Angie Dais has a strong understanding of marketing tools as being holding leading position at Lux Lounge EFR as a VP of marketing and sales. She is an energetic and dynamic speaker.

1. Sales & Marketing Service

2. Marketing Terms
 Marketing: all business activity undertaken to
encourage the moving of goods from the grower
or producer to the final consumer, including
selling, advertising, promotions, and packaging.
 Advertising: the presentation of a product, idea,
or service for the purpose of inducing others to
buy, support, or approve of it.
 Media: collectively, channels of communication,
either electronic or print, that serve mass or
targeted audiences; e.g., newspapers,
magazines, radio, television, etc.

3. Marketing Terms
 Promotion: all advertising, publicity, and personal
selling activities leading to the public recognition
of a business and the generation of sales.
 Publicity: collectively, acts or devices intended to
attract public interest, especially information with
news value.
 Open house: a promotional effort intended to
bring customers into a business establishment,
often in advance of a major floral holiday, such as
Christmas.

4. Marketing Terms
 Loss leader: a promotional tool whereby a retail
article is sold at a loss in order to attract
customers.
 Turnover: the number of times merchandise is
sold and re-stocked for sale in a given time
period.

5. Marketing Terms
 Target market: a defined group of customers
whom a retailer attempts to attract.
 Niche market: a special area of demand for a
product or service.

6. Marketing Terms
 Circulation area: the geographic area where
product is delivered and advertising is done,
particularly with respect to printed media.
 Demographics: the statistical characteristics of a
population, such as age, income, gender, and
education level that are used to develop targeted
marketing efforts.
 Psychographics: the behavioral and cultural
characteristics of consumers, such as lifestyle,
attitudes, values, and buying patterns, that
influence purchasing habits.

7. Marketing Terms
 Customer: one that purchases a commodity or
service
 Customer service: the manner in which a vendor
accommodates the needs and demands of the
customer or client, which may enhance the
perceived value of a product or service.
 Customer base: a group of individuals and
commercial clients who regularly patronize a
business

8. Types of Customers
 Decided customer: has a definite floral need,
may already know exactly what he or she wants
to buy.
 Undecided customer: has a floral need, but has
not determined exactly what he or she wants.
 Browser: may be looking for an idea or a
bargain, not interested in pressure for a sale, may
be a potential customer, hardest to sell to.

9. Types of Customers
 Foot traffic: collectively, the people who come into
a retail store who may or may not make a
purchase.
 Walk-in: a colloquial term describing a customer
who enters a business establishment, without an
appointment, to make a purchase or place an
order, rather than using the telephone or internet.

10. Selling Terms
 Selling: the process of influencing a buying
decision.
 Impulse sale: an unplanned purchase. Such as a
greeting card, etc.
 Up-sell: to suggest or show to the customer one
or more premium options rather than a less
expensive choice. Up-selling may also
encourage the sale of additional goods or
services.

11. Telephone Etiquette
 Confident, happy voice
 Answer every call
promptly
 Friendly greeting
 Include name of shop
 Include name of person
speaking
 Offer assistance
 “ Good Morning. Sally’s
Flowers. Samantha
speaking. How may I
assist you?”
 Aware of products and
pricing
 Obtain all information
on order form—date,
payment, delivery,
items, etc.
 Clarify name spelling
 Clarify any items
 Ask for questions
 Thank customer
 Invite further purchase
 Let customer hang up
first