in value creation within a firm will be more tightly connected to others. Customers will provide feedback on products and services
on a social network, and these comments will be read by employees and managers. These are the very people who can make changes to products and
improve on them,... Show more content on Helpwriting.net ...
C om: t he e merging s o C ial e nterprise 2 continued SUMMARY Salesforce.com is the leading provider of enterprise cloud–computing applications
with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses
of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they
have made a number of acquisitions of social technology firms and now offer cloud–based social enterprise services to their primary customers such as
Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com
is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also
begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. CASE Social enterprise
(also "social business") refers to efforts by business firms to integrate social media and social computing tools into their enterprises. The hope is that
new social tools and technologies will more closely integrate the firm with its customers, suppliers, and employees, resulting in greater productivity,
stronger brands, more innovation, and faster time to market. Today many firms are rushing to implement social

Salesforce Case Study: Cloud Services Go Mainstream
INFO 1400 Developing a Web Site Privacy Policy Dirt Bikes's management wants to make sure it has policies and g p procedures in place to protect the
privacy of visitors to its Web site. You have been asked to develop Dirt Bikes's Web site privacy policy. The TRUSTe Web it t URL Th TRUST W b
site at www.truste.org h M d l P i t t has Model Privacy Disclosures in its Privacy Resources that you can download and review to help you draft Dirt
Bikes's privacy policy. You can also examine specific companies' privacy policies by companies searching for Web site privacy policies on Yahoo!,
Google or another search engine. Prepare a report for management that addresses the following g g issues shown on the following slides: Koffka Khan
... Show more content on Helpwriting.net ...
While P3P works only on sites that support it, it is capable of giving site visitors more control over the use of their personal information
information. Giving site visitors such control will certainly enable some people who have privacy concerns to explore DB's site and perhaps
become a DB purchaser. DB management must realize that it has to have a long range perspective on its success because DB's bike must be of high
quality and last for years, and must draw customers back to purchase again after a number of years, and it must also inspire them to help promote DB's
bikes to family friends and DB s family, acquaintances. 1–5 1–6 Running Case Solution 5. Should Dirt Bikes adopt an "opt–in" or "opt–out" model of
informed consent? 6. Running Case Solution Include in your report a draft privacy statement for the Dirt Bikes Web site. You can use the TRUSTe
model privacy statement as a guideline if you wish. Obviously the "opt–in" approach puts more power in the hands of site visitors and therefore does
not enable DB to collect as much information. DB would have to make the choice between collecting more information and having some visitors not
being happy with the policy choice, or collecting less information but leaving more of its visitors happ to ha e been there isitors happy have there. 1–7
The TRUSTe Web site (http://www.truste.org/) is a good place to obtain information and a model privacy statement. Th privacy statements th i f ti d d l
i t

Key Cost For Application Brings From The Business Perspective
points to drive their interests and implementations.
The first step of comparison is to find out overall cost for application brings from the business perspective. Followed by functionality comparison, it
aims to examine how selected applications fulfill a set of common CRM functional requirements identified for enterprises. The third step aims to
examine the technical aspects of the selected products such as customization, hardware, security, accessibility, integration, and control. Based on
analysis of each modules and features, a scoring model will be applied and the final section would summarize the comparison results.
4.4.1Business value comparison
This section is to perform a comparison on the business values in terms of Total... Show more content on Helpwriting.net ...
For Siebel CRM Application pricing, enterprise selection of base vs industry specific drives the pricing of the application & support features. For Siebel
sales, the base module of CRM Base is the public sector module plus the Siebel CRM Sales would cost, the base price of 3750 (Public sector) + 550
(Sales) = $4300 / license in addition of 825 + 77 = 902 for support totaling to $ 5202 / user lifetime.
For Salesforce – Sales cloud – Enterprise edition for real time users with $125/user/month = $1500/user/yr. and 5 license with unlimited edition at $250
/user/month = $3000/user/yr. for development licenses. Multiplying the numbers by 50 = 39000/yr. for users, $15000/yr. for developer/admin team.
TCO ComponentsSiebel CRMSalesforce.com Enterprise Edition / 1YrSalesforce.com Enterprise Edition / 5 YrSalesforce.com Enterprise Edition / 10
Yr
Number of Users50505050
Application Tools + Server$100,000$15,000$60,000$150,000
Public Sector Base(For Siebel) + Sales module$215,000 / lifetime$75,000.00$375,000$750,000
Support/Upgrade fee$25,000.00$0.00$0.00$0.00
Implementation cost$600,000.00$20,000.00$20,000.00$20,000.00
Deployment time180 days15 days15 days15 days
Hardware Investment$100,000,00$0.00$0.00$0.00
Training cost$15,000.00$5,000.00$5,000.00$5,000.00
Totals($)$1,055,000.00$115,000$460,000.00$925,000.00
Cost (%)100%10.9%43.6%87.6%

Table 4.2 Comparison of TCO (Total Cost of Ownership)
(Source: Siebel and

Challenges Associated With Crm And Cloud Technologies
1) I. Salesforce.com is a cloud based CRM solution and as such suffers the risks and challenges associated with both CRM and cloud technologies.
These challenges and risks are typically displayed as the resultant of multi–perspective framework, either using the TOE framework or a variant of the
TOE framework [1]. Alternate sources which do not categorize the risks and or challenges they present, can similarly have the categories of the TOE
framework applied to them due to commonalities in the topics they raise. The first of the category of the TOE framework encompasses the internal and
external technological risks and challenges faced by the adoption of new software and technologies [1, 2]. Software companies and their managers
must gain a... Show more content on Helpwriting.net ...
Highlighting how top managerial understanding of the business–related benefits that a software brings is essential in gaining the necessary funding for
the implementation of the software [1, 2, 3]. Additionally this context looks at the level of expertise available within the organisation for the
implementation of the new technology [1, 2, 3]. Again salesforce eases these challenges by providing success stories [8] as well as success plans to
drive adoption [10]. The pressures of securing funding are reduced by them providing a multitude of pricing plans [12] as well as free trials [4].
Lastly, they reduce the need for organization expertise for implementation by providing an advisory service, which supplies business with salesforce
experts for the duration of implementation [11]. The third and last context of the TOE model is related to the competitiveness and trading partner
support of technology [2]. How the adoption of technology is supported by the provider, including the "availability and support of security–related
issues" [1, 2, 3, 13] related to the transmission of, storage of and access to third party data [2, 14, 15]. Again Salesforce.com's CRM solution has
thought of these potential barriers and provides examples of how customised implementation empower competitiveness [16] as well as detailed security
information overviews alleviating privacy concerns [17].

Customer Relationship Management ( Crm )
Customer Relationship Management (CRM) The most important aspect of any company that is involved in medium to big projects, is the company's
relationship with its clients. It is so important that companies like BNSF Railways, which was awarded Customer Relationship Management
Excellence Awards in 2006 by Gartner Inc. (Schwalbe, K., pp 56, 2010), boosted its sales by simply investing more incustomer relationship
management. To reinforce the importance of CRM, studies conducted by HUFS College of Business, Korea, suggests that implementation of a
good CRM positively impacts the customer satisfaction (Adalikwu, C., pp 6684, 2012). The main reason why CRM is crucial is because more
than knowing when the project is completed, a customer always expects to get the real time update. Besides that if there are any issues the customer
raises, CRM helps determine how severe it is to solve it depending on the priority. CRM 's have an added benefit of connecting all the departments of
the company, because only then the project 's progress can be projected to update the customer (Piccoli, 2012). The best CRM tool in the market for
small to medium size business is Salesforce.com (Angeles, S., 2015). The advantages of using salesforce.com are:
1.Relatively easy to learn.
2.Convenient to use.
3.Highly customizable to the company 's needs.
4.Well designed dashboard that prioritize issues according to its seriousness. Apart from all these advantages, the biggest advantage of using

Salesforce. Com: Business Analysis
The internet is a revolutionary invention that changes the way of how to make business and share information at our fingertips. Internet is a resource
that business use with expensive software, maintenance, upgrades and employee training. Such as in some healthcare care facilities with the electronic
charting use the software Epic. With Epic hospitals are interconnect and keep patient health information and treatment more easy and accurate. But
hospitals have to spend money in maintenance, upgrades and training employees. Salesforce.com was created in 1999 by Marc Benioff, with the
Customer Relationship Management (CRM). The Salesforce.com was an innovation of how to use the internet in an easy way and less expensive.
(Kohler & Keller, 2016). ... Show more content on Helpwriting.net ...
No internet connection no service. The service could be lost in case of natural or no natural disaster such as an extensive hurricane and earthquake
disaster or in cyber–attacks and terrorist attack.
One of the goals for large companies is to become a company with global expansion. The world still exists a lot of countries that do not have the
technological and access to the internet for economic or political reasons. Such as in Africa and Asia continents have lowest internet users. In these
countries, the cloud service is limited because without the internet not service, no service, no possibility of business expansion to these countries.
Recommendations to Saleforce.com to keep leading the cloud service it is necessary to invest in researches to create plans to prepare the system to
recover from any type of disaster especially in a large scale. Preventing the customers to loose data and keep safe vital information for the user. The
crime exists in different ways and in the internet environment is not an exception. Unfortunately, on the internet always exist a risk that vital
information could be stolen. It is a why Salesforce.com needs to keep control and monitor the service protecting against any cyber–attack and defense
the system with investment in researches to prevent it. It is recommended to keep a safe imagine to their

Cloud Computing And Its Impact On Business Technology
Though the actual history of cloud computing is not that old (the first business and consumer cloud computing services websites – salesforce.com and
Google, were launched in 1999), its story is tied directly to the development of the Internet and business technology, since cloud computing is the
solution to the problem of how the Internet can help improve business technology. Business technology has a long and fascinating history, one that is
almost as long as business itself, but the developments that most directly influenced the history of cloud computing start with the emergence of
computers as providers of real business solutions. Cloud computing had the right environment to take off, as multi–tenant architectures, highly
prevalent high–speed bandwidth and universal software interoperability standards were developed in this time. Salesforce.com debuted in 1999 and
was the first site to deliver business applications from a 'normal' website – what is now called cloud computing. In 2006, Amazon expanded its cloud
services. First was its Elastic Compute cloud (EC2), which allowed people to access computers and run their own applications on them, all on the
cloud. Then they brought out Simple Storage Service (S3). This introduced the pay–as–you–go model to both users and the industry as a whole, and it
has basically become standard practice now. Salesforce.com then launched force.com in 2007. This platform as a service (PaaS) let companies'
developers build, store and

Research Paper On Salesforce CRM
White Paper Salesforce CRM November 2015 Table of Contents Abstract1 1. Overview of Salesforce CRM1 2.Salesforce– Multitenant Architecture3
3.Sales Force Dot Com (SFDC) – MVC3 3.1 How is it different from traditional software?4 4.Benefits of Salesforce CRM4 4.1 Automation4 4.2
Migration4 4.3 Integration4 4.4 Security4 4.5 Reports & Dashboards4 4.6 Chatter5 4.7 Salesforce15 5.Conclusion/Summing Up/In Summary4 6.
References5 7.About the Authors5 Abstract Salesforce is a cloud computing technology providing on demand CRM worldwide. CRM is a model used
to manage organization interactions like phone calls, Emails, Meetings and Social media with customers and prospects penetrating... Show more content
on Helpwriting.net ...
5. In Summary Salesforce is the primary enterprise offering within the Salesforce1 Platform, and provides organizations with an interface for case
management and task management, and a system for automatically routing and escalating important events. The Salesforce customer portal provides
customers the ability to track their own cases, includes a social networking plug–in that enables the user to join the conversation about their company
on social networking websites, provides analytical tools and other services including email alert, chat, Google search, and access to customers'
entitlement and contracts. 6. How will your use case bring value to IGATE business/vertical IGATE can recommend and provide consultation services
to implement salesforce to the customer(s) using any other CRM systems as its a cloud based system which will reduce the maintanence hurdles. Also
it provides the most important features of business viz in–built reporting tools, dashboards, ticketing tool all in one utility and with more user friendly
experience with simple UI. It is basically a one stop for all the reporting and delivery measurement

Managing Organization and Leading People Essay
Task 1: ORGANIZATION AND LEADERSHIP ANALYSIS
Assessment Code: C200/BIP Task1
Student Name: xxxx
Student ID: xxxxx
Date: October 30th 2014
Student Mentor Name: xxxx
Task 1: ORGANIZATION AND LEADERSHIP ANALYSIS0 Organization Overview2 Organization Description3
Leadership Practices4 Relationship
between Leadership and Organizational Culture7 SWOT Analysis8 Organizational Strength8 Organizational Weaknesses9 Organizational
Opportunities10 Organizational Threats10 Leadership Evaluation11 Leadership Strengths11 Leadership Weaknesses13 Recommendations for
Leadership Development14
Organization Overview
Organizational overview provides a framework of the organization. It would ideally be a ... Show more content on Helpwriting.net ...
With numerous rewards and recognition under its label, it is now one of the most chosen CRM option in cloud computing. All the initiatives
undertaken by it are sustainable, so the impact is hugely reduced on the planet as a whole.
For conducting my analysis, I have chosen Mark Benioff, the CEO of Salesforce.com. I have chosen the company as my subject and the leader, as
they have carved a niche for themselves in the field of CRM activities in cloud computing, and it is extremely inspirational to learn from the leadership
style portrayed by Mr. Smith in the organization (Baek, S., Kim, K., & Altmann, J. 2014).
Organization Description
Salesforce.com was formed fifteen years ago with the vision of revolutionizing the entire concept of CRM in the cloud computing system. It leads to
the development of a new philanthropic model for all the others to follow, and it was only achieved by the wholehearted dedication and sincerity of
its employee force, which have over the years formed a pillar of strength for the company. The stakeholders and the customers have all shown their
immense support in the system, and it is because of their faith in the system, today it is known as the leading enterprise in the cloud–computing
ecosystem. Industries and companies can now get connected to their consumers in a whole new way by the use of the latest innovations in mobile
technology, cloud

Uses of New and Emerging Technologies in Marketing Software
Uses of New and Emerging Technologies in Marketing Software
Introduction
Few technologies have had the disruptive impact of the smartphone across all industries, and especially in the area of enterprise software sales and
service. The company Salesforce.com, has created comprehensive online product demonstrations that illustrate how effective the Apple iPhone and its
larger counterpart, the iPad are in simplifying the complex aspects of Customer Relationship Management (CRM), Sales Force Automation (SFA) and
Partner Relationship Management (PRM) (Limbasan, Rusu, 2011). The Salesforce.com CRM suite of applications are all delivered on the
Software–as–a–Service (SaaS) platform, which has significant economic advantages for customers as they only pay for the software they have used
(Katzan, Dowling, 2010). SaaS–based CRM development techniques Salesforce.com uses makes their applications easily used across thousands of
users in enterprises who only need their smartphones to access, update and sell to customers using the software. Apple estimates that the iPhone is
now the most commonly used smartphone in enterprises globally today, with approximately 68% market share as of fiscal year 2011 (Apple Investor
Relations, 2012). The intent of this analysis is to evaluate how smartphones are leading to exponential growth of SaaS–based CRM applications
including Salesforce.com and others (Katzan, Dowling, 2010). The continued growth of smartphone adoption in the enterprise is

Salesforce.com Organizational Analysis
Salesforce.com Organizational Analysis Introduction Salesforce.com (NYSE:CRM) is the global leader of cloud–based Customer Relationship
Management (CRM) applications and platforms, and operates in over 70 nations. Salesforce ended its latest fiscal quarter on April 30, 2013, attaining
$892M in revenues and earning –$67.7M in Net Income (Salesforce Investor Relations, 2013). The company is also highly recognized for successfully
integrating a wide variety of social media application feeds into their enterprise–class CRM systems, creating an entirely new category of customer
relationship platforms called Social CRM or SCRM (Salesforce Investor Relations, 2013). All Salesforce.com applications and platforms are delivered
over the Internet using cloud computing technology at the foundational level with applications often configured using Software–as–a–Service (SaaS).
This has provided Salesforce.com with several significant competitive advantages against on–premise enterprise software vendors including a
completely different pricing model where customers only pay for the segment of the applications they use. Salesfroce.com customers often pay for their
application sue out of the operating expense (OPEX) budgets, which individual line–of–business managers often have direct control over. This
flexibility in spending options, along with speed of implementation, has earned Salesforce.com global market share leadership as shown in Figure 1.
Figure 1: Worldwide CRM Software

Business Analysis : Cloud Computing Company
Executive Summary
As a consultants of Lambton College in Toronto, we made some researches on Salesforce.com. Salesforce.com is a cloud computing company which
serves customer resource management products, training and consulting services. However, we are looking to move from using Excel to tracking
student data to a Customer Resource Management. Where we are looking for Salesforce.com to compare it with its competitors. We will also
provide some insights, comparisons with competitors, merits and demerits of Salesforce.com. We would like to investigate how it is really important
to our college. How it is making difference with Excel on service basis analysis. We will also provide stats and graphs for Salesforce and their
competitors. We... Show more content on Helpwriting.net ...
Which may contain their emergency contact details, Student data and personal information. The information should be stored very confidentially in
the college database and servers to protect student's privacy. This is also helpful to maintain track record of individual students. Which is easy to
organise and maintain scheduling notifications from college.
What is Salesforce.com?
Salesforce is the world's first and most popular Customer relationship management (CRM) system. It's a cloud computing company headquartered in
San Francisco, California. Salesforce CRM provides a complete solution for powering innovations in sales, service, marketing, community, analytics,
apps, and more. Salesforce, a global leader in CRM, defined the era of cloud computing, and inspired a new philanthropic model for all. Industries and
companies of all sizes can connect to the customers in a whole new way using the latest innovations in mobile, social, and cloud technology to connect
with their customers like never before.
The three basic competitors for the sales force to be working in the Customer Relationship Management (CRM).
Decision Criteria for Comparison
Salesforce is by far the largest and most widely–known CRM. There are many great things which we have to keep in mind to make a comparison:
1.Ease of Use – Ease of Use – It makes sense that one of the absolute most vital components of any administration is its convenience, this is especially
genuine

Customer Relationship Manager (CRM)
In order for businesses to grow and maintain the relationships that they have with their customers, CRM software is essential. CRM systems specialize
in their ability to help market to customers, track leads, sell products and services, manage opportunities, and track customer interactions. Today many
systems offer some type of social media integration, as well as analytics that can highlight trends. "Customer relationship management (CRM) systems
connect a company's ERP system to those of its customers. CRM systems provide companies with capabilities to manage marketing, sales, and service
for its customers." (Magal, 2009) There are many versions of CRM software that companies use, however here are three that are dominating the market
today:
Salesforce.com – They were one of the first players in the game and have grown into a $37 billion company. "It has about 14 percent of the CRM
market with an estimated $2.5 billion in 2012 sales, according to Gartner. Customers from tiny businesses to massive enterprises generally seem to like
its sales–, marketing–, and service–management capabilities, which are only available in the cloud." (Blattberg, 2014) They offer almost all of the
features you would find in a CRM tool, including chatter features and mobile applications. Salesforce is a choice for companies of all sizes.
Microsoft Dynamics – The draw to Microsoft products typically revolves around easy integration. Windows based PCs are present in most businesses
today,

Using Siebel Web Template Files Which Can Be Customized
designed on VisualForce pages which can be customized and Siebel is designed using Siebel Web Template files which can be customized as well.
Business process flow – This implies to customize the features, naming conventions, links, entities, custome objects, calculation fields, joins, tabs,
controllers, workflows, triggers to support the business needs. Salesforce.com's development is performed on the web browser and changes reflect
immediately on the server where as in Siebel, development is performed on Siebel Tools where all the above can be developed with lot of additional
features. Once the development is complete, the code is to be compiled and deployed on the server which is a time consuming effort. Automation
process – automating a feature like send email or create child records/follow–up records or change statuses using triggers, workflow processes, runtime
events. Both the applications support this need with Siebel offering more ways for automation flexibility. Integrate solutions – Integration with other
applications can be performed in several ways using web services, queuing systems, accessing external databases, connecting through business layers,
etc. Salesforce can be connected using web services alone and not any other medium, and would require 3rd party app in case needed. Whereas Siebel
can integrate with any middleware solution and internal legacy applications. As a whole, there are several differences found in Customization section
comparing the

Analysis Of Com 's ' Nyse : Crm ) Earnings Report Essay
Ahead of salesforce.com's (NYSE: CRM ) earnings report, I highlighted three items that investors interested in the company's story should look for
when the earnings results came in. The first was a potential upward revision in the company's full–year guidance, as sell–side estimates were largely
ahead of the company's own guidance. The next two were operating margin and free cash flow growth trends.
Did salesforce.com deliver against analyst expectations and the goals that management had laid out on previous earnings releases and conference calls?
Let's find out.
Yet another upward revision salesforce.com had revised its full–year revenue guidance twice since the initial range was given, but ahead of the report,
sell–side analysts were expecting more. The average estimate (per Yahoo! Finance) for salesforce.com 's full year revenue going in to the report at
$5.34 billion –– the high end of the company 's guidance of $5.3 – $5.34 billion issued last quarter .
Well, today yet–another (not entirely unexpected) revision came in. salesforce.com is now guiding for $5.34 to $5.37 billion in sales for the current
fiscal year.
This full year bump seems to have been driven by better–than–expected results during the just–reported fiscal 2015 second quarter. salesforce.com
reported $1.32 billion in sales during the quarter, pushing right past management 's previous guidance of $1.285 – $1.29 billion, and even exceeding
the highest analyst estimate (per Yahoo! Finance) of $1.3

Swot Management : Siebel And Salesforce Applications
Account management: Siebel and Salesforce applications offer account management with basic features such as create, edit, delete and query based on
different criteria. The base account information consists of the company details like the name, website, type of business, revenue, billing address,
employees, etc. The account has sub–sub view to maintain the links between different entities like contacts that represent the account, activities that are
performed for the account records, sales performed for the accounts, account audit history information, sub accounts relationship, data filtered with
respect to the partners. Also the account management offers territory management and partner management. Partner management to create, maintain,
organize partners with accounts or enterprises. This allows to share goals, objectives, and activities in a secure fashion between partners to look at live
data and progress on each entities. This helps to collaborate and work together for enterprises with their partners.
Lead management: As explained above on the sales process, leads are captured during the campaign phase for an enterprise. Every lead is then
entered into the system as a contact. A lead is a potential deal that is at the initial stage, where the sales team work with the individual leads to find
interest on the selling products to convert the lead to an opportunity. A deal is a potential revenue opportunity that has been qualified and is in the sales
pipeline. Both

Case Study Of A Look At Algoworks
Algoworks is a Noida based, IT consulting and Services Company that offers services in the area of customer relationship management solutions,
mobility solutions, enterprise content management solutions and software product development globally.
Since 2006, Algoworks Technologies has been a trusted partner for many organizations across the globe. Algoworks provides effective and flexible
software solutions that match demands of startups to fortune 500 companies.
Services
Product Engineering – Algoworks works with a wide range of companies, including start–ups willing to bring new solutions to the market, mid–size to
established organizations seeking to stay ahead with new and enhanced offerings, and technology conglomerates looking to enhance ... Show more
content on Helpwriting.net ...
Salesforce Integration with QuickBooks Application
Algoworks helped its client to develop Solutions on Salesforce that would help its customers to integrate existing QuickBooks Desktop and Cloud
application within Salesforce.
2. Salesforce Integration with Sage 300 ERP for On Demand WealthManagement Product
Algoworks helped its client to develop solutions on Salesforce that would help its customers to provide accounting solutions within Sage 300 ERP and
Salesforce.
Devising Inbound Marketing strategy for

Certified Salesforce Administrator And Force.com Developer...
Summary:
пѓјCertified Salesforce Administrator and Force.com Developer with 8+ years of IT experience, which includes Salesforce application development
and Salesforce Administration for 3000+ users in an enterprise sized company.
пѓјGood Understanding of salesforce.com, Sales Cloud, Service Cloud, AppExchange and Salesforce Communities.
пѓјInterface with vendor partner's and Designed, Develop, maintain perform processes and implemented systems in Salesforce to support automation
for CRM, SaaS operations, IT, and customer support processes.
пѓјExperience in Change Management, Application Lifecycle Management using Sandboxes Environments.
пѓјHands on Experience in Data Management, Data Security, Data Modeling, Workflow Automation, Formulas & Validations, Chatter.
пѓјSound knowledge on Visual Force Pages, Apex Triggers, Apex Classes, Batch Apex, HTML and JavaScript, SOQL, SOSL, Process Builder,
Workflow, Visual Workflow and Approval Process, Reporting and Dashboards to support process automation.
пѓјSupported projects and initiatives like Data migrations, business process implementations, and Automations. With strong administration and support
expertise in Salesforce.com, including Security.
пѓјInvolved in Data Migration by using Data loader, Workbench and Command Line Data Loader.
Technologies:
Operating Systems:Windows 7/ Vista/ XP /Linux– Red Hat 6.2
Databases:Microsoft SQL Server, MS Access
Salesforce.com TechnologiesApex Language, Apex Classes, Apex Triggers, SOQL,

Proposal to Stanford University: Integrating Social Media...
Proposal to Stanford UniversityIntegrating Social Media Into Graduate Programs Social Media: The New learning Platform of Choice for Students
The Conversation Prism shows the proliferation of social networking platforms Proposed Social Network Technologies Salesforce.com Chatter
Combines conversation aspects of Twitter and personalization of Facebook Enables more interaction than Twitter or Facebook alone (Bernoff, Li,
2008) Can be customized to each student's learning needs Scaffolding or individual learning programs possible (Najjar, 2008) Available on tablets,
mobile devices, and PCs Free for universities through special programs with Salesforce.com Proposed Social Network Technologies Expand blogging
into the Graduate School of Business Stanford is a major supported of Edublogs in undergraduate courses Needs to bring Edublogs to the graduate
level for greater use in individualized learning programs and scaffolding (Najjar, 2008) Enables greater interaction and discussion between students
Creates a greater sense of autonomy, mastery and purpose (all key factors in long–term learning) Enables a platform for video production on the part of
students' projects (Bernoff, Li, 2008) Proposed Social Network Technologies Characteristic Salesforce.com Chatter Edublogs Ability to interact in
real–time across a variety of devices Very high supported across a number of mobile platforms Limited meant more as a publishing platform Security

Salesforce.com : Evangelist Of No Software
Salesforce.com – Evangelist of NO SOFTWARE
"History", "Current Situation" and "Global footprint": Salesforce.com –
CEO Marc Benioff founded Salesforce.com. Originally Salesforce.com's goal was to provide customer relationship management (CRM) software that
was delivered over the Internet (cloud computing), and clients would no longer need to purchase servers, network infrastructure, install software. All
they would need is an internet connection in a web browser. Back in 1999 when Salesforce.com was founded, it was a pretty radical departure from the
traditional client –server model. Especially from business software to delivery model, commonly known as software services and part of cloud
computing, for which Salesforce is widely recognized as an Industry leader.
Salesforce started as a CRM company and evolved into much more over time. A CRM system is used to manage organizations interactions like phone
calls, emails, meetings and even social media, both with customers and prospects. The focus of these interactions often includes, but is not limited to
sales, marketing, and support. When a sales rep closes a deal or a support agent receives a call, these are the types of activities that you would expect to
record in CRM software. The goals of CRM implementations may vary depending on the organizations, but there are few common themes; increased
sales, increased communication, especially among different departments, decrease operating costs and streamlining business

Marc Benioff Research Paper
Marc Russell Benioff (born September, 25, 1964) is a notable entrepreneur, author and philanthropist. He is best noted as the founder, chairman and
CEO of Salesforce, an internet–based company that "sought to solve ....inefficiencies in the software industry" (Benioff & Adler, 2010, p. xii). Many
have regarded Benioff as the leader of "The End of Software" because his business delivers immediate benefits at reduced risks and costs. Marc was
raised in a Jewish San Francisco family. He graduated from Burlingame High School in 1982, and sold his first application, How to Juggle, for $75
(Benioff & Adler, 2010). By age 16, Benioff was earning royalties of $1,500 a month after he founded Liberty Software, created and sold games for the
Atari 8–bit computer and published a series of books. The royalties earned were enough to pay for college as he received a Bachelor of Science in
Business Administration from the University of Southern California in 1986 (Benioff & Adler, 2010, p. xix).... Show more content on Helpwriting.net ...
It was during this internship, he was inspired by the company and its co–founder, Steve Jobs, until Steve was fired and his enjoyment evaporated
(Benioff and Adler, 2010, p. xx). After college, Benioff aspired to pursue programming further. However, the path was detoured after his professors
advised him to obtain a "customer–oriented work experience", which prompted him to secure a customer service role at Oracle Corporation for 13
years after graduation (Benioff & Adler, 2010). While there, he held various positions to become the company's youngest person to be promoted to vice

Changing Trends Of Business Intelligence
Changing Trends in Business Intelligence A combination of market forces and changing business needs is creating a new set of challenges for
businesses of all sizes in the modern business world. These challenges make it imperative to provide improved access to real time data and
insights, and new ways to work across mobile and dispersed teams so that employees can take action in real time to be successful. Legacy Business
Intelligence tools, which more than 70% of companies today use, are becoming obsolete as they do not align with the needs of businesses today.
These cumbersome and highly centralized systems cannot support increasingly dispersed teams that need access to information to take key strategic
decisions that help run the business. As a result, an increasing number of corporate decision makers are turning to a next generation, easy to use real
time cloud based analytical tools to achieve their business objectives. Organizations today are looking forward to partnering with cloud service
providers to help them manage information and provide better access to information and tools to manage information. 3M was faced with this
decision as they approached a time in their business where multiple systems were being used and not one area was tracking. The sales representatives
were not able to take over work from another easily and the customer tracking was not up to the speed of the competitors. They began their search for a
customer resource management tool (CRM) that

Marketing Analysis Of Siebel And Salesforce
4.4.2.2Marketing functions
Both Siebel and Salesforce offer a fully integrated CRM products to support marketing functions like campaign management, circulate proposals,
content management, email integration, automating circulars, reporting and analysis, response tracking. The Sales and the marketing functions work
closely from campaigning, capturing leads, turning to opportunities and then finally to accounts. Each steps offer management activities to each
individual entities to optimize the process, improve efficiency and stream line the process to improve sales and market to the right customer segment.
With evolving technology, ASP vendors offer various integration solutions formarketing teams to reach customers online, offline, mobile, mail and
other channels. The Marketing module allows to create, update, and manage effective online campaigns, flexibility to integrate with 3rd party
softwares for marketing solutions. With this module, the sales and marketing teams work together to capture, create and qualify leads, support sales
team with sales process by offering leads, and exhibit the marketing accountability based on the leads created.
4.4.2.3Customer service functions
Both applications offer a wide range of customer service functions. Most of the large enterprises hold customer service centers to support customers
through online or through call centers. As the services are more customer centric, and support customers in terms of tracking all interactions with the

Salesforce.com Spearheaded The Cloud Crm Platform
1.Salesforce.com CRM: Salesforce.com spearheaded the cloud CRM platform that can be accessed entirely over the internet, that means customers do
not need an infrastructure to buy, set up or manage the platform, they just need to log in and get the work done. Salesforce.com 's CRM service is
broken down into these categories: Sales Cloud, Analytics Cloud, Service Cloud, Marketing Cloud, Community Cloud, App Cloud, Data Cloud and
IoT. Salesforce.com facilitates companies with an interface for case and task management, and a system for automatically routing and escalating
important events. The Salesforce customer portal enables users the capability to track their own cases, includes a social networking plug–in that
facilitates the user to join the discussions about their company on social networking websites, provides analytical as well as services like chat, email
alert, Google search etc. Advantages: 1.Salesforce.com is the market leader, epitome of Software as a Service (SaaS). 2.Salesforce.com exceeds the
ease of use requisite by providing an extremely instinctive and straightforward user interface along with no necessity to code. 3.Salesforce.com is
delivering the technology for its customers to accomplish the business objectives of social CRM by championing at the social CRM. 4.The blend of
Salesforce1, Force.com, PaaS tools and AppExchange govern the cloud CRM business with regards to CRM integration, software customization and
third party extensibility. 5.

Business Case Study : Business Case
Marketing business casee140
Patricia wilson, bus 132a spring 16
Name: business case #13 salesforce.com
Executive summary
Salesforce.com was envisioned by benioff, he was seeking new methods to help companies accomplish greater sales efficiency on demand.
Salesforce.com was established by marc benioff in 1999 and is headquartered in san francisco, ca. Salesforce.com is a provider of cloud computing
application software as a service; with its primary focus on customer relationship management or crm support both large and small businesses. The
company offers easy–to–use and intuitive platform which enables clients to share their sales, support, and marketing information on demand.
Salesforce.com gathers and manages information about existing and prospective customers leading to greater selling productivity. This allows clients
to connect and engage customers, to sell and service with ease, and collaborate with its customers. The products offered by salesforce.com are
subscription based and are accessed online with nothing to install or buy; making it a seamless process for clients can get up and running quickly and
inexpensively. Since the companies start, salesforce has expanded from its core services to a complete suite portfolio that puts every aspect of selling
and sales management online in the cloud. The company's seven core service offerings include:
Sales cloud
Sales cloud
Salesforce
Data.com
Service cloud
Service cloud
Desk.com
Marketing cloud
Marketing cloud

How Salesforce.com is Revolutionizing CRM
How Salesforce.com is Revolutionizing CRM
Introduction
Salesforce.com (NYSE:CRM) is the world leader in Customer Relationship Management (CRM) software specifically designed for small and medium
businesses, enterprises and government organizations. Salesforce.com was the first enterprise software company to break the $1B barrier of CRM
sales on the cloud computing platform (Salesforce Investor Relations). It is also the first company to successfully orchestrate complex product and
services strategies entirely on the Internet. This company's ability to orchestrate connectivity, cloud integration, enterprise storage and enterprise–wide
applications is revolutionizing the economics of cloud computing today (Hedgebeth, 49). The strategic direction of the company is to expand quickly
off of its sales base of applications, into customer service and support (Salesforce Investor Relations). As research studies from Gartner have shown,
the majority of software sales in CRM today are in Customer Service and Support (34%) followed by Sales (26%) and Marketing (20%) (Salesforce
Investor Relations). Salesforce.com reported $3B in revenue for their latest fiscal year and a $270M loss. Salesforce.com's success in enterprise CRM
against entrenched competitors including Oracle and SAP is noteworthy, as both of these competitors rely on an on–premises application delivery
model. The on–premises model is significantly more time–consuming to implement and often requires companies to

My Wonderful Opportunity At The Department Of Computer...
ACKNOWLEDGEMENT I would like to thank Mr. Kishore Bopardikar (Founder and Chairman) and Mr. Charles Marston (Founder and Chairman)
for giving me this wonderful opportunity to be a part of Calypso. It was a great experience to be working with such greatly skilled individuals. I
would also like to thank my supervisor Mr. Phil Cullen for constantly guiding me and building confidence in me. Under his supervision, I think I have
learnt as much as possible. I would like to thank my sub–supervisor Mr. Glenn Stoller and the team members for their patience and also creating a great
work environment. I would like to thank the Department of Computer Science for letting me pursue this internship. COMPANY INTRODUCTION
Calypso is the leading provider of front–to–back technology solutions for the financial markets. With 17 years of experience delivering cross–asset
solutions for trading, processing, risk management and accounting, Calypso focusses its resources on customer problems, bringing simplicity to the
most complex business challenges. Calypso provides customers with a single platform designed from outside to enable consolidation, innovation and
growth. Calypso provides innovative solutions to complex markets. Calypso's cross asset front–to–back architecture was conceived and built from
inception as a single platform. It is an idea platform for systems consolidation, simplification and growth. Customers can reduce the total number of
systems in use,

Business Analysis : Consumerization Type Technologies (...
As the phenomenon of consumerization continues to become more pervasive across enterprises, CIOs must think differently about the technologies
they use and how those technologies enhance the end–user experience, while also balancing the supportability and security of the IT environment.
Technologies must not hinder employee productivity, and yet must protect enterprise data and the firm's intellectual property. Consumerization has also
forced CIOs to make significant changes in policies, security, and infrastructure. Additionally, CIOs must consider the end
–user's use of the technology,
and consider their need to access data and applications while in the field. With this in mind, CIOs are turning to cloud and virtualization technologies to
provide the ultimate in flexibility and choice, while maintaining security. Infrastructure decisions related to consumerization are becoming increasingly
difficult as there are few vendors that provide a complete stack of services that are integrated across the CIO's need for security, support, functionality,
and management of the environment. What makes this even more difficult is the fact that there is very little standardization across
consumerization–type technologies (Harteveld, 2012). This leads to a varied "stack" of technologies that CIOs must knit together seamlessly to provide
a functional and secure user experience that does not hinder the users' productivity. From an architectural perspective, in order to support

Role Of Cloud Accounting Information System
The development of technology in recent years has created a lot of positive impacts in people's life. Governments all over the world have been
investing in order to be innovative to be able to step forward to the future. Cloud computing is one of the most important technology that has been
used widespread all over the world. This essay will address the role of cloud accounting information system and its advantages as well as
disadvantages. Firstly, it is necessary to clearly explain the definition of cloud computing. Cloud computing is a delivery service model with five
essential characteristics of cloud computing which includes: on–demand self service, broad network access, resource pooling, rapid elasticity and
measured service. It is also a general term for anything that includes conveying facilitated administrations over the Internet. These administrations are
extensively separated into three classifications: Infrastructure–as–a–Service (Iaas), Platform–as–a–Service (Paas) and Software–as–a–Service (Saas).
Cloud computing was named motivated by the cloud image that is frequently used over the Internet through diagrams or flowcharts. Input data is
analysed, collected and stored in one big online server which an authorized particular person can get access to. Margaret Rouse (December 2010).
Moreover, four deployment models that have been used to deliver cloud services are private, public, community and hybrid. Private cloud is used by
single organization to be able to

Salesforce Essay
READ THE BELOW CASE
SALESF0RCE.COM:
SOFTWARE–AS–A–SERVICE GOES MAINSTREAM
Salesforce.com has been considered one of the most disruptive technology companies of the past few years and is credited with single–handedly
shaking up the software industry with its innovative business model and resounding success. This company provides CRM solutions in the form of
'software–as–a–service' leased over the Internet, as opposed to software bought and installed on machines locally. It was founded in 1999 by former
Oracle executive Marc Benioff, and has since grown to 2,600 employees and earned $748 million in revenue in 2007.
Salesforce.com has over 43,000 corporate customers and well over 1 million subscribers.
Salesforce.com attributes its ... Show more content on Helpwriting.net ...
However, it's still too soon to tell whether this prediction will turn out to be true. Salesforce faces significant challenges as it continues to grow and
refine its business.
The first challenge comes from increased competition, both from traditional industry leaders and new challengers hoping to replicate Salesforce's
success. Microsoft, SAP, and Oracle have rolled out subscription–based versions of their CRM products in response to Salesforce. Smaller competitors
like NetSuite also have made some inroads against Salesforce's market share.
Analysts predict that Microsoft has a chance to compete with Salesforce by developing merely an acceptable on–demand CRM product, because of the
average customer's already–established familiarity with Microsoft applications. Also, Microsoft plans to offer their product at half the price of
Salesforce.com, using a tactic they have employed with great effect in other marketplaces to pressure their competitors. Salesforce.com still has
plenty of catching up to do to reach the size and market share of their larger competitors. As of 2007, SAP's CRM market share was 25.7 percent,
compared to only 7 percent for Salesforce.com. IBM's customer base includes 9,000 software companies that run their applications on their software
and that are likelier to choose a solution offered by IBM over Salesforce.com.
Another challenge for Salesforce.com is to expand its business model into other

Case Study On Salesforce
ABOUT THE COMPANY
Salesforce Inc. is a global cloud based computing company. Its headquarters based in San Francisco, California. It is best known for its customer
relationship management (CRM) product which simplified the work of the sales team. It has also expanded into various commercial applications of
social networking through various acquisitions. Presently it is one of American's largest cloud computing companies with a market capitalization of
$40 billion.
The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company
specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three software developers previously at consulting firm Left Coast
Software, were introduced to Benioff through friend and former Oracle colleague Bobby Yazdani. Harris and team wrote the initialsales automation
software, ... Show more content on Helpwriting.net ...
With Heroku Connect your employees can gain insights into customer behaviour and respond to customer issues and track product performance with
data created in Heroku and synced with Salesforce.
Services
Salesforce.com through its unique sales apps and platforms puts the customers into the shoes of success. With experts, training, and consulting teams at
service they take pride in the customer's success.
Support Services Salesforce.com's top priority is customer success. It includes various plans from which the customer can select which is right for
his/her company. All the plans are designed in such a way so as to accelerate user adoption and increase productivity. Every customer gets a Standard
Success Plan for online support and training from the co. Customers who have taken advantage of these success plans were able to achieve 80% higher
return on their initial Salesforce

A Report On The Crm Systems
4.3Empirical data
According to above theoretical studies, ASP vendors offer accessibility of applications on various mediums On–Premise or On–Demand and
compatibility of using the application on web browsers, mobile devices, handheld devices, etc. Some enterprises would prefer to have complete
control on the CRM systems internally, whereas some prefer to have it on the Internet for various reasons like the flexibility of the business model,
budget, internal IT resources, time to market, etc. For our empirical study, we have selected 2 ASP vendors Siebel and Salesforce.com that offers
solutions via different approaches On–Premise or On–Demand –based on their leading ASP market situations, a wide range of CRM applications and
integrated ... Show more content on Helpwriting.net ...
4.3.1.2Salesforce.com
[26] The company was founded in 1999 by former Oracle executive Marc Benioff, who pioneered the concept of using a simple Web site to deliver
enterprise applications. By 2000, the company had developed the first full online CRM service including customer support and marketing automation.
In February 2002, the company introduced its Enterprise Edition designed specifically to meet the needs of larger, more complex organizations.
4.3.2Selected products for research
The comparative analysis will be performed on CRM applications that two companies provide. These companies are selected for very specific reasons
in their prominence and popularity. Several fortune 500 companies use these products for maintaining relationships with customers. Both the selected
companies and their products have huge market of close to 45% at a point of time, and hence have chosen them for our research purposes. As part of
the research objective – examining technical features of a CRM system that particularly meets the needs of enterprises. The other reason for choosing
the products is that both companies offer free download or free trail for 30 days for research purposes.
4.3.2.1Salesforce.com
[6] As from the salesforce.com website, Salesforce.com 's customer relationship management (CRM) service is broken down into several broad
categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud

Salesforce Executive Summary

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