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Section 1b

Analyse just one production
                 The trailer
What your question could be about
   Could one or two of the following?

       Genre
       Narrative
       Representation
       Audience
       Media Language
Exam question

 You have 30 minutes
Examiners board - recommendations
   Introduction
    1.   Define the concept e.g. what is
         genre/audience/narrative/media
         language/representation.
    2.   Outline the production you are going top evaluate –
         actually mention the name
    3.   Tell the examiner you are going to apply 5
         theories/concepts to your work
Examiners recommendations
   Main Body – 5 paragraphs
    1.   Define your theory/concept
    2.   Apply to your work – NOT SIMPLY GOOD ENOUGH
         TO SAY – I HAVE A FINAL GIRL
    3.   Examiner more interested when you have developed or
         challenged the theory
    4.   Describe where you can see this in your trailer with a
         detailed example
G235: Critical Perspectives in Media

Theoretical Evaluation of Production

                      1b) Narrative
Definition


   Tim O’ Sullivan et al. (1998) argues that all media texts
    tell us some kind of story.
   Through careful mediation, media texts offer a way of
    telling stories about ourselves – ideologies.
Todorov (1977) was interested in the way language is
ordered to infer particular meanings and has been very
influential in the field of narrative theory.

   Stage 1: A point of stable equilibrium, where everything
    is satisfied, calm and normal.
   Stage 2: This stability is disrupted by some kind of force,
    which creates a state of disequilibrium.
   Stage 3: Recognition that a disruption has taken place.
   Stage 4: Action directed against the disruption.
   Stage 5: Restoration of a new state of equilibrium.
Character Roles
   The Russian theorist Vladimir Propp (1928) studied the narrative
    structure of Russian Folk Tales. He argued that all narratives
    feature stock characters and that audiences understood stories
    because of such features.

   Villain or antagonist
   Hero or protagonist
   Helper or supporter
   Princess or one that is rescued/saved/help
Structure Of The Narrative System
   According to Pam Cook (1985), the standard Hollywood
    narrative structure should have:
   “Linearity of cause and effect within an overall trajectory of
    enigma resolution”.
   A high degree of narrative closure.
   A fictional world that contains verisimilitude especially
    governed by spatial and temporal coherence.
Use of opposition to construct narrative

 Claude Lèvi-Strauss’s (1958) ideas about narrative amount
 to the fact that he believed all stories operated to certain
 clear Binary Opposites e.g. good vs. evil, black vs.
 white, rich vs. poor etc.

Think about your text:
 Who were mediated as protagonists/ antagonists?
 What was mediated as morally good/positive / morally
  deviant or bad?
   In short, as O’Sullivan (1998) suggests, narratives have a
    common structure, starting with the establishment of plot
    or theme.
   This is then followed by the development of the problem,
    enigma (Roland Barthes, 1977), an increase in tension.
   Finally comes the resolution of the plot.
   Such narratives can be unambiguous and linear.
   The importance of these ideas is that essentially a
    complicated world is reduced to a simple either/or
    structure. Things are either right or wrong, good or bad.
    There is no in between.

   This structure has ideological implications in relation to the
    construction of hegemony.
Narrative Codes
   Barthes (1977) suggested that narrative works
    with five different codes and the enigma code
    works to keep up setting problems or puzzles for
    the audience. His action code (a look, significant
    word, movement) is based on our cultural and
    stereotypical understanding of actions that act as
    a shorthand to advancing the narrative.
   Adrian Tilley (1991) used the buckling of the gun
    belt in the Western genre as a means of signifying
    the preferred reading of an imminent shoot out,
    and this works in the same way as the starting of a
    car engine etc.
Task 4. –Narrative Codes.
   You have 3 minutes to write down how you used
    Barthes’s narrative codes to communicate a meaning
    or story e.g how did you communicate star persona?
    Ideal self/partner? Community?
   Do this by putting down at least 5 specific
    elements/examples from your production.
   Must be specific – headlines, photographs, fonts,
    editing techniques, mise-en-scene.
Form, discourse and narrative.

Jonathan Culler (2001) suggests that narrative theory
  requires a distinction between "story," and "discourse," the
  presentation or narration of events.
 Through a discourse (form) of news you are talking about
  aspects of society. So using key tropes/conventions of
  news reporting you are mediating ideas about society.
Task 6. – Discourse
   You have 5 minutes to write down how your
    understanding of the discourse (presentation of your
    work) (form) of your medium helped you to
    construct a narrative.
   Do this by putting down at least 5 specific
    elements/examples from your production to
    challenge or support this idea.
   Must be specific – headlines, photographs, fonts,
    editing techniques, mise-en-scene.
Narrative guess
   Each group need to put up their blog and display
    their trailer.
   You will now work around the room looking at others
    trailers and applying theories/describing the narrative
Timed Essay/Homework
“Analyse one of your coursework productions
in relation to narrative”.

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Narrative

  • 1. Section 1b Analyse just one production The trailer
  • 2. What your question could be about  Could one or two of the following?  Genre  Narrative  Representation  Audience  Media Language
  • 3. Exam question You have 30 minutes
  • 4. Examiners board - recommendations  Introduction 1. Define the concept e.g. what is genre/audience/narrative/media language/representation. 2. Outline the production you are going top evaluate – actually mention the name 3. Tell the examiner you are going to apply 5 theories/concepts to your work
  • 5. Examiners recommendations  Main Body – 5 paragraphs 1. Define your theory/concept 2. Apply to your work – NOT SIMPLY GOOD ENOUGH TO SAY – I HAVE A FINAL GIRL 3. Examiner more interested when you have developed or challenged the theory 4. Describe where you can see this in your trailer with a detailed example
  • 6. G235: Critical Perspectives in Media Theoretical Evaluation of Production 1b) Narrative
  • 7. Definition  Tim O’ Sullivan et al. (1998) argues that all media texts tell us some kind of story.  Through careful mediation, media texts offer a way of telling stories about ourselves – ideologies.
  • 8. Todorov (1977) was interested in the way language is ordered to infer particular meanings and has been very influential in the field of narrative theory.  Stage 1: A point of stable equilibrium, where everything is satisfied, calm and normal.  Stage 2: This stability is disrupted by some kind of force, which creates a state of disequilibrium.  Stage 3: Recognition that a disruption has taken place.  Stage 4: Action directed against the disruption.  Stage 5: Restoration of a new state of equilibrium.
  • 9. Character Roles  The Russian theorist Vladimir Propp (1928) studied the narrative structure of Russian Folk Tales. He argued that all narratives feature stock characters and that audiences understood stories because of such features.  Villain or antagonist  Hero or protagonist  Helper or supporter  Princess or one that is rescued/saved/help
  • 10. Structure Of The Narrative System  According to Pam Cook (1985), the standard Hollywood narrative structure should have:  “Linearity of cause and effect within an overall trajectory of enigma resolution”.  A high degree of narrative closure.  A fictional world that contains verisimilitude especially governed by spatial and temporal coherence.
  • 11. Use of opposition to construct narrative Claude Lèvi-Strauss’s (1958) ideas about narrative amount to the fact that he believed all stories operated to certain clear Binary Opposites e.g. good vs. evil, black vs. white, rich vs. poor etc. Think about your text:  Who were mediated as protagonists/ antagonists?  What was mediated as morally good/positive / morally deviant or bad?
  • 12. In short, as O’Sullivan (1998) suggests, narratives have a common structure, starting with the establishment of plot or theme.  This is then followed by the development of the problem, enigma (Roland Barthes, 1977), an increase in tension.  Finally comes the resolution of the plot.  Such narratives can be unambiguous and linear.
  • 13. The importance of these ideas is that essentially a complicated world is reduced to a simple either/or structure. Things are either right or wrong, good or bad. There is no in between.  This structure has ideological implications in relation to the construction of hegemony.
  • 14. Narrative Codes  Barthes (1977) suggested that narrative works with five different codes and the enigma code works to keep up setting problems or puzzles for the audience. His action code (a look, significant word, movement) is based on our cultural and stereotypical understanding of actions that act as a shorthand to advancing the narrative.  Adrian Tilley (1991) used the buckling of the gun belt in the Western genre as a means of signifying the preferred reading of an imminent shoot out, and this works in the same way as the starting of a car engine etc.
  • 15. Task 4. –Narrative Codes.  You have 3 minutes to write down how you used Barthes’s narrative codes to communicate a meaning or story e.g how did you communicate star persona? Ideal self/partner? Community?  Do this by putting down at least 5 specific elements/examples from your production.  Must be specific – headlines, photographs, fonts, editing techniques, mise-en-scene.
  • 16. Form, discourse and narrative. Jonathan Culler (2001) suggests that narrative theory requires a distinction between "story," and "discourse," the presentation or narration of events. Through a discourse (form) of news you are talking about aspects of society. So using key tropes/conventions of news reporting you are mediating ideas about society.
  • 17. Task 6. – Discourse  You have 5 minutes to write down how your understanding of the discourse (presentation of your work) (form) of your medium helped you to construct a narrative.  Do this by putting down at least 5 specific elements/examples from your production to challenge or support this idea.  Must be specific – headlines, photographs, fonts, editing techniques, mise-en-scene.
  • 18. Narrative guess  Each group need to put up their blog and display their trailer.  You will now work around the room looking at others trailers and applying theories/describing the narrative
  • 19. Timed Essay/Homework “Analyse one of your coursework productions in relation to narrative”.