This document shows how LDT compelled businesses all sizes to invest in advanced technologies to adapt to the new reality.

1. We make
it happen
eae.es
Leading Digital Transformation
Academic Year 2023 – 2024
Armando Salvador Pérez

2. eae.es
Digital Transformation Trends
2

3. LDT – Digital Transformation Trends
3
A few years ago, some unexpected external factors accelerated
digital transformation initiatives.
This compelled businesses of all
sizes to invest in advanced
technologies to adapt to the new
reality.

4. LDT – Digital Transformation Trends
4
These investments were not just temporary solutions, but a
response to the economic uncertainty and evolving customer
demands for increased efficiency, productivity, and resilience.
Keeping up with the rapidly evolving customer
experience technologies can be overwhelming for any
organization.
But it’s never been more crucial to understand where digital
transformation trends are heading when it’s a key
component of your organization’s success.

5. Digital Transformation Trends 2023
5
Technology is driving change across every industry and
sector.
The rise of no-code and automation-driven efficiency to
an increased focus on employee experience and
composable enterprise strategies, these trends will have
a profound impact on the way we work and interact with
technology.

6. eae.es
No-Code and Automation-driven Efficientcy
6

7. No-Code and Automation-driven Efficientcy
7
Although businesses have already begun implementing
automation following Digital transformation trends, in
2023 there is more widespread adoption of the
technology.
The aim is to empower corporate leaders to achieve
greater outcomes with fewer resources. With corporate
instability brought on by soaring inflation, rising energy
prices, and geopolitical turmoil, this force the companies
in driving efficient growth, improving productivity, and
generating cost savings.

8. No-Code and Automation-driven Efficientcy
8
53% of firms, according to a Deloitte report,
have already begun deploying robotic
process automation (RPA).
Gartner predicts that with hyper-
automation, companies can decrease their
operational expenses by 30% by the year
2024.
The hyper-automation software market is
projected to grow to approximately $860
billion by 2025.

9. eae.es
Chief Administrative Officer Role
9

10. CAO Role
10
A CAO, or chief administrative officer, is an executive who
oversee's an organization's day-to-day operations.
They typically act as the head of departments like
finance, human resources and sales, or any department
that takes part in daily tasks or customer-facing
interactions.
A Chief administrative officer reports to a company's
chief executive officer and can also help companies
improve their performance by reviewing processes,
developing new policies for an organization's
departments, managing projects and preparing reports
that inform board members about a company's
performance.

11. CAO vs COO
11
Different Focus
A chief administrative officer is focus on company's day-to-day
operations; They usually focus on finding ways to improve specific
elements of a company's operations. This can involve acting as the head
of certain departments, like sales and human resources, in order to gain
a thorough understanding of how the departments work and where they
might be able to improve their processes.
A chief operating officer (COO) focuses more on the operations of a
company as a whole. They also sometimes work most frequently on
production and manufacturing processes to maximize a company's
productivity. This means that a COO might help with projects like finding
a new location for a manufacturing plant, choosing upgrades for a
company's technology and creating new processes for completing
projects that can increase efficiency.

12. CAO vs COO
12
CAO Skills
CAO’s typically have excellent interpersonal and
communication skills that help them make interactions with
employees and clients positive and professional, which can be
especially helpful in their work with human resources and
client-facing job responsibilities.
A CAO also needs a strong attention to detail to ensure they
consider all aspects of business when they evaluate a
department's performance and needs.

13. eae.es
Become into a Transformative CAOs
13

14. Become into a Transformative CAOs
14
1. Start by introducing RPAs or IPAs as "digital workers" that can take over tedious,
repetitive, error-prone processes across all departments in the company.
2. Next, consider bringing in specialized, data-trained solutions for processes that could
benefit from them, such as microsegmentation and targeting in marketing, supply chain
efficiency via the Internet of Things, AI-based fraud detection, natural language processing-
based chatbots, etc.
3. Keep in mind that the core objective for the CAO should be to connect and integrate RPAs
and AI via a network of IPAs to drive interdepartmental efficiencies, company
differentiation and revenue.
The true transformation for a company lies in automating the connection between back-
end and front-end processes so that teams can analyze and increase speed to market,
revenue and margin in near-real time.

15. RPA, automation process
15
Robotic process automation (RPA) is a software technology
that makes it easy to build, deploy, and manage software
robots that emulate humans' actions interacting with digital
systems and software.
Just like people, software robots can do things like
understand what’s on a screen, complete the right
keystrokes, navigate systems, identify and extract data, and
perform a wide range of defined actions.
But software robots can do it faster and more consistently
than people, without the need to get up and stretch or take a
coffee break.

16. RPA advantages
16

17. No-CODE applications
17
No-code – Give teams access to No-Code development
tools that automate the writing code through user-
friendly drag-and-drop and pull-down interfaces.
For example, we have an app called Zapier that allow us
to manage an create automated workflows.

18. No-CODE applications
18
No-code – Give teams access to No-Code development
tools that automate the writing code through user-
friendly drag-and-drop and pull-down interfaces.
For example, we have an app called Zapier that allow us
to manage an create automated workflows.
Let’s see an example

19. Automated Business Case: eComm360
19
eComm360 is one of the most important agencies
specialized in PrestaShop on Spain Market.
As one of the Big Four in this niche, they receive an enormous
quantity of message through the contact area.
Some of them are looking for more information, and others
would like to quotation for a specific work.
Internally, Sales and Support department use Slack to
manage all the internal communications.
How can we help them to improve the time that they
invest in answer this kind of questions?

20. Now is your turn
21
Before to continue with more Theorical aspects, let’s play
identifying and analyzing how other companies applies
their own transformation.
Choosing between: Starbucks / Ryanair, Identify how they
went ahead of customers' needs and created a market
niche, and analyze what and how they did it.

21. We make
it happen
eae.es
Thanks